Period
to 19 January 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the UK excluding London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 19 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > UK excluding London
6 months to
19 Jan 2018
Same period 2017 Same period 2016
Rank 83 95 95
Rank change year-on-year +12 0 +9
Contract jobs citing Marketing 1,331 1,262 1,393
As % of all contract IT jobs advertised in the UK excluding London 2.57% 2.39% 2.26%
As % of the General category 7.77% 7.68% 6.53%
Number of daily rates quoted 890 878 920
UK excluding London median daily rate £400 £375 £375
Median daily rate % change year-on-year +6.67% - +2.74%
10th Percentile £213 £213 £200
90th Percentile £575 £555 £538
UK median daily rate £425 £413 £375
% change year-on-year +3.03% +10.00% -
Number of hourly rates quoted 23 58 74
UK excluding London median hourly rate £35.00 £19.50 £23.00
Median hourly rate % change year-on-year +79.49% -15.22% +4.55%
10th Percentile £13.00 £11.66 £11.36
90th Percentile £52.00 £39.95 £59.50
UK median hourly rate £28.50 £20.75 £23.42
% change year-on-year +37.35% -11.40% -1.39%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the UK excluding London with a requirement for common skills.

All General Skills
UK excluding London
Contract vacancies with a requirement for common skills 17,137 16,423 21,345
As % of all contract IT jobs advertised in the UK excluding London 33.10% 31.08% 34.68%
Number of daily rates quoted 10,191 10,174 12,475
UK excluding London median daily rate £413 £400 £400
Median daily rate % change year-on-year +3.13% - +3.23%
10th Percentile £256 £238 £250
90th Percentile £575 £575 £550
UK median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 653 693 920
UK excluding London median hourly rate £26.87 £25.00 £27.50
Median hourly rate % change year-on-year +7.46% -9.09% +5.77%
10th Percentile £11.80 £11.32 £12.00
90th Percentile £49.15 £43.75 £47.50
UK median hourly rate £26.00 £25.00 £26.50
% change year-on-year +4.00% -5.66% +17.78%

Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing as a percentage of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing in the UK excluding London

Marketing
Contractor Daily Rate Trend in the UK excluding London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the UK excluding London.

Contractor daily rate trend for Marketing in the UK excluding London

Marketing
Contractor Daily Rate Histogram in the UK excluding London

The daily rate distribution of IT jobs citing Marketing in the UK excluding London over the 6 months to 19 January 2018.

Contractor daily rate histogram for Marketing in the UK excluding London

Marketing
Contractor Hourly Rate Trend in the UK excluding London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the UK excluding London.

Contractor hourly rate trend for Marketing in the UK excluding London

Marketing
Contractor Hourly Rate Histogram in the UK excluding London

The hourly rate distribution of IT jobs citing Marketing in the UK excluding London over the 6 months to 19 January 2018.

Contractor hourly rate histogram for Marketing in the UK excluding London

Marketing
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK excluding London region over the 6 months to 19 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -2 542 £400 +8.11% 292
East of England +17 209 £513 +46.43% 163
North of England +18 198 £400 - 355
South West +10 191 £375 +3.45% 133
Midlands -3 137 £375 -10.61% 160
North West -4 110 £400 - 218
Yorkshire +11 77 £400 +6.67% 117
East Midlands +24 72 £350 -6.67% 63
West Midlands -35 63 £400 -3.61% 97
Scotland -1 55 £375 +13.55% 30
North East +48 11 £325 -23.53% 20
Wales -22 6 £400 -15.79% 14
Northern Ireland -28 2 £525 +40.00% 3
Marketing
UK

For the 6 months to 19 January 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the UK excluding London region with a requirement for Marketing.

