Google Analytics Contract Job Trends in London

Google Analytics (GA)
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Google Analytics skills. It covers contract job vacancies from the 6 months leading up to 18 September 2026, with comparisons to the same periods in the previous two years.

6 months to
18 Sep 2026
Same period 2025 Same period 2024
Rank 418 345 337
Rank change year-on-year -73 -8 +37
Contract jobs citing Google Analytics 29 28 40
As % of all contract jobs in London 0.14% 0.21% 0.25%
As % of the Cloud Services category 0.35% 0.48% 0.59%
Number of daily rates quoted 9 14 28
10th Percentile £381 £299 £205
25th Percentile £431 £344 £263
Median daily rate (50th Percentile) £525 £423 £400
Median % change year-on-year +24.11% +5.75% -17.95%
75th Percentile £575 £488 £564
90th Percentile £576 £546 £639
England median daily rate £438 £438 £400
% change year-on-year - +9.38% -5.88%
Number of hourly rates quoted 3 1 2
10th Percentile £18.30 - £33.58
25th Percentile £19.88 £50.72 £38.19
Median hourly rate £22.50 £51.44 £46.75
Median % change year-on-year -56.26% +10.03% +146.05%
75th Percentile £22.83 £52.16 £55.69
90th Percentile £23.03 - £60.53
England median hourly rate £22.50 £15.00 £21.22
% change year-on-year +50.00% -29.31% +11.68%

All Cloud Computing Skills
London

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in London.

Contract vacancies with a requirement for cloud computing skills 8,280 5,834 6,731
As % of all contract IT jobs advertised in London 40.99% 43.32% 41.28%
Number of daily rates quoted 5,684 3,973 4,699
10th Percentile £360 £340 £350
25th Percentile £450 £425 £450
Median daily rate (50th Percentile) £545 £530 £550
Median % change year-on-year +2.83% -3.64% -4.35%
75th Percentile £650 £650 £675
90th Percentile £750 £775 £800
England median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 93 94 46
10th Percentile £17.88 £23.00 £22.00
25th Percentile £23.08 £25.15 £24.16
Median hourly rate £30.00 £31.00 £30.80
Median % change year-on-year -3.23% +0.67% -23.49%
75th Percentile £57.50 £51.00 £52.50
90th Percentile £78.75 £78.75 £71.13
England median hourly rate £33.99 £26.30 £33.00
% change year-on-year +29.24% -20.30% -

Google Analytics
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Google Analytics relative to all contract IT jobs advertised in London.

Google Analytics job vacancy trend in London

Google Analytics
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Google Analytics.

Contractor daily rate distribution trend for jobs in London citing Google Analytics

Google Analytics
Daily Rate Histogram in London

Daily rate distribution for jobs citing Google Analytics in London over the 6 months to 18 September 2026.

Daily rate histogram for Google Analytics in London

Google Analytics
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Google Analytics.

Contractor hourly rate distribution trend for jobs in London citing Google Analytics

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 6 months to 18 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -23 3 £550 +15.79% 14
West London - 2 - - 1
Google Analytics
England

