The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / London
Rank 339 345 345
Rank change year-on-year +6 0  
Contract jobs citing Google Analytics 61 83 64
As % of all contract IT jobs advertised in London 0.31% 0.38% 0.31%
As % of the Cloud Services category 2.05% 3.99% 4.72%
Number of daily rates quoted 48 50 34
Median daily rate £384 £350 £350
Median daily rate % change year-on-year +9.64% -  
90% offered a daily rate of more than £225 £222 £258
10% offered a daily rate of more than £508 £450 £503
UK excluding London median daily rate £325 £298 £325
% change year-on-year +9.24% -8.46%  
Number of hourly rates quoted 2 2 0
Median hourly rate £71.25 £20.96 -
Median hourly rate % change year-on-year +239.97% -  
UK excluding London median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

Contract Cloud Computing Skills
London
Contract job vacancies with a requirement for cloud computing skills 2970 2080 1357
As % of all contract IT job vacancies advertised in London 15.26% 9.43% 6.47%
Number of daily rates quoted 2208 1538 913
Median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.55%  
90% offered a daily rate of more than £360 £325 £315
10% offered a daily rate of more than £625 £600 £575
UK excluding London median daily rate £435 £425 £400
% change year-on-year +2.35% +6.25%  
Number of hourly rates quoted 23 22 28
Median hourly rate £21.50 £26.25 £27.32
Median hourly rate % change year-on-year -18.09% -3.89%  
90% offered a hourly rate of more than £15.12 £15.00 £17.50
10% offered a hourly rate of more than £125.00 £43.50 £41.75
UK excluding London median hourly rate £17.00 £19.50 £22.50
% change year-on-year -12.79% -13.35%  

Google Analytics
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in London.

Contractor daily rate trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Google Analytics in London over the 3 months to 24 March 2017.

Contractor daily rate histogram for Google Analytics in London

Google Analytics
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics in London.

Contractor hourly rate trend for Google Analytics in London

Google Analytics
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing Google Analytics in London over the 3 months to 24 March 2017.

Contractor hourly rate histogram for Google Analytics in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +6 7 £415 +10.66% 7
Kingston Upon Thames - 3 £100 -
Wimbledon - 1 £175 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 24 March 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Google Analytics.

1 148 (100.00%) Analytics
2 146 (98.65%) Google
3 65 (43.92%) Marketing
4 41 (27.70%) HTML
5 40 (27.03%) CSS
5 40 (27.03%) Web Analytics
6 39 (26.35%) Adobe
7 36 (24.32%) SEO
7 36 (24.32%) Analytical Skills
8 34 (22.97%) SQL
9 32 (21.62%) Adobe Analytics
10 27 (18.24%) JavaScript
11 26 (17.57%) Social Media
11 26 (17.57%) User Experience
12 25 (16.89%) Tableau
12 25 (16.89%) A/B Testing
13 23 (15.54%) CMS
14 21 (14.19%) Agile Software Development
14 21 (14.19%) Business Intelligence
14 21 (14.19%) E-Commerce
14 21 (14.19%) Visualisation
14 21 (14.19%) Digital Marketing
15 19 (12.84%) CRM
16 17 (11.49%) Degree
16 17 (11.49%) Data Visualisation
17 16 (10.81%) Omniture
18 15 (10.14%) Data Analysis
18 15 (10.14%) Project Management
18 15 (10.14%) Digital Analytics
19 14 (9.46%) Python

