Period
to 20 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the UK excluding London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 20 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > UK excluding London
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 77 98 96
Rank change year-on-year +21 -2 -12
Contract jobs citing Marketing 1466 1360 1460
As % of all contract IT jobs advertised in the UK excluding London 2.74% 2.38% 2.25%
As % of the General category 8.01% 7.63% 6.42%
Number of daily rates quoted 979 918 949
UK excluding London median daily rate £413 £375 £375
Median daily rate % change year-on-year +10.00% - +7.07%
10th Percentile £213 £206 £194
90th Percentile £575 £552 £525
UK median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% +4.17%
Number of hourly rates quoted 34 64 75
UK excluding London median hourly rate £29.00 £18.00 £26.50
Median hourly rate % change year-on-year +61.11% -32.08% +19.10%
10th Percentile £13.00 £12.50 £11.75
90th Percentile £44.85 £42.72 £59.50
UK median hourly rate £27.05 £20.00 £22.50
% change year-on-year +35.23% -11.11% +2.27%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the UK excluding London with a requirement for common skills.

All General Skills
UK excluding London
Contract vacancies with a requirement for common skills 18297 17816 22726
As % of all contract IT jobs advertised in the UK excluding London 34.26% 31.17% 35.09%
Number of daily rates quoted 10975 11095 13214
UK excluding London median daily rate £413 £400 £400
Median daily rate % change year-on-year +3.13% - +5.26%
10th Percentile £250 £241 £250
90th Percentile £575 £562 £538
UK median daily rate £468 £450 £425
% change year-on-year +3.89% +5.88% -
Number of hourly rates quoted 686 700 964
UK excluding London median hourly rate £26.83 £26.50 £26.00
Median hourly rate % change year-on-year +1.25% +1.92% +13.04%
10th Percentile £11.72 £11.50 £11.93
90th Percentile £48.75 £45.03 £47.50
UK median hourly rate £25.50 £25.00 £25.00
% change year-on-year +2.00% - +13.64%

Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing as a percentage of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing in the UK excluding London

Marketing
Contractor Daily Rate Trend in the UK excluding London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the UK excluding London.

Contractor daily rate trend for Marketing in the UK excluding London

Marketing
Contractor Daily Rate Histogram in the UK excluding London

The daily rate distribution of IT jobs citing Marketing in the UK excluding London over the 6 months to 20 November 2017.

Contractor daily rate histogram for Marketing in the UK excluding London

Marketing
Contractor Hourly Rate Trend in the UK excluding London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the UK excluding London.

Contractor hourly rate trend for Marketing in the UK excluding London

Marketing
Contractor Hourly Rate Histogram in the UK excluding London

The hourly rate distribution of IT jobs citing Marketing in the UK excluding London over the 6 months to 20 November 2017.

Contractor hourly rate histogram for Marketing in the UK excluding London

Marketing
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK excluding London region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -2 562 £413 +10.00% 125
South West +17 247 £375 +7.14% 79
East of England +13 235 £513 +46.43% 96
North of England +40 205 £388 -3.13% 154
Midlands +5 147 £388 -3.13% 73
Yorkshire +35 104 £384 -4.06% 71
North West -16 91 £400 - 71
West Midlands +4 82 £400 +6.67% 40
Scotland +5 66 £400 +22.04% 16
East Midlands 0 61 £363 -9.38% 29
North East +58 10 £163 -61.76% 12
Wales -25 7 £475 - 10
Northern Ireland -53 1 £525 +25.37% 3
Marketing
UK

For the 6 months to 20 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the UK excluding London region with a requirement for Marketing.

