Period
to 20 July 2019

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 20 July 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > London
6 months to
20 Jul 2019
Same period 2018 Same period 2017
Rank 410 437 430
Rank change year-on-year +27 -7 +47
Contract jobs citing Google Analytics 187 209 171
As % of all contract IT jobs advertised in London 0.45% 0.45% 0.41%
As % of the Cloud Services category 1.43% 1.80% 2.40%
Number of daily rates quoted 145 167 121
London median daily rate £450 £425 £375
Median daily rate % change year-on-year +5.88% +13.33% +7.91%
10th Percentile £263 £257 £213
90th Percentile £556 £575 £501
England median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% +7.14%
Number of hourly rates quoted 0 3 3
London median hourly rate - £27.16 £125.00
Median hourly rate % change year-on-year - -78.27% +532.91%
England median hourly rate £31.50 £13.54 £50.50
% change year-on-year +132.73% -73.20% +157.52%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 13,108 11,635 7,127
As % of all contract IT jobs advertised in London 31.88% 25.02% 17.01%
Number of daily rates quoted 9,471 8,556 5,172
London median daily rate £525 £500 £500
Median daily rate % change year-on-year +5.00% - +5.26%
10th Percentile £350 £325 £313
90th Percentile £675 £675 £638
England median daily rate £500 £475 £455
% change year-on-year +5.26% +4.40% +1.11%
Number of hourly rates quoted 102 90 61
London median hourly rate £24.50 £23.48 £21.50
Median hourly rate % change year-on-year +4.37% +9.19% -11.34%
10th Percentile £14.35 £14.91 £12.88
90th Percentile £70.00 £90.58 £107.50
England median hourly rate £23.90 £20.00 £21.00
% change year-on-year +19.48% -4.76% +10.53%

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in London.

Contractor daily rate trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Google Analytics in London over the 6 months to 20 July 2019.

Contractor daily rate histogram for Google Analytics in London

Google Analytics
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in London.

Contractor hourly rate trend for Google Analytics in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 6 months to 20 July 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +19 46 £500 +17.65% 14
West London +22 10 £388 -17.55% 9
South London +20 3 £259 -33.23% 3
East London +8 3 £275 -31.25% 4
Google Analytics
England

For the 6 months to 20 July 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Google Analytics.

1 184 (98.40%) Analytics
2 176 (94.12%) Google
3 76 (40.64%) Marketing
4 61 (32.62%) Adobe
5 60 (32.09%) JavaScript
6 53 (28.34%) Agile Software Development
7 48 (25.67%) HTML
8 44 (23.53%) E-Commerce
9 42 (22.46%) SEO
10 38 (20.32%) CSS
11 37 (19.79%) SQL
11 37 (19.79%) CMS
12 36 (19.25%) Web Analytics
13 34 (18.18%) Adobe Analytics
14 33 (17.65%) jQuery
15 30 (16.04%) User Experience
15 30 (16.04%) Analytical Skills
16 29 (15.51%) Web Development
17 27 (14.44%) Scrum
17 27 (14.44%) Sass
18 26 (13.90%) JIRA
19 25 (13.37%) Retail
19 25 (13.37%) Finance
19 25 (13.37%) Python
19 25 (13.37%) A/B Testing
20 24 (12.83%) Tableau
21 23 (12.30%) HTML5
22 22 (11.76%) CRM
22 22 (11.76%) Business Intelligence
22 22 (11.76%) Stakeholder Management

