Persona Development Contract Job Trends in Telford

Persona Development
Shropshire > Telford

The table below provides summary statistics and contractor rates for jobs advertised in Telford citing Persona Development skills. It covers contract job vacancies from the 6 months leading up to 6 November 2026, with comparisons to the same periods in the previous two years.

	6 months to 6 Nov 2026	Same period 2025	Same period 2024
Rank	85	-	-
Rank change year-on-year	-	-	-
Contract jobs citing Persona Development	3	0	0
As % of all contract jobs in Telford	0.35%	-	-
As % of the Processes & Methodologies category	0.39%	-	-
Number of daily rates quoted	3	0	0
10^th Percentile	£375	-	-
25^th Percentile	£389	-	-
Median daily rate (50^th Percentile)	£417	-	-
75^th Percentile	£424	-	-
90^th Percentile	£424	-	-
Shropshire median daily rate	£417	-	-

All Process & Methodology Skills
Telford

Persona Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies citing process or methodology skills in Telford.

	6 months to 6 Nov 2026	Same period 2025	Same period 2024
Contract vacancies citing process or methodology skills	762	234	81
As % of all contract jobs advertised in Telford	89.44%	95.90%	84.38%
Number of daily rates quoted	687	179	67
10^th Percentile	£380	£360	£307
25^th Percentile	£415	£443	£358
Median daily rate (50^th Percentile)	£475	£515	£477
Median % change year-on-year	-7.77%	+7.97%	-0.63%
75^th Percentile	£564	£538	£519
90^th Percentile	£638	£559	£567
Shropshire median daily rate	£475	£515	£477
% change year-on-year	-7.77%	+7.97%	+0.42%
Number of hourly rates quoted	6	1	0
10^th Percentile	£17.28	-	-
25^th Percentile	£20.25	-	-
Median hourly rate	£34.75	£25.15	-
Median % change year-on-year	+38.17%	-	-
75^th Percentile	£52.69	-	-
90^th Percentile	£65.88	-	-
Shropshire median hourly rate	£16.07	£31.31	£23.60
% change year-on-year	-48.68%	+32.65%	-

Persona Development Top 22 Co-Occurring Skills & Capabilities in Telford

For the 6 months to 6 November 2026, contractor job vacancies citing Persona Development also mentioned the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads across the Telford region citing Persona Development.

Rank	Skill	Share	Job Ads
1	Actionable Insight	100.0%	3
1	Agile	100.0%	3
1	Journey Map	100.0%	3
1	Qualitative Research	100.0%	3
1	Quantitative Research	100.0%	3
1	Usability Testing	100.0%	3
1	User Journey Map	100.0%	3
1	User Research	100.0%	3
1	Validation	100.0%	3
1	Workshop Facilitation	100.0%	3
11	Accessibility	66.7%	2
11	Decision-Making	66.7%	2
11	Inclusive Design	66.7%	2
11	Problem-Solving	66.7%	2
11	Quantitative Analysis	66.7%	2
11	Service Design	66.7%	2
11	Stakeholder Engagement	66.7%	2
11	Storytelling	66.7%	2
11	User-Centered Design (UCD)	66.7%	2
20	Actionable Recommendations	33.3%	1
20	SC Cleared	33.3%	1
20	Security Cleared	33.3%	1

Persona Development Co-Occurring Skills & Capabilities in Telford by Category

The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.

Processes & Methodologies

Rank	Skill	Share	Job Ads
1	Actionable Insight	100.0%	3
1	Agile	100.0%	3
1	Journey Map	100.0%	3
1	Qualitative Research	100.0%	3
1	Quantitative Research	100.0%	3
1	Usability Testing	100.0%	3
1	User Journey Map	100.0%	3
1	User Research	100.0%	3
1	Validation	100.0%	3
1	Workshop Facilitation	100.0%	3
11	Decision-Making	66.7%	2
11	Inclusive Design	66.7%	2
11	Problem-Solving	66.7%	2
11	Quantitative Analysis	66.7%	2
11	Service Design	66.7%	2
11	Stakeholder Engagement	66.7%	2
11	Storytelling	66.7%	2
11	User-Centered Design (UCD)	66.7%	2