1 730 (49.80%) Finance
2 675 (46.04%) Digital Marketing
3 556 (37.93%) Telecoms
4 537 (36.63%) SAP
5 534 (36.43%) Business Intelligence
6 520 (35.47%) Programme Management
7 509 (34.72%) Manufacturing
8 506 (34.52%) Electronics
9 479 (32.67%) Agile Software Development
10 214 (14.60%) HTML
11 178 (12.14%) TDD
12 176 (12.01%) CSS
13 171 (11.66%) Project Management
14 170 (11.60%) Analytical Skills
15 168 (11.46%) CRM
16 166 (11.32%) Analytics
17 163 (11.12%) Oracle
18 154 (10.50%) Scrum
19 150 (10.23%) SQL
20 147 (10.03%) XML
21 145 (9.89%) JavaScript
22 143 (9.75%) JSON
23 136 (9.28%) E-Commerce
23 136 (9.28%) Greenfield Project
24 133 (9.07%) Degree
25 129 (8.80%) Stakeholder Management
26 124 (8.46%) SOA
27 123 (8.39%) Java
28 116 (7.91%) .NET
28 116 (7.91%) User Experience

Marketing
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 99 (6.75%) CMS
2 76 (5.18%) Mule
3 74 (5.05%) Oracle SOA Suite
4 72 (4.91%) Oracle Service Bus
5 30 (2.05%) SharePoint
6 29 (1.98%) Apache Spark
7 26 (1.77%) SAS
8 23 (1.57%) Confluence
8 23 (1.57%) Drupal
9 21 (1.43%) WordPress
10 14 (0.95%) Adobe Experience Manager
11 11 (0.75%) Umbraco
12 10 (0.68%) Apache
13 9 (0.61%) nginx
14 8 (0.55%) Sitecore CMS
15 7 (0.48%) WebSphere
16 6 (0.41%) MS Project Server
16 6 (0.41%) OpenStack
17 5 (0.34%) Apache Solr
17 5 (0.34%) SharePoint 2013
Applications
1 95 (6.48%) Microsoft Excel
2 61 (4.16%) Photoshop
3 56 (3.82%) Microsoft PowerPoint
4 42 (2.86%) Microsoft Office
5 29 (1.98%) Adobe Illustrator
6 17 (1.16%) Microsoft Project
6 17 (1.16%) MS Visio
7 13 (0.89%) Adobe After Effects
8 9 (0.61%) Adobe Creative Suite
9 8 (0.55%) Adobe Premiere
10 6 (0.41%) InDesign
10 6 (0.41%) InVision
10 6 (0.41%) SPSS
11 4 (0.27%) Adobe Captivate
12 3 (0.20%) Fireworks
13 2 (0.14%) HipChat
13 2 (0.14%) OmniGraffle
13 2 (0.14%) Spreadsheet
14 1 (0.068%) OrCAD
14 1 (0.068%) UserZoom
Business Applications
1 31 (2.11%) Dynamics CRM
2 29 (1.98%) Adobe Campaign
3 16 (1.09%) SAP Hybris
4 14 (0.95%) Eloqua
5 8 (0.55%) Unica
5 8 (0.55%) WebTrends
6 7 (0.48%) NetSuite
6 7 (0.48%) SAP CO
6 7 (0.48%) SAP FI
6 7 (0.48%) SAP FI/CO
7 5 (0.34%) Dynamics AX
7 5 (0.34%) SAP FI-AP
7 5 (0.34%) SAP SRM
8 4 (0.27%) FastStats
8 4 (0.27%) SAP CRM
9 3 (0.20%) Lawson
9 3 (0.20%) Oracle BRM
9 3 (0.20%) Oracle CRM
9 3 (0.20%) SAP BPC
9 3 (0.20%) SessionCam
Cloud Services
1 52 (3.55%) Google Analytics
2 48 (3.27%) Amazon AWS
3 36 (2.46%) Microsoft Azure
4 21 (1.43%) PaaS
5 15 (1.02%) Office 365
6 14 (0.95%) FinancialForce
6 14 (0.95%) Silverpop
7 12 (0.82%) Adobe Analytics
7 12 (0.82%) Adobe Creative Cloud
