Period
to 21 May 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the UK excluding London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 May 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > UK excluding London
6 months to
21 May 2018
Same period 2017 Same period 2016
Rank 109 77 122
Rank change year-on-year -32 +45 -13
Contract jobs citing Marketing 1,232 1,372 1,198
As % of all contract IT jobs advertised in the UK excluding London 2.33% 2.82% 2.00%
As % of the General category 7.44% 8.49% 6.07%
Number of daily rates quoted 840 970 824
UK excluding London median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.67% +4.17%
10th Percentile £217 £213 £208
90th Percentile £575 £575 £534
UK median daily rate £425 £425 £400
% change year-on-year - +6.25% +6.67%
Number of hourly rates quoted 17 42 55
UK excluding London median hourly rate £33.00 £20.00 £16.50
Median hourly rate % change year-on-year +65.00% +21.21% -5.71%
10th Percentile £12.60 £10.69 £12.22
90th Percentile £52.50 £42.35 £47.75
UK median hourly rate £33.00 £21.16 £19.61
% change year-on-year +55.99% +7.88% +8.94%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the UK excluding London with a requirement for common skills.

All General Skills
UK excluding London
Contract vacancies with a requirement for common skills 16,566 16,154 19,731
As % of all contract IT jobs advertised in the UK excluding London 31.28% 33.21% 32.92%
Number of daily rates quoted 9,662 9,784 11,773
UK excluding London median daily rate £425 £405 £400
Median daily rate % change year-on-year +4.94% +1.25% -
10th Percentile £263 £250 £245
90th Percentile £576 £563 £569
UK median daily rate £475 £450 £438
% change year-on-year +5.56% +2.86% +2.94%
Number of hourly rates quoted 594 691 737
UK excluding London median hourly rate £25.50 £25.00 £28.00
Median hourly rate % change year-on-year +2.00% -10.71% +12.00%
10th Percentile £12.22 £11.33 £11.90
90th Percentile £48.70 £48.75 £48.75
UK median hourly rate £26.22 £25.00 £27.50
% change year-on-year +4.86% -9.09% +22.22%

Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing as a percentage of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing in the UK excluding London

Marketing
Contractor Daily Rate Trend in the UK excluding London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the UK excluding London.

Contractor daily rate trend for Marketing in the UK excluding London

Marketing
Contractor Daily Rate Histogram in the UK excluding London

The daily rate distribution of IT jobs citing Marketing in the UK excluding London over the 6 months to 21 May 2018.

Contractor daily rate histogram for Marketing in the UK excluding London

Marketing
Contractor Hourly Rate Trend in the UK excluding London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the UK excluding London.

Contractor hourly rate trend for Marketing in the UK excluding London

Marketing
Contractor Hourly Rate Histogram in the UK excluding London

The hourly rate distribution of IT jobs citing Marketing in the UK excluding London over the 6 months to 21 May 2018.

Contractor hourly rate histogram for Marketing in the UK excluding London

Marketing
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK excluding London region over the 6 months to 21 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -14 513 £375 -9.64% 261
North of England -29 200 £375 - 244
East of England +17 167 £525 +16.67% 128
Midlands -19 155 £375 -6.25% 178
South West -30 139 £395 -3.66% 135
North West -8 114 £400 +6.67% 138
East Midlands +23 91 £381 +3.74% 70
Yorkshire -39 76 £344 -13.52% 89
West Midlands -59 61 £360 -12.99% 108
Scotland -46 45 £420 +20.00% 52
Wales -18 16 £475 +15.15% 19
North East +9 14 £275 +10.00% 17
Northern Ireland +11 6 £506 +35.00% 2
Marketing
UK

For the 6 months to 21 May 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the UK excluding London region with a requirement for Marketing.

