The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Online Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Online Marketing over the 3 months to 24 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Online Marketing
England / South East
3 months to
24 Apr 2017
Same period 2016 Same period 2015
Rank 245 268 266
Rank change year-on-year +23 -2  
Contract jobs citing Online Marketing 8 7 8
As % of all contract IT jobs advertised in the South East 0.099% 0.072% 0.078%
As % of the Processes & Methodologies category 0.12% 0.089% 0.099%
Number of daily rates quoted 1 5 4
Median daily rate £450 £135 £319
Median daily rate % change year-on-year +233.33% -57.64%  
UK excluding London median daily rate £350 £175 £300
% change year-on-year +100.00% -41.66%  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £18.00
UK excluding London median hourly rate - - £18.00

Online Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South East
Contract job vacancies with a requirement for process and methodology skills 6656 7907 8080
As % of all contract IT job vacancies advertised in the South East 82.15% 81.21% 79.18%
Number of daily rates quoted 3845 4921 4534
Median daily rate £425 £400 £395
Median daily rate % change year-on-year +6.25% +1.26%  
90% offered a daily rate of more than £288 £275 £270
10% offered a daily rate of more than £550 £548 £525
UK excluding London median daily rate £413 £400 £393
% change year-on-year +3.12% +1.91%  
Number of hourly rates quoted 262 264 295
Median hourly rate £31.00 £37.50 £33.00
Median hourly rate % change year-on-year -17.33% +13.63%  
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £55.80 £48.50 £47.50
UK excluding London median hourly rate £36.00 £37.50 £30.35
% change year-on-year -4.00% +23.55%  

Online Marketing
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Online Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Online Marketing in the South East

Online Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Online Marketing in the South East.

Contractor daily rate trend for Online Marketing in the South East

Online Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Online Marketing in the South East.

Contractor hourly rate trend for Online Marketing in the South East

Online Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the South East region over the 3 months to 24 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +20 6 £450 +233.33% 1
Hampshire - 1 - -
Surrey - 1 - -
Online Marketing
England

For the 6 months to 24 April 2017, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Online Marketing.

1 11 (100.00%) Marketing
2 10 (90.91%) Analytics
3 8 (72.73%) German Language
3 8 (72.73%) Financial Institution
3 8 (72.73%) Analytical Skills
3 8 (72.73%) Finance
4 6 (54.55%) Microsoft Excel
5 5 (45.45%) Digital Marketing
5 5 (45.45%) Information Management
6 3 (27.27%) CRM
7 2 (18.18%) Project Management
8 1 (9.09%) CMS
8 1 (9.09%) Agile Software Development
8 1 (9.09%) Subversion
8 1 (9.09%) MS Visio
8 1 (9.09%) Data Mining
8 1 (9.09%) SLA
8 1 (9.09%) Adobe
8 1 (9.09%) HTML
8 1 (9.09%) JavaScript
8 1 (9.09%) PHP
8 1 (9.09%) SQL
8 1 (9.09%) CSS
8 1 (9.09%) jQuery
8 1 (9.09%) WordPress
8 1 (9.09%) Git (software)
8 1 (9.09%) Market Research
8 1 (9.09%) Marketing Management
8 1 (9.09%) ExpressionEngine
8 1 (9.09%) HTML5

Online Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (9.09%) CMS
1 1 (9.09%) ExpressionEngine
1 1 (9.09%) WordPress
Applications
1 6 (54.55%) Microsoft Excel
2 1 (9.09%) Microsoft PowerPoint
2 1 (9.09%) MS Visio
Business Applications
1 1 (9.09%) Adobe Campaign
Database & Business Intelligence
1 1 (9.09%) Data Mining
Development Applications
1 1 (9.09%) Git (software)
1 1 (9.09%) Subversion
General
1 11 (100.00%) Marketing
2 8 (72.73%) Finance
2 8 (72.73%) Financial Institution
2 8 (72.73%) German Language
Job Titles
1 8 (72.73%) Marketing Manager
2 3 (27.27%) Channel Marketing Manager
2 3 (27.27%) Digital Marketing Manager
3 1 (9.09%) Analyst
3 1 (9.09%) Campaign Specialist
3 1 (9.09%) Developer
3 1 (9.09%) Digital Analyst
3 1 (9.09%) Digital Marketing Analyst
3 1 (9.09%) Front End Developer (Client-Side Developer)
3 1 (9.09%) Front End Web Developer (Client-Side Developer)
3 1 (9.09%) Marketing Analyst
3 1 (9.09%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (9.09%) CSS
1 1 (9.09%) CSS3
1 1 (9.09%) HTML
1 1 (9.09%) HTML5
1 1 (9.09%) jQuery
1 1 (9.09%) Sass
Miscellaneous
1 8 (72.73%) Analytical Skills
2 1 (9.09%) Computer Science
2 1 (9.09%) Social Media
Processes & Methodologies
1 10 (90.91%) Analytics
2 5 (45.45%) Digital Marketing
2 5 (45.45%) Information Management
3 3 (27.27%) CRM
4 2 (18.18%) Project Management
5 1 (9.09%) Actionable Insight
5 1 (9.09%) Agile Software Development
5 1 (9.09%) Campaign Management
5 1 (9.09%) Content Management
5 1 (9.09%) Conversion Rate Optimisation
5 1 (9.09%) Customer Segmentation
5 1 (9.09%) Data Enrichment
5 1 (9.09%) Digital Analytics
5 1 (9.09%) Email Marketing
5 1 (9.09%) Integrated Marketing
5 1 (9.09%) Market Research
5 1 (9.09%) Marketing Management
5 1 (9.09%) Pay per click
5 1 (9.09%) SEO
5 1 (9.09%) Web Development
Programming Languages
1 1 (9.09%) JavaScript
1 1 (9.09%) PHP
1 1 (9.09%) SQL
Qualifications
1 1 (9.09%) Degree
Quality Assurance & Compliance
1 1 (9.09%) SLA
Vendors
1 1 (9.09%) Adobe
1 1 (9.09%) Hitwise