1 600 (45.08%) Finance
2 531 (39.89%) Digital Marketing
3 440 (33.06%) Agile Software Development
4 421 (31.63%) Business Intelligence
5 414 (31.10%) Telecoms
6 408 (30.65%) SAP
7 381 (28.63%) Electronics
8 380 (28.55%) Manufacturing
9 379 (28.47%) Programme Management
10 204 (15.33%) HTML
11 177 (13.30%) CSS
11 177 (13.30%) Analytics
11 177 (13.30%) Analytical Skills
12 161 (12.10%) JavaScript
13 159 (11.95%) SQL
14 155 (11.65%) TDD
15 149 (11.19%) Project Management
16 145 (10.89%) CRM
17 141 (10.59%) Oracle
18 137 (10.29%) Scrum
19 119 (8.94%) E-Commerce
20 117 (8.79%) XML
21 115 (8.64%) Java
22 114 (8.56%) .NET
22 114 (8.56%) Degree
23 113 (8.49%) User Experience
24 109 (8.19%) Greenfield Project
25 106 (7.96%) SOAP
26 103 (7.74%) JSON
27 102 (7.66%) Google

Marketing
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 98 (7.36%) CMS
2 65 (4.88%) Mule
3 60 (4.51%) Oracle SOA Suite
4 57 (4.28%) Oracle Service Bus
5 30 (2.25%) SAS
6 27 (2.03%) Drupal
7 24 (1.80%) Apache Spark
7 24 (1.80%) WordPress
8 21 (1.58%) SharePoint
9 16 (1.20%) Adobe Experience Manager
10 15 (1.13%) Confluence
11 14 (1.05%) Apache
12 11 (0.83%) nginx
12 11 (0.83%) Umbraco
13 8 (0.60%) WebSphere
14 6 (0.45%) Joomla!
14 6 (0.45%) MS Project Server
14 6 (0.45%) Sitecore CMS
15 5 (0.38%) WebSphere Application Server
16 4 (0.30%) IIS
Applications
1 83 (6.24%) Microsoft Excel
2 46 (3.46%) Photoshop
3 43 (3.23%) Microsoft PowerPoint
4 40 (3.01%) Microsoft Office
5 23 (1.73%) Adobe Illustrator
6 16 (1.20%) Microsoft Project
7 14 (1.05%) MS Visio
8 8 (0.60%) Adobe Creative Suite
9 7 (0.53%) Adobe Premiere
9 7 (0.53%) SPSS
10 6 (0.45%) InDesign
11 4 (0.30%) Adobe After Effects
11 4 (0.30%) Adobe Captivate
11 4 (0.30%) InVision
12 3 (0.23%) Fireworks
12 3 (0.23%) Spreadsheet
13 2 (0.15%) PaintShop Pro
14 1 (0.075%) Acrobat
14 1 (0.075%) GIMP
14 1 (0.075%) OmniGraffle
Business Applications
1 32 (2.40%) Adobe Campaign
2 22 (1.65%) Eloqua
3 19 (1.43%) Dynamics CRM
4 16 (1.20%) SAP Hybris
5 7 (0.53%) Unica
6 5 (0.38%) Dynamics NAV
6 5 (0.38%) Magento
6 5 (0.38%) NetSuite
6 5 (0.38%) WebTrends
7 4 (0.30%) FastStats
8 3 (0.23%) Dynamics AX
8 3 (0.23%) Lawson
8 3 (0.23%) Oracle CRM
8 3 (0.23%) Oracle CRM On Demand
8 3 (0.23%) SAP BPC
9 2 (0.15%) Oracle BRM
9 2 (0.15%) Salesforce.com CRM
9 2 (0.15%) SAP CRM
9 2 (0.15%) SAP Oil and Gas
10 1 (0.075%) Scribe Insight
Cloud Services
1 63 (4.73%) Google Analytics
2 54 (4.06%) Amazon AWS
3 42 (3.16%) Microsoft Azure
4 35 (2.63%) PaaS
5 18 (1.35%) Silverpop
6 17 (1.28%) Salesforce Service Cloud
