Google Analytics Contracts in London

Google Analytics (GA)
England > London

The table below provides summary statistics for contract job vacancies advertised in London requiring Google Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Analytics over the 6 months leading up to 3 July 2025, comparing them to the same period in the previous two years.

6 months to
3 Jul 2025
Same period 2024 Same period 2023
Rank 338 333 402
Rank change year-on-year -5 +69 +39
Contract jobs citing Google Analytics 22 74 84
As % of all contract jobs advertised in London 0.17% 0.42% 0.33%
As % of the Cloud Services category 0.39% 1.05% 0.84%
Number of daily rates quoted 12 56 63
10th Percentile £314 £269 £319
25th Percentile £381 £400 £386
Median daily rate (50th Percentile) £423 £450 £475
Median % change year-on-year -6.00% -5.26% -5.00%
75th Percentile £503 £500 £544
90th Percentile £595 £550 £588
England median daily rate £425 £450 £425
% change year-on-year -5.56% +5.88% -11.92%
Number of hourly rates quoted 1 1 0
10th Percentile - - -
25th Percentile £50.72 £15.50 -
Median hourly rate £51.44 £17.00 -
Median % change year-on-year +202.59% - -
75th Percentile £52.16 £18.50 -
90th Percentile - - -
England median hourly rate £15.50 £11.44 £22.00
% change year-on-year +35.49% -48.00% -20.00%

All Cloud Skills
London

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in London.

Contract vacancies with a requirement for cloud computing skills 5,627 7,027 10,006
As % of all contract IT jobs advertised in London 42.93% 39.87% 39.55%
Number of daily rates quoted 3,810 5,163 7,376
10th Percentile £350 £350 £370
25th Percentile £425 £450 £468
Median daily rate (50th Percentile) £540 £550 £575
Median % change year-on-year -1.82% -4.35% -
75th Percentile £663 £675 £695
90th Percentile £788 £788 £788
England median daily rate £515 £525 £550
% change year-on-year -1.90% -4.55% -
Number of hourly rates quoted 77 63 74
10th Percentile £22.80 £18.22 £19.25
25th Percentile £25.15 £22.04 £25.00
Median hourly rate £31.50 £26.00 £56.25
Median % change year-on-year +21.15% -53.78% +32.35%
75th Percentile £48.75 £38.44 £78.75
90th Percentile £67.50 £57.00 £89.49
England median hourly rate £25.15 £22.00 £32.30
% change year-on-year +14.32% -31.89% +50.23%

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a proportion of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Google Analytics in London.

Daily rate trend for Google Analytics in London

Google Analytics
Daily Rate Histogram in London

Daily rate distribution for jobs citing Google Analytics in London over the 6 months to 3 July 2025.

Daily rate histogram for Google Analytics in London

Google Analytics
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Google Analytics in London.

Hourly rate trend for Google Analytics in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 6 months to 3 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London +1 3 £388 -34.04% 110
Google Analytics
England

