Period
to 27 October 2021

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 27 October 2021 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > London
6 months to
27 Oct 2021
Same period 2020 Same period 2019
Rank 456 327 439
Rank change year-on-year -129 +112 +25
Contract jobs citing Google Analytics 116 36 124
As % of all contract jobs advertised in London 0.32% 0.25% 0.34%
As % of the Cloud Services category 0.84% 0.71% 1.03%
Number of daily rates quoted 79 21 99
10th Percentile £220 £213 £229
25th Percentile £319 £250 £288
Median daily rate (50th Percentile) £463 £375 £400
Median % change year-on-year +23.33% -6.25% -5.88%
75th Percentile £530 £488 £506
90th Percentile £575 £713 £575
England median daily rate £450 £413 £400
% change year-on-year +9.09% +3.13% -5.88%
Number of hourly rates quoted 2 0 0
Median hourly rate £22.45 - -
England median hourly rate £28.41 £21.25 £31.00
% change year-on-year +33.69% -31.45% +135.88%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 13,766 5,064 12,027
As % of all contract IT jobs advertised in London 38.07% 35.38% 32.99%
Number of daily rates quoted 10,190 3,758 8,832
10th Percentile £381 £350 £325
25th Percentile £463 £425 £425
Median daily rate (50th Percentile) £550 £525 £525
Median % change year-on-year +4.76% - +2.94%
75th Percentile £650 £625 £613
90th Percentile £725 £713 £688
England median daily rate £525 £500 £500
% change year-on-year +5.00% - +4.71%
Number of hourly rates quoted 81 10 84
10th Percentile £13.38 £14.76 £16.25
25th Percentile £20.00 £20.25 £19.69
Median hourly rate £25.00 £22.50 £21.00
Median % change year-on-year +11.11% +7.14% +10.53%
75th Percentile £51.00 £39.25 £25.25
90th Percentile £65.00 £46.30 £44.70
England median hourly rate £20.00 £21.50 £21.00
% change year-on-year -6.98% +2.38% +20.00%

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a proportion of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Google Analytics in London.

Daily rate trend for Google Analytics in London

Google Analytics
Daily Rate Histogram in London

Daily rate distribution for jobs citing Google Analytics in London over the 6 months to 27 October 2021.

Daily rate histogram for Google Analytics in London

Google Analytics
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Google Analytics in London.

Hourly rate trend for Google Analytics in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 6 months to 27 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South London - 12 £520 -
West London -8 9 £338 - 8
Central London -54 7 £240 -23.20% 19
East London -15 1 £500 +122.22% 6
Google Analytics
England

For the 6 months to 27 October 2021, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Google Analytics.

1 116 (100.00%) Analytics
2 115 (99.14%) Google
3 54 (46.55%) Adobe
4 40 (34.48%) HTML
5 37 (31.90%) JavaScript
6 34 (29.31%) Agile Software Development
6 34 (29.31%) Marketing
7 32 (27.59%) Business Intelligence
8 30 (25.86%) SQL
8 30 (25.86%) CMS
8 30 (25.86%) Power Platform
9 29 (25.00%) Power BI
9 29 (25.00%) CSS
9 29 (25.00%) Web Analytics
10 27 (23.28%) User Experience
10 27 (23.28%) Analytical Skills
11 25 (21.55%) Project Management
12 23 (19.83%) Tableau
13 21 (18.10%) Python
14 20 (17.24%) Social Skills
15 19 (16.38%) Microsoft Excel
15 19 (16.38%) Adobe Analytics
16 18 (15.52%) SEO
16 18 (15.52%) Content Management
17 17 (14.66%) Stakeholder Management
17 17 (14.66%) E-Commerce
17 17 (14.66%) Digital Analytics
18 16 (13.79%) Data Analysis
18 16 (13.79%) Retail
18 16 (13.79%) Visualisation

