Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > London
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 435 436 450
Rank change year-on-year +1 +14 +30
Contract jobs citing Google Analytics 200 182 171
As % of all contract IT jobs advertised in London 0.43% 0.41% 0.36%
As % of the Cloud Services category 2.32% 2.89% 4.52%
Number of daily rates quoted 154 128 125
London median daily rate £400 £339 £350
Median daily rate % change year-on-year +18.08% -3.21% -6.67%
10th Percentile £219 £200 £186
90th Percentile £545 £500 £483
England median daily rate £400 £350 £350
% change year-on-year +14.29% - -
Number of hourly rates quoted 2 3 4
London median hourly rate £26.78 £100.00 £20.52
Median hourly rate % change year-on-year -73.23% +387.45% -26.73%
10th Percentile £25.50 £33.12 £19.03
90th Percentile £28.05 £170.00 £22.70
England median hourly rate £33.00 £19.61 £19.03
% change year-on-year +68.28% +3.05% -41.89%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 8616 6290 3783
As % of all contract IT jobs advertised in London 18.46% 14.11% 8.07%
Number of daily rates quoted 6449 4624 2801
London median daily rate £500 £475 £440
Median daily rate % change year-on-year +5.26% +7.95% +3.53%
10th Percentile £310 £302 £275
90th Percentile £638 £625 £613
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 82 49 30
London median hourly rate £21.40 £23.50 £20.12
Median hourly rate % change year-on-year -8.94% +16.83% +11.75%
10th Percentile £11.33 £14.81 £11.25
90th Percentile £159.25 £98.00 £40.40
England median hourly rate £20.00 £19.00 £21.64
% change year-on-year +5.26% -12.20% +20.22%

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in London.

Contractor daily rate trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Google Analytics in London over the 6 months to 20 November 2017.

Contractor daily rate histogram for Google Analytics in London

Google Analytics
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in London.

Contractor hourly rate trend for Google Analytics in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -17 28 £365 +16.80% 11
West London -8 11 £405 +6.23% 1
East London +3 9 £394 -
North London -11 1 - -
South London -32 1 £500 +13.64% 1
Google Analytics
England

For the 6 months to 20 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Google Analytics.

1 199 (99.50%) Analytics
2 197 (98.50%) Google
3 64 (32.00%) Marketing
4 61 (30.50%) Analytical Skills
5 46 (23.00%) Agile Software Development
6 44 (22.00%) User Experience
7 40 (20.00%) HTML
8 38 (19.00%) Web Analytics
8 38 (19.00%) SEO
9 37 (18.50%) SQL
9 37 (18.50%) Adobe
10 36 (18.00%) JavaScript
11 35 (17.50%) E-Commerce
12 34 (17.00%) Tableau
13 26 (13.00%) CSS
13 26 (13.00%) Microsoft Excel
13 26 (13.00%) Finance
13 26 (13.00%) CMS
14 25 (12.50%) Data Analysis
14 25 (12.50%) Digital Marketing
14 25 (12.50%) Digital Analytics
15 22 (11.00%) Visualisation
15 22 (11.00%) Adobe Analytics
16 21 (10.50%) Social Media
17 20 (10.00%) Google Tag Manager
18 19 (9.50%) A/B Testing
19 18 (9.00%) Business Intelligence
20 16 (8.00%) Stakeholder Management
20 16 (8.00%) Pay per click
20 16 (8.00%) AdWords

