Period
to 17 January 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Online Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Online Marketing over the 6 months to 17 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Online Marketing
England > South East
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 362 342 355
Rank change year-on-year -20 +13 0
Contract jobs citing Online Marketing 6 8 16
As % of all contract IT jobs advertised in the South East 0.036% 0.052% 0.089%
As % of the Processes & Methodologies category 0.044% 0.063% 0.11%
Number of daily rates quoted 5 4 9
South East median daily rate £340 £185 £385
Median daily rate % change year-on-year +83.78% -51.95% +10.00%
10th Percentile £286 £163 £227
90th Percentile £483 £385 £521
England median daily rate £350 £263 £310
% change year-on-year +33.33% -15.32% +36.26%
Number of hourly rates quoted 0 0 3
South East median hourly rate - - £12.00
England median hourly rate - - £13.25

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 13,705 12,760 14,587
As % of all contract IT jobs advertised in the South East 82.80% 82.33% 80.95%
Number of daily rates quoted 8,293 7,637 8,735
South East median daily rate £425 £413 £400
Median daily rate % change year-on-year +3.03% +3.13% +6.67%
10th Percentile £263 £250 £250
90th Percentile £575 £575 £538
England median daily rate £450 £433 £425
% change year-on-year +4.05% +1.76% +6.25%
Number of hourly rates quoted 411 506 616
South East median hourly rate £25.00 £23.59 £30.00
Median hourly rate % change year-on-year +5.98% -21.37% +62.16%
10th Percentile £11.25 £11.06 £11.90
90th Percentile £50.25 £49.50 £52.50
England median hourly rate £24.00 £25.00 £23.00
% change year-on-year -4.00% +8.70% +15.00%

Online Marketing
Job Vacancy Trend in the South East

Job postings citing Online Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Online Marketing in the South East

Online Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Online Marketing in the South East.

Contractor daily rate trend for Online Marketing in the South East

Online Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Online Marketing in the South East over the 6 months to 17 January 2018.

Contractor daily rate histogram for Online Marketing in the South East

Online Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Online Marketing in the South East.

Contractor hourly rate trend for Online Marketing in the South East

Online Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the South East region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -16 4 £450 +39.53% 3
Buckinghamshire -25 3 £363 - 2
East Sussex - 2 £340 -
Berkshire -13 1 £475 +47.29% 1
Online Marketing
England

For the 6 months to 17 January 2018, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Online Marketing.

1 6 (100.00%) Marketing
2 4 (66.67%) Web Development
2 4 (66.67%) HTML
2 4 (66.67%) CMS
3 3 (50.00%) Digital Marketing
4 2 (33.33%) Analytics
4 2 (33.33%) Sass
4 2 (33.33%) LESS
4 2 (33.33%) SEO
4 2 (33.33%) Finance
4 2 (33.33%) Git (software)
4 2 (33.33%) Percussion
4 2 (33.33%) CSS
5 1 (16.67%) Microsoft Excel
5 1 (16.67%) Business Intelligence
5 1 (16.67%) Microsoft
5 1 (16.67%) JavaScript
5 1 (16.67%) PHP
5 1 (16.67%) MySQL
5 1 (16.67%) Photoshop
5 1 (16.67%) Information Management
5 1 (16.67%) Data Analysis
5 1 (16.67%) Ajax
5 1 (16.67%) Microsoft PowerPoint
5 1 (16.67%) Google
5 1 (16.67%) Coremetrics
5 1 (16.67%) Multivariate Testing
5 1 (16.67%) Team Foundation Server
5 1 (16.67%) GIMP
5 1 (16.67%) HTML5

Online Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (66.67%) CMS
2 1 (16.67%) Drupal
Applications
1 1 (16.67%) GIMP
1 1 (16.67%) Microsoft Excel
1 1 (16.67%) Microsoft PowerPoint
1 1 (16.67%) Photoshop
Cloud Services
1 1 (16.67%) Adobe Analytics
1 1 (16.67%) Google Analytics
Database & Business Intelligence
1 1 (16.67%) MySQL
Development Applications
1 2 (33.33%) Git (software)
2 1 (16.67%) Team Foundation Server
2 1 (16.67%) Visual Website Optimizer
General
1 6 (100.00%) Marketing
2 2 (33.33%) Finance
Job Titles
1 3 (50.00%) Content Editor
2 2 (33.33%) Digital Content Editor
2 2 (33.33%) Digital Editor
3 1 (16.67%) Analyst
3 1 (16.67%) Developer
3 1 (16.67%) Digital Analyst
3 1 (16.67%) Digital Marketing Analyst
3 1 (16.67%) Digital Product Manager
3 1 (16.67%) Front End Developer (Client-Side Developer)
3 1 (16.67%) Marketing Analyst
3 1 (16.67%) Online Editor
3 1 (16.67%) Product Manager
Libraries, Frameworks & Software Standards
1 4 (66.67%) HTML
2 2 (33.33%) CSS
2 2 (33.33%) LESS
2 2 (33.33%) Sass
3 1 (16.67%) Ajax
3 1 (16.67%) AngularJS
3 1 (16.67%) CSS3
3 1 (16.67%) HTML5
3 1 (16.67%) jQuery
Miscellaneous
1 1 (16.67%) Analytical Skills
1 1 (16.67%) User Experience
Processes & Methodologies
1 4 (66.67%) Web Development
2 3 (50.00%) Digital Marketing
3 2 (33.33%) Analytics
3 2 (33.33%) SEO
4 1 (16.67%) Actionable Insight
4 1 (16.67%) Business Intelligence
4 1 (16.67%) Continuous Improvement
4 1 (16.67%) Cross-Browser Compatibility
4 1 (16.67%) Data Analysis
4 1 (16.67%) Front End Development
4 1 (16.67%) Funnel Analysis
4 1 (16.67%) Information Management
4 1 (16.67%) Mentoring
4 1 (16.67%) Multivariate Testing
4 1 (16.67%) Responsive Web Design
4 1 (16.67%) Wireframes
Programming Languages
1 1 (16.67%) JavaScript
1 1 (16.67%) PHP
Vendors
1 2 (33.33%) Percussion
2 1 (16.67%) Coremetrics
2 1 (16.67%) Google
2 1 (16.67%) Maxymiser
2 1 (16.67%) Microsoft
2 1 (16.67%) Optimizely