Period
to

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 29 June 2022 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > London
6 months to
29 Jun 2022
Same period 2021 Same period 2020
Rank 434 437 349
Rank change year-on-year +3 -88 +81
Contract jobs citing Google Analytics 152 77 51
As % of all contract jobs advertised in London 0.39% 0.28% 0.29%
As % of the Cloud Services category 1.02% 0.73% 0.85%
Number of daily rates quoted 125 57 35
10th Percentile £275 £316 £235
25th Percentile £341 £325 £300
Median daily rate (50th Percentile) £500 £425 £420
Median % change year-on-year +17.65% +1.19% -6.67%
75th Percentile £538 £500 £500
90th Percentile £627 £538 £600
England median daily rate £475 £438 £400
% change year-on-year +8.57% +9.38% -4.19%
Number of hourly rates quoted 1 0 1
10th Percentile - - -
25th Percentile £26.50 - £39.10
Median hourly rate £27.50 - £41.40
75th Percentile £28.50 - £43.70
90th Percentile - - -
England median hourly rate £27.50 £54.50 £22.50
% change year-on-year -49.54% +142.22% -29.69%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 14,898 10,506 5,975
As % of all contract IT jobs advertised in London 37.93% 38.87% 34.22%
Number of daily rates quoted 11,163 7,647 4,494
10th Percentile £399 £369 £350
25th Percentile £475 £450 £425
Median daily rate (50th Percentile) £575 £528 £525
Median % change year-on-year +9.00% +0.48% -
75th Percentile £688 £638 £625
90th Percentile £775 £700 £713
England median daily rate £550 £513 £500
% change year-on-year +7.32% +2.50% -
Number of hourly rates quoted 60 45 34
10th Percentile £19.97 £14.23 £13.60
25th Percentile £26.25 £21.25 £20.25
Median hourly rate £42.50 £32.85 £25.00
Median % change year-on-year +29.38% +31.40% +16.28%
75th Percentile £67.97 £54.00 £47.94
90th Percentile £82.75 £66.80 £61.18
England median hourly rate £20.76 £21.05 £20.00
% change year-on-year -1.40% +5.25% -4.76%

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a proportion of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Google Analytics in London.

Daily rate trend for Google Analytics in London

Google Analytics
Daily Rate Histogram in London

Daily rate distribution for jobs citing Google Analytics in London over the 6 months to 29 June 2022.

Daily rate histogram for Google Analytics in London

Google Analytics
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Google Analytics in London.

Hourly rate trend for Google Analytics in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 6 months to 29 June 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -18 15 £500 +35.14% 11
West London 0 13 £615 +82.22% 5
North London - 1 £225 - 1
Google Analytics
England

For the 6 months to 29 June 2022, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Google Analytics.

1 152 (100.00%) Google
1 152 (100.00%) Analytics
2 48 (31.58%) Visualisation
2 48 (31.58%) Google Data Studio
3 43 (28.29%) Python
4 42 (27.63%) Analytical Skills
5 40 (26.32%) Adobe
6 38 (25.00%) Tableau
6 38 (25.00%) BigQuery
6 38 (25.00%) GCP
7 37 (24.34%) Digital Analytics
7 37 (24.34%) Data Analysis
8 36 (23.68%) SQL
9 35 (23.03%) User Experience
10 33 (21.71%) Agile
11 32 (21.05%) SEO
12 31 (20.39%) Social Skills
13 27 (17.76%) Marketing
13 27 (17.76%) Power BI
13 27 (17.76%) Power Platform
14 26 (17.11%) Web Analytics
14 26 (17.11%) R
15 25 (16.45%) Business Intelligence
16 24 (15.79%) QA
17 23 (15.13%) Adobe Analytics
18 22 (14.47%) HTML
18 22 (14.47%) Microsoft Excel
18 22 (14.47%) E-Commerce
19 21 (13.82%) Finance
19 21 (13.82%) Retail