1 488 (39.61%) Finance
2 437 (35.47%) Digital Marketing
3 415 (33.69%) Agile Software Development
4 337 (27.35%) Business Intelligence
5 307 (24.92%) SAP
6 306 (24.84%) Telecoms
7 285 (23.13%) Electronics
8 283 (22.97%) Programme Management
9 281 (22.81%) Manufacturing
10 202 (16.40%) HTML
11 187 (15.18%) Analytical Skills
12 175 (14.20%) Analytics
13 171 (13.88%) JavaScript
14 168 (13.64%) CSS
15 146 (11.85%) Project Management
16 140 (11.36%) User Experience
17 129 (10.47%) CRM
18 124 (10.06%) Stakeholder Management
19 118 (9.58%) TDD
19 118 (9.58%) Microsoft
20 117 (9.50%) E-Commerce
20 117 (9.50%) SQL
21 112 (9.09%) Scrum
22 111 (9.01%) Degree
23 108 (8.77%) Adobe
24 103 (8.36%) Java
25 99 (8.04%) Oracle
26 98 (7.95%) Problem-Solving
27 97 (7.87%) Salesforce.com
28 93 (7.55%) .NET

Marketing
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 66 (5.36%) CMS
2 48 (3.90%) Mule
3 46 (3.73%) Oracle SOA Suite
4 44 (3.57%) Oracle Service Bus
5 35 (2.84%) WordPress
6 24 (1.95%) SharePoint
7 22 (1.79%) Confluence
8 21 (1.70%) Drupal
9 19 (1.54%) SAS
10 16 (1.30%) Apache Spark
11 13 (1.06%) Adobe Experience Manager
11 13 (1.06%) Apache
12 10 (0.81%) Joomla!
13 6 (0.49%) nginx
14 5 (0.41%) Sitecore CMS
14 5 (0.41%) Skype for Business
15 4 (0.32%) Umbraco
16 3 (0.24%) IIS
16 3 (0.24%) Tomcat
17 2 (0.16%) MS Exchange
Applications
1 57 (4.63%) Microsoft Excel
2 46 (3.73%) Microsoft PowerPoint
3 39 (3.17%) Microsoft Office
4 31 (2.52%) Photoshop
5 22 (1.79%) Adobe Creative Suite
6 21 (1.70%) InVision
7 19 (1.54%) Adobe Illustrator
8 16 (1.30%) Microsoft Project
9 11 (0.89%) UserZoom
10 10 (0.81%) InDesign
11 6 (0.49%) MS Visio
12 3 (0.24%) SPSS
13 2 (0.16%) Acrobat
13 2 (0.16%) Spreadsheet
14 1 (0.081%) Adobe After Effects
14 1 (0.081%) Adobe Captivate
14 1 (0.081%) Adobe Premiere
14 1 (0.081%) CINEMA 4D
14 1 (0.081%) HipChat
14 1 (0.081%) PaintShop Pro
Business Applications
1 38 (3.08%) Dynamics CRM
2 30 (2.44%) Eloqua
3 27 (2.19%) Adobe Campaign
4 6 (0.49%) Dynamics NAV
4 6 (0.49%) WebTrends
5 5 (0.41%) Magento
6 4 (0.32%) Social Studio
7 3 (0.24%) SAP Oil and Gas
8 2 (0.16%) Payment Gateway
9 1 (0.081%) FastStats
9 1 (0.081%) FastStats PeopleStage
9 1 (0.081%) Salesforce.com CRM
9 1 (0.081%) SAP CRM
9 1 (0.081%) SAP ERP
9 1 (0.081%) SessionCam
Cloud Services
1 54 (4.38%) Amazon AWS
2 48 (3.90%) Google Analytics
3 42 (3.41%) Microsoft Azure
4 24 (1.95%) Office 365
4 24 (1.95%) PaaS
5 23 (1.87%) Adobe Analytics
5 23 (1.87%) Salesforce Service Cloud
6 17 (1.38%) Dynamics 365
