Period
to 25 July 2017

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Online Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Online Marketing over the 6 months to 25 July 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Online Marketing
England > South East
6 months to
25 Jul 2017
Same period 2016 Same period 2015
Rank 343 373 380
Rank change year-on-year +30 +7 -27
Contract jobs citing Online Marketing 16 13 20
As % of all contract IT jobs advertised in the South East 0.100% 0.070% 0.10%
As % of the Processes & Methodologies category 0.12% 0.085% 0.13%
Number of daily rates quoted 1 11 12
South East median daily rate £450 £180 £400
Median daily rate % change year-on-year +150.00% -55.00% +45.45%
10th Percentile £438 £128 £212
90th Percentile £463 £203 £471
England median daily rate £388 £231 £333
% change year-on-year +67.57% -30.45% +33.00%
Number of hourly rates quoted 0 0 1
South East median hourly rate - - £18.00
England median hourly rate £9.00 - £18.00

Online Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South East
Contract job vacancies with a requirement for process and methodology skills 13256 15258 15866
As % of all contract IT job vacancies advertised in the South East 82.56% 81.99% 80.32%
Number of daily rates quoted 7704 9362 9147
South East median daily rate £420 £400 £380
Median daily rate % change year-on-year +5.00% +5.26% +4.83%
10th Percentile £263 £258 £250
90th Percentile £561 £550 £525
England median daily rate £450 £425 £408
% change year-on-year +5.88% +4.29% +1.88%
Number of hourly rates quoted 494 535 561
South East median hourly rate £20.00 £25.00 £22.50
Median hourly rate % change year-on-year -20.00% +11.11% +7.14%
10th Percentile £11.72 £12.00 £12.00
90th Percentile £51.38 £50.70 £47.00
England median hourly rate £25.00 £25.00 £21.96
% change year-on-year - +13.87% +6.86%

Online Marketing
Job Vacancy Trend in the South East

Job postings citing Online Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Online Marketing in the South East

Online Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Online Marketing in the South East.

Contractor daily rate trend for Online Marketing in the South East

Online Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Online Marketing in the South East.

Contractor hourly rate trend for Online Marketing in the South East

Online Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the South East region over the 6 months to 25 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +34 14 £450 +140.00% 1
Thames Valley +9 14 £450 +140.00% 2
Surrey -2 1 - -
Hampshire - 1 - -
Online Marketing
England

For the 6 months to 25 July 2017, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Online Marketing.

1 16 (100.00%) Marketing
2 14 (87.50%) Analytics
3 9 (56.25%) German Language
3 9 (56.25%) Analytical Skills
3 9 (56.25%) Microsoft Excel
3 9 (56.25%) Financial Institution
3 9 (56.25%) Finance
4 8 (50.00%) Information Management
5 6 (37.50%) Digital Marketing
6 4 (25.00%) Market Research
6 4 (25.00%) Customer Segmentation
6 4 (25.00%) Data Mining
6 4 (25.00%) Digital Analytics
6 4 (25.00%) Actionable Insight
7 3 (18.75%) Agile Software Development
8 2 (12.50%) Oracle
8 2 (12.50%) WebTrends
8 2 (12.50%) Project Management
8 2 (12.50%) Optimizely
8 2 (12.50%) Maxymiser
8 2 (12.50%) Conversion Rate Optimisation
9 1 (6.25%) Computer Science Degree
9 1 (6.25%) Integrated Marketing
9 1 (6.25%) Hitwise
9 1 (6.25%) CSS3
9 1 (6.25%) Sass
9 1 (6.25%) Email Marketing
9 1 (6.25%) Campaign Management
9 1 (6.25%) Adobe Campaign
9 1 (6.25%) Data Enrichment

Online Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.25%) CMS
1 1 (6.25%) ExpressionEngine
1 1 (6.25%) WordPress
Applications
1 9 (56.25%) Microsoft Excel
2 1 (6.25%) Adobe Illustrator
2 1 (6.25%) Microsoft PowerPoint
2 1 (6.25%) MS Visio
2 1 (6.25%) Photoshop
Business Applications
1 2 (12.50%) WebTrends
2 1 (6.25%) Adobe Campaign
Database & Business Intelligence
1 4 (25.00%) Data Mining
Development Applications
1 1 (6.25%) Dreamweaver
1 1 (6.25%) Git (software)
1 1 (6.25%) Subversion
General
1 16 (100.00%) Marketing
2 9 (56.25%) Finance
2 9 (56.25%) Financial Institution
2 9 (56.25%) German Language
3 1 (6.25%) Retail
Job Titles
1 9 (56.25%) Marketing Manager
2 4 (25.00%) Analyst
2 4 (25.00%) Digital Analyst
3 2 (12.50%) Digital Performance Analyst
3 2 (12.50%) Performance Analyst
4 1 (6.25%) Campaign Specialist
4 1 (6.25%) Channel Marketing Manager
4 1 (6.25%) Designer
4 1 (6.25%) Developer
4 1 (6.25%) Digital Marketing Analyst
4 1 (6.25%) Digital Marketing Manager
4 1 (6.25%) Front End Developer (Client-Side Developer)
4 1 (6.25%) Front End Web Developer (Client-Side Developer)
4 1 (6.25%) Junior
4 1 (6.25%) Junior Designer
4 1 (6.25%) Marketing Analyst
4 1 (6.25%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (6.25%) CSS
1 1 (6.25%) CSS3
1 1 (6.25%) HTML
1 1 (6.25%) HTML5
1 1 (6.25%) jQuery
1 1 (6.25%) Sass
Miscellaneous
1 9 (56.25%) Analytical Skills
2 1 (6.25%) Computer Science
2 1 (6.25%) Graphic Design
2 1 (6.25%) Social Media
Processes & Methodologies
1 14 (87.50%) Analytics
2 8 (50.00%) Information Management
3 6 (37.50%) Digital Marketing
4 4 (25.00%) Actionable Insight
4 4 (25.00%) Customer Segmentation
4 4 (25.00%) Digital Analytics
4 4 (25.00%) Market Research
5 3 (18.75%) Agile Software Development
6 2 (12.50%) Conversion Rate Optimisation
6 2 (12.50%) Project Management
7 1 (6.25%) Campaign Management
7 1 (6.25%) Content Management
7 1 (6.25%) CRM
7 1 (6.25%) Data Enrichment
7 1 (6.25%) E-Commerce
7 1 (6.25%) Email Marketing
7 1 (6.25%) Integrated Marketing
7 1 (6.25%) Marketing Management
7 1 (6.25%) SEO
7 1 (6.25%) Web Development
Programming Languages
1 1 (6.25%) JavaScript
1 1 (6.25%) PHP
1 1 (6.25%) SQL
Qualifications
1 1 (6.25%) Computer Science Degree
1 1 (6.25%) Degree
Quality Assurance & Compliance
1 1 (6.25%) SLA
Vendors
1 2 (12.50%) Maxymiser
1 2 (12.50%) Optimizely
1 2 (12.50%) Oracle
2 1 (6.25%) Adobe
2 1 (6.25%) Hitwise