7 12 (0.82%) SaaS
7 12 (0.82%) Salesforce Service Cloud
8 10 (0.68%) Salesforce Sales Cloud
9 9 (0.61%) GitHub
10 7 (0.48%) IaaS
11 6 (0.41%) Amazon EC2
11 6 (0.41%) Dynamics 365
11 6 (0.41%) Force.com
11 6 (0.41%) Google Cloud Platform
12 5 (0.34%) Firebase
12 5 (0.34%) Google Tag Manager
Communications & Networking
1 26 (1.77%) WAN
2 19 (1.30%) LAN
3 18 (1.23%) SMS
4 16 (1.09%) Wireless
5 15 (1.02%) Internet
6 14 (0.95%) VPN
7 12 (0.82%) Intranet
8 11 (0.75%) 3G
8 11 (0.75%) Broadband
9 10 (0.68%) LTE
10 9 (0.61%) Ethernet
11 8 (0.55%) 802.11
11 8 (0.55%) Bluetooth
11 8 (0.55%) GPRS
11 8 (0.55%) GSM
11 8 (0.55%) SGSN
12 7 (0.48%) Unified Communications
13 6 (0.41%) HTTP
13 6 (0.41%) ISDN
14 5 (0.34%) Kerberos
Database & Business Intelligence
1 60 (4.09%) SQL Server
2 48 (3.27%) Big Data
3 39 (2.66%) Hadoop
4 32 (2.18%) MySQL
5 30 (2.05%) Data Warehouse
6 27 (1.84%) Relational Database
7 22 (1.50%) Oracle Database
8 19 (1.30%) MongoDB
9 16 (1.09%) PostgreSQL
10 15 (1.02%) NoSQL
11 12 (0.82%) Power BI
11 12 (0.82%) SQL Server Integration Services
12 9 (0.61%) Apache Hive
12 9 (0.61%) HBase
12 9 (0.61%) Oracle Reports
12 9 (0.61%) Star Schema
13 8 (0.55%) Oracle ODI
13 8 (0.55%) SQL Server Reporting Services
14 7 (0.48%) BusinessObjects
14 7 (0.48%) Oracle Database 11g
Development Applications
1 110 (7.50%) Maven
2 61 (4.16%) Git (software)
3 58 (3.96%) JIRA
4 39 (2.66%) Jenkins
5 35 (2.39%) Cucumber
6 28 (1.91%) Visual Studio
7 22 (1.50%) Selenium
8 18 (1.23%) SoapUI
8 18 (1.23%) TeamCity
9 16 (1.09%) gulp
10 15 (1.02%) Dreamweaver
10 15 (1.02%) WebDriver
11 12 (0.82%) Grunt
12 9 (0.61%) Axure RP
12 9 (0.61%) Team Foundation Server
13 8 (0.55%) JUnit
14 6 (0.41%) Ant
14 6 (0.41%) Atlassian Bamboo
14 6 (0.41%) SpecFlow
15 5 (0.34%) Bitbucket
General
1 730 (49.80%) Finance
2 556 (37.93%) Telecoms
3 509 (34.72%) Manufacturing
4 506 (34.52%) Electronics
5 102 (6.96%) Retail
6 41 (2.80%) Legal
7 40 (2.73%) Banking
8 38 (2.59%) Advertising
9 29 (1.98%) Publishing
10 24 (1.64%) Automotive
11 16 (1.09%) Pharmaceutical
12 13 (0.89%) Games
13 12 (0.82%) Brand Awareness
14 10 (0.68%) Financial Institution
15 9 (0.61%) Military
16 8 (0.55%) Back Office
16 8 (0.55%) Multimedia
17 7 (0.48%) Online Betting
17 7 (0.48%) Retail Banking
18 6 (0.41%) German Language
Job Titles
1 328 (22.37%) Developer
2 233 (15.89%) Analyst
3 126 (8.59%) Project Manager
4 101 (6.89%) Architect
5 98 (6.68%) Business Analyst
6 75 (5.12%) Consultant
7 71 (4.84%) Agile Developer
8 66 (4.50%) Designer
9 63 (4.30%) Integration Developer
10 55 (3.75%) SOA Developer