Google Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (25.86%) CMS
2 10 (8.62%) Adobe Experience Manager
3 9 (7.76%) SAS
4 6 (5.17%) Confluence
4 6 (5.17%) IIS
4 6 (5.17%) Sitecore CMS
5 5 (4.31%) Apache Airflow
6 4 (3.45%) SharePoint
7 3 (2.59%) Apache Spark
8 2 (1.72%) Drupal
8 2 (1.72%) Luigi
8 2 (1.72%) Oracle Workflow
9 1 (0.86%) EPiServer
9 1 (0.86%) Headless CMS
9 1 (0.86%) Umbraco
9 1 (0.86%) WordPress
Applications
1 19 (16.38%) Microsoft Excel
2 11 (9.48%) Microsoft Office
3 5 (4.31%) Photoshop
4 3 (2.59%) Microsoft PowerPoint
5 2 (1.72%) Adobe Creative Suite
5 2 (1.72%) Sketch
6 1 (0.86%) Figma
6 1 (0.86%) InVision
6 1 (0.86%) Microsoft Project
6 1 (0.86%) Spreadsheet
Business Applications
1 5 (4.31%) Dynamics CRM
2 2 (1.72%) Adobe Campaign
2 2 (1.72%) Eloqua
2 2 (1.72%) Shopify
3 1 (0.86%) Unica
3 1 (0.86%) WebTrends
Cloud Services
1 30 (25.86%) Power Platform
2 19 (16.38%) Adobe Analytics
3 11 (9.48%) GCP
4 9 (7.76%) AWS
4 9 (7.76%) Google Tag Manager
5 7 (6.03%) Google Data Studio
6 6 (5.17%) Amazon S3
7 5 (4.31%) Amazon EC2
7 5 (4.31%) Azure
7 5 (4.31%) Dynamics 365
8 3 (2.59%) Firebase
8 3 (2.59%) Trello
9 2 (1.72%) Amazon EMR
9 2 (1.72%) AWS Data Pipeline
9 2 (1.72%) Contentsquare
9 2 (1.72%) GitHub
9 2 (1.72%) Serverless
9 2 (1.72%) Siteimprove
9 2 (1.72%) Snowflake
10 1 (0.86%) Facebook Ads
Communications & Networking
1 3 (2.59%) Intranet
2 1 (0.86%) Extranet
2 1 (0.86%) HTTP
Database & Business Intelligence
1 29 (25.00%) Power BI
2 23 (19.83%) Tableau
3 10 (8.62%) Data Warehouse
4 9 (7.76%) BigQuery
5 4 (3.45%) Big Data
5 4 (3.45%) Oracle Database
6 3 (2.59%) Amazon Athena
6 3 (2.59%) Amazon RDS
6 3 (2.59%) Amazon Redshift
6 3 (2.59%) Data Mart
6 3 (2.59%) Looker
6 3 (2.59%) Metadata
6 3 (2.59%) MS Access
6 3 (2.59%) NoSQL
6 3 (2.59%) Oracle Database 12c
6 3 (2.59%) Oracle ODI
6 3 (2.59%) Star Schema
6 3 (2.59%) Tableau Server
7 2 (1.72%) Azure SQL Database
7 2 (1.72%) PostgreSQL
Development Applications
1 10 (8.62%) JIRA
2 5 (4.31%) Jenkins
3 4 (3.45%) Git (software)
4 3 (2.59%) Oracle APEX
5 1 (0.86%) Axure RP
5 1 (0.86%) CircleCI
5 1 (0.86%) Cypress.io
5 1 (0.86%) Gatling
5 1 (0.86%) NSubstitute
5 1 (0.86%) Postman
5 1 (0.86%) Selenium
5 1 (0.86%) webpack
General
1 34 (29.31%) Marketing
2 27 (23.28%) Analytical Skills
3 20 (17.24%) Social Skills
4 16 (13.79%) Retail
5 9 (7.76%) Finance
6 8 (6.90%) Legal
7 7 (6.03%) Publishing
8 6 (5.17%) Military
8 6 (5.17%) Organisational Skills
8 6 (5.17%) Public Sector
9 4 (3.45%) Influencing Skills
10 3 (2.59%) Advertising
10 3 (2.59%) German Language
11 2 (1.72%) Billing
11 2 (1.72%) Manufacturing
11 2 (1.72%) Spanish Language
12 1 (0.86%) Banking
12 1 (0.86%) Games
12 1 (0.86%) Law
12 1 (0.86%) Multimedia
Job Titles
1 37 (31.90%) Analyst
2 17 (14.66%) Architect
3 16 (13.79%) Data Analyst
4 15 (12.93%) Digital Analyst
5 14 (12.07%) Developer
6 13 (11.21%) Google Analytics Analyst
7 10 (8.62%) Product Analyst
8 7 (6.03%) Consultant
8 7 (6.03%) Web Editor
8 7 (6.03%) Website Editor
9 6 (5.17%) Administrator
9 6 (5.17%) Angular Developer
9 6 (5.17%) CMS Consultant
9 6 (5.17%) HTML Developer
9 6 (5.17%) Performance Analyst