Google Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (12.50%) CMS
2 10 (6.58%) Drupal
3 6 (3.95%) WordPress
4 5 (3.29%) Adobe Experience Manager
5 4 (2.63%) Apache Solr
6 3 (1.97%) SAS
7 2 (1.32%) Apache
7 2 (1.32%) Apache Airflow
7 2 (1.32%) Confluence
7 2 (1.32%) IIS
7 2 (1.32%) JBoss
7 2 (1.32%) SharePoint
7 2 (1.32%) Tomcat
8 1 (0.66%) IBM Domino
8 1 (0.66%) Joomla!
8 1 (0.66%) Sitecore CMS
Applications
1 22 (14.47%) Microsoft Excel
2 5 (3.29%) Microsoft PowerPoint
3 3 (1.97%) InVision
3 3 (1.97%) Sketch
3 3 (1.97%) SPSS
4 2 (1.32%) Microsoft Office
Business Applications
1 3 (1.97%) Shopify
2 2 (1.32%) WebTrends
3 1 (0.66%) Adobe Campaign
3 1 (0.66%) Magento
3 1 (0.66%) SessionCam
3 1 (0.66%) Sprinklr
Cloud Services
1 48 (31.58%) Google Data Studio
2 38 (25.00%) GCP
3 27 (17.76%) Power Platform
4 23 (15.13%) Adobe Analytics
5 20 (13.16%) Google Tag Manager
6 16 (10.53%) AWS
7 8 (5.26%) GitHub
8 7 (4.61%) Firebase
8 7 (4.61%) Siteimprove
8 7 (4.61%) Snowflake
9 6 (3.95%) Azure
10 3 (1.97%) BigCommerce
11 2 (1.32%) Cloudflare
11 2 (1.32%) Commercetools
11 2 (1.32%) Contentful
11 2 (1.32%) Microsoft 365
11 2 (1.32%) Power Automate
11 2 (1.32%) PowerApps
12 1 (0.66%) Salesforce Commerce Cloud
12 1 (0.66%) Trello
Communications & Networking
1 9 (5.92%) Internet
2 5 (3.29%) SMS
3 3 (1.97%) Intranet
Database & Business Intelligence
1 38 (25.00%) BigQuery
1 38 (25.00%) Tableau
2 27 (17.76%) Power BI
3 14 (9.21%) Data Warehouse
4 10 (6.58%) Data Lake
4 10 (6.58%) Mixpanel
4 10 (6.58%) Neo4j
5 8 (5.26%) Looker
6 2 (1.32%) Oracle Database
6 2 (1.32%) QlikView
7 1 (0.66%) Azure SQL Database
7 1 (0.66%) Metabase
7 1 (0.66%) Metadata
7 1 (0.66%) MySQL
Development Applications
1 15 (9.87%) JIRA
2 7 (4.61%) Git (software)
3 3 (1.97%) Axure RP
3 3 (1.97%) Dreamweaver
3 3 (1.97%) Mockito
4 2 (1.32%) Bitbucket
4 2 (1.32%) CircleCI
4 2 (1.32%) Maven
4 2 (1.32%) Visual Studio Team System
General
1 42 (27.63%) Analytical Skills
2 31 (20.39%) Social Skills
3 27 (17.76%) Marketing
4 21 (13.82%) Finance
4 21 (13.82%) Retail
5 17 (11.18%) Presentation Skills
6 11 (7.24%) Games
7 10 (6.58%) Public Sector
7 10 (6.58%) Publishing
7 10 (6.58%) Telecoms
8 7 (4.61%) Influencing Skills
9 4 (2.63%) Legal
10 3 (1.97%) Advertising
10 3 (1.97%) Banking
10 3 (1.97%) Inclusion and Diversity
10 3 (1.97%) Organisational Skills
11 1 (0.66%) Automotive
11 1 (0.66%) Brand Awareness
11 1 (0.66%) Esports
11 1 (0.66%) iGaming
Job Titles
1 71 (46.71%) Analyst
2 31 (20.39%) Performance Analyst
3 29 (19.08%) Digital Analyst
3 29 (19.08%) Senior Analyst
4 19 (12.50%) Senior Performance Analyst
5 17 (11.18%) Developer
6 11 (7.24%) Data Engineer
7 10 (6.58%) AWS Data Engineer
7 10 (6.58%) AWS Engineer
7 10 (6.58%) Python Engineer
8 9 (5.92%) Architect
