Digital Analyst Contracts in the UK excluding London

Digital Analyst
UK > UK excluding London

The median Digital Analyst daily rate in the UK excluding London is £356, according to job vacancies posted in the 6 months leading up to 1 May 2025.

The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 319 372 406
Rank change year-on-year +53 +34 +29
Contract jobs requiring a Digital Analyst 17 27 56
As % of all contract jobs advertised in the UK excluding London 0.13% 0.13% 0.23%
As % of the Job Titles category 0.14% 0.14% 0.25%
Number of daily rates quoted 9 19 48
10th Percentile £258 £300 £155
25th Percentile £280 £356 £413
Median daily rate (50th Percentile) £356 £475 £450
Median % change year-on-year -25.05% +5.56% -
75th Percentile £400 £513 £495
90th Percentile £527 £552 £596
UK median daily rate £475 £460 £475
% change year-on-year +3.27% -3.16% -5.00%
Number of hourly rates quoted 0 1 1
10th Percentile - - -
25th Percentile - - £20.51
Median hourly rate - £70.00 £21.01
Median % change year-on-year - +233.17% -
75th Percentile - - £21.52
90th Percentile - - -
UK median hourly rate £20.00 £70.00 £21.01
% change year-on-year -71.43% +233.17% -

All Contract IT Job Vacancies
UK excluding London

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies in the UK excluding London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK excluding London with a recognized job title 11,767 19,240 22,667
% of contract IT jobs with a recognized job title 92.17% 92.63% 94.18%
Number of daily rates quoted 7,552 11,748 15,893
10th Percentile £213 £213 £225
25th Percentile £363 £363 £395
Median daily rate (50th Percentile) £475 £492 £500
Median % change year-on-year -3.46% -1.60% +5.26%
75th Percentile £575 £598 £595
90th Percentile £650 £688 £688
UK median daily rate £515 £525 £540
% change year-on-year -1.90% -2.78% +2.86%
Number of hourly rates quoted 829 2,243 1,165
10th Percentile £14.00 £12.50 £13.45
25th Percentile £17.61 £15.75 £18.09
Median hourly rate £28.00 £39.55 £42.50
Median % change year-on-year -29.20% -6.94% +117.95%
75th Percentile £64.50 £61.30 £65.00
90th Percentile £75.00 £73.75 £75.00
UK median hourly rate £29.00 £36.42 £45.00
% change year-on-year -20.37% -19.07% +91.49%

Digital Analyst
Job Vacancy Trend in the UK excluding London

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Digital Analyst in the UK excluding London

Digital Analyst
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Digital Analyst in the UK excluding London.

Daily rate trend for Digital Analyst in the UK excluding London

Digital Analyst
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Digital Analyst in the UK excluding London over the 6 months to 1 May 2025.

Daily rate histogram for Digital Analyst in the UK excluding London

Digital Analyst
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Digital Analyst in the UK excluding London.

Hourly rate trend for Digital Analyst in the UK excluding London

Digital Analyst
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analyst within the UK excluding London region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
South West +51 7 £404 +34.36% 2
Midlands - 4 £378 - 8
East Midlands - 3 £356 - 3
South East +33 2 £280 -40.11% 12
North of England +15 2 £375 -19.27% 6
North West +17 1 £375 -28.57% 4
Scotland +10 1 - - 1
Yorkshire +6 1 - - 1
Channel Islands - 1 - -
West Midlands - 1 £400 - 4
Digital Analyst
UK

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities in the UK excluding London

For the 6 months to 1 May 2025, Digital Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the UK excluding London region featuring Digital Analyst in the job title.

