The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England / London
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 318 360 363
Rank change year-on-year +42 +3  
Contract jobs citing Google Analytics 100 64 72
As % of all contract IT jobs advertised in London 0.49% 0.30% 0.31%
As % of the Cloud Services category 3.16% 2.45% 4.15%
Number of daily rates quoted 69 51 47
Median daily rate £375 £340 £350
Median daily rate % change year-on-year +10.29% -2.85%  
90% offered a daily rate of more than £212 £190 £178
10% offered a daily rate of more than £505 £450 £512
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 1 1 3
Median hourly rate £175.00 £17.50 £16.43
Median hourly rate % change year-on-year +900.00% +6.51%  
UK excluding London median hourly rate £50.50 £19.61 £10.00
% change year-on-year +157.52% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

Contract Cloud Computing Skills
London
Contract job vacancies with a requirement for cloud computing skills 3169 2617 1737
As % of all contract IT job vacancies advertised in London 15.49% 12.24% 7.42%
Number of daily rates quoted 2261 1949 1190
Median daily rate £500 £475 £425
Median daily rate % change year-on-year +5.26% +11.76%  
90% offered a daily rate of more than £325 £330 £275
10% offered a daily rate of more than £615 £620 £588
UK excluding London median daily rate £450 £450 £393
% change year-on-year - +14.64%  
Number of hourly rates quoted 29 27 26
Median hourly rate £22.62 £22.00 £35.00
Median hourly rate % change year-on-year +2.81% -37.14%  
90% offered a hourly rate of more than £12.50 £13.66 £17.15
10% offered a hourly rate of more than £122.50 £44.45 £40.00
UK excluding London median hourly rate £29.00 £16.50 £27.50
% change year-on-year +75.75% -40.00%  

Google Analytics
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in London.

Contractor daily rate trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Google Analytics in London over the 3 months to 25 June 2017.

Contractor daily rate histogram for Google Analytics in London

Google Analytics
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in London.

Contractor hourly rate trend for Google Analytics in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +1 19 £388 +16.98% 5
Brentford - 1 £325 -
Hounslow - 1 - -
West Drayton - 1 £525 -
Google Analytics
England

For the 6 months to 25 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Google Analytics.

1 161 (100.00%) Analytics
2 159 (98.76%) Google
3 59 (36.65%) Marketing
4 46 (28.57%) E-Commerce
5 36 (22.36%) HTML
6 35 (21.74%) SQL
6 35 (21.74%) Web Analytics
7 34 (21.12%) Adobe
8 33 (20.50%) Analytical Skills
9 32 (19.88%) Tableau
10 31 (19.25%) Business Intelligence
11 30 (18.63%) JavaScript
12 29 (18.01%) CMS
13 28 (17.39%) CSS
14 26 (16.15%) Agile Software Development
14 26 (16.15%) A/B Testing
15 25 (15.53%) Microsoft Excel
16 24 (14.91%) SEO
16 24 (14.91%) Digital Marketing
17 23 (14.29%) User Experience
18 22 (13.66%) Visualisation
19 21 (13.04%) Python
20 20 (12.42%) Data Analysis
20 20 (12.42%) Adobe Analytics
21 19 (11.80%) Data Visualisation
22 18 (11.18%) Finance
23 17 (10.56%) Content Management
23 17 (10.56%) Social Media
24 16 (9.94%) Retail
24 16 (9.94%) BigQuery

