Period
to 24 September 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the UK excluding London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 24 September 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > UK excluding London
6 months to
24 Sep 2017
Same period 2016 Same period 2015
Rank 69 104 97
Rank change year-on-year +35 -7 -16
Contract jobs citing Marketing 1541 1324 1440
As % of all contract IT jobs advertised in the UK excluding London 2.99% 2.21% 2.24%
As % of the General category 8.71% 7.10% 6.41%
Number of daily rates quoted 1056 886 913
UK excluding London median daily rate £419 £375 £360
Median daily rate % change year-on-year +11.73% +4.17% +2.86%
10th Percentile £220 £206 £200
90th Percentile £575 £550 £507
UK median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% +4.90%
Number of hourly rates quoted 35 68 60
UK excluding London median hourly rate £18.00 £17.50 £28.33
Median hourly rate % change year-on-year +2.86% -38.22% +28.75%
10th Percentile £13.00 £12.25 £11.23
90th Percentile £38.90 £42.68 £59.50
UK median hourly rate £21.50 £19.03 £21.00
% change year-on-year +12.98% -9.38% -4.55%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the UK excluding London with a requirement for common skills.

All General Skills
UK excluding London
Contract vacancies with a requirement for common skills 17687 18639 22457
As % of all contract IT jobs advertised in the UK excluding London 34.35% 31.12% 34.95%
Number of daily rates quoted 10690 11570 12995
UK excluding London median daily rate £410 £400 £400
Median daily rate % change year-on-year +2.50% - +6.67%
10th Percentile £255 £250 £256
90th Percentile £575 £563 £538
UK median daily rate £450 £450 £425
% change year-on-year - +5.88% -
Number of hourly rates quoted 655 725 917
UK excluding London median hourly rate £27.50 £25.00 £27.50
Median hourly rate % change year-on-year +10.00% -9.09% +10.00%
10th Percentile £11.75 £11.04 £10.75
90th Percentile £50.35 £46.00 £47.71
UK median hourly rate £26.00 £23.00 £24.00
% change year-on-year +13.04% -4.17% +6.67%

Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing as a percentage of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing in the UK excluding London

Marketing
Contractor Daily Rate Trend in the UK excluding London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the UK excluding London.

Contractor daily rate trend for Marketing in the UK excluding London

Marketing
Contractor Daily Rate Histogram in the UK excluding London

The daily rate distribution of IT jobs citing Marketing in the UK excluding London over the 6 months to 24 September 2017.

Contractor daily rate histogram for Marketing in the UK excluding London

Marketing
Contractor Hourly Rate Trend in the UK excluding London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the UK excluding London.

Contractor hourly rate trend for Marketing in the UK excluding London

Marketing
Contractor Hourly Rate Histogram in the UK excluding London

The hourly rate distribution of IT jobs citing Marketing in the UK excluding London over the 6 months to 24 September 2017.

Contractor hourly rate histogram for Marketing in the UK excluding London

Marketing
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK excluding London region over the 6 months to 24 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +11 590 £425 +13.33% 97
South West +27 282 £410 +17.14% 39
North of England +64 224 £388 +3.33% 83
East of England +19 207 £513 +20.59% 38
Midlands +28 162 £375 -3.85% 49
Yorkshire +75 114 £400 +6.67% 27
North West -15 96 £400 +6.67% 51
West Midlands +34 93 £375 +15.38% 29
Scotland +36 63 £400 +16.36% 13
East Midlands -3 60 £350 -12.61% 19
North East +75 14 £195 -54.12% 5
Wales -15 14 £400 - 6
Marketing
UK

For the 6 months to 24 September 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the UK excluding London region with a requirement for Marketing.