7 16 (1.20%) SaaS
8 14 (1.05%) FinancialForce
8 14 (1.05%) Office 365
9 11 (0.83%) Adobe Analytics
9 11 (0.83%) IaaS
10 9 (0.68%) GitHub
10 9 (0.68%) Google Cloud Platform
10 9 (0.68%) Salesforce Sales Cloud
11 8 (0.60%) Dynamics 365
12 6 (0.45%) Adobe Creative Cloud
13 5 (0.38%) Firebase
14 4 (0.30%) AdWords
14 4 (0.30%) Cloud Computing
14 4 (0.30%) MailChimp
Communications & Networking
1 26 (1.95%) SMS
2 11 (0.83%) Intranet
2 11 (0.83%) WAN
3 9 (0.68%) Broadband
4 8 (0.60%) Internet
4 8 (0.60%) LAN
5 7 (0.53%) 4G
6 6 (0.45%) DNS
6 6 (0.45%) Firewall
6 6 (0.45%) VPN
7 5 (0.38%) 802.11
7 5 (0.38%) Bluetooth
7 5 (0.38%) Ethernet
7 5 (0.38%) Network Security
7 5 (0.38%) Skype
7 5 (0.38%) Wireless
8 4 (0.30%) 3G
8 4 (0.30%) BGP
8 4 (0.30%) HTTP
9 3 (0.23%) MPLS
Database & Business Intelligence
1 63 (4.73%) SQL Server
2 42 (3.16%) Big Data
3 37 (2.78%) MySQL
4 34 (2.55%) Hadoop
4 34 (2.55%) MongoDB
5 33 (2.48%) Data Warehouse
6 29 (2.18%) NoSQL
7 24 (1.80%) Relational Database
8 22 (1.65%) Power BI
9 17 (1.28%) Oracle Database
10 16 (1.20%) SQL Server Integration Services
11 13 (0.98%) BusinessObjects
11 13 (0.98%) Oracle Reports
12 12 (0.90%) SQL Server Reporting Services
13 9 (0.68%) PostgreSQL
14 8 (0.60%) Data Mining
14 8 (0.60%) Oracle Database 11g
15 7 (0.53%) Base SAS
16 6 (0.45%) SAP BW
17 5 (0.38%) SQL Server 2016
Development Applications
1 78 (5.86%) Maven
2 69 (5.18%) Git (software)
3 56 (4.21%) JIRA
4 28 (2.10%) Cucumber
5 27 (2.03%) Visual Studio
6 20 (1.50%) SoapUI
7 19 (1.43%) Jenkins
7 19 (1.43%) Selenium
8 18 (1.35%) TeamCity
9 15 (1.13%) gulp
10 14 (1.05%) WebDriver
11 12 (0.90%) Grunt
12 11 (0.83%) Axure RP
12 11 (0.83%) Dreamweaver
13 8 (0.60%) SpecFlow
13 8 (0.60%) Team Foundation Server
14 7 (0.53%) Subversion
15 6 (0.45%) Ant
15 6 (0.45%) GitLab
16 5 (0.38%) JUnit
General
1 600 (45.08%) Finance
2 414 (31.10%) Telecoms
3 381 (28.63%) Electronics
4 380 (28.55%) Manufacturing
5 69 (5.18%) Retail
6 62 (4.66%) Advertising
7 45 (3.38%) Legal
8 33 (2.48%) Banking
9 23 (1.73%) Publishing
10 20 (1.50%) Automotive
11 14 (1.05%) Games
12 13 (0.98%) Pharmaceutical
13 12 (0.90%) Brand Awareness
14 10 (0.75%) Financial Institution
15 9 (0.68%) Back Office
16 8 (0.60%) Billing
16 8 (0.60%) Military
16 8 (0.60%) Multimedia
16 8 (0.60%) Retail Banking
17 7 (0.53%) Online Betting
Job Titles
1 314 (23.59%) Developer
2 223 (16.75%) Analyst
3 111 (8.34%) Project Manager
4 100 (7.51%) Architect
5 97 (7.29%) Business Analyst
6 67 (5.03%) Consultant
7 63 (4.73%) Designer
