Digital Optimization Contract Job Trends in the UK excluding London

Digital Optimization
UK > UK excluding London

The table below provides summary statistics and contractor rates for jobs advertised in the UK excluding London requiring Digital Optimization skills. It covers contract job vacancies from the 6 months leading up to 29 July 2026, with comparisons to the same periods in the previous two years.

6 months to
29 Jul 2026
Same period 2025 Same period 2024
Rank 464 - -
Rank change year-on-year - - -
Contract jobs citing Digital Optimization 3 0 0
As % of all contract jobs in the UK excluding London 0.011% - -
As % of the Processes & Methodologies category 0.014% - -
Number of daily rates quoted 2 0 0
10th Percentile - - -
25th Percentile £463 - -
Median daily rate (50th Percentile) £475 - -
75th Percentile £488 - -
90th Percentile - - -
UK median daily rate £475 - -

All Process & Methodology Skills
UK excluding London

Digital Optimization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 21,927 13,480 15,751
As % of all contract IT jobs advertised in the UK excluding London 81.67% 89.35% 83.01%
Number of daily rates quoted 12,943 8,170 9,462
10th Percentile £300 £235 £250
25th Percentile £406 £363 £384
Median daily rate (50th Percentile) £500 £475 £500
Median % change year-on-year +5.26% -5.00% -
75th Percentile £594 £575 £600
90th Percentile £680 £650 £688
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.11%
Number of hourly rates quoted 2,306 1,280 1,685
10th Percentile £14.25 £14.00 £13.25
25th Percentile £19.34 £16.95 £16.30
Median hourly rate £43.96 £23.57 £40.33
Median % change year-on-year +86.55% -41.56% -
75th Percentile £68.75 £50.00 £64.25
90th Percentile £82.50 £70.16 £74.52
UK median hourly rate £43.96 £25.15 £40.00
% change year-on-year +74.79% -37.13% -5.88%

Digital Optimization
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of contract IT job postings citing Digital Optimization relative to all contract IT jobs advertised in the UK excluding London.

Digital Optimization job vacancy trend in the UK excluding London

Digital Optimization
Daily Rate Trend in the UK excluding London

Contractor daily rate distribution trend for jobs in the UK excluding London citing Digital Optimization.

Contractor daily rate distribution trend for jobs in the UK excluding London citing Digital Optimization

Digital Optimization
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Optimization within the UK excluding London region over the 6 months to 29 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Midlands - 2 £475 -
West Midlands - 2 £475 -
Scotland - 1 - - 3
Digital Optimization
UK

Digital Optimization
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (66.67%) Confluence
Cloud Services
1 1 (33.33%) Adobe Analytics
1 1 (33.33%) Google Analytics
Communications & Networking
1 1 (33.33%) Broadband
Development Applications
1 2 (66.67%) JIRA
General
1 3 (100.00%) Analytical Skills
1 3 (100.00%) Social Skills
2 2 (66.67%) Public Sector
3 1 (33.33%) Marketing
Job Titles
1 3 (100.00%) Analyst
2 2 (66.67%) Business Analyst
2 2 (66.67%) Senior
2 2 (66.67%) Senior Analyst
2 2 (66.67%) Senior Business Analyst
3 1 (33.33%) Digital Analyst
Miscellaneous
1 1 (33.33%) Social Media
Processes & Methodologies
1 3 (100.00%) User Experience
2 2 (66.67%) Agile
2 2 (66.67%) Analytical Thinking
2 2 (66.67%) Backlog Management
2 2 (66.67%) BPMN
2 2 (66.67%) Kanban
2 2 (66.67%) Scrum
2 2 (66.67%) Sprint Planning
2 2 (66.67%) Sprint Retrospective
2 2 (66.67%) User Research
2 2 (66.67%) User-Centered Design (UCD)
2 2 (66.67%) UX Design
3 1 (33.33%) Customer Experience
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Performance Metrics
3 1 (33.33%) Problem-Solving
3 1 (33.33%) Product Marketing
3 1 (33.33%) Roadmaps
3 1 (33.33%) SEO
3 1 (33.33%) Stakeholder Management
Quality Assurance & Compliance
1 2 (66.67%) Accessibility
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Google
1 1 (33.33%) Optimizely