7 16 (1.30%) Google Cloud Platform
8 15 (1.22%) SaaS
9 12 (0.97%) Silverpop
10 8 (0.65%) Cloud Computing
11 7 (0.57%) Force.com
11 7 (0.57%) GitHub
12 6 (0.49%) Salesforce Sales Cloud
13 5 (0.41%) CheetahMail
13 5 (0.41%) MailChimp
13 5 (0.41%) Veeva
14 4 (0.32%) Azure Active Directory
14 4 (0.32%) IaaS
Communications & Networking
1 24 (1.95%) SMS
2 11 (0.89%) TCP/IP
3 8 (0.65%) HTTP
3 8 (0.65%) Intranet
4 7 (0.57%) DNS
5 6 (0.49%) DHCP
5 6 (0.49%) Skype
6 5 (0.41%) FTP
6 5 (0.41%) Internet
7 3 (0.24%) 4G
7 3 (0.24%) Broadband
7 3 (0.24%) Firewall
7 3 (0.24%) LAN
7 3 (0.24%) SSH
7 3 (0.24%) WAN
8 2 (0.16%) Intrusion Detection
8 2 (0.16%) MQTT
8 2 (0.16%) Network Security
8 2 (0.16%) SSL
9 1 (0.081%) NX-OS
Database & Business Intelligence
1 71 (5.76%) SQL Server
2 47 (3.81%) Big Data
3 43 (3.49%) MySQL
4 30 (2.44%) Data Warehouse
5 26 (2.11%) SQL Server Integration Services
5 26 (2.11%) SQL Server Reporting Services
6 24 (1.95%) Power BI
6 24 (1.95%) Relational Database
7 23 (1.87%) MongoDB
7 23 (1.87%) NoSQL
8 18 (1.46%) Hadoop
9 15 (1.22%) BusinessObjects
10 10 (0.81%) Data Mining
11 9 (0.73%) PostgreSQL
12 7 (0.57%) Oracle Reports
13 6 (0.49%) Azure SQL Database
13 6 (0.49%) Oracle Database
13 6 (0.49%) QlikView
13 6 (0.49%) SAP BW
13 6 (0.49%) SQL Server Analysis Services
Development Applications
1 62 (5.03%) Maven
2 61 (4.95%) JIRA
3 52 (4.22%) Git (software)
4 24 (1.95%) Axure RP
5 21 (1.70%) Jenkins
6 17 (1.38%) gulp
6 17 (1.38%) Selenium
7 15 (1.22%) Grunt
8 12 (0.97%) TeamCity
9 11 (0.89%) Visual Studio
9 11 (0.89%) Visual Website Optimizer
10 10 (0.81%) Subversion
11 9 (0.73%) GitLab
11 9 (0.73%) PyCharm
12 7 (0.57%) SoapUI
13 6 (0.49%) WebDriver
14 5 (0.41%) Bitbucket
14 5 (0.41%) JUnit
15 4 (0.32%) Jasmine
15 4 (0.32%) SpecFlow
General
1 488 (39.61%) Finance
2 306 (24.84%) Telecoms
3 285 (23.13%) Electronics
4 281 (22.81%) Manufacturing
5 92 (7.47%) Retail
6 60 (4.87%) Advertising
7 57 (4.63%) Legal
8 46 (3.73%) Publishing
9 37 (3.00%) Banking
10 16 (1.30%) Games
11 11 (0.89%) Multimedia
11 11 (0.89%) Pharmaceutical
12 10 (0.81%) Automotive
12 10 (0.81%) Retail Banking
13 9 (0.73%) Billing
14 6 (0.49%) Back Office
15 5 (0.41%) Digital Economy
15 5 (0.41%) German Language
16 4 (0.32%) Mandarin Language
17 3 (0.24%) French Language
Job Titles
1 274 (22.24%) Developer
2 170 (13.80%) Analyst
3 113 (9.17%) Project Manager
4 87 (7.06%) Consultant
5 86 (6.98%) Business Analyst
6 76 (6.17%) Architect
7 72 (5.84%) Designer
8 48 (3.90%) Integration Developer
9 43 (3.49%) .NET Developer