9 6 (5.17%) Sitecore Consultant
9 6 (5.17%) Web Administrator
9 6 (5.17%) Web Consultant
10 5 (4.31%) Data Engineer
10 5 (4.31%) HTML CSS Developer
Libraries, Frameworks & Software Standards
1 40 (34.48%) HTML
2 29 (25.00%) CSS
3 9 (7.76%) AngularJS
3 9 (7.76%) jQuery
4 6 (5.17%) JSON
4 6 (5.17%) React
5 3 (2.59%) Kafka
5 3 (2.59%) Oracle GoldenGate
6 2 (1.72%) .NET
6 2 (1.72%) .NET Framework
6 2 (1.72%) Spark Streaming
6 2 (1.72%) Web Services
7 1 (0.86%) Entity Framework
7 1 (0.86%) iOS SDK
7 1 (0.86%) JSON Schema
7 1 (0.86%) Node.js
7 1 (0.86%) RESTful
7 1 (0.86%) Spring
7 1 (0.86%) SVG
7 1 (0.86%) YAML
Miscellaneous
1 27 (23.28%) User Experience
2 13 (11.21%) Mobile App
3 6 (5.17%) Social Media
4 5 (4.31%) Data Structures
4 5 (4.31%) Marketing Technology
5 3 (2.59%) Management Information System
5 3 (2.59%) W3C
6 2 (1.72%) Algorithms
6 2 (1.72%) FMCG
6 2 (1.72%) Life Science
6 2 (1.72%) Self-Motivation
7 1 (0.86%) Blog
7 1 (0.86%) Cloud Native
7 1 (0.86%) Data Protection Act
7 1 (0.86%) Digital Media
7 1 (0.86%) Enterprise Software
7 1 (0.86%) NHS
7 1 (0.86%) Public Cloud
7 1 (0.86%) Robotics
Operating Systems
1 2 (1.72%) Apple iOS
Processes & Methodologies
1 116 (100.00%) Analytics
2 34 (29.31%) Agile Software Development
3 32 (27.59%) Business Intelligence
4 29 (25.00%) Web Analytics
5 25 (21.55%) Project Management
6 18 (15.52%) Content Management
6 18 (15.52%) SEO
7 17 (14.66%) Digital Analytics
7 17 (14.66%) E-Commerce
7 17 (14.66%) Stakeholder Management
8 16 (13.79%) Data Analysis
8 16 (13.79%) Visualisation
9 15 (12.93%) Digital Marketing
10 12 (10.34%) Data Visualisation
11 11 (9.48%) Scrum
12 10 (8.62%) Multivariate Testing
12 10 (8.62%) Risk Management
13 9 (7.76%) Data Extraction
13 9 (7.76%) ETL
13 9 (7.76%) Personalization
Programming Languages
1 37 (31.90%) JavaScript
2 30 (25.86%) SQL
3 21 (18.10%) Python
4 6 (5.17%) Java
5 5 (4.31%) Scala
6 3 (2.59%) PL/SQL
6 3 (2.59%) R
7 2 (1.72%) C++
8 1 (0.86%) Apple Swift
8 1 (0.86%) C#
8 1 (0.86%) Data Analysis Expressions (DAX)
8 1 (0.86%) PowerShell
8 1 (0.86%) T-SQL
8 1 (0.86%) TypeScript
Qualifications
1 5 (4.31%) Degree
2 3 (2.59%) Computer Science Degree
3 2 (1.72%) Security Cleared
4 1 (0.86%) CTC Cleared
4 1 (0.86%) HND
4 1 (0.86%) ISEB
4 1 (0.86%) PhD
4 1 (0.86%) SC Cleared
Quality Assurance & Compliance
1 15 (12.93%) Accessibility
2 14 (12.07%) QA
3 6 (5.17%) Data Quality
4 3 (2.59%) GDPR
5 1 (0.86%) Actionable Recommendations
5 1 (0.86%) SLA
System Software
1 1 (0.86%) Active Directory
1 1 (0.86%) Docker
Systems Management
1 4 (3.45%) Grafana
1 4 (3.45%) Kibana
2 1 (0.86%) Ansible
2 1 (0.86%) Kubernetes
2 1 (0.86%) Prometheus
2 1 (0.86%) Puppet
2 1 (0.86%) Terraform
Vendors
1 115 (99.14%) Google
2 54 (46.55%) Adobe
3 12 (10.34%) Microsoft
4 9 (7.76%) Teradata
5 6 (5.17%) Sitecore
6 5 (4.31%) Hotjar
6 5 (4.31%) Optimizely
6 5 (4.31%) Oracle
7 4 (3.45%) Ensighten
8 2 (1.72%) Apple
8 2 (1.72%) IBM
8 2 (1.72%) Marketo
8 2 (1.72%) Salesforce Marketing Cloud
8 2 (1.72%) Salesforce.com
9 1 (0.86%) Barracuda Networks
9 1 (0.86%) Cisco
9 1 (0.86%) ClickTale
9 1 (0.86%) DoubleClick
9 1 (0.86%) Omniture
9 1 (0.86%) SAP