8 57 (4.28%) Integration Developer
9 53 (3.98%) Solutions Architect
10 47 (3.53%) Marketing Manager
11 46 (3.46%) Agile Developer
12 44 (3.31%) Senior Developer
13 40 (3.01%) .NET Developer
14 35 (2.63%) Front End Developer (Client-Side Developer)
15 33 (2.48%) SOA Developer
16 32 (2.40%) Data Analyst
16 32 (2.40%) PHP Developer
17 30 (2.25%) Java Developer
17 30 (2.25%) Marketing Analyst
18 29 (2.18%) Administrator
Libraries, Frameworks & Software Standards
1 204 (15.33%) HTML
2 177 (13.30%) CSS
3 117 (8.79%) XML
4 114 (8.56%) .NET
5 106 (7.96%) SOAP
6 103 (7.74%) JSON
7 101 (7.59%) Web Services
8 75 (5.63%) Middleware
9 66 (4.96%) HTML5
9 66 (4.96%) XSLT
10 65 (4.88%) Apache Camel
11 64 (4.81%) Swagger
11 64 (4.81%) WireMock
12 62 (4.66%) REST
13 59 (4.43%) AngularJS
14 53 (3.98%) RESTful
15 51 (3.83%) jQuery
16 49 (3.68%) ASP.NET
17 45 (3.38%) CSS3
18 40 (3.01%) Sass
Miscellaneous
1 177 (13.30%) Analytical Skills
2 113 (8.49%) User Experience
3 109 (8.19%) Greenfield Project
4 85 (6.39%) Social Media
5 35 (2.63%) Management Information System
6 25 (1.88%) Mobile App
7 21 (1.58%) Marketing Technology
8 19 (1.43%) Computer Science
9 18 (1.35%) NHS
10 17 (1.28%) Virtual Team
11 16 (1.20%) Graphic Design
12 15 (1.13%) Credit Risk
13 10 (0.75%) Video Editing
14 8 (0.60%) Digital Media
14 8 (0.60%) e-Learning
14 8 (0.60%) Hedge funds
15 7 (0.53%) Data Structures
16 6 (0.45%) Algorithms
16 6 (0.45%) FMCG
16 6 (0.45%) Linux Command Line
Operating Systems
1 66 (4.96%) Linux
2 32 (2.40%) Windows
3 16 (1.20%) Unix
4 14 (1.05%) Apple iOS
5 10 (0.75%) Windows Server
6 9 (0.68%) Windows 10
7 8 (0.60%) Android
8 6 (0.45%) Windows Server 2012
9 5 (0.38%) Windows 7
10 4 (0.30%) Red Hat Enterprise Linux
11 3 (0.23%) CentOS
12 2 (0.15%) Mac OS X
12 2 (0.15%) SUSE Linux Enterprise Server
12 2 (0.15%) Ubuntu
13 1 (0.075%) AIX
13 1 (0.075%) Debian
13 1 (0.075%) Fedora
13 1 (0.075%) Windows 8
13 1 (0.075%) Windows Server 2008
Processes & Methodologies
1 531 (39.89%) Digital Marketing
2 440 (33.06%) Agile Software Development
3 421 (31.63%) Business Intelligence
4 379 (28.47%) Programme Management
5 177 (13.30%) Analytics
6 155 (11.65%) TDD
7 149 (11.19%) Project Management
8 145 (10.89%) CRM
9 137 (10.29%) Scrum
10 119 (8.94%) E-Commerce
11 101 (7.59%) Stakeholder Management
12 95 (7.14%) SOA
13 73 (5.48%) Content Management
14 69 (5.18%) MVC
15 65 (4.88%) DevOps
16 64 (4.81%) SEO
17 54 (4.06%) Test Automation
17 54 (4.06%) Web Development
18 53 (3.98%) BDD
18 53 (3.98%) Business Analysis
Programming Languages