Google Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (19.79%) CMS
2 14 (7.49%) Confluence
2 14 (7.49%) WordPress
3 10 (5.35%) Adobe Experience Manager
3 10 (5.35%) Apache Spark
4 6 (3.21%) Apache
4 6 (3.21%) Apache Airflow
5 4 (2.14%) Drupal
5 4 (2.14%) SharePoint
6 3 (1.60%) Skype for Business
7 2 (1.07%) JBoss
7 2 (1.07%) Moodle
7 2 (1.07%) Sitecore CMS
7 2 (1.07%) Tomcat
8 1 (0.53%) Apache Solr
8 1 (0.53%) IIS
8 1 (0.53%) nginx
8 1 (0.53%) SilverStripe
8 1 (0.53%) Umbraco
8 1 (0.53%) WebLogic
Applications
1 20 (10.70%) Photoshop
2 14 (7.49%) Adobe Illustrator
3 8 (4.28%) Sketch
4 7 (3.74%) Microsoft Excel
5 4 (2.14%) Microsoft PowerPoint
6 2 (1.07%) InDesign
6 2 (1.07%) InVision
7 1 (0.53%) Adobe Creative Suite
7 1 (0.53%) Microsoft Office
7 1 (0.53%) Spreadsheet
Business Applications
1 4 (2.14%) WebTrends
2 3 (1.60%) Shopify
3 1 (0.53%) Adobe Campaign
3 1 (0.53%) Dynamics CRM
3 1 (0.53%) FastStats
3 1 (0.53%) SessionCam
Cloud Services
1 34 (18.18%) Adobe Analytics
2 21 (11.23%) Amazon AWS
2 21 (11.23%) Google Tag Manager
3 16 (8.56%) Power Platform
4 13 (6.95%) Microsoft Azure
5 7 (3.74%) Google Cloud Platform
5 7 (3.74%) Salesforce Service Cloud
6 5 (2.67%) Firebase
6 5 (2.67%) GitHub
7 3 (1.60%) AdWords
7 3 (1.60%) Amazon EMR
7 3 (1.60%) Amazon S3
7 3 (1.60%) Yammer
8 2 (1.07%) SaaS
9 1 (0.53%) Algolia
9 1 (0.53%) G Suite
9 1 (0.53%) Lucidchart
9 1 (0.53%) PaaS
9 1 (0.53%) Qubole
9 1 (0.53%) Salesforce Sales Cloud
Communications & Networking
1 5 (2.67%) Internet
2 1 (0.53%) FTP
2 1 (0.53%) HTTP
2 1 (0.53%) Intranet
2 1 (0.53%) SSL
2 1 (0.53%) TCP/IP
Database & Business Intelligence
1 16 (8.56%) Power BI
2 15 (8.02%) MySQL
3 11 (5.88%) Big Data
4 10 (5.35%) Data Warehouse
4 10 (5.35%) PostgreSQL
5 7 (3.74%) Relational Database
6 6 (3.21%) BigQuery
6 6 (3.21%) Hadoop
6 6 (3.21%) MongoDB
6 6 (3.21%) RDBMS
7 5 (2.67%) Apache Hive
7 5 (2.67%) SQL Server
8 4 (2.14%) Amazon Redshift
8 4 (2.14%) Apache Zeppelin
8 4 (2.14%) Mixpanel
8 4 (2.14%) NoSQL
8 4 (2.14%) QlikView
8 4 (2.14%) Snowflake Schema
9 2 (1.07%) Looker
9 2 (1.07%) phpMyAdmin
Development Applications
1 26 (13.90%) JIRA
2 12 (6.42%) gulp
3 11 (5.88%) PostCSS
4 9 (4.81%) Git (software)
5 6 (3.21%) Grunt
5 6 (3.21%) Jenkins
6 5 (2.67%) SoapUI
6 5 (2.67%) webpack
7 4 (2.14%) CircleCI
7 4 (2.14%) git-flow
7 4 (2.14%) TeamCity
7 4 (2.14%) Travis CI
8 3 (1.60%) GitLab
8 3 (1.60%) Selenium
9 2 (1.07%) Axure RP
9 2 (1.07%) Cucumber
9 2 (1.07%) Mocha
10 1 (0.53%) Ant
10 1 (0.53%) Team Foundation Server
10 1 (0.53%) WebDriver
General
1 76 (40.64%) Marketing
2 25 (13.37%) Finance
2 25 (13.37%) Retail
3 9 (4.81%) Advertising
4 8 (4.28%) French Language
4 8 (4.28%) Publishing
5 3 (1.60%) Banking
5 3 (1.60%) Telecoms
6 2 (1.07%) Brand Awareness
6 2 (1.07%) Financial Institution
6 2 (1.07%) Investment Banking
7 1 (0.53%) Automotive
7 1 (0.53%) Games
7 1 (0.53%) German Language
7 1 (0.53%) Law
7 1 (0.53%) Legal
7 1 (0.53%) Portuguese Language
7 1 (0.53%) Spanish Language
Job Titles
1 46 (24.60%) Analyst
2 37 (19.79%) Developer
3 25 (13.37%) Consultant
4 16 (8.56%) Data Engineer
5 13 (6.95%) Implementation Analyst
6 12 (6.42%) Digital Analyst
6 12 (6.42%) Google Analytics Analyst
7 11 (5.88%) Data Analyst
7 11 (5.88%) Front End Developer (Client-Side Developer)