1 795 (51.59%) Finance
2 708 (45.94%) Digital Marketing
3 609 (39.52%) Telecoms
4 606 (39.33%) Business Intelligence
5 587 (38.09%) SAP
6 579 (37.57%) Programme Management
7 557 (36.15%) Manufacturing
8 554 (35.95%) Electronics
9 520 (33.74%) Agile Software Development
10 209 (13.56%) HTML
11 196 (12.72%) Project Management
12 188 (12.20%) CRM
13 176 (11.42%) TDD
14 172 (11.16%) Analytical Skills
15 168 (10.90%) CSS
16 165 (10.71%) Analytics
17 164 (10.64%) Oracle
18 152 (9.86%) XML
19 151 (9.80%) Scrum
20 147 (9.54%) Greenfield Project
21 145 (9.41%) JSON
22 144 (9.34%) SQL
23 141 (9.15%) JavaScript
24 140 (9.09%) Microsoft
24 140 (9.09%) Security Cleared
25 139 (9.02%) Degree
26 136 (8.83%) Stakeholder Management
27 129 (8.37%) SOA
28 125 (8.11%) Java
29 118 (7.66%) Maven

Marketing
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 80 (5.19%) CMS
2 78 (5.06%) Mule
3 75 (4.87%) Oracle SOA Suite
4 74 (4.80%) Oracle Service Bus
5 38 (2.47%) SharePoint
6 26 (1.69%) Confluence
7 24 (1.56%) Apache Spark
8 21 (1.36%) Drupal
9 17 (1.10%) WordPress
10 15 (0.97%) SAS
11 12 (0.78%) Adobe Experience Manager
11 12 (0.78%) Apache
12 10 (0.65%) MS Exchange
13 9 (0.58%) nginx
14 8 (0.52%) Sitecore CMS
15 7 (0.45%) JBoss
16 6 (0.39%) Apache Solr
16 6 (0.39%) MS Project Server
16 6 (0.39%) OpenStack
17 5 (0.32%) SharePoint 2013
Applications
1 104 (6.75%) Microsoft Excel
2 51 (3.31%) Microsoft Office
3 49 (3.18%) Microsoft PowerPoint
3 49 (3.18%) Photoshop
4 27 (1.75%) Microsoft Project
5 23 (1.49%) Adobe Illustrator
6 15 (0.97%) Adobe Creative Suite
7 14 (0.91%) MS Visio
8 13 (0.84%) Adobe After Effects
9 6 (0.39%) Adobe Premiere
9 6 (0.39%) InDesign
10 5 (0.32%) InVision
11 4 (0.26%) Adobe Captivate
11 4 (0.26%) Fireworks
12 3 (0.19%) SPSS
13 2 (0.13%) CINEMA 4D
13 2 (0.13%) HipChat
13 2 (0.13%) ImageReady
13 2 (0.13%) OmniGraffle
13 2 (0.13%) Spreadsheet
Business Applications
1 44 (2.86%) Dynamics CRM
2 22 (1.43%) Adobe Campaign
3 13 (0.84%) WebTrends
4 12 (0.78%) Eloqua
4 12 (0.78%) SAP Hybris
5 11 (0.71%) NetSuite
6 8 (0.52%) SAP CO
6 8 (0.52%) SAP FI
6 8 (0.52%) SAP FI/CO
7 7 (0.45%) Unica
8 6 (0.39%) Dynamics AX
8 6 (0.39%) SAP FI-AP
8 6 (0.39%) SAP SRM
9 5 (0.32%) SAP CRM
10 4 (0.26%) Payment Gateway
10 4 (0.26%) Sprinklr
11 3 (0.19%) Lawson
11 3 (0.19%) SessionCam
11 3 (0.19%) Workday HCM
12 2 (0.13%) Radian6
Cloud Services
1 44 (2.86%) Microsoft Azure
2 41 (2.66%) Google Analytics
3 40 (2.60%) Amazon AWS
4 23 (1.49%) Office 365
5 16 (1.04%) SaaS
6 15 (0.97%) Adobe Creative Cloud
6 15 (0.97%) GitHub
7 13 (0.84%) Silverpop