11 51 (3.48%) Senior Developer
12 50 (3.41%) Marketing Manager
13 42 (2.86%) Solutions Architect
14 38 (2.59%) .NET Developer
14 38 (2.59%) DevOps Engineer
15 37 (2.52%) Front End Developer (Client-Side Developer)
16 36 (2.46%) C# Developer
17 35 (2.39%) Administrator
18 33 (2.25%) Lead Developer
19 30 (2.05%) Tester
Libraries, Frameworks & Software Standards
1 214 (14.60%) HTML
2 176 (12.01%) CSS
3 147 (10.03%) XML
4 143 (9.75%) JSON
5 116 (7.91%) .NET
6 111 (7.57%) Middleware
7 96 (6.55%) Swagger
7 96 (6.55%) WireMock
7 96 (6.55%) XSLT
8 83 (5.66%) SOAP
9 82 (5.59%) Apache Camel
10 80 (5.46%) Web Services
11 74 (5.05%) HTML5
12 65 (4.43%) AngularJS
13 61 (4.16%) jQuery
14 60 (4.09%) REST
15 52 (3.55%) ASP.NET
16 48 (3.27%) CSS3
17 46 (3.14%) Twitter Bootstrap
18 41 (2.80%) Sass
Miscellaneous
1 170 (11.60%) Analytical Skills
2 136 (9.28%) Greenfield Project
3 116 (7.91%) User Experience
4 104 (7.09%) Social Media
5 46 (3.14%) Management Information System
6 30 (2.05%) Computer Science
7 23 (1.57%) Mobile App
8 18 (1.23%) Virtual Team
9 17 (1.16%) Graphic Design
9 17 (1.16%) Marketing Technology
9 17 (1.16%) NHS
10 13 (0.89%) Digital Media
11 12 (0.82%) Data Centre
12 11 (0.75%) FMCG
13 10 (0.68%) Credit Risk
13 10 (0.68%) Video Editing
14 8 (0.55%) Algorithms
14 8 (0.55%) Hedge funds
14 8 (0.55%) Linux Command Line
15 7 (0.48%) Data Structures
Operating Systems
1 68 (4.64%) Linux
2 46 (3.14%) Windows
3 34 (2.32%) Unix
4 23 (1.57%) Apple iOS
5 15 (1.02%) Windows Server
6 13 (0.89%) Android
7 12 (0.82%) Windows 10
8 11 (0.75%) Mac OS X
9 10 (0.68%) Windows Server 2012
10 9 (0.61%) Windows 7
11 8 (0.55%) Windows Phone
12 3 (0.20%) Ubuntu
13 2 (0.14%) Amazon Linux
13 2 (0.14%) CentOS
14 1 (0.068%) AIX
14 1 (0.068%) Debian
14 1 (0.068%) Fedora
14 1 (0.068%) Windows 8
Processes & Methodologies
1 675 (46.04%) Digital Marketing
2 534 (36.43%) Business Intelligence
3 520 (35.47%) Programme Management
4 479 (32.67%) Agile Software Development
5 178 (12.14%) TDD
6 171 (11.66%) Project Management
7 168 (11.46%) CRM
8 166 (11.32%) Analytics
9 154 (10.50%) Scrum
10 136 (9.28%) E-Commerce
11 129 (8.80%) Stakeholder Management
12 124 (8.46%) SOA
13 83 (5.66%) DevOps
14 79 (5.39%) Content Management
15 72 (4.91%) SEO
16 71 (4.84%) MVC
17 62 (4.23%) Business Analysis
18 56 (3.82%) Web Development
19 55 (3.75%) Change Management
20 52 (3.55%) BDD
Programming Languages
1 150 (10.23%) SQL
2 145 (9.89%) JavaScript
3 123 (8.39%) Java
4 96 (6.55%) XPath
5 95 (6.48%) C#
6 65 (4.43%) PHP
7 44 (3.00%) Python
8 31 (2.11%) Shell Script
9 22 (1.50%) T-SQL
