Google Analytics Contract Job Trends in London

Google Analytics (GA)
England > London

The table below provides summary statistics and contractor rates for jobs advertised in London requiring Google Analytics skills. It covers contract job vacancies from the 6 months leading up to 6 October 2026, with comparisons to the same periods in the previous two years.

6 months to
6 Oct 2026
Same period 2025 Same period 2024
Rank 433 340 342
Rank change year-on-year -93 +2 +20
Contract jobs citing Google Analytics 27 28 38
As % of all contract jobs in London 0.13% 0.21% 0.24%
As % of the Cloud Services category 0.33% 0.48% 0.58%
Number of daily rates quoted 11 15 28
10th Percentile £306 £303 £205
25th Percentile £375 £363 £263
Median daily rate (50th Percentile) £525 £425 £395
Median % change year-on-year +23.53% +7.59% -16.84%
75th Percentile £556 £506 £503
90th Percentile £575 £545 £597
England median daily rate £410 £425 £400
% change year-on-year -3.65% +6.25% -8.57%
Number of hourly rates quoted 3 1 2
10th Percentile £18.30 - £33.58
25th Percentile £19.88 £50.72 £38.19
Median hourly rate £22.50 £51.44 £46.75
Median % change year-on-year -56.26% +10.03% +146.05%
75th Percentile £22.83 £52.16 £55.69
90th Percentile £23.03 - £60.53
England median hourly rate £22.50 £17.75 £21.22
% change year-on-year +26.76% -16.35% +28.61%

All Cloud Computing Skills
London

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in London.

Contract vacancies with a requirement for cloud computing skills 8,276 5,804 6,560
As % of all contract IT jobs advertised in London 40.88% 43.60% 40.92%
Number of daily rates quoted 5,708 3,935 4,517
10th Percentile £360 £347 £350
25th Percentile £450 £425 £450
Median daily rate (50th Percentile) £550 £530 £550
Median % change year-on-year +3.77% -3.64% -2.96%
75th Percentile £650 £650 £675
90th Percentile £750 £775 £800
England median daily rate £525 £501 £525
% change year-on-year +4.90% -4.67% -3.67%
Number of hourly rates quoted 93 96 41
10th Percentile £17.60 £22.50 £23.80
25th Percentile £22.50 £25.12 £24.15
Median hourly rate £28.55 £27.95 £31.00
Median % change year-on-year +2.15% -9.84% -23.46%
75th Percentile £57.50 £47.50 £44.61
90th Percentile £78.75 £79.38 £66.00
England median hourly rate £32.50 £25.15 £35.00
% change year-on-year +29.22% -28.14% +7.99%

Google Analytics
Job Vacancy Trend in London

Historical trend showing the proportion of contract IT job postings citing Google Analytics relative to all contract IT jobs advertised in London.

Google Analytics job vacancy trend in London

Google Analytics
Daily Rate Trend in London

Contractor daily rate distribution trend for jobs in London citing Google Analytics.

Contractor daily rate distribution trend for jobs in London citing Google Analytics

Google Analytics
Daily Rate Histogram in London

Daily rate distribution for jobs citing Google Analytics in London over the 6 months to 6 October 2026.

Daily rate histogram for Google Analytics in London

Google Analytics
Hourly Rate Trend in London

Contractor hourly rate distribution trend for jobs in London citing Google Analytics.

Contractor hourly rate distribution trend for jobs in London citing Google Analytics

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 6 months to 6 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London -20 3 £550 +15.79% 11
West London - 2 - - 6
Google Analytics
England