8 12 (0.78%) Adobe Analytics
8 12 (0.78%) PaaS
9 11 (0.71%) FinancialForce.com
10 9 (0.58%) Amazon EC2
10 9 (0.58%) Force.com
11 8 (0.52%) Amazon S3
11 8 (0.52%) Dynamics 365
11 8 (0.52%) Salesforce Service Cloud
12 7 (0.45%) IaaS
12 7 (0.45%) Salesforce Sales Cloud
13 5 (0.32%) Yammer
14 4 (0.26%) Cloud Computing
Communications & Networking
1 29 (1.88%) WAN
2 24 (1.56%) LAN
3 20 (1.30%) Internet
3 20 (1.30%) Wireless
4 19 (1.23%) VPN
5 14 (0.91%) 3G
6 13 (0.84%) Firewall
6 13 (0.84%) LTE
7 11 (0.71%) GPRS
7 11 (0.71%) GSM
7 11 (0.71%) Intranet
7 11 (0.71%) MPLS
7 11 (0.71%) SGSN
8 10 (0.65%) BGP
8 10 (0.65%) Ethernet
8 10 (0.65%) IPv6
9 9 (0.58%) OSPF
9 9 (0.58%) SMS
10 8 (0.52%) Broadband
10 8 (0.52%) HTTP
Database & Business Intelligence
1 76 (4.93%) SQL Server
2 51 (3.31%) Big Data
3 43 (2.79%) MySQL
4 37 (2.40%) Data Warehouse
5 34 (2.21%) Hadoop
6 30 (1.95%) Relational Database
7 26 (1.69%) Oracle Database
8 21 (1.36%) SQL Server Integration Services
9 17 (1.10%) Power BI
10 16 (1.04%) SQL Server Reporting Services
11 15 (0.97%) Oracle ODI
12 14 (0.91%) PostgreSQL
12 14 (0.91%) SQL Server 2012
13 12 (0.78%) SQL Server Analysis Services
14 11 (0.71%) SQL Server 2016
14 11 (0.71%) Star Schema
15 10 (0.65%) Data Mining
15 10 (0.65%) Oracle Reports
16 9 (0.58%) HBase
17 8 (0.52%) Amazon Redshift
Development Applications
1 118 (7.66%) Maven
2 67 (4.35%) Git (software)
3 58 (3.76%) JIRA
4 42 (2.73%) Jenkins
5 31 (2.01%) Cucumber
6 19 (1.23%) Selenium
6 19 (1.23%) Visual Studio
7 16 (1.04%) Dreamweaver
7 16 (1.04%) gulp
8 15 (0.97%) TeamCity
9 12 (0.78%) Grunt
9 12 (0.78%) WebDriver
10 10 (0.65%) SoapUI
10 10 (0.65%) Subversion
11 8 (0.52%) Axure RP
12 7 (0.45%) Team Foundation Server
13 6 (0.39%) Bitbucket
14 5 (0.32%) Atlassian Bamboo
14 5 (0.32%) JUnit
15 4 (0.26%) Talend Open Studio
General
1 795 (51.59%) Finance
2 609 (39.52%) Telecoms
3 557 (36.15%) Manufacturing
4 554 (35.95%) Electronics
5 97 (6.29%) Retail
6 42 (2.73%) Banking
7 41 (2.66%) Advertising
8 35 (2.27%) Legal
9 31 (2.01%) Publishing
10 20 (1.30%) Automotive
11 16 (1.04%) Pharmaceutical
12 15 (0.97%) Games
13 12 (0.78%) German Language
14 11 (0.71%) Military
15 9 (0.58%) Back Office
16 8 (0.52%) Billing
17 7 (0.45%) Brand Awareness
17 7 (0.45%) Financial Institution
18 6 (0.39%) Online Betting
19 5 (0.32%) General Ledger
Job Titles
1 353 (22.91%) Developer
2 227 (14.73%) Analyst
3 123 (7.98%) Project Manager
4 94 (6.10%) Architect
5 91 (5.91%) Business Analyst
6 89 (5.78%) Consultant
7 72 (4.67%) Agile Developer
8 66 (4.28%) Designer
9 63 (4.09%) Marketing Manager