Google Analytics
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 12 (41.38%) CMS
2 8 (27.59%) Adobe Experience Manager
2 8 (27.59%) Sitecore CMS
3 6 (20.69%) Confluence
4 3 (10.34%) Drupal
4 3 (10.34%) WordPress
Applications
1 5 (17.24%) Microsoft Excel
2 4 (13.79%) Microsoft PowerPoint
Business Applications
1 4 (13.79%) Shopify
2 1 (3.45%) Sprinklr
Cloud Services
1 13 (44.83%) Adobe Analytics
2 5 (17.24%) Power Platform
3 4 (13.79%) Figma
3 4 (13.79%) Siteimprove
4 3 (10.34%) GCP
5 2 (6.90%) Facebook Ads
5 2 (6.90%) Google Sheets
5 2 (6.90%) Miro
5 2 (6.90%) Salesforce Commerce Cloud
6 1 (3.45%) Contentsquare
6 1 (3.45%) Google Ads
Database & Business Intelligence
1 5 (17.24%) Power BI
2 4 (13.79%) Looker
3 3 (10.34%) BigQuery
3 3 (10.34%) Tableau
4 1 (3.45%) Mixpanel
Development Applications
1 6 (20.69%) JIRA
2 4 (13.79%) Visual Website Optimizer
General
1 17 (58.62%) Analytical Skills
2 15 (51.72%) Marketing
3 14 (48.28%) Social Skills
4 5 (17.24%) Publishing
5 3 (10.34%) Organisational Skills
5 3 (10.34%) Retail
6 2 (6.90%) Advertising
6 2 (6.90%) Finance
7 1 (3.45%) Inclusion and Diversity
7 1 (3.45%) Influencing Skills
7 1 (3.45%) Presentation Skills
7 1 (3.45%) Public Sector
Job Titles
1 8 (27.59%) Analyst
2 4 (13.79%) Operations Support Specialist
2 4 (13.79%) Product Specialist
2 4 (13.79%) Products Support Specialist
2 4 (13.79%) Senior
2 4 (13.79%) Support Specialist
3 3 (10.34%) Digital Analyst
3 3 (10.34%) Senior Analyst
3 3 (10.34%) Senior Digital Analyst
4 2 (6.90%) Analytics Consultant
4 2 (6.90%) Consultant
4 2 (6.90%) Digital Analytics Analyst
4 2 (6.90%) Digital Analytics Consultant
4 2 (6.90%) Performance Analyst
4 2 (6.90%) Senior Consultant
4 2 (6.90%) Web Editor
5 1 (3.45%) Designer
5 1 (3.45%) Insight Analyst
5 1 (3.45%) Project Manager
5 1 (3.45%) Web Designer
Libraries, Frameworks & Software Standards
1 6 (20.69%) CSS
1 6 (20.69%) HTML
Miscellaneous
1 5 (17.24%) Product Ownership
2 4 (13.79%) Self-Motivation
3 3 (10.34%) Educational Technology
4 2 (6.90%) Management Information System
4 2 (6.90%) Mobile App
5 1 (3.45%) Photography
5 1 (3.45%) Social Media
Processes & Methodologies
1 29 (100.00%) Analytics
2 14 (48.28%) Actionable Insight
2 14 (48.28%) Agile
3 11 (37.93%) Content Management
3 11 (37.93%) Customer Experience
4 10 (34.48%) Stakeholder Management
5 9 (31.03%) Roadmaps
6 8 (27.59%) Backlog Management
6 8 (27.59%) Performance Measurement
6 8 (27.59%) Personalization
6 8 (27.59%) Web Analytics
7 7 (24.14%) A/B Testing
7 7 (24.14%) Decision-Making
7 7 (24.14%) SEO
8 6 (20.69%) Performance Analysis
9 5 (17.24%) Conversion Rate Optimisation
9 5 (17.24%) Data Science
9 5 (17.24%) Performance Metrics
9 5 (17.24%) Project Management
9 5 (17.24%) User Experience
Programming Languages
1 8 (27.59%) SQL
2 5 (17.24%) Python
3 4 (13.79%) JavaScript
4 3 (10.34%) R
Qualifications
1 1 (3.45%) Degree
1 1 (3.45%) SC Cleared
1 1 (3.45%) Security Cleared
Quality Assurance & Compliance
1 6 (20.69%) Data Quality
2 4 (13.79%) Actionable Recommendations
2 4 (13.79%) QA
Vendors
1 29 (100.00%) Google
2 13 (44.83%) Adobe
3 12 (41.38%) Amplitude
4 8 (27.59%) Optimizely
4 8 (27.59%) Sitecore
4 8 (27.59%) Tealium
5 4 (13.79%) Braze
6 3 (10.34%) Databricks
7 2 (6.90%) Facebook
7 2 (6.90%) Salesforce
8 1 (3.45%) Brandwatch
8 1 (3.45%) NetBase