1 7 (41.18%) Agile
2 5 (29.41%) SQL
3 4 (23.53%) ITIL
3 4 (23.53%) Actionable Insight
3 4 (23.53%) Roadmaps
4 3 (17.65%) Legacy Systems
4 3 (17.65%) Minimum Viable Product
4 3 (17.65%) Adobe
4 3 (17.65%) Google
4 3 (17.65%) Stakeholder Management
4 3 (17.65%) Marketing
4 3 (17.65%) Requirements Management
4 3 (17.65%) DV Cleared
4 3 (17.65%) Security Cleared
4 3 (17.65%) Analytics
4 3 (17.65%) Adobe Analytics
5 2 (11.76%) Tableau
5 2 (11.76%) Analytical Skills
5 2 (11.76%) GCP
5 2 (11.76%) Qlik Sense
5 2 (11.76%) KYC
5 2 (11.76%) Anti-Money Laundering
5 2 (11.76%) Marketing Analytics
5 2 (11.76%) Process Improvement
5 2 (11.76%) Digital Marketing
5 2 (11.76%) Finance
5 2 (11.76%) Microsoft
5 2 (11.76%) Change Management
5 2 (11.76%) Banking
5 2 (11.76%) Data Warehouse

Digital Analyst Skill Set
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (5.88%) Microsoft Office
Cloud Services
1 3 (17.65%) Adobe Analytics
2 2 (11.76%) GCP
2 2 (11.76%) Google Ads
2 2 (11.76%) Google Data Studio
2 2 (11.76%) Power Platform
3 1 (5.88%) Google Tag Manager
3 1 (5.88%) Microsoft 365
Communications & Networking
1 1 (5.88%) Internet
Database & Business Intelligence
1 2 (11.76%) Data Warehouse
1 2 (11.76%) Looker
1 2 (11.76%) Power BI
1 2 (11.76%) Qlik Sense
1 2 (11.76%) Tableau
General
1 3 (17.65%) Marketing
2 2 (11.76%) Analytical Skills
2 2 (11.76%) Banking
2 2 (11.76%) Finance
2 2 (11.76%) Social Skills
3 1 (5.88%) Military
3 1 (5.88%) Public Sector
Miscellaneous
1 3 (17.65%) Legacy Systems
2 2 (11.76%) Digital Wallet
3 1 (5.88%) Fat Client
3 1 (5.88%) Social Media
3 1 (5.88%) Thin Client
3 1 (5.88%) Video Conferencing
Operating Systems
1 1 (5.88%) Windows
Processes & Methodologies
1 7 (41.18%) Agile
2 4 (23.53%) Actionable Insight
2 4 (23.53%) ITIL
2 4 (23.53%) Roadmaps
3 3 (17.65%) Analytics
3 3 (17.65%) Minimum Viable Product
3 3 (17.65%) Requirements Management
3 3 (17.65%) Stakeholder Management
4 2 (11.76%) Anti-Money Laundering
4 2 (11.76%) Business Intelligence
4 2 (11.76%) Change Management
4 2 (11.76%) Customer Experience
4 2 (11.76%) Data Collection
4 2 (11.76%) Digital Marketing
4 2 (11.76%) E-Commerce
4 2 (11.76%) KYC
4 2 (11.76%) Marketing Analytics
4 2 (11.76%) Problem-Solving
4 2 (11.76%) Process Improvement
5 1 (5.88%) Requirements Gathering
Programming Languages
1 5 (29.41%) SQL
2 1 (5.88%) JavaScript
Qualifications
1 3 (17.65%) DV Cleared
1 3 (17.65%) Security Cleared
2 1 (5.88%) Degree
2 1 (5.88%) IIBA
Quality Assurance & Compliance
1 1 (5.88%) QA
1 1 (5.88%) SLA
System Software
1 1 (5.88%) Active Directory
1 1 (5.88%) Terminal Services
Systems Management
1 1 (5.88%) Microsoft Intune
Vendors
1 3 (17.65%) Adobe
1 3 (17.65%) Google
2 2 (11.76%) Microsoft
2 2 (11.76%) TikTok
3 1 (5.88%) Citrix
3 1 (5.88%) QAD