8 9 (5.92%) Data Analyst
8 9 (5.92%) Product Analyst
9 7 (4.61%) Data Architect
10 6 (3.95%) Content Editor
10 6 (3.95%) Lead Architect
10 6 (3.95%) Lead Data Architect
10 6 (3.95%) Marketing Manager
10 6 (3.95%) Principal Architect
10 6 (3.95%) Principal Engineer
Libraries, Frameworks & Software Standards
1 22 (14.47%) HTML
2 8 (5.26%) CSS
3 5 (3.29%) CSS3
3 5 (3.29%) HTML5
4 4 (2.63%) J2EE
4 4 (2.63%) React
5 3 (1.97%) Android Jetpack
5 3 (1.97%) Dagger
5 3 (1.97%) Google Maps API
5 3 (1.97%) JSON
5 3 (1.97%) OkHttp
5 3 (1.97%) Retrofit
5 3 (1.97%) RxJava
5 3 (1.97%) WebCenter
6 2 (1.32%) Ajax
6 2 (1.32%) AngularJS
6 2 (1.32%) Java EE
6 2 (1.32%) jQuery
6 2 (1.32%) Node.js
6 2 (1.32%) REST
Miscellaneous
1 35 (23.03%) User Experience
2 12 (7.89%) Social Media
3 7 (4.61%) Self-Motivation
4 5 (3.29%) Blog
5 4 (2.63%) Marketing Technology
6 3 (1.97%) Video on Demand
7 2 (1.32%) Data Structures
7 2 (1.32%) Digital Media
7 2 (1.32%) Enterprise Software
7 2 (1.32%) FMCG
8 1 (0.66%) Educational Technology
8 1 (0.66%) Mobile App
8 1 (0.66%) New Media
Operating Systems
1 3 (1.97%) Android
2 2 (1.32%) Linux
2 2 (1.32%) Unix
3 1 (0.66%) Windows
Processes & Methodologies
1 152 (100.00%) Analytics
2 48 (31.58%) Visualisation
3 37 (24.34%) Data Analysis
3 37 (24.34%) Digital Analytics
4 33 (21.71%) Agile
5 32 (21.05%) SEO
6 26 (17.11%) Web Analytics
7 25 (16.45%) Business Intelligence
8 22 (14.47%) E-Commerce
9 21 (13.82%) Line Management
10 19 (12.50%) Data Governance
10 19 (12.50%) Strategic Roadmap
11 18 (11.84%) A/B Testing
11 18 (11.84%) Decision-Making
12 17 (11.18%) Dashboard Development
12 17 (11.18%) Problem-Solving
13 16 (10.53%) Benchmarking
13 16 (10.53%) Scrum
14 15 (9.87%) Data-Driven Decision Making
14 15 (9.87%) Matrix Organization
Programming Languages
1 43 (28.29%) Python
2 36 (23.68%) SQL
3 26 (17.11%) R
4 19 (12.50%) JavaScript
5 12 (7.89%) Java
6 7 (4.61%) C#
7 4 (2.63%) PHP
7 4 (2.63%) TypeScript
8 3 (1.97%) Kotlin
9 2 (1.32%) PowerShell
9 2 (1.32%) XPath
10 1 (0.66%) C
Qualifications
1 2 (1.32%) Degree
2 1 (0.66%) SC Cleared
2 1 (0.66%) Security Cleared
Quality Assurance & Compliance
1 24 (15.79%) QA
2 13 (8.55%) Accessibility
3 11 (7.24%) Data Quality
4 2 (1.32%) GDPR
5 1 (0.66%) SLA
System Software
1 2 (1.32%) Docker
Systems Management
1 2 (1.32%) Single Sign-On
Vendors
1 152 (100.00%) Google
2 40 (26.32%) Adobe
3 11 (7.24%) Salesforce.com
4 8 (5.26%) SAP
4 8 (5.26%) Tealium
5 4 (2.63%) Ahrefs
5 4 (2.63%) Facebook
5 4 (2.63%) Hotjar
5 4 (2.63%) Instagram
5 4 (2.63%) Microsoft
5 4 (2.63%) Optimizely
6 3 (1.97%) NN4M
6 3 (1.97%) Oracle
7 2 (1.32%) Botify
7 2 (1.32%) Coremetrics
7 2 (1.32%) DeepCrawl
7 2 (1.32%) FatWire
7 2 (1.32%) IBM
7 2 (1.32%) Monetate
7 2 (1.32%) Screaming Frog