10 42 (3.41%) Marketing Manager
10 42 (3.41%) Solutions Architect
11 41 (3.33%) Senior Developer
12 36 (2.92%) Front End Developer (Client-Side Developer)
13 34 (2.76%) Marketing Analyst
14 26 (2.11%) IT Manager
15 25 (2.03%) Administrator
15 25 (2.03%) Web Developer
16 24 (1.95%) Full Stack Developer
16 24 (1.95%) PHP Developer
17 23 (1.87%) DevOps Engineer
Libraries, Frameworks & Software Standards
1 202 (16.40%) HTML
2 168 (13.64%) CSS
3 93 (7.55%) .NET
4 86 (6.98%) SOAP
5 81 (6.57%) Web Services
5 81 (6.57%) XML
6 72 (5.84%) RESTful
7 70 (5.68%) HTML5
8 65 (5.28%) JSON
9 60 (4.87%) AngularJS
10 54 (4.38%) Middleware
11 46 (3.73%) Apache Camel
12 45 (3.65%) XSLT
13 43 (3.49%) CSS3
14 42 (3.41%) REST
15 39 (3.17%) ASP.NET
16 38 (3.08%) jQuery
17 35 (2.84%) Swagger
17 35 (2.84%) WireMock
18 33 (2.68%) Node.js
Miscellaneous
1 187 (15.18%) Analytical Skills
2 140 (11.36%) User Experience
3 88 (7.14%) Greenfield Project
4 71 (5.76%) Social Media
5 34 (2.76%) Management Information System
6 30 (2.44%) Mobile App
7 20 (1.62%) Credit Risk
7 20 (1.62%) Self-Motivation
8 17 (1.38%) Graphic Design
9 16 (1.30%) Linux Command Line
9 16 (1.30%) Virtual Team
10 14 (1.14%) Computer Science
11 13 (1.06%) Marketing Technology
12 8 (0.65%) Animation
12 8 (0.65%) FMCG
12 8 (0.65%) Video Editing
13 7 (0.57%) NHS
13 7 (0.57%) PKI
14 6 (0.49%) Algorithms
15 5 (0.41%) Enterprise Software
Operating Systems
1 61 (4.95%) Linux
2 49 (3.98%) Windows
3 29 (2.35%) Android
3 29 (2.35%) Apple iOS
4 23 (1.87%) Unix
5 10 (0.81%) Windows 7
6 9 (0.73%) Windows Server
7 8 (0.65%) Windows 10
8 6 (0.49%) Red Hat Enterprise Linux
9 5 (0.41%) Windows Server 2012
10 4 (0.32%) Windows Server 2008
11 3 (0.24%) CentOS
11 3 (0.24%) Windows Server 2003
12 2 (0.16%) Debian
12 2 (0.16%) Mac OS
12 2 (0.16%) SUSE Linux Enterprise Server
12 2 (0.16%) VMS
13 1 (0.081%) Ubuntu
13 1 (0.081%) Windows 2000 Server
13 1 (0.081%) Windows 8
Processes & Methodologies
1 437 (35.47%) Digital Marketing
2 415 (33.69%) Agile Software Development
3 337 (27.35%) Business Intelligence
4 283 (22.97%) Programme Management
5 175 (14.20%) Analytics
6 146 (11.85%) Project Management
7 129 (10.47%) CRM
8 124 (10.06%) Stakeholder Management
9 118 (9.58%) TDD
10 117 (9.50%) E-Commerce
11 112 (9.09%) Scrum
12 98 (7.95%) Problem-Solving
13 75 (6.09%) SOA
14 61 (4.95%) DevOps
15 60 (4.87%) MVC
16 55 (4.46%) Test Automation
17 51 (4.14%) PRINCE2
18 50 (4.06%) Business Analysis
18 50 (4.06%) Front End Development
18 50 (4.06%) SDLC
Programming Languages