Google Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (15.54%) CMS
2 11 (7.43%) WordPress
3 10 (6.76%) SAS
4 3 (2.03%) Adobe Experience Manager
4 3 (2.03%) Apache
4 3 (2.03%) Drupal
5 1 (0.68%) Apache Spark
5 1 (0.68%) Confluence
5 1 (0.68%) IIS
5 1 (0.68%) SharePoint
5 1 (0.68%) Sitecore CMS
5 1 (0.68%) Umbraco
Applications
1 10 (6.76%) MS Excel
2 7 (4.73%) MS PowerPoint
3 6 (4.05%) Photoshop
4 4 (2.70%) Adobe Illustrator
4 4 (2.70%) MS Office
4 4 (2.70%) SPSS
5 3 (2.03%) Spreadsheet
6 2 (1.35%) Adobe Creative Suite
7 1 (0.68%) Pixate
7 1 (0.68%) Stata
Business Applications
1 6 (4.05%) Sprinklr
2 5 (3.38%) WebTrends
3 3 (2.03%) Eloqua
3 3 (2.03%) FastStats
3 3 (2.03%) FastStats PeopleStage
4 1 (0.68%) Magento
4 1 (0.68%) Radian6
4 1 (0.68%) SAP Oil and Gas
4 1 (0.68%) Workfront
Cloud Services
1 32 (21.62%) Adobe Analytics
2 12 (8.11%) Google Cloud Platform
3 11 (7.43%) Amazon AWS
4 9 (6.08%) AdWords
5 8 (5.41%) Google Tag Manager
6 5 (3.38%) MailChimp
7 4 (2.70%) Heroku
8 3 (2.03%) Amazon Kinesis
8 3 (2.03%) Amazon SQS
8 3 (2.03%) Responsys
9 2 (1.35%) SmartFocus
10 1 (0.68%) AdSense
10 1 (0.68%) Firebase
10 1 (0.68%) Flurry Analytics
10 1 (0.68%) GitHub
10 1 (0.68%) Socialbakers
10 1 (0.68%) Yammer
Communications & Networking
1 9 (6.08%) Internet
2 2 (1.35%) Broadband
2 2 (1.35%) Intranet
Database & Business Intelligence
1 13 (8.78%) Big Data
1 13 (8.78%) MySQL
2 12 (8.11%) BigQuery
3 7 (4.73%) Data Warehouse
4 6 (4.05%) Amazon Redshift
5 5 (3.38%) QlikView
5 5 (3.38%) SQL Server
6 4 (2.70%) PostgreSQL
7 3 (2.03%) Data Mining
7 3 (2.03%) Mixpanel
7 3 (2.03%) NoSQL
8 2 (1.35%) MongoDB
8 2 (1.35%) SQL Server 2012
8 2 (1.35%) SQL Server Analysis Services
8 2 (1.35%) SQL Server Integration Services
8 2 (1.35%) SQL Server Reporting Services
8 2 (1.35%) Star Schema
9 1 (0.68%) OLAP
9 1 (0.68%) OLTP
9 1 (0.68%) SQL Server 2008
Development Applications
1 6 (4.05%) Git (software)
2 4 (2.70%) Axure RP
2 4 (2.70%) Gradle
2 4 (2.70%) Travis CI
2 4 (2.70%) Vagrant
3 2 (1.35%) Dreamweaver
3 2 (1.35%) JIRA
3 2 (1.35%) Talend Open Studio
4 1 (0.68%) gulp
4 1 (0.68%) Octopus Deploy
4 1 (0.68%) SQL Server Management Studio (SSMS)
4 1 (0.68%) TeamCity
4 1 (0.68%) Visual Studio
General
1 65 (43.92%) Marketing
2 10 (6.76%) Finance
2 10 (6.76%) Retail
3 8 (5.41%) Advertising
3 8 (5.41%) Publishing
4 6 (4.05%) Banking
4 6 (4.05%) Games
5 5 (3.38%) Telecoms
6 3 (2.03%) Legal
7 2 (1.35%) German Language
8 1 (0.68%) Automotive
8 1 (0.68%) Electronics
8 1 (0.68%) Manufacturing
Job Titles
1 50 (33.78%) Analyst
2 26 (17.57%) Developer
3 19 (12.84%) Web Analyst
4 16 (10.81%) Consultant
5 14 (9.46%) Digital Analyst
6 11 (7.43%) Web Developer
7 10 (6.76%) Data Analyst
8 9 (6.08%) Performance Analyst
9 8 (5.41%) PHP Developer
10 7 (4.73%) Analytics Consultant
10 7 (4.73%) Full Stack Developer
10 7 (4.73%) Google Analytics Analyst
11 6 (4.05%) CMS Consultant
11 6 (4.05%) JavaScript Developer
11 6 (4.05%) Project Manager
11 6 (4.05%) Senior Analyst