Google Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (13.00%) CMS
2 13 (6.50%) WordPress
3 7 (3.50%) Drupal
4 6 (3.00%) SAS
5 5 (2.50%) Umbraco
6 4 (2.00%) Sitecore CMS
7 2 (1.00%) SharePoint
8 1 (0.50%) Apache Pig
8 1 (0.50%) Apache Spark
8 1 (0.50%) Confluence
Applications
1 26 (13.00%) Microsoft Excel
2 11 (5.50%) Photoshop
3 8 (4.00%) Microsoft PowerPoint
3 8 (4.00%) Spreadsheet
4 6 (3.00%) Adobe Illustrator
5 3 (1.50%) Adobe Premiere
5 3 (1.50%) Microsoft Office
6 2 (1.00%) SPSS
7 1 (0.50%) Adobe After Effects
7 1 (0.50%) Gephi
7 1 (0.50%) InDesign
7 1 (0.50%) MS Visio
Business Applications
1 14 (7.00%) WebTrends
2 2 (1.00%) Adobe Campaign
2 2 (1.00%) Magento
2 2 (1.00%) Payment Gateway
2 2 (1.00%) SessionCam
2 2 (1.00%) Social Studio
3 1 (0.50%) Eloqua
3 1 (0.50%) Sprinklr
Cloud Services
1 22 (11.00%) Adobe Analytics
2 20 (10.00%) Google Tag Manager
3 16 (8.00%) AdWords
4 10 (5.00%) Google Cloud Platform
5 5 (2.50%) Amazon AWS
6 3 (1.50%) MailChimp
7 2 (1.00%) Firebase
7 2 (1.00%) Salesforce Service Cloud
7 2 (1.00%) SurveyMonkey
7 2 (1.00%) Trello
8 1 (0.50%) AdSense
8 1 (0.50%) Amazon EC2
8 1 (0.50%) Amazon S3
8 1 (0.50%) Asana
8 1 (0.50%) Dropbox
8 1 (0.50%) GitHub
8 1 (0.50%) Lucidchart
8 1 (0.50%) Microsoft Azure
8 1 (0.50%) PaaS
8 1 (0.50%) Slack
Communications & Networking
1 3 (1.50%) SMS
2 2 (1.00%) Internet
2 2 (1.00%) Intranet
3 1 (0.50%) Skype
Database & Business Intelligence
1 11 (5.50%) Big Data
2 10 (5.00%) BigQuery
3 5 (2.50%) Data Warehouse
3 5 (2.50%) MySQL
4 3 (1.50%) Data Mining
4 3 (1.50%) Hadoop
4 3 (1.50%) Power BI
4 3 (1.50%) SQL Server
5 2 (1.00%) MongoDB
5 2 (1.00%) MS Access
5 2 (1.00%) NoSQL
5 2 (1.00%) Qlik Sense
6 1 (0.50%) Apache Hive
6 1 (0.50%) BusinessObjects
6 1 (0.50%) HBase
6 1 (0.50%) Neo4j
6 1 (0.50%) Pentaho
6 1 (0.50%) SQL Server 2005
6 1 (0.50%) SQL Server 2008
6 1 (0.50%) Text Mining
Development Applications
1 13 (6.50%) JIRA
2 3 (1.50%) Crashlytics
2 3 (1.50%) Selenium
2 3 (1.50%) Visual Studio
3 2 (1.00%) Dreamweaver
3 2 (1.00%) Git (software)
4 1 (0.50%) NUnit
4 1 (0.50%) Team Foundation Server
4 1 (0.50%) VSS/SourceSafe
General
1 64 (32.00%) Marketing
2 26 (13.00%) Finance
3 15 (7.50%) Retail
4 13 (6.50%) Advertising
5 11 (5.50%) Publishing
6 10 (5.00%) Telecoms
7 7 (3.50%) Banking
8 5 (2.50%) Spanish Language
9 4 (2.00%) Games
10 2 (1.00%) French Language
10 2 (1.00%) German Language
10 2 (1.00%) Legal
11 1 (0.50%) Billing
11 1 (0.50%) Financial Institution
11 1 (0.50%) Law
Job Titles
1 91 (45.50%) Analyst
2 32 (16.00%) Digital Analyst
3 24 (12.00%) Business Analyst
3 24 (12.00%) Web Analyst
4 22 (11.00%) Consultant
5 18 (9.00%) Data Analyst
5 18 (9.00%) Developer
5 18 (9.00%) Google Analytics Analyst
6 16 (8.00%) Analytics Consultant
7 13 (6.50%) Digital Business Analyst
7 13 (6.50%) Insight Analyst
8 10 (5.00%) Performance Analyst
8 10 (5.00%) Web Manager
9 9 (4.50%) Agile Business Analyst
9 9 (4.50%) Content Manager
9 9 (4.50%) Digital Analytics Analyst
9 9 (4.50%) Digital Analytics Consultant
10 8 (4.00%) Senior Analyst
