Period
to 23 February 2020

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 23 February 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > London
6 months to
23 Feb 2020
Same period 2019 Same period 2018
Rank 399 471 415
Rank change year-on-year +72 -56 +17
Contract jobs citing Google Analytics 82 146 227
As % of all contract IT jobs advertised in London 0.29% 0.33% 0.48%
As % of the Cloud Services category 0.85% 1.16% 2.24%
Number of daily rates quoted 53 113 170
London median daily rate £390 £450 £413
Median daily rate % change year-on-year -13.33% +9.09% +17.86%
10th Percentile £214 £263 £248
90th Percentile £568 £575 £527
England median daily rate £400 £425 £400
% change year-on-year -5.88% +6.25% +12.20%
Number of hourly rates quoted 0 0 11
London median hourly rate - - £26.78
England median hourly rate £20.50 £23.00 £26.78
% change year-on-year -10.87% -14.10% +48.75%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for cloud computing skills.

All Cloud Skills
London
Contract vacancies with a requirement for cloud computing skills 9,615 12,608 10,141
As % of all contract IT jobs advertised in London 34.32% 28.85% 21.60%
Number of daily rates quoted 6,958 9,237 7,575
London median daily rate £525 £525 £500
Median daily rate % change year-on-year - +5.00% +5.26%
10th Percentile £313 £340 £313
90th Percentile £691 £675 £650
England median daily rate £500 £500 £475
% change year-on-year - +5.26% +5.56%
Number of hourly rates quoted 88 83 92
London median hourly rate £28.00 £21.00 £26.78
Median hourly rate % change year-on-year +33.33% -21.57% +17.69%
10th Percentile £18.20 £12.50 £12.00
90th Percentile £78.75 £55.96 £88.00
England median hourly rate £22.50 £17.50 £20.00
% change year-on-year +28.57% -12.50% +5.26%

Google Analytics
Job Vacancy Trend in London

Job postings citing Google Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in London.

Contractor daily rate trend for Google Analytics in London

Google Analytics
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Google Analytics in London over the 6 months to 23 February 2020.

Contractor daily rate histogram for Google Analytics in London

Google Analytics
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in London.

Contractor hourly rate trend for Google Analytics in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 6 months to 23 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +26 16 £363 -19.44% 15
West London +30 3 £590 +162.22% 10
East London +49 2 £388 +50.49% 5
South London +29 2 - - 5
Google Analytics
England

For the 6 months to 23 February 2020, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Google Analytics.

1 82 (100.00%) Google
1 82 (100.00%) Analytics
2 31 (37.80%) Marketing
3 22 (26.83%) Business Intelligence
3 22 (26.83%) JavaScript
4 21 (25.61%) Agile Software Development
4 21 (25.61%) Tableau
5 19 (23.17%) Analytical Skills
6 17 (20.73%) SQL
7 16 (19.51%) Adobe
7 16 (19.51%) SEO
8 15 (18.29%) Digital Analytics
9 14 (17.07%) E-Commerce
9 14 (17.07%) Data Analysis
9 14 (17.07%) Web Analytics
9 14 (17.07%) Digital Marketing
9 14 (17.07%) Visualisation
10 13 (15.85%) Adobe Analytics
11 12 (14.63%) HTML
11 12 (14.63%) Python
12 11 (13.41%) CSS
12 11 (13.41%) Retail
12 11 (13.41%) Data Visualisation
13 10 (12.20%) Finance
13 10 (12.20%) Stakeholder Management
13 10 (12.20%) Web Development
13 10 (12.20%) Microsoft Excel
13 10 (12.20%) Google Tag Manager
13 10 (12.20%) GCP
14 9 (10.98%) Tealium