1 171 (13.88%) JavaScript
2 117 (9.50%) SQL
3 103 (8.36%) Java
4 80 (6.49%) C#
5 53 (4.30%) PHP
6 50 (4.06%) Python
7 40 (3.25%) XPath
8 15 (1.22%) Apex Code
9 12 (0.97%) PowerShell
9 12 (0.97%) Scala
10 11 (0.89%) Go
10 11 (0.89%) Ruby
11 10 (0.81%) Bash Shell
11 10 (0.81%) R
11 10 (0.81%) T-SQL
12 9 (0.73%) Groovy
12 9 (0.73%) Java 8
13 7 (0.57%) C
14 6 (0.49%) PL/SQL
14 6 (0.49%) Shell Script
Qualifications
1 111 (9.01%) Degree
2 53 (4.30%) Security Cleared
3 31 (2.52%) SC Cleared
4 24 (1.95%) PMP
5 20 (1.62%) PMI Certification
5 20 (1.62%) PRINCE2 Certification
6 19 (1.54%) Microsoft Certification
7 12 (0.97%) DV Cleared
8 10 (0.81%) MCSA
9 9 (0.73%) MBA
10 8 (0.65%) Master's Degree
11 7 (0.57%) MCSE
12 5 (0.41%) BC Cleared
12 5 (0.41%) Computer Science Degree
12 5 (0.41%) ITIL Foundation Certificate
13 4 (0.32%) CESG Certified Professional
13 4 (0.32%) ISEB
13 4 (0.32%) MCP
13 4 (0.32%) PRINCE2 Practitioner
14 3 (0.24%) CISSP
Quality Assurance & Compliance
1 51 (4.14%) GDPR
2 44 (3.57%) QA
3 22 (1.79%) PMO
4 17 (1.38%) Data Quality
5 10 (0.81%) JSP 440
6 9 (0.73%) GCP
7 8 (0.65%) SLA
8 5 (0.41%) ISO/IEC 27001
8 5 (0.41%) PCI DSS
9 3 (0.24%) ISO/IEC 15288
10 2 (0.16%) Disclosure Scotland
10 2 (0.16%) ISO 9001
10 2 (0.16%) RMADS
11 1 (0.081%) BS25999
11 1 (0.081%) COBIT
11 1 (0.081%) HMG Security Policy Framework
System Software
1 44 (3.57%) Docker
2 24 (1.95%) Active Directory
3 7 (0.57%) Virtual Machines
4 5 (0.41%) XenApp
5 4 (0.32%) XenDesktop
6 3 (0.24%) VirtualBox
7 2 (0.16%) Hyper-V
8 1 (0.081%) Apache Flume
8 1 (0.081%) etcd
8 1 (0.081%) flannel
8 1 (0.081%) VMware ESXi
8 1 (0.081%) VMware Infrastructure
Systems Management
1 29 (2.35%) Ansible
2 22 (1.79%) Kubernetes
3 20 (1.62%) Puppet
4 16 (1.30%) Opscode Chef
4 16 (1.30%) SCCM
5 8 (0.65%) Terraform
6 7 (0.57%) Microsoft Intune
6 7 (0.57%) Single Sign-On
7 4 (0.32%) HP Quality Center
7 4 (0.32%) Rancher
8 2 (0.16%) AirWatch
8 2 (0.16%) Salt
8 2 (0.16%) Systems Management Server (SMS)
9 1 (0.081%) Galera Cluster
9 1 (0.081%) Mesos
9 1 (0.081%) rkt
9 1 (0.081%) TeamSite
Vendors
1 307 (24.92%) SAP
2 118 (9.58%) Microsoft
3 108 (8.77%) Adobe
4 99 (8.04%) Oracle
5 97 (7.87%) Salesforce.com
6 73 (5.93%) Google
7 45 (3.65%) WSO2
8 29 (2.35%) Tableau
9 25 (2.03%) Salesforce Marketing Cloud
10 24 (1.95%) Twitter
11 23 (1.87%) IBM
12 22 (1.79%) Facebook
13 19 (1.54%) Atlassian
14 15 (1.22%) Optimizely
15 13 (1.06%) Sitecore
16 12 (0.97%) Hotjar
17 11 (0.89%) Crazy Egg
18 10 (0.81%) CA Agile Central
19 9 (0.73%) Siebel
20 7 (0.57%) HP