8 10 (5.35%) Analytics Manager
8 10 (5.35%) PHP Developer
9 9 (4.81%) Marketing Consultant
9 9 (4.81%) UI Developer
10 8 (4.28%) Project Manager
10 8 (4.28%) Web Analyst
11 7 (3.74%) JavaScript Developer
11 7 (3.74%) Product Owner
11 7 (3.74%) Salesforce Consultant
11 7 (3.74%) SEO Manager
11 7 (3.74%) Web Developer
Libraries, Frameworks & Software Standards
1 48 (25.67%) HTML
2 38 (20.32%) CSS
3 33 (17.65%) jQuery
4 27 (14.44%) Sass
5 23 (12.30%) HTML5
6 20 (10.70%) CSS3
7 16 (8.56%) LESS
8 10 (5.35%) AngularJS
8 10 (5.35%) JSON
8 10 (5.35%) REST
8 10 (5.35%) Twitter Bootstrap
9 8 (4.28%) Ajax
9 8 (4.28%) Node.js
9 8 (4.28%) RESTful
10 7 (3.74%) SOAP
10 7 (3.74%) XML
11 6 (3.21%) React
12 5 (2.67%) GraphQL
12 5 (2.67%) SVG
12 5 (2.67%) Vue.js
Miscellaneous
1 30 (16.04%) Analytical Skills
1 30 (16.04%) User Experience
2 20 (10.70%) Social Media
3 9 (4.81%) Mobile App
4 7 (3.74%) W3C
5 5 (2.67%) Algorithms
5 5 (2.67%) Video on Demand
6 4 (2.14%) Analytical Mindset
6 4 (2.14%) Greenfield Project
6 4 (2.14%) Public Cloud
7 3 (1.60%) Digital Media
7 3 (1.60%) Management Information System
7 3 (1.60%) Over-the-Top Content
8 2 (1.07%) Data Structures
8 2 (1.07%) Marketing Technology
8 2 (1.07%) Taxonomies
8 2 (1.07%) Video Conferencing
9 1 (0.53%) Enterprise Software
9 1 (0.53%) iPad
9 1 (0.53%) Virtual Team
Operating Systems
1 9 (4.81%) Linux
2 7 (3.74%) Unix
3 2 (1.07%) Debian
3 2 (1.07%) Windows
4 1 (0.53%) Solaris
4 1 (0.53%) Ubuntu
Processes & Methodologies
1 184 (98.40%) Analytics
2 53 (28.34%) Agile Software Development
3 44 (23.53%) E-Commerce
4 42 (22.46%) SEO
5 36 (19.25%) Web Analytics
6 29 (15.51%) Web Development
7 27 (14.44%) Scrum
8 25 (13.37%) A/B Testing
9 22 (11.76%) Business Intelligence
9 22 (11.76%) CRM
9 22 (11.76%) Stakeholder Management
10 19 (10.16%) Content Management
10 19 (10.16%) Digital Marketing
11 18 (9.63%) Digital Analytics
12 17 (9.09%) Project Management
13 16 (8.56%) Data Analysis
14 15 (8.02%) Problem-Solving
15 14 (7.49%) Wireframes
16 13 (6.95%) Data Science
16 13 (6.95%) ETL
Programming Languages
1 60 (32.09%) JavaScript
2 37 (19.79%) SQL
3 25 (13.37%) Python
4 15 (8.02%) Java
5 14 (7.49%) PHP
6 10 (5.35%) R
7 7 (3.74%) ES6
8 4 (2.14%) Ruby
8 4 (2.14%) Scala
9 3 (1.60%) C#
10 1 (0.53%) Groovy
10 1 (0.53%) Haskell
10 1 (0.53%) MATLAB
10 1 (0.53%) Perl
10 1 (0.53%) VB.NET
Qualifications
1 16 (8.56%) Degree
2 5 (2.67%) Computer Science Degree
3 2 (1.07%) Master's Degree
3 2 (1.07%) Numerate Degree
4 1 (0.53%) CTC Cleared
4 1 (0.53%) Security Cleared
Quality Assurance & Compliance
1 22 (11.76%) QA
2 7 (3.74%) Data Quality
3 5 (2.67%) GDPR
System Software
1 12 (6.42%) Docker
2 1 (0.53%) Active Directory
2 1 (0.53%) HDFS
Systems Management
1 5 (2.67%) Kubernetes
2 2 (1.07%) Ambari
3 1 (0.53%) Grafana
3 1 (0.53%) Kibana
3 1 (0.53%) Puppet
Vendors
1 176 (94.12%) Google
2 61 (32.62%) Adobe
3 24 (12.83%) Tableau
4 17 (9.09%) Salesforce.com
5 10 (5.35%) Salesforce Marketing Cloud
6 9 (4.81%) Optimizely
7 8 (4.28%) HubSpot
8 7 (3.74%) IBM
8 7 (3.74%) Microsoft
8 7 (3.74%) Tealium
9 5 (2.67%) Facebook
9 5 (2.67%) Informatica
9 5 (2.67%) Talend
10 4 (2.14%) Omniture
10 4 (2.14%) Twitter
10 4 (2.14%) YouTube
11 2 (1.07%) Hootsuite
11 2 (1.07%) Instagram
11 2 (1.07%) iRise
11 2 (1.07%) Screaming Frog