Google Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (7.32%) CMS
2 5 (6.10%) Confluence
3 2 (2.44%) IIS
3 2 (2.44%) nginx
3 2 (2.44%) SAS
3 2 (2.44%) Tomcat
3 2 (2.44%) WordPress
4 1 (1.22%) SharePoint
Applications
1 10 (12.20%) Microsoft Excel
2 3 (3.66%) Photoshop
3 2 (2.44%) Microsoft Office
3 2 (2.44%) Microsoft PowerPoint
4 1 (1.22%) Microsoft Project
4 1 (1.22%) Spreadsheet
4 1 (1.22%) UserZoom
Business Applications
1 1 (1.22%) Dynamics CRM
1 1 (1.22%) Dynamics NAV
1 1 (1.22%) FastStats
1 1 (1.22%) Magento
1 1 (1.22%) Sprinklr
Cloud Services
1 13 (15.85%) Adobe Analytics
2 10 (12.20%) GCP
2 10 (12.20%) Google Tag Manager
3 8 (9.76%) Power Platform
4 5 (6.10%) Azure
4 5 (6.10%) GitHub
5 4 (4.88%) AWS
6 2 (2.44%) Firebase
6 2 (2.44%) Google Play
6 2 (2.44%) Serverless
7 1 (1.22%) Amazon S3
7 1 (1.22%) Dynamics 365
7 1 (1.22%) Logentries
7 1 (1.22%) MailChimp
7 1 (1.22%) Mimecast
7 1 (1.22%) OneDrive
Communications & Networking
1 3 (3.66%) HTTP
1 3 (3.66%) SSL
1 3 (3.66%) TCP/IP
2 1 (1.22%) Internet
2 1 (1.22%) Skype
Database & Business Intelligence
1 8 (9.76%) Power BI
2 7 (8.54%) BigQuery
3 5 (6.10%) Data Mining
4 3 (3.66%) Big Data
5 2 (2.44%) BusinessObjects
5 2 (2.44%) BusinessObjects Business Intelligence
5 2 (2.44%) Hadoop
5 2 (2.44%) Looker
5 2 (2.44%) Mixpanel
5 2 (2.44%) MongoDB
5 2 (2.44%) MySQL
5 2 (2.44%) NoSQL
5 2 (2.44%) SAS EBI
6 1 (1.22%) Amazon Redshift
6 1 (1.22%) Azure SQL Data Warehouse
6 1 (1.22%) Data Warehouse
6 1 (1.22%) PostgreSQL
6 1 (1.22%) Relational Database
6 1 (1.22%) Semantic Layer
6 1 (1.22%) Sisense
Development Applications
1 8 (9.76%) Git (software)
2 6 (7.32%) JIRA
3 5 (6.10%) Cucumber
3 5 (6.10%) Gatling
3 5 (6.10%) Jenkins
3 5 (6.10%) JUnit
3 5 (6.10%) Selenium
4 2 (2.44%) Ant
4 2 (2.44%) Bitbucket
4 2 (2.44%) Crashlytics
4 2 (2.44%) Grunt
4 2 (2.44%) gulp
4 2 (2.44%) IntelliJ
4 2 (2.44%) Karma Test Runner
4 2 (2.44%) Sublime Text
4 2 (2.44%) Xcode
5 1 (1.22%) Jasmine
General
1 31 (37.80%) Marketing
2 11 (13.41%) Retail
3 10 (12.20%) Finance
4 8 (9.76%) Public Sector
5 5 (6.10%) Publishing
6 4 (4.88%) Electronics
6 4 (4.88%) Manufacturing
6 4 (4.88%) Telecoms
7 3 (3.66%) Banking
7 3 (3.66%) Fire and Rescue
8 2 (2.44%) Advertising
9 1 (1.22%) Brand Awareness
9 1 (1.22%) Games
9 1 (1.22%) Legal
9 1 (1.22%) Local Government
9 1 (1.22%) Social Science
Job Titles
1 40 (48.78%) Analyst
2 17 (20.73%) Data Analyst
3 13 (15.85%) Developer
4 8 (9.76%) Digital Analyst
5 7 (8.54%) Web Analyst
6 6 (7.32%) Insight Analyst
6 6 (7.32%) Performance Analyst
6 6 (7.32%) Senior Analyst
7 5 (6.10%) Business Intelligence Analyst
7 5 (6.10%) Consultant
7 5 (6.10%) Project Manager
8 4 (4.88%) Business Data Analyst
8 4 (4.88%) Business Intelligence Data Analyst
8 4 (4.88%) Digital Project Manager
8 4 (4.88%) Front End Developer (Client-Side Developer)
8 4 (4.88%) Google Analytics Analyst
