Brand Awareness/Recognition
UK > Scotland
The table below looks at the prevalence of the term Brand Awareness in permanent job vacancies advertised in Scotland. Included is a benchmarking guide to the salaries offered in vacancies that have cited Brand Awareness over the 6 months to 25 April 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 25 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | - | - | 252 |
| Rank change year-on-year | - | - | - |
| Permanent jobs citing Brand Awareness | 0 | 0 | 1 |
| As % of all permanent jobs advertised in Scotland | - | - | 0.018% |
| As % of the General category | - | - | 0.029% |
| Number of salaries quoted | 0 | 0 | 0 |
| Median annual salary (50th Percentile) | - | - | - |
| UK median annual salary | £40,000 | £40,000 | £55,000 |
| % change year-on-year | - | -27.27% | -5.17% |
All General Skills
Scotland
Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 4,832 | 3,580 | 3,495 |
| As % of all permanent jobs advertised in Scotland | 72.09% | 75.29% | 61.52% |
| Number of salaries quoted | 1,557 | 1,716 | 1,907 |
| 10th Percentile | £27,500 | £33,750 | £30,000 |
| 25th Percentile | £38,750 | £41,250 | £40,000 |
| Median annual salary (50th Percentile) | £52,500 | £59,158 | £52,500 |
| Median % change year-on-year | -11.25% | +12.68% | +5.00% |
| 75th Percentile | £67,500 | £76,250 | £65,000 |
| 90th Percentile | £82,548 | £87,419 | £80,000 |
| UK median annual salary | £52,500 | £60,000 | £60,000 |
| % change year-on-year | -12.50% | - | +9.09% |
Brand Awareness
Job Vacancy Trend in Scotland
Job postings citing Brand Awareness as a proportion of all IT jobs advertised in Scotland.
Brand Awareness
Salary Trend in Scotland
3-month moving average salary quoted in jobs citing Brand Awareness in Scotland.