10 61 (3.96%) Integration Developer
11 56 (3.63%) SOA Developer
12 45 (2.92%) Senior Developer
13 42 (2.73%) C# Developer
14 38 (2.47%) Administrator
15 36 (2.34%) DevOps Engineer
16 35 (2.27%) Digital Project Manager
16 35 (2.27%) Front End Developer (Client-Side Developer)
17 33 (2.14%) Lead Developer
18 32 (2.08%) Java Developer
19 31 (2.01%) .NET Developer
Libraries, Frameworks & Software Standards
1 209 (13.56%) HTML
2 168 (10.90%) CSS
3 152 (9.86%) XML
4 145 (9.41%) JSON
5 112 (7.27%) Middleware
6 107 (6.94%) .NET
7 105 (6.81%) XSLT
8 104 (6.75%) Swagger
9 103 (6.68%) WireMock
10 80 (5.19%) Apache Camel
11 76 (4.93%) SOAP
12 72 (4.67%) HTML5
13 69 (4.48%) Web Services
14 62 (4.02%) AngularJS
15 60 (3.89%) REST
16 56 (3.63%) jQuery
17 55 (3.57%) ASP.NET
18 43 (2.79%) Twitter Bootstrap
19 42 (2.73%) CSS3
20 41 (2.66%) ASP.NET Web API
Miscellaneous
1 172 (11.16%) Analytical Skills
2 147 (9.54%) Greenfield Project
3 115 (7.46%) User Experience
4 91 (5.91%) Social Media
5 49 (3.18%) Management Information System
6 32 (2.08%) Computer Science
7 28 (1.82%) Mobile App
8 18 (1.17%) Data Centre
9 16 (1.04%) Virtual Team
10 15 (0.97%) Digital Media
10 15 (0.97%) FMCG
10 15 (0.97%) Marketing Technology
11 14 (0.91%) Graphic Design
12 13 (0.84%) NHS
13 10 (0.65%) Credit Risk
13 10 (0.65%) Data Structures
14 9 (0.58%) Algorithms
14 9 (0.58%) Enterprise Software
14 9 (0.58%) Replication
15 8 (0.52%) Blog
Operating Systems
1 75 (4.87%) Linux
2 60 (3.89%) Windows
3 47 (3.05%) Unix
4 26 (1.69%) Apple iOS
5 23 (1.49%) Mac OS X
6 18 (1.17%) Android
6 18 (1.17%) Windows Server
7 14 (0.91%) Windows 10
8 13 (0.84%) Windows Server 2012
9 11 (0.71%) Windows Phone
10 7 (0.45%) Windows 7
11 4 (0.26%) Ubuntu
12 3 (0.19%) CentOS
13 2 (0.13%) Amazon Linux
14 1 (0.065%) MVS
14 1 (0.065%) Oracle Linux
14 1 (0.065%) Red Hat Enterprise Linux
14 1 (0.065%) Windows 8
Processes & Methodologies
1 708 (45.94%) Digital Marketing
2 606 (39.33%) Business Intelligence
3 579 (37.57%) Programme Management
4 520 (33.74%) Agile Software Development
5 196 (12.72%) Project Management
6 188 (12.20%) CRM
7 176 (11.42%) TDD
8 165 (10.71%) Analytics
9 151 (9.80%) Scrum
10 136 (8.83%) Stakeholder Management
11 129 (8.37%) SOA
12 117 (7.59%) E-Commerce
13 109 (7.07%) DevOps
14 75 (4.87%) Business Analysis
15 73 (4.74%) MVC
16 68 (4.41%) SEO
17 66 (4.28%) Content Management
18 61 (3.96%) Web Development
19 57 (3.70%) PRINCE2
20 55 (3.57%) Configuration Management
Programming Languages
1 144 (9.34%) SQL
2 141 (9.15%) JavaScript
3 125 (8.11%) Java
4 104 (6.75%) XPath
5 85 (5.52%) C#
6 67 (4.35%) PHP