9 3 (3.66%) Analytics Consultant
9 3 (3.66%) Data Insight Analyst
9 3 (3.66%) Insight Data Analyst
9 3 (3.66%) Web Consultant
Libraries, Frameworks & Software Standards
1 12 (14.63%) HTML
2 11 (13.41%) CSS
3 8 (9.76%) JSON
4 6 (7.32%) AngularJS
4 6 (7.32%) REST
5 5 (6.10%) Gherkin
5 5 (6.10%) HTML5
5 5 (6.10%) Node.js
6 4 (4.88%) CSS3
6 4 (4.88%) Sass
7 3 (3.66%) Play Framework
7 3 (3.66%) React Native
7 3 (3.66%) RESTful
7 3 (3.66%) Web Services
7 3 (3.66%) XML
8 2 (2.44%) Core Data
8 2 (2.44%) Lambda Expressions
8 2 (2.44%) React
8 2 (2.44%) Redux
8 2 (2.44%) Spring Boot
Miscellaneous
1 19 (23.17%) Analytical Skills
2 7 (8.54%) Mobile App
2 7 (8.54%) User Experience
3 4 (4.88%) Social Media
3 4 (4.88%) Taxonomies
4 2 (2.44%) Animation
4 2 (2.44%) Management Information System
5 1 (1.22%) Credit Risk
5 1 (1.22%) Digital Media
5 1 (1.22%) Enterprise Cloud
5 1 (1.22%) Enterprise Software
5 1 (1.22%) FMCG
5 1 (1.22%) Hedge funds
5 1 (1.22%) Internet of Things
5 1 (1.22%) Mobile Games
5 1 (1.22%) Self-Motivation
Operating Systems
1 5 (6.10%) Apple iOS
2 4 (4.88%) Android
2 4 (4.88%) Windows
3 2 (2.44%) Linux
3 2 (2.44%) Ubuntu
3 2 (2.44%) Windows Server
Processes & Methodologies
1 82 (100.00%) Analytics
2 22 (26.83%) Business Intelligence
3 21 (25.61%) Agile Software Development
4 16 (19.51%) SEO
5 15 (18.29%) Digital Analytics
6 14 (17.07%) Data Analysis
6 14 (17.07%) Digital Marketing
6 14 (17.07%) E-Commerce
6 14 (17.07%) Visualisation
6 14 (17.07%) Web Analytics
7 11 (13.41%) Data Visualisation
8 10 (12.20%) Stakeholder Management
8 10 (12.20%) Web Development
9 9 (10.98%) CRM
10 8 (9.76%) Continuous Integration
10 8 (9.76%) Data Analytics
10 8 (9.76%) Strategic Roadmap
11 7 (8.54%) Microservices
11 7 (8.54%) Open Source
11 7 (8.54%) Storytelling
Programming Languages
1 22 (26.83%) JavaScript
2 17 (20.73%) SQL
3 12 (14.63%) Python
4 7 (8.54%) Ruby
5 6 (7.32%) R
6 4 (4.88%) Java
7 3 (3.66%) PHP
7 3 (3.66%) Scala
8 2 (2.44%) Apple Swift
8 2 (2.44%) C
8 2 (2.44%) C#
8 2 (2.44%) C++
8 2 (2.44%) Dart
8 2 (2.44%) Groovy
8 2 (2.44%) Haskell
8 2 (2.44%) Objective-C
8 2 (2.44%) Perl
9 1 (1.22%) Data Analysis Expressions (DAX)
9 1 (1.22%) ES6
Qualifications
1 8 (9.76%) Degree
Quality Assurance & Compliance
1 7 (8.54%) QA
2 3 (3.66%) WCAG
3 2 (2.44%) GDPR
4 1 (1.22%) P3O
System Software
1 3 (3.66%) Docker
Systems Management
1 5 (6.10%) Grafana
1 5 (6.10%) Kibana
2 4 (4.88%) Matomo
Vendors
1 82 (100.00%) Google
2 21 (25.61%) Tableau
3 16 (19.51%) Adobe
4 9 (10.98%) Tealium
5 8 (9.76%) Facebook
6 6 (7.32%) DoubleClick
6 6 (7.32%) Microsoft
6 6 (7.32%) SAP
7 5 (6.10%) Salesforce.com
8 2 (2.44%) Alteryx
8 2 (2.44%) Apple
8 2 (2.44%) Crimson Hexagon
8 2 (2.44%) DeepCrawl
8 2 (2.44%) MicroStrategy
8 2 (2.44%) Screaming Frog
9 1 (1.22%) Adyen
9 1 (1.22%) Brandwatch
9 1 (1.22%) Hootsuite
9 1 (1.22%) Hotjar
9 1 (1.22%) Qubit