11 6 (4.05%) Senior Web Analyst
11 6 (4.05%) SEO Consultant
12 5 (3.38%) SEO Manager
12 5 (3.38%) Web Manager
Libraries, Frameworks & Software Standards
1 41 (27.70%) HTML
2 40 (27.03%) CSS
3 13 (8.78%) HTML5
4 11 (7.43%) CSS3
4 11 (7.43%) Node.js
5 9 (6.08%) Sass
6 8 (5.41%) jQuery
7 7 (4.73%) .NET
7 7 (4.73%) AngularJS
8 6 (4.05%) Ruby on Rails
9 4 (2.70%) Dropwizard
9 4 (2.70%) JSON
9 4 (2.70%) REST
9 4 (2.70%) XML
9 4 (2.70%) YAML
10 3 (2.03%) ADO
10 3 (2.03%) Angular 2
10 3 (2.03%) LAMP
10 3 (2.03%) Twitter Bootstrap
10 3 (2.03%) XSLT
Miscellaneous
1 36 (24.32%) Analytical Skills
2 26 (17.57%) Social Media
2 26 (17.57%) User Experience
3 9 (6.08%) Credit Risk
4 8 (5.41%) Mobile App
5 3 (2.03%) Digital Media
6 2 (1.35%) Blog
6 2 (1.35%) Computer Science
6 2 (1.35%) Data Structures
6 2 (1.35%) Streaming Video
7 1 (0.68%) Digital Signage
7 1 (0.68%) EPoS
7 1 (0.68%) Graphic Design
7 1 (0.68%) Online Banking
7 1 (0.68%) RIA
7 1 (0.68%) W3C
Operating Systems
1 5 (3.38%) Windows
2 3 (2.03%) Linux
3 1 (0.68%) Mac OS
3 1 (0.68%) Windows Server
3 1 (0.68%) Windows Server 2008
Processes & Methodologies
1 148 (100.00%) Analytics
2 40 (27.03%) Web Analytics
3 36 (24.32%) SEO
4 25 (16.89%) A/B Testing
5 21 (14.19%) Agile Software Development
5 21 (14.19%) Business Intelligence
5 21 (14.19%) Digital Marketing
5 21 (14.19%) E-Commerce
5 21 (14.19%) Visualisation
6 19 (12.84%) CRM
7 17 (11.49%) Data Visualisation
8 15 (10.14%) Data Analysis
8 15 (10.14%) Digital Analytics
8 15 (10.14%) Project Management
9 14 (9.46%) Web Development
10 10 (6.76%) Dashboard Development
10 10 (6.76%) Pay per click
11 9 (6.08%) Continuous Improvement
11 9 (6.08%) Migration
11 9 (6.08%) Stakeholder Management
Programming Languages
1 34 (22.97%) SQL
2 27 (18.24%) JavaScript
3 14 (9.46%) Python
4 12 (8.11%) PHP
5 9 (6.08%) R
6 7 (4.73%) Ruby
7 6 (4.05%) C#
8 5 (3.38%) C++
8 5 (3.38%) Java
9 4 (2.70%) Bash Shell
9 4 (2.70%) Go
9 4 (2.70%) TypeScript
9 4 (2.70%) VB
10 3 (2.03%) ES6
11 2 (1.35%) ActionScript
12 1 (0.68%) C
12 1 (0.68%) MATLAB
12 1 (0.68%) T-SQL
Qualifications
1 17 (11.49%) Degree
2 4 (2.70%) PMI Certification
2 4 (2.70%) PMP
3 3 (2.03%) Security Cleared
4 1 (0.68%) SC Cleared
Quality Assurance & Compliance
1 8 (5.41%) Actionable Recommendations
2 6 (4.05%) QA
3 3 (2.03%) Data Quality
4 1 (0.68%) Disclosure Scotland
4 1 (0.68%) SLA
System Software
1 11 (7.43%) Docker
Systems Management
1 7 (4.73%) Terraform
2 4 (2.70%) Ansible
3 1 (0.68%) Kibana
Vendors
1 146 (98.65%) Google
2 39 (26.35%) Adobe
3 25 (16.89%) Tableau
4 16 (10.81%) Omniture
5 8 (5.41%) Microsoft
6 6 (4.05%) Salesforce Marketing Cloud
7 5 (3.38%) Brandwatch
7 5 (3.38%) DoubleClick
7 5 (3.38%) Salesforce.com
7 5 (3.38%) Twitter
8 4 (2.70%) MicroStrategy
9 3 (2.03%) comScore
9 3 (2.03%) Coremetrics
9 3 (2.03%) Optimizely
9 3 (2.03%) Oracle
10 2 (1.35%) Cognos
10 2 (1.35%) Facebook
10 2 (1.35%) Maxymiser
10 2 (1.35%) Talend
10 2 (1.35%) Tealium
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