7 44 (2.86%) Python
8 42 (2.73%) T-SQL
9 30 (1.95%) Shell Script
10 19 (1.23%) PowerShell
11 18 (1.17%) C
11 18 (1.17%) Ruby
12 17 (1.10%) VB
13 12 (0.78%) Clojure
14 11 (0.71%) Apex Code
14 11 (0.71%) PL/SQL
15 10 (0.65%) VB.NET
16 9 (0.58%) R
17 7 (0.45%) Bash Shell
17 7 (0.45%) ECMAScript
Qualifications
1 140 (9.09%) Security Cleared
2 139 (9.02%) Degree
3 87 (5.65%) SC Cleared
4 53 (3.44%) DV Cleared
5 28 (1.82%) PMI Certification
6 25 (1.62%) PMP
7 16 (1.04%) ITIL Certification
8 13 (0.84%) CISM
9 11 (0.71%) Cisco Certification
10 10 (0.65%) CCIE
11 9 (0.58%) BC Cleared
11 9 (0.58%) CISSP
11 9 (0.58%) CLAS
11 9 (0.58%) CTC Cleared
12 7 (0.45%) CIMA
12 7 (0.45%) Computer Science Degree
12 7 (0.45%) NVQ Level 4
13 6 (0.39%) APMP
13 6 (0.39%) CCNP
13 6 (0.39%) IISP
Quality Assurance & Compliance
1 39 (2.53%) QA
2 36 (2.34%) GDPR
3 19 (1.23%) Data Quality
4 15 (0.97%) ISO/IEC 27001
4 15 (0.97%) JSP 440
5 14 (0.91%) PMO
6 13 (0.84%) SLA
7 6 (0.39%) Disclosure Scotland
7 6 (0.39%) PCI DSS
8 3 (0.19%) HL7
9 2 (0.13%) ISO/IEC 20000
10 1 (0.065%) COBIT
10 1 (0.065%) Cyber Essentials
10 1 (0.065%) GCP
10 1 (0.065%) GMP
10 1 (0.065%) Government Security Classifications
10 1 (0.065%) IFRS
10 1 (0.065%) ISO/IEC 15288
10 1 (0.065%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 1 (0.065%) WCAG
System Software
1 29 (1.88%) Active Directory
2 26 (1.69%) Docker
3 7 (0.45%) VMware Infrastructure
4 5 (0.32%) Apache ZooKeeper
4 5 (0.32%) Firmware
4 5 (0.32%) HDFS
4 5 (0.32%) vSphere
5 4 (0.26%) Apache Flume
5 4 (0.26%) Hyper-V
5 4 (0.26%) VMware NSX
6 3 (0.19%) Virtual Machines
6 3 (0.19%) XenApp
7 2 (0.13%) ProxySG
8 1 (0.065%) Oracle RAC
8 1 (0.065%) Varnish
8 1 (0.065%) Virtual Servers
8 1 (0.065%) VMware ESXi
8 1 (0.065%) VMware Workstation
Systems Management
1 38 (2.47%) Puppet
2 34 (2.21%) Opscode Chef
3 31 (2.01%) Ansible
4 11 (0.71%) AirWatch
5 7 (0.45%) HP Quality Center
6 6 (0.39%) Kubernetes
7 5 (0.32%) Terraform
8 4 (0.26%) Mesos
8 4 (0.26%) Prometheus
9 2 (0.13%) Grafana
9 2 (0.13%) Hadoop YARN
9 2 (0.13%) Oozie
9 2 (0.13%) SCCM
10 1 (0.065%) Oracle ZFS
10 1 (0.065%) TeamSite
Vendors
1 587 (38.09%) SAP
2 164 (10.64%) Oracle
3 140 (9.09%) Microsoft
4 98 (6.36%) Adobe
5 91 (5.91%) Salesforce.com
6 73 (4.74%) WSO2
7 58 (3.76%) Google
8 31 (2.01%) Salesforce Marketing Cloud
9 26 (1.69%) Sitecore
10 21 (1.36%) Cisco
11 19 (1.23%) VMware
12 18 (1.17%) Facebook
13 17 (1.10%) Siebel
13 17 (1.10%) Tableau
14 16 (1.04%) IBM
15 14 (0.91%) hybris
16 13 (0.84%) Pega
16 13 (0.84%) Twitter
17 11 (0.71%) MobileIron
18 10 (0.65%) Optimizely