10 21 (1.43%) C
11 17 (1.16%) PowerShell
12 13 (0.89%) Ruby
12 13 (0.89%) VB
13 12 (0.82%) Clojure
13 12 (0.82%) R
14 10 (0.68%) Apex Code
14 10 (0.68%) PL/SQL
15 7 (0.48%) ECMAScript
15 7 (0.48%) Groovy
15 7 (0.48%) VB.NET
Qualifications
1 133 (9.07%) Degree
2 92 (6.28%) Security Cleared
3 47 (3.21%) SC Cleared
4 43 (2.93%) DV Cleared
5 22 (1.50%) PMI Certification
6 21 (1.43%) PMP
7 16 (1.09%) ITIL Certification
8 12 (0.82%) CISM
9 9 (0.61%) BC Cleared
10 8 (0.55%) CLAS
11 7 (0.48%) Cisco Certification
11 7 (0.48%) CISSP
11 7 (0.48%) Computer Science Degree
11 7 (0.48%) NVQ Level 4
12 6 (0.41%) CCIE
12 6 (0.41%) CIMA
12 6 (0.41%) HND
12 6 (0.41%) MCSE
12 6 (0.41%) Microsoft Certification
12 6 (0.41%) PRINCE2 Certification
Quality Assurance & Compliance
1 43 (2.93%) GDPR
2 40 (2.73%) QA
3 22 (1.50%) Data Quality
4 16 (1.09%) ISO/IEC 27001
5 12 (0.82%) SLA
6 11 (0.75%) JSP 440
6 11 (0.75%) PMO
7 8 (0.55%) PCI DSS
8 5 (0.34%) Disclosure Scotland
9 2 (0.14%) COBIT
9 2 (0.14%) GCP
9 2 (0.14%) ISO/IEC 20000
9 2 (0.14%) WCAG
10 1 (0.068%) Cyber Essentials
10 1 (0.068%) GMP
10 1 (0.068%) Government Security Classifications
10 1 (0.068%) GxP
10 1 (0.068%) IFRS
10 1 (0.068%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 1 (0.068%) PA-DSS
System Software
1 38 (2.59%) Docker
2 23 (1.57%) Active Directory
3 5 (0.34%) Apache ZooKeeper
3 5 (0.34%) Firmware
3 5 (0.34%) HDFS
4 4 (0.27%) Apache Flume
4 4 (0.27%) VMware NSX
4 4 (0.27%) vSphere
5 3 (0.20%) Hyper-V
5 3 (0.20%) VMware Infrastructure
6 2 (0.14%) VMware ESXi
7 1 (0.068%) Microsoft App-V
7 1 (0.068%) Oracle RAC
7 1 (0.068%) ProxySG
7 1 (0.068%) Virtual Machines
7 1 (0.068%) VMware Workstation
7 1 (0.068%) XenApp
Systems Management
1 34 (2.32%) Puppet
2 33 (2.25%) Opscode Chef
3 28 (1.91%) Ansible
4 8 (0.55%) AirWatch
5 7 (0.48%) Kubernetes
6 5 (0.34%) HP Quality Center
6 5 (0.34%) Terraform
7 4 (0.27%) Mesos
7 4 (0.27%) Prometheus
8 2 (0.14%) Grafana
8 2 (0.14%) Hadoop YARN
8 2 (0.14%) Oozie
8 2 (0.14%) SCCM
9 1 (0.068%) Oracle ZFS
9 1 (0.068%) Salt
9 1 (0.068%) Systems Management Server (SMS)
9 1 (0.068%) vCenter Server
Vendors
1 537 (36.63%) SAP
2 163 (11.12%) Oracle
3 108 (7.37%) Microsoft
4 105 (7.16%) Adobe
5 88 (6.00%) Salesforce.com
6 85 (5.80%) Google
7 72 (4.91%) WSO2
8 30 (2.05%) Salesforce Marketing Cloud
9 28 (1.91%) Sitecore
10 25 (1.71%) Facebook
11 22 (1.50%) VMware
12 21 (1.43%) IBM
12 21 (1.43%) Twitter
13 19 (1.30%) Tableau
14 18 (1.23%) hybris
15 15 (1.02%) Siebel
16 13 (0.89%) Cisco
17 9 (0.61%) Marketo
17 9 (0.61%) Teradata
18 8 (0.55%) MobileIron