11 7 (3.50%) Report Analyst
11 7 (3.50%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 40 (20.00%) HTML
2 26 (13.00%) CSS
3 9 (4.50%) CSS3
3 9 (4.50%) Web Services
4 8 (4.00%) HTML5
5 7 (3.50%) AngularJS
6 6 (3.00%) jQuery
6 6 (3.00%) React
7 4 (2.00%) .NET
7 4 (2.00%) Node.js
8 3 (1.50%) ASP.NET Web API
8 3 (1.50%) JSON
8 3 (1.50%) LESS
8 3 (1.50%) Redux
8 3 (1.50%) Sass
8 3 (1.50%) XML
9 2 (1.00%) Ajax
9 2 (1.00%) Twitter Bootstrap
10 1 (0.50%) Akka
10 1 (0.50%) Zurb Foundation
Miscellaneous
1 61 (30.50%) Analytical Skills
2 44 (22.00%) User Experience
3 21 (10.50%) Social Media
4 12 (6.00%) Mobile App
5 8 (4.00%) Fintech
6 7 (3.50%) FMCG
7 4 (2.00%) Blog
7 4 (2.00%) Computer Science
8 2 (1.00%) Digital Media
8 2 (1.00%) Graphic Design
8 2 (1.00%) New Media
9 1 (0.50%) Algorithms
9 1 (0.50%) Data Centre
9 1 (0.50%) Infotainment
9 1 (0.50%) Management Information System
9 1 (0.50%) Motion Graphics
9 1 (0.50%) Video Editing
9 1 (0.50%) Video on Demand
9 1 (0.50%) Video\Live Streaming
9 1 (0.50%) W3C
Operating Systems
1 2 (1.00%) Android
1 2 (1.00%) Apple iOS
1 2 (1.00%) Linux
Processes & Methodologies
1 199 (99.50%) Analytics
2 46 (23.00%) Agile Software Development
3 38 (19.00%) SEO
3 38 (19.00%) Web Analytics
4 35 (17.50%) E-Commerce
5 25 (12.50%) Data Analysis
5 25 (12.50%) Digital Analytics
5 25 (12.50%) Digital Marketing
6 22 (11.00%) Visualisation
7 19 (9.50%) A/B Testing
8 18 (9.00%) Business Intelligence
9 16 (8.00%) Pay per click
9 16 (8.00%) Stakeholder Management
10 15 (7.50%) Data Visualisation
11 14 (7.00%) Content Management
11 14 (7.00%) Data Analytics
11 14 (7.00%) Tag Management
11 14 (7.00%) Workflow
12 13 (6.50%) Customer Insight
12 13 (6.50%) Web Development
Programming Languages
1 37 (18.50%) SQL
2 36 (18.00%) JavaScript
3 12 (6.00%) PHP
3 12 (6.00%) R
4 11 (5.50%) Python
5 5 (2.50%) ES6
6 4 (2.00%) C#
6 4 (2.00%) VBA
7 3 (1.50%) Ruby
8 2 (1.00%) Perl
9 1 (0.50%) Clojure
9 1 (0.50%) MATLAB
9 1 (0.50%) PowerShell
9 1 (0.50%) Scala
9 1 (0.50%) VB.NET
Qualifications
1 11 (5.50%) Degree
2 5 (2.50%) BPSS Clearance
3 3 (1.50%) Security Cleared
4 2 (1.00%) Numerate Degree
4 2 (1.00%) SC Cleared
5 1 (0.50%) AWS Certification
5 1 (0.50%) CTC Cleared
5 1 (0.50%) DBS Check
5 1 (0.50%) Microsoft Certification
5 1 (0.50%) PMI Certification
5 1 (0.50%) PMP
5 1 (0.50%) Postgraduate
5 1 (0.50%) PRINCE2 Certification
Quality Assurance & Compliance
1 15 (7.50%) QA
2 9 (4.50%) Data Quality
3 1 (0.50%) Actionable Recommendations
3 1 (0.50%) Disclosure Scotland
3 1 (0.50%) PMO
System Software
1 1 (0.50%) Docker
Systems Management
1 1 (0.50%) Kibana
Vendors
1 197 (98.50%) Google
2 37 (18.50%) Adobe
3 34 (17.00%) Tableau
4 13 (6.50%) Microsoft
5 9 (4.50%) Salesforce.com
6 8 (4.00%) Facebook
6 8 (4.00%) Omniture
7 6 (3.00%) Sitecore
7 6 (3.00%) Tealium
8 5 (2.50%) Twitter
9 4 (2.00%) DoubleClick
9 4 (2.00%) Ensighten
9 4 (2.00%) SAP
10 3 (1.50%) comScore
10 3 (1.50%) Coremetrics
10 3 (1.50%) Dynatrace
10 3 (1.50%) Infor
10 3 (1.50%) Maxymiser
10 3 (1.50%) New Relic
10 3 (1.50%) SOASTA, Inc