Period
to 23 November 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Online Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Online Marketing over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Online Marketing
UK > England
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 810 833 795
Rank change year-on-year +23 -38 -49
Contract jobs citing Online Marketing 47 40 76
As % of all contract IT jobs advertised in England 0.050% 0.041% 0.073%
As % of the Processes & Methodologies category 0.059% 0.049% 0.089%
Number of daily rates quoted 26 25 51
England median daily rate £363 £263 £320
Median daily rate % change year-on-year +38.10% -17.97% +36.17%
10th Percentile £238 £176 £150
90th Percentile £541 £515 £475
UK median daily rate £363 £263 £320
% change year-on-year +38.10% -17.97% +36.17%
Number of hourly rates quoted 1 0 4
England median hourly rate £9.00 - £13.25
UK median hourly rate £9.00 - £13.25

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 80259 82302 85123
As % of all contract IT jobs advertised in England 84.62% 84.16% 81.97%
Number of daily rates quoted 54003 54838 56099
England median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - +6.25%
10th Percentile £288 £265 £263
90th Percentile £638 £613 £600
UK median daily rate £450 £425 £415
% change year-on-year +5.88% +2.41% +3.75%
Number of hourly rates quoted 1880 2151 2525
England median hourly rate £24.00 £24.00 £22.50
Median hourly rate % change year-on-year - +6.67% +18.42%
10th Percentile £11.49 £11.50 £11.25
90th Percentile £50.00 £48.75 £47.50
UK median hourly rate £23.75 £23.89 £22.50
% change year-on-year -0.58% +6.17% +18.42%

Online Marketing
Job Vacancy Trend in England

Job postings citing Online Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Online Marketing in England

Online Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Online Marketing in England.

Contractor daily rate trend for Online Marketing in England

Online Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Online Marketing in England over the 6 months to 23 November 2017.

Contractor daily rate histogram for Online Marketing in England

Online Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Online Marketing in England.

Contractor hourly rate trend for Online Marketing in England

Online Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the England region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -13 31 £375 +15.38% 6
South East +3 7 £395 +102.56% 5
North of England +63 5 £230 -31.85% 7
Yorkshire - 5 £230 - 3
East Midlands - 2 £388 - 2
Midlands - 2 £388 - 4
South West - 2 £300 - 1
Online Marketing
UK

For the 6 months to 23 November 2017, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Online Marketing.

1 47 (100.00%) Marketing
2 21 (44.68%) Digital Marketing
3 16 (34.04%) Finance
4 15 (31.91%) Analytics
5 14 (29.79%) Retail
6 12 (25.53%) Analytical Skills
7 11 (23.40%) CRM
8 9 (19.15%) HTML
8 9 (19.15%) CMS
8 9 (19.15%) Marketing Strategy
8 9 (19.15%) User Experience
9 8 (17.02%) Social Media
9 8 (17.02%) Google
9 8 (17.02%) SEO
10 7 (14.89%) Stakeholder Management
10 7 (14.89%) Adobe
10 7 (14.89%) CSS
10 7 (14.89%) Google Analytics
11 6 (12.77%) Pay per click
11 6 (12.77%) CSS3
11 6 (12.77%) Telecoms
11 6 (12.77%) Front End Development
11 6 (12.77%) Customer Insight
12 5 (10.64%) Wireframes
12 5 (10.64%) Advertising
12 5 (10.64%) Agile Software Development
12 5 (10.64%) E-Commerce
12 5 (10.64%) Business Intelligence
12 5 (10.64%) Facebook
12 5 (10.64%) Email Marketing

