Persona Development Contract Job Trends in Shropshire
Persona Development
West Midlands > Shropshire
The table below provides summary statistics and contractor rates for jobs advertised in Shropshire citing Persona Development skills. It covers contract job vacancies from the 6 months leading up to 6 November 2026, with comparisons to the same periods in the previous two years.
| 6 months to 6 Nov 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 95 | - | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Persona Development | 3 | 0 | 0 |
| As % of all contract jobs in Shropshire | 0.33% | - | - |
| As % of the Processes & Methodologies category | 0.36% | - | - |
| Number of daily rates quoted | 3 | 0 | 0 |
| 10th Percentile | £375 | - | - |
| 25th Percentile | £389 | - | - |
| Median daily rate (50th Percentile) | £417 | - | - |
| 75th Percentile | £424 | - | - |
| 90th Percentile | £424 | - | - |
| West Midlands median daily rate | £417 | - | - |
All Process & Methodology Skills
Shropshire
Persona Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies citing process or methodology skills in Shropshire.
| 6 months to 6 Nov 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Contract vacancies citing process or methodology skills | 825 | 259 | 94 |
| As % of all contract jobs advertised in Shropshire | 89.38% | 93.84% | 81.74% |
| Number of daily rates quoted | 723 | 185 | 69 |
| 10th Percentile | £380 | £365 | £285 |
| 25th Percentile | £415 | £430 | £358 |
| Median daily rate (50th Percentile) | £475 | £515 | £477 |
| Median % change year-on-year | -7.77% | +7.97% | +0.42% |
| 75th Percentile | £555 | £538 | £519 |
| 90th Percentile | £634 | £556 | £567 |
| West Midlands median daily rate | £475 | £500 | £519 |
| % change year-on-year | -5.00% | -3.66% | +4.32% |
| Number of hourly rates quoted | 20 | 2 | 1 |
| 10th Percentile | £13.01 | £26.13 | - |
| 25th Percentile | £13.01 | £27.59 | - |
| Median hourly rate | £16.07 | £31.31 | £23.60 |
| Median % change year-on-year | -48.68% | +32.65% | - |
| 75th Percentile | £49.50 | £36.30 | - |
| 90th Percentile | £49.93 | £38.53 | - |
| West Midlands median hourly rate | £20.62 | £24.34 | £24.18 |
| % change year-on-year | -15.30% | +0.66% | -11.27% |
Persona Development Contract Job Locations in Shropshire
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Persona Development within the Shropshire region over the 6 months to 6 November 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Job Ads Past 6 Months |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Telford | - | 3 | £417 | - | |
| Persona Development West Midlands |
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Persona Development Co-Occurring Skills & Capabilities in Shropshire by Category
The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.
Processes & Methodologies
| Rank | Skill | Share | Job Ads |
|---|---|---|---|
| 1 | Actionable Insight | 100.0% | 3 |
| 1 | Agile | 100.0% | 3 |
| 1 | Journey Map | 100.0% | 3 |
| 1 | Qualitative Research | 100.0% | 3 |
| 1 | Quantitative Research | 100.0% | 3 |
| 1 | Usability Testing | 100.0% | 3 |
| 1 | User Journey Map | 100.0% | 3 |
| 1 | User Research | 100.0% | 3 |
| 1 | Validation | 100.0% | 3 |
| 1 | Workshop Facilitation | 100.0% | 3 |
| 11 | Decision-Making | 66.7% | 2 |
| 11 | Inclusive Design | 66.7% | 2 |
| 11 | Problem-Solving | 66.7% | 2 |
| 11 | Quantitative Analysis | 66.7% | 2 |
| 11 | Service Design | 66.7% | 2 |
| 11 | Stakeholder Engagement | 66.7% | 2 |
| 11 | Storytelling | 66.7% | 2 |
| 11 | User-Centered Design (UCD) | 66.7% | 2 |