1 161 (12.10%) JavaScript
2 159 (11.95%) SQL
3 115 (8.64%) Java
4 94 (7.06%) C#
5 64 (4.81%) XPath
6 62 (4.66%) PHP
7 43 (3.23%) Python
8 21 (1.58%) Shell Script
9 16 (1.20%) C
10 13 (0.98%) Ruby
11 12 (0.90%) Groovy
12 11 (0.83%) Apex Code
12 11 (0.83%) PowerShell
12 11 (0.83%) R
12 11 (0.83%) Scala
13 10 (0.75%) Clojure
14 9 (0.68%) PL/SQL
14 9 (0.68%) T-SQL
15 6 (0.45%) Bash Shell
16 4 (0.30%) C++
Qualifications
1 114 (8.56%) Degree
2 51 (3.83%) Security Cleared
3 27 (2.03%) SC Cleared
4 19 (1.43%) DV Cleared
5 18 (1.35%) PMP
6 17 (1.28%) PMI Certification
7 10 (0.75%) BC Cleared
8 8 (0.60%) PRINCE2 Certification
9 7 (0.53%) MCSE
9 7 (0.53%) Microsoft Certification
10 6 (0.45%) CISSP
10 6 (0.45%) Computer Science Degree
10 6 (0.45%) ITIL Certification
10 6 (0.45%) PRINCE2 Practitioner
11 5 (0.38%) CISM
11 5 (0.38%) CLAS
11 5 (0.38%) ISEB
11 5 (0.38%) Master's Degree
12 4 (0.30%) CESG Certified Professional
13 3 (0.23%) Numerate Degree
Quality Assurance & Compliance
1 42 (3.16%) GDPR
2 38 (2.85%) QA
3 22 (1.65%) Data Quality
4 13 (0.98%) PMO
5 11 (0.83%) ISO/IEC 27001
6 8 (0.60%) JSP 440
6 8 (0.60%) PCI DSS
7 6 (0.45%) Disclosure Scotland
8 5 (0.38%) SLA
9 3 (0.23%) COBIT
9 3 (0.23%) GCP
10 2 (0.15%) ISO/IEC 20000
10 2 (0.15%) RMADS
10 2 (0.15%) WCAG
11 1 (0.075%) BS25999
11 1 (0.075%) Government Security Classifications
11 1 (0.075%) IFRS
11 1 (0.075%) PA-DSS
System Software
1 46 (3.46%) Docker
2 19 (1.43%) Active Directory
3 2 (0.15%) Firmware
3 2 (0.15%) Hyper-V
3 2 (0.15%) Virtual Machines
3 2 (0.15%) VMware ESXi
3 2 (0.15%) VMware Infrastructure
4 1 (0.075%) Apache Flume
4 1 (0.075%) Apache ZooKeeper
4 1 (0.075%) HDFS
4 1 (0.075%) Microsoft App-V
4 1 (0.075%) VirtualBox
Systems Management
1 24 (1.80%) Ansible
2 15 (1.13%) Puppet
3 14 (1.05%) Opscode Chef
4 10 (0.75%) Kubernetes
5 4 (0.30%) HP Quality Center
6 2 (0.15%) Grafana
6 2 (0.15%) Mesos
6 2 (0.15%) SCCM
7 1 (0.075%) Galera Cluster
7 1 (0.075%) Prometheus
7 1 (0.075%) Salt
7 1 (0.075%) Systems Management Server (SMS)
7 1 (0.075%) TeamSite
7 1 (0.075%) Terraform
7 1 (0.075%) vCenter Server
Vendors
1 408 (30.65%) SAP
2 141 (10.59%) Oracle
3 102 (7.66%) Google
4 101 (7.59%) Adobe
5 95 (7.14%) Microsoft
6 91 (6.84%) Salesforce.com
7 57 (4.28%) WSO2
8 38 (2.85%) Salesforce Marketing Cloud
9 26 (1.95%) Sitecore
10 20 (1.50%) Facebook
10 20 (1.50%) Tableau
10 20 (1.50%) Twitter
11 19 (1.43%) IBM
12 18 (1.35%) hybris
13 13 (0.98%) Marketo
14 12 (0.90%) Hootsuite
15 11 (0.83%) Optimizely
15 11 (0.83%) VMware
16 9 (0.68%) Cisco
17 7 (0.53%) Siebel