Google Analytics
Co-occurring Skills and Capabilities in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.55%) CMS
1 1 (4.55%) Confluence
1 1 (4.55%) Headless CMS
Applications
1 2 (9.09%) Chatbot
2 1 (4.55%) Microsoft Excel
Business Applications
1 3 (13.64%) Dynamics CRM
2 2 (9.09%) Shopify
3 1 (4.55%) Magento
Cloud Services
1 8 (36.36%) AWS
2 6 (27.27%) GitHub
3 5 (22.73%) GCP
4 4 (18.18%) Power Platform
5 3 (13.64%) Azure
5 3 (13.64%) GitHub Actions
5 3 (13.64%) Google Data Studio
6 2 (9.09%) Adobe Analytics
6 2 (9.09%) Commercetools
6 2 (9.09%) Contentful
6 2 (9.09%) Figma
6 2 (9.09%) Google Tag Manager
7 1 (4.55%) AWS CodeBuild
7 1 (4.55%) Azure DevOps
7 1 (4.55%) BigCommerce
7 1 (4.55%) dbt
7 1 (4.55%) Dynamics 365
7 1 (4.55%) Entra ID
7 1 (4.55%) Google Ads
7 1 (4.55%) Serverless
Communications & Networking
1 3 (13.64%) DNS
1 3 (13.64%) HTTP
Database & Business Intelligence
1 4 (18.18%) Power BI
2 3 (13.64%) BigQuery
2 3 (13.64%) Looker
3 1 (4.55%) PostgreSQL
3 1 (4.55%) Tableau
Development Applications
1 4 (18.18%) Git
2 3 (13.64%) Browser DevTools
2 3 (13.64%) Cypress.io
2 3 (13.64%) Jenkins
2 3 (13.64%) Vite
2 3 (13.64%) webpack
3 2 (9.09%) JIRA
General
1 12 (54.55%) Marketing
2 8 (36.36%) Finance
3 7 (31.82%) Social Skills
4 6 (27.27%) Analytical Skills
5 3 (13.64%) Banking
5 3 (13.64%) Inclusion and Diversity
6 1 (4.55%) Advertising
6 1 (4.55%) Automotive
6 1 (4.55%) Organisational Skills
6 1 (4.55%) Presentation Skills
6 1 (4.55%) Public Sector
6 1 (4.55%) Retail
Job Titles
1 7 (31.82%) Analyst
2 4 (18.18%) Front-End Engineer (Client-Side Engineer)
3 3 (13.64%) Developer
3 3 (13.64%) Web Engineer
4 2 (9.09%) Business Analyst
4 2 (9.09%) Business Intelligence Analyst
4 2 (9.09%) Data Analyst
4 2 (9.09%) Digital Analyst
4 2 (9.09%) Front-End Developer (Client-Side Developer)
4 2 (9.09%) Lead
4 2 (9.09%) Performance Analyst
5 1 (4.55%) Business Intelligence Data Analyst
5 1 (4.55%) Data Engineer
5 1 (4.55%) Data Insight Analyst
5 1 (4.55%) Digital Business Analyst
5 1 (4.55%) E-Commerce Analyst
5 1 (4.55%) Excel Analyst
5 1 (4.55%) Insight Data Analyst
5 1 (4.55%) Marketing Business Analyst
5 1 (4.55%) SQL Analyst
Libraries, Frameworks & Software Standards
1 8 (36.36%) Next.js
2 7 (31.82%) React
3 6 (27.27%) Jest
3 6 (27.27%) Sass
4 5 (22.73%) CSS
4 5 (22.73%) HTML
4 5 (22.73%) Node.js
5 4 (18.18%) AngularJS
6 3 (13.64%) Enzyme
6 3 (13.64%) Express.js
6 3 (13.64%) GatsbyJS
6 3 (13.64%) HTML5
6 3 (13.64%) Parceljs
6 3 (13.64%) React Native
6 3 (13.64%) Redux
6 3 (13.64%) REST
6 3 (13.64%) Vue
7 2 (9.09%) GraphQL
8 1 (4.55%) ADO
Miscellaneous
1 4 (18.18%) Marketing Technology
2 2 (9.09%) Low-Code
2 2 (9.09%) Management Information System
2 2 (9.09%) Mobile App
2 2 (9.09%) Social Media
3 1 (4.55%) Greenfield Project
3 1 (4.55%) Product Ownership
3 1 (4.55%) Self-Motivation
Processes & Methodologies
1 22 (100.00%) Analytics
2 11 (50.00%) A/B Testing
3 9 (40.91%) Agile
4 7 (31.82%) CI/CD
4 7 (31.82%) Problem-Solving
5 6 (27.27%) E-Commerce
5 6 (27.27%) User Experience
6 5 (22.73%) Conversion Rate Optimisation
6 5 (22.73%) CRM
6 5 (22.73%) Digital Marketing
6 5 (22.73%) Marketing Automation
6 5 (22.73%) Performance Metrics
7 4 (18.18%) Actionable Insight
7 4 (18.18%) B2C
7 4 (18.18%) Business Intelligence
7 4 (18.18%) Data Analytics
7 4 (18.18%) Microservices
7 4 (18.18%) Visualisation
8 3 (13.64%) Machine Learning
8 3 (13.64%) Marketing Strategy
Programming Languages
1 9 (40.91%) JavaScript
2 8 (36.36%) TypeScript
3 6 (27.27%) SQL
4 1 (4.55%) Python
Qualifications
1 4 (18.18%) Degree
2 1 (4.55%) BPSS Clearance
2 1 (4.55%) SC Cleared
2 1 (4.55%) Security Cleared
Quality Assurance & Compliance
1 6 (27.27%) Accessibility
2 3 (13.64%) Data Quality
2 3 (13.64%) WCAG
3 2 (9.09%) California Consumer Privacy Act
3 2 (9.09%) GDPR
4 1 (4.55%) Cyber Essentials
4 1 (4.55%) Cyber Essentials PLUS
4 1 (4.55%) QA
System Software
1 1 (4.55%) Active Directory
Systems Management
1 2 (9.09%) Systems Management Server (SMS)
Vendors
1 20 (90.91%) Google
2 6 (27.27%) Adobe
3 4 (18.18%) Amplitude
4 3 (13.64%) Optimizely
4 3 (13.64%) SAP
5 2 (9.09%) OneTrust
5 2 (9.09%) Salesforce
6 1 (4.55%) Databricks
6 1 (4.55%) Ensighten
6 1 (4.55%) Microsoft
6 1 (4.55%) Tealium
6 1 (4.55%) WooCommerce