The following table provides summary statistics for contract job vacancies with a requirement for Database Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Database Marketing over the 3 months to 27 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Database Marketing
UK
3 months to
27 Apr 2017
Same period 2016 Same period 2015
Rank 586 638 612
Rank change year-on-year +52 -26  
Contract jobs citing Database Marketing 9 17 15
As % of all contract IT jobs advertised in the UK 0.019% 0.030% 0.027%
As % of the Processes & Methodologies category 0.023% 0.037% 0.034%
Number of daily rates quoted 3 8 14
Median daily rate £495 £419 £363
Median daily rate % change year-on-year +18.20% +15.51%  
90% offered a daily rate of more than £219 £393 £200
10% offered a daily rate of more than £539 £553 £750
UK excluding London median daily rate £550 - £538
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Database Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 38874 46289 44591
As % of all contract IT job vacancies advertised in the UK 83.66% 82.81% 79.96%
Number of daily rates quoted 25559 30584 27700
Median daily rate £450 £438 £413
Median daily rate % change year-on-year +2.85% +6.06%  
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £415 £400 £393
% change year-on-year +3.75% +1.91%  
Number of hourly rates quoted 996 1086 1306
Median hourly rate £35.00 £33.97 £29.00
Median hourly rate % change year-on-year +3.03% +17.13%  
90% offered a hourly rate of more than £13.00 £12.75 £12.00
10% offered a hourly rate of more than £55.00 £50.00 £47.83
UK excluding London median hourly rate £37.24 £36.00 £30.50
% change year-on-year +3.43% +18.03%  

Database Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Database Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Database Marketing in the UK

Database Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Database Marketing.

Contractor daily rate trend for Database Marketing in the UK

Database Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Database Marketing over the 3 months to 27 April 2017.

Contractor daily rate histogram for Database Marketing in the UK

Database Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Database Marketing.

Contractor hourly rate trend for Database Marketing in the UK

Database Marketing
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Database Marketing within the UK over the 3 months to 27 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +26 9 £495 +18.20% 5
South East +17 4 £550 -
London +23 2 £323 -22.98% 1
North West - 2 - - 1
Bracknell - 2 - -
Guildford - 2 £550 -
Manchester - 2 - - 1
Berkshire - 2 - -
Surrey - 2 £550 -
South West +12 1 - - 2
Bristol +4 1 - - 2

For the 6 months to 27 April 2017, IT contractor jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Database Marketing.

1 18 (100.00%) Marketing
2 11 (61.11%) SQL
2 11 (61.11%) CRM
3 7 (38.89%) SAS
3 7 (38.89%) Direct Marketing
4 6 (33.33%) Analytics
4 6 (33.33%) Business Intelligence
4 6 (33.33%) Telecoms
5 5 (27.78%) BusinessObjects
5 5 (27.78%) Relational Database
6 4 (22.22%) Analytical Skills
6 4 (22.22%) Data Strategy
6 4 (22.22%) Netezza
6 4 (22.22%) Customer Insight
6 4 (22.22%) Oracle
6 4 (22.22%) Change Management
6 4 (22.22%) Advertising
6 4 (22.22%) Programme Management
6 4 (22.22%) Agile Software Development
7 3 (16.67%) Data Warehouse
7 3 (16.67%) ETL
7 3 (16.67%) User Stories
7 3 (16.67%) SQL Server Integration Services
7 3 (16.67%) Data Analysis
7 3 (16.67%) Business Analysis
7 3 (16.67%) Use Case
7 3 (16.67%) Waterfall
8 2 (11.11%) Single Customer View
8 2 (11.11%) Personalization
8 2 (11.11%) Degree

Database Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (38.89%) SAS
Cloud Services
1 1 (5.56%) Google Analytics
Database & Business Intelligence
1 5 (27.78%) BusinessObjects
1 5 (27.78%) Relational Database
2 3 (16.67%) Data Warehouse
2 3 (16.67%) SQL Server Integration Services
3 2 (11.11%) Big Data
3 2 (11.11%) Oracle Discoverer
3 2 (11.11%) Oracle OWB
3 2 (11.11%) SQL Server
4 1 (5.56%) Apache Hive
4 1 (5.56%) Data Mining
4 1 (5.56%) Hadoop
4 1 (5.56%) Impala
General
1 18 (100.00%) Marketing
2 6 (33.33%) Telecoms
3 4 (22.22%) Advertising
4 2 (11.11%) Finance
4 2 (11.11%) Retail
Job Titles
1 6 (33.33%) Analyst
2 5 (27.78%) Marketing Manager
3 4 (22.22%) Business Analyst
4 3 (16.67%) Data Manager
5 2 (11.11%) Analytics Manager
5 2 (11.11%) Campaign Analyst
5 2 (11.11%) CRM Manager
5 2 (11.11%) Data Business Analyst
5 2 (11.11%) Database Manager
5 2 (11.11%) Database Marketing Manager
5 2 (11.11%) Lead Business Analyst
5 2 (11.11%) Marketing Database Manager
5 2 (11.11%) Product Owner
6 1 (5.56%) Campaign Executive
6 1 (5.56%) CRM Executive
6 1 (5.56%) CRM Programme Manager
6 1 (5.56%) E-Commerce Marketing Manager
6 1 (5.56%) ETL Analyst
6 1 (5.56%) Marketing Business Analyst
6 1 (5.56%) SQL Analyst
Miscellaneous
1 4 (22.22%) Analytical Skills
Processes & Methodologies
1 11 (61.11%) CRM
2 7 (38.89%) Direct Marketing
3 6 (33.33%) Analytics
3 6 (33.33%) Business Intelligence
4 4 (22.22%) Agile Software Development
4 4 (22.22%) Change Management
4 4 (22.22%) Customer Insight
4 4 (22.22%) Data Strategy
4 4 (22.22%) Programme Management
5 3 (16.67%) Business Analysis
5 3 (16.67%) Data Analysis
5 3 (16.67%) ETL
5 3 (16.67%) Use Case
5 3 (16.67%) User Stories
5 3 (16.67%) Waterfall
6 2 (11.11%) Campaign Management
6 2 (11.11%) Continuous Improvement
6 2 (11.11%) Customer Segmentation
6 2 (11.11%) Process Improvement
6 2 (11.11%) Single Customer View
Programming Languages
1 11 (61.11%) SQL
2 1 (5.56%) Python
2 1 (5.56%) R
Qualifications
1 2 (11.11%) Degree
Vendors
1 4 (22.22%) Netezza
1 4 (22.22%) Oracle
2 2 (11.11%) SAP
3 1 (5.56%) Google
3 1 (5.56%) Teradata
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