Google Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (18.01%) CMS
2 12 (7.45%) WordPress
3 10 (6.21%) Drupal
4 9 (5.59%) SAS
5 5 (3.11%) Adobe Experience Manager
6 3 (1.86%) Umbraco
7 1 (0.62%) Apache Spark
7 1 (0.62%) DNN
7 1 (0.62%) EPiServer
7 1 (0.62%) Sitecore CMS
Applications
1 25 (15.53%) Microsoft Excel
2 6 (3.73%) Photoshop
2 6 (3.73%) Spreadsheet
3 5 (3.11%) Microsoft PowerPoint
4 4 (2.48%) Adobe Illustrator
5 3 (1.86%) Adobe Creative Suite
5 3 (1.86%) SPSS
6 1 (0.62%) Adobe After Effects
6 1 (0.62%) Adobe Premiere
6 1 (0.62%) InDesign
6 1 (0.62%) Microsoft Office
6 1 (0.62%) Stata
Business Applications
1 3 (1.86%) Eloqua
1 3 (1.86%) FastStats
1 3 (1.86%) FastStats PeopleStage
1 3 (1.86%) SAP Oil and Gas
2 2 (1.24%) Data Workbench
2 2 (1.24%) WebTrends
3 1 (0.62%) Dynamics CRM
3 1 (0.62%) Magento
3 1 (0.62%) SessionCam
3 1 (0.62%) Social Studio
3 1 (0.62%) Workfront
Cloud Services
1 20 (12.42%) Adobe Analytics
2 16 (9.94%) Google Cloud Platform
3 12 (7.45%) AdWords
3 12 (7.45%) Google Tag Manager
4 8 (4.97%) Amazon AWS
5 4 (2.48%) MailChimp
6 3 (1.86%) Amazon Kinesis
6 3 (1.86%) Amazon SQS
6 3 (1.86%) Firebase
6 3 (1.86%) Heroku
6 3 (1.86%) Responsys
7 2 (1.24%) SmartFocus
8 1 (0.62%) AdSense
8 1 (0.62%) Amazon EC2
8 1 (0.62%) Amazon S3
8 1 (0.62%) Asana
8 1 (0.62%) Basecamp
8 1 (0.62%) Dropbox
8 1 (0.62%) GitHub
8 1 (0.62%) Trello
Communications & Networking
1 5 (3.11%) Internet
2 2 (1.24%) Broadband
3 1 (0.62%) Skype
Database & Business Intelligence
1 16 (9.94%) BigQuery
2 13 (8.07%) Big Data
3 12 (7.45%) Data Warehouse
4 10 (6.21%) Looker
5 9 (5.59%) MySQL
6 6 (3.73%) Amazon Redshift
7 5 (3.11%) Mixpanel
8 4 (2.48%) Data Mining
9 3 (1.86%) NoSQL
9 3 (1.86%) PostgreSQL
10 2 (1.24%) Essbase
10 2 (1.24%) MongoDB
10 2 (1.24%) Qlik Sense
10 2 (1.24%) SQL Server
10 2 (1.24%) SQL Server Analysis Services
10 2 (1.24%) SQL Server Integration Services
10 2 (1.24%) Star Schema
11 1 (0.62%) Power BI
11 1 (0.62%) SQL Server 2012
11 1 (0.62%) SQL Server 2014
Development Applications
1 11 (6.83%) Talend Open Studio
2 3 (1.86%) Axure RP
2 3 (1.86%) Git (software)
2 3 (1.86%) Gradle
2 3 (1.86%) JIRA
2 3 (1.86%) Travis CI
2 3 (1.86%) Vagrant
3 2 (1.24%) Dreamweaver
General
1 59 (36.65%) Marketing
2 18 (11.18%) Finance
3 16 (9.94%) Retail
4 13 (8.07%) Advertising
5 10 (6.21%) Publishing
5 10 (6.21%) Telecoms
6 8 (4.97%) Games
7 7 (4.35%) Legal
8 5 (3.11%) Banking
9 3 (1.86%) Electronics
9 3 (1.86%) Manufacturing
9 3 (1.86%) Spanish Language
10 2 (1.24%) German Language
Job Titles
1 67 (41.61%) Analyst
2 28 (17.39%) Web Analyst
3 24 (14.91%) Developer
4 14 (8.70%) Consultant
5 13 (8.07%) Google Analytics Analyst
6 12 (7.45%) Architect
7 11 (6.83%) Data Analyst
7 11 (6.83%) Digital Analyst
7 11 (6.83%) Insight Analyst
8 10 (6.21%) Analytics Consultant
8 10 (6.21%) Web Analytics Analyst
9 9 (5.59%) Google Analytics Web Analyst
9 9 (5.59%) Web Manager
10 8 (4.97%) Big Data Architect
10 8 (4.97%) Data Architect
10 8 (4.97%) Web Developer
11 6 (3.73%) Cloud Architect
11 6 (3.73%) Marketing Analyst
11 6 (3.73%) Senior Analyst
12 5 (3.11%) WordPress Developer