Google Analytics
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 14 (51.85%) CMS
2 8 (29.63%) Adobe Experience Manager
2 8 (29.63%) Sitecore CMS
3 3 (11.11%) Confluence
3 3 (11.11%) Drupal
3 3 (11.11%) WordPress
Applications
1 4 (14.81%) Microsoft Excel
2 2 (7.41%) Microsoft PowerPoint
3 1 (3.70%) Adobe Illustrator
3 1 (3.70%) Microsoft Office
3 1 (3.70%) Photoshop
Business Applications
1 5 (18.52%) Shopify
2 1 (3.70%) Salesforce CRM
Cloud Services
1 12 (44.44%) Adobe Analytics
2 6 (22.22%) Power Platform
3 4 (14.81%) Siteimprove
4 3 (11.11%) GCP
5 2 (7.41%) Miro
5 2 (7.41%) Salesforce Commerce Cloud
6 1 (3.70%) Canva
6 1 (3.70%) Contentsquare
6 1 (3.70%) Figma
6 1 (3.70%) Google Ads
6 1 (3.70%) Google Sheets
6 1 (3.70%) Google Tag Manager
6 1 (3.70%) SaaS
Database & Business Intelligence
1 6 (22.22%) Power BI
2 5 (18.52%) Looker
3 3 (11.11%) BigQuery
3 3 (11.11%) Tableau
4 1 (3.70%) Mixpanel
Development Applications
1 4 (14.81%) Visual Website Optimizer
2 3 (11.11%) JIRA
General
1 15 (55.56%) Analytical Skills
2 14 (51.85%) Marketing
2 14 (51.85%) Social Skills
3 5 (18.52%) Publishing
4 4 (14.81%) Organisational Skills
4 4 (14.81%) Retail
5 2 (7.41%) Advertising
5 2 (7.41%) Finance
5 2 (7.41%) Inclusion and Diversity
5 2 (7.41%) Influencing Skills
5 2 (7.41%) Public Sector
Job Titles
1 9 (33.33%) Analyst
2 3 (11.11%) Digital Analyst
2 3 (11.11%) Performance Analyst
2 3 (11.11%) Senior
2 3 (11.11%) Senior Analyst
2 3 (11.11%) Senior Digital Analyst
3 2 (7.41%) Analytics Consultant
3 2 (7.41%) Consultant
3 2 (7.41%) Digital Analytics Analyst
3 2 (7.41%) Digital Analytics Consultant
3 2 (7.41%) Senior Consultant
3 2 (7.41%) Web Editor
4 1 (3.70%) Administrator
4 1 (3.70%) Designer
4 1 (3.70%) Digital Marketing Manager
4 1 (3.70%) Insight Analyst
4 1 (3.70%) Product Specialist
4 1 (3.70%) Project Manager
4 1 (3.70%) SEO Manager
4 1 (3.70%) Support Specialist
Libraries, Frameworks & Software Standards
1 6 (22.22%) CSS
1 6 (22.22%) HTML
Miscellaneous
1 3 (11.11%) Educational Technology
2 2 (7.41%) Management Information System
2 2 (7.41%) Mobile App
2 2 (7.41%) Product Ownership
3 1 (3.70%) Marketing Technology
3 1 (3.70%) Photography
3 1 (3.70%) Self-Motivation
Processes & Methodologies
1 27 (100.00%) Analytics
2 14 (51.85%) Actionable Insight
3 12 (44.44%) Agile
3 12 (44.44%) Content Management
4 9 (33.33%) Customer Experience
4 9 (33.33%) Performance Measurement
4 9 (33.33%) Roadmaps
4 9 (33.33%) Web Analytics
5 8 (29.63%) Decision-Making
5 8 (29.63%) Personalization
5 8 (29.63%) Stakeholder Management
6 7 (25.93%) SEO
7 6 (22.22%) A/B Testing
7 6 (22.22%) Continuous Improvement
7 6 (22.22%) Conversion Rate Optimisation
7 6 (22.22%) Data Science
7 6 (22.22%) Performance Analysis
7 6 (22.22%) User Experience
8 5 (18.52%) Backlog Management
8 5 (18.52%) Performance Metrics
Programming Languages
1 9 (33.33%) SQL
2 5 (18.52%) Python
3 4 (14.81%) JavaScript
4 3 (11.11%) R
Qualifications
1 1 (3.70%) SC Cleared
1 1 (3.70%) Security Cleared
Quality Assurance & Compliance
1 6 (22.22%) Data Quality
2 5 (18.52%) QA
3 4 (14.81%) Actionable Recommendations
Vendors
1 27 (100.00%) Google
2 13 (48.15%) Adobe
3 12 (44.44%) Amplitude
4 8 (29.63%) Optimizely
4 8 (29.63%) Sitecore
4 8 (29.63%) Tealium
5 4 (14.81%) Braze
6 3 (11.11%) Databricks
6 3 (11.11%) Salesforce
7 2 (7.41%) Microsoft
8 1 (3.70%) HubSpot
8 1 (3.70%) YouTube