Online Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (19.15%) CMS
2 2 (4.26%) Confluence
3 1 (2.13%) Drupal
Applications
1 4 (8.51%) MS Visio
2 3 (6.38%) Microsoft Excel
2 3 (6.38%) Microsoft Office
2 3 (6.38%) Microsoft Project
2 3 (6.38%) Photoshop
3 2 (4.26%) Microsoft PowerPoint
4 1 (2.13%) Adobe After Effects
4 1 (2.13%) Adobe Illustrator
4 1 (2.13%) Adobe Premiere
4 1 (2.13%) CINEMA 4D
4 1 (2.13%) GIMP
Cloud Services
1 7 (14.89%) Google Analytics
2 4 (8.51%) AdWords
3 2 (4.26%) Adobe Analytics
3 2 (4.26%) Amazon AWS
3 2 (4.26%) Amazon EC2
3 2 (4.26%) Amazon S3
4 1 (2.13%) Yarn
Communications & Networking
1 1 (2.13%) FTP
1 1 (2.13%) SMS
Database & Business Intelligence
1 4 (8.51%) Big Data
2 2 (4.26%) Amazon DynamoDB
3 1 (2.13%) MySQL
3 1 (2.13%) Relational Database
Development Applications
1 2 (4.26%) Git (software)
1 2 (4.26%) JIRA
2 1 (2.13%) Babel
2 1 (2.13%) Dreamweaver
2 1 (2.13%) Team Foundation Server
2 1 (2.13%) Visual Website Optimizer
General
1 47 (100.00%) Marketing
2 16 (34.04%) Finance
3 14 (29.79%) Retail
4 6 (12.77%) Telecoms
5 5 (10.64%) Advertising
6 4 (8.51%) Banking
6 4 (8.51%) Multimedia
7 2 (4.26%) Electronics
7 2 (4.26%) Games
7 2 (4.26%) German Language
7 2 (4.26%) Manufacturing
8 1 (2.13%) Digital Economy
8 1 (2.13%) Financial Institution
8 1 (2.13%) Online Betting
8 1 (2.13%) Pharmaceutical
Job Titles
1 9 (19.15%) Marketing Manager
2 6 (12.77%) Developer
3 5 (10.64%) Front End Developer (Client-Side Developer)
4 4 (8.51%) Project Manager
5 3 (6.38%) Analyst
5 3 (6.38%) Designer
5 3 (6.38%) Junior
5 3 (6.38%) Marketing Analyst
5 3 (6.38%) Marketing Executive
6 2 (4.26%) Digital Marketing Manager
6 2 (4.26%) Digital Project Manager
6 2 (4.26%) Marketing Assistant
6 2 (4.26%) Online Business Analyst
6 2 (4.26%) Online Marketing Analyst
6 2 (4.26%) Online Marketing Manager
6 2 (4.26%) PPC Executive
6 2 (4.26%) UI Designer
6 2 (4.26%) UI Developer
6 2 (4.26%) UX Designer
6 2 (4.26%) UX Developer
Libraries, Frameworks & Software Standards
1 9 (19.15%) HTML
2 7 (14.89%) CSS
3 6 (12.77%) CSS3
4 3 (6.38%) HTML5
4 3 (6.38%) jQuery
4 3 (6.38%) Sass
4 3 (6.38%) Web Services
5 2 (4.26%) GreenSock GSAP
5 2 (4.26%) LESS
6 1 (2.13%) Ajax
6 1 (2.13%) AngularJS
6 1 (2.13%) React
6 1 (2.13%) Redux
6 1 (2.13%) RESTful
6 1 (2.13%) Spring
Miscellaneous
1 12 (25.53%) Analytical Skills
2 9 (19.15%) User Experience
3 8 (17.02%) Social Media
4 4 (8.51%) FMCG
5 2 (4.26%) Analytical Mindset
5 2 (4.26%) Blog
5 2 (4.26%) Greenfield Project
5 2 (4.26%) Online Games
6 1 (2.13%) Computer Science
6 1 (2.13%) Digital Media
6 1 (2.13%) Graphic Design
6 1 (2.13%) Life Science
6 1 (2.13%) Motion Graphics
Operating Systems
1 2 (4.26%) Amazon Linux
1 2 (4.26%) Linux
1 2 (4.26%) Ubuntu
1 2 (4.26%) Unix
Processes & Methodologies
1 21 (44.68%) Digital Marketing
2 15 (31.91%) Analytics
3 11 (23.40%) CRM
4 9 (19.15%) Marketing Strategy
5 8 (17.02%) SEO
6 7 (14.89%) Stakeholder Management
7 6 (12.77%) Customer Insight
7 6 (12.77%) Front End Development
7 6 (12.77%) Pay per click
8 5 (10.64%) Agile Software Development
8 5 (10.64%) Business Intelligence
8 5 (10.64%) E-Commerce
8 5 (10.64%) Email Marketing
8 5 (10.64%) Wireframes
9 4 (8.51%) B2B
9 4 (8.51%) Content Management
9 4 (8.51%) Continuous Improvement
9 4 (8.51%) Display Advertising
9 4 (8.51%) Project Management
9 4 (8.51%) Scrum
Programming Languages
1 3 (6.38%) JavaScript
2 1 (2.13%) ES6
2 1 (2.13%) Java
2 1 (2.13%) PHP
2 1 (2.13%) Python
2 1 (2.13%) SQL
2 1 (2.13%) TypeScript
Qualifications
1 4 (8.51%) Degree
2 1 (2.13%) Computer Science Degree
Quality Assurance & Compliance
1 4 (8.51%) QA
System Software
1 2 (4.26%) Docker
Systems Management
1 2 (4.26%) Ansible
Vendors
1 8 (17.02%) Google
2 7 (14.89%) Adobe
3 5 (10.64%) Facebook
4 2 (4.26%) Microsoft
4 2 (4.26%) SAP
5 1 (2.13%) Atlassian
5 1 (2.13%) Coremetrics
5 1 (2.13%) Maxymiser
5 1 (2.13%) Optimizely
5 1 (2.13%) Percussion