Libraries, Frameworks & Software Standards
1 36 (22.36%) HTML
2 28 (17.39%) CSS
3 11 (6.83%) HTML5
4 10 (6.21%) Node.js
5 7 (4.35%) CSS3
6 6 (3.73%) AngularJS
7 5 (3.11%) Ruby on Rails
8 4 (2.48%) Redux
9 3 (1.86%) ADO
9 3 (1.86%) Dropwizard
9 3 (1.86%) jQuery
9 3 (1.86%) JSON
9 3 (1.86%) React
9 3 (1.86%) REST
9 3 (1.86%) Sass
9 3 (1.86%) YAML
10 2 (1.24%) .NET
10 2 (1.24%) Backbone.js
10 2 (1.24%) XHTML
10 2 (1.24%) XML
Miscellaneous
1 33 (20.50%) Analytical Skills
2 23 (14.29%) User Experience
3 17 (10.56%) Social Media
4 9 (5.59%) Mobile App
5 8 (4.97%) Digital Media
6 4 (2.48%) Blog
7 3 (1.86%) Computer Science
7 3 (1.86%) Data Structures
8 2 (1.24%) Streaming Video
9 1 (0.62%) EPoS
9 1 (0.62%) Fintech
9 1 (0.62%) Graphic Design
9 1 (0.62%) Greenfield Project
9 1 (0.62%) Motion Graphics
9 1 (0.62%) Video Editing
9 1 (0.62%) Video on Demand
9 1 (0.62%) W3C
Processes & Methodologies
1 161 (100.00%) Analytics
2 46 (28.57%) E-Commerce
3 35 (21.74%) Web Analytics
4 31 (19.25%) Business Intelligence
5 26 (16.15%) A/B Testing
5 26 (16.15%) Agile Software Development
6 24 (14.91%) Digital Marketing
6 24 (14.91%) SEO
7 22 (13.66%) Visualisation
8 20 (12.42%) Data Analysis
9 19 (11.80%) Data Visualisation
10 17 (10.56%) Content Management
11 13 (8.07%) CRM
12 12 (7.45%) Dashboard Development
13 11 (6.83%) Web Development
14 10 (6.21%) Conversion Rate Optimisation
14 10 (6.21%) Copywriting
14 10 (6.21%) Customer Insight
14 10 (6.21%) Digital Analytics
15 8 (4.97%) Wireframes
Programming Languages
1 35 (21.74%) SQL
2 30 (18.63%) JavaScript
3 21 (13.04%) Python
4 11 (6.83%) R
5 10 (6.21%) PHP
6 6 (3.73%) ES6
6 6 (3.73%) Ruby
7 5 (3.11%) Java
8 4 (2.48%) C++
9 3 (1.86%) Bash Shell
9 3 (1.86%) Go
10 2 (1.24%) ActionScript
10 2 (1.24%) C#
10 2 (1.24%) Perl
10 2 (1.24%) VBA
11 1 (0.62%) MATLAB
11 1 (0.62%) T-SQL
Qualifications
1 8 (4.97%) Degree
2 2 (1.24%) Numerate Degree
2 2 (1.24%) Security Cleared
3 1 (0.62%) Analytics IQ
3 1 (0.62%) BPSS Clearance
3 1 (0.62%) DBS Check
3 1 (0.62%) PMI Certification
3 1 (0.62%) PMP
3 1 (0.62%) PRINCE2 Certification
Quality Assurance & Compliance
1 5 (3.11%) Actionable Recommendations
2 3 (1.86%) Data Quality
2 3 (1.86%) QA
3 1 (0.62%) PMO
System Software
1 7 (4.35%) Docker
Systems Management
1 6 (3.73%) Terraform
2 3 (1.86%) Ansible
Vendors
1 159 (98.76%) Google
2 34 (21.12%) Adobe
3 32 (19.88%) Tableau
4 12 (7.45%) Omniture
5 11 (6.83%) Talend
6 10 (6.21%) Microsoft
7 9 (5.59%) SnapLogic
8 5 (3.11%) Tealium
9 4 (2.48%) Salesforce Marketing Cloud
9 4 (2.48%) Salesforce.com
9 4 (2.48%) SAP
10 3 (1.86%) Cognos
10 3 (1.86%) comScore
10 3 (1.86%) Coremetrics
10 3 (1.86%) DoubleClick
11 2 (1.24%) Anaplan
11 2 (1.24%) Facebook
11 2 (1.24%) Maxymiser
11 2 (1.24%) Optimizely
11 2 (1.24%) Twitter
London
Austin Fraser
Posted: 2 days ago
London
Creation Recruitment
Rate: £300 per day
Posted: 4 days ago
City, London
Square One Resources
Rate: From £300 to £350 per day
Posted: 5 days ago
City, London
Scott-Merrick LLP
Rate: market rates
Posted: 6 days ago
London
Green Park Interim & Executive Ltd
Rate: Up to £450 per day
Posted: 6 days ago