Period
to 20 June 2018

The following table provides summary statistics for contract job vacancies advertised in South London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 20 June 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
London > South London
6 months to
20 Jun 2018
Same period 2017 Same period 2016
Rank 119 76 79
Rank change year-on-year -43 +3 -20
Contract jobs citing Google Analytics 6 4 5
As % of all contract IT jobs advertised in South London 0.34% 0.46% 0.45%
As % of the Cloud Services category 1.31% 2.63% 3.82%
Number of daily rates quoted 5 2 5
South London median daily rate £400 £138 £375
Median daily rate % change year-on-year +190.91% -63.33% -
10th Percentile £340 £97 £340
90th Percentile £456 £180 £419
London median daily rate £425 £375 £344
% change year-on-year +13.33% +9.09% -3.51%
Number of hourly rates quoted 0 1 0
South London median hourly rate - £125.00 -
London median hourly rate £27.16 £125.00 £19.92
% change year-on-year -78.27% +527.67% +21.21%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in South London with a requirement for cloud computing skills.

All Cloud Skills
South London
Contract vacancies with a requirement for cloud computing skills 457 152 131
As % of all contract IT jobs advertised in South London 26.22% 17.41% 11.88%
Number of daily rates quoted 341 80 101
South London median daily rate £500 £450 £425
Median daily rate % change year-on-year +11.11% +5.88% +13.33%
10th Percentile £344 £285 £300
90th Percentile £688 £675 £538
London median daily rate £505 £500 £475
% change year-on-year +1.00% +5.26% +11.76%
Number of hourly rates quoted 4 2 5
South London median hourly rate £27.00 £72.00 £17.00
Median hourly rate % change year-on-year -62.50% +323.53% -85.98%
10th Percentile £15.35 £28.90 £13.90
90th Percentile £128.63 £116.70 £20.90
London median hourly rate £25.00 £21.33 £24.25
% change year-on-year +17.22% -12.05% -11.22%

Google Analytics
Job Vacancy Trend in South London

Job postings citing Google Analytics as a percentage of all IT jobs advertised in South London.

Job vacancy trend for Google Analytics in South London

Google Analytics
Contractor Daily Rate Trend in South London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in South London.

Contractor daily rate trend for Google Analytics in South London

Google Analytics
Contract Job Locations in South London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the South London region over the 6 months to 20 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bromley - 2 £363 -
Croydon - 2 £463 -
Kingston Upon Thames +2 1 £400 +300.00%
Google Analytics
London

For the 6 months to 20 June 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South London region with a requirement for Google Analytics.

1 6 (100.00%) Google
1 6 (100.00%) Analytics
2 3 (50.00%) Web Development
2 3 (50.00%) HTML
2 3 (50.00%) CSS
3 2 (33.33%) MVC
3 2 (33.33%) E-Commerce
3 2 (33.33%) Adobe
3 2 (33.33%) .NET
3 2 (33.33%) jQuery
3 2 (33.33%) RESTful
3 2 (33.33%) Scrum
3 2 (33.33%) Agile Software Development
3 2 (33.33%) ASP.NET MVC
3 2 (33.33%) HTML5
3 2 (33.33%) Adobe Analytics
3 2 (33.33%) CSS3
3 2 (33.33%) Responsive Web Design
3 2 (33.33%) AngularJS
3 2 (33.33%) API Integration
3 2 (33.33%) Google Tag Manager
3 2 (33.33%) Cross-Browser Compatibility
3 2 (33.33%) ASP.NET
4 1 (16.67%) Wireframes
4 1 (16.67%) A/B Testing
4 1 (16.67%) Quantitative Research
4 1 (16.67%) Numerate Degree
4 1 (16.67%) Tableau
4 1 (16.67%) Data Quality
4 1 (16.67%) User Experience

Google Analytics
Co-occurring IT Skills in South London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (16.67%) Photoshop
Cloud Services
1 2 (33.33%) Adobe Analytics
1 2 (33.33%) Google Tag Manager
Development Applications
1 1 (16.67%) Git (software)
1 1 (16.67%) Subversion
General
1 1 (16.67%) Advertising
Job Titles
1 3 (50.00%) Analyst
2 2 (33.33%) .NET Developer
2 2 (33.33%) .NET Web Developer
2 2 (33.33%) ASP.NET Developer
2 2 (33.33%) Developer
2 2 (33.33%) Digital Analyst
2 2 (33.33%) Digital Performance Analyst
2 2 (33.33%) Performance Analyst
2 2 (33.33%) Web Developer
3 1 (16.67%) Angular Developer
3 1 (16.67%) ASP.NET MVC Developer
3 1 (16.67%) Data Analyst
3 1 (16.67%) HTML CSS Developer
3 1 (16.67%) HTML Developer
3 1 (16.67%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 3 (50.00%) CSS
1 3 (50.00%) HTML
2 2 (33.33%) .NET
2 2 (33.33%) AngularJS
2 2 (33.33%) ASP.NET
2 2 (33.33%) ASP.NET MVC
2 2 (33.33%) CSS3
2 2 (33.33%) HTML5
2 2 (33.33%) jQuery
2 2 (33.33%) RESTful
Miscellaneous
1 1 (16.67%) Computer Science
1 1 (16.67%) User Experience
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) Web Development
3 2 (33.33%) Agile Software Development
3 2 (33.33%) API Integration
3 2 (33.33%) Cross-Browser Compatibility
3 2 (33.33%) E-Commerce
3 2 (33.33%) MVC
3 2 (33.33%) Responsive Web Design
3 2 (33.33%) Scrum
4 1 (16.67%) A/B Testing
4 1 (16.67%) Dashboard Development
4 1 (16.67%) Data Analysis
4 1 (16.67%) Kanban
4 1 (16.67%) Mathematics
4 1 (16.67%) Quantitative Research
4 1 (16.67%) Statistical Analysis
4 1 (16.67%) Statistics
4 1 (16.67%) Visualisation
4 1 (16.67%) Wireframes
Programming Languages
1 1 (16.67%) SQL
Qualifications
1 1 (16.67%) Degree
1 1 (16.67%) Numerate Degree
Quality Assurance & Compliance
1 1 (16.67%) Data Quality
Vendors
1 6 (100.00%) Google
2 2 (33.33%) Adobe
3 1 (16.67%) Tableau