Period
to 26 July 2017

The following table provides summary statistics for contract job vacancies with a requirement for Database Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Database Marketing over the 6 months to 26 July 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Database Marketing
UK
6 months to
26 Jul 2017
Same period 2016 Same period 2015
Rank 826 868 878
Rank change year-on-year +42 +10 -38
Contract jobs citing Database Marketing 18 34 22
As % of all contract IT jobs advertised in the UK 0.019% 0.031% 0.020%
As % of the Processes & Methodologies category 0.022% 0.037% 0.024%
Number of daily rates quoted 8 20 17
UK median daily rate £448 £425 £325
Median daily rate % change year-on-year +5.29% +30.77% -10.34%
10th Percentile £256 £349 £170
90th Percentile £588 £502 £775
UK excluding London median daily rate £550 £475 £538
% change year-on-year +15.79% -11.63% +72.00%
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

Database Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 80252 91693 90925
As % of all contract IT job vacancies advertised in the UK 84.27% 83.46% 80.59%
Number of daily rates quoted 52680 60503 57553
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £279 £263 £258
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £400 £375
% change year-on-year - +6.67% +3.45%
Number of hourly rates quoted 2050 2195 2579
UK median hourly rate £25.00 £25.00 £22.00
Median hourly rate % change year-on-year - +13.64% +4.76%
10th Percentile £11.72 £11.50 £11.14
90th Percentile £51.71 £48.75 £47.83
UK excluding London median hourly rate £25.00 £26.00 £22.50
% change year-on-year -3.85% +15.56% +2.27%

Database Marketing
Job Vacancy Trend

Job postings citing Database Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Database Marketing in the UK

Database Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Database Marketing.

Contractor daily rate trend for Database Marketing in the UK

Database Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Database Marketing over the 6 months to 26 July 2017.

Contractor daily rate histogram for Database Marketing in the UK

Database Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Database Marketing.

Contractor hourly rate trend for Database Marketing in the UK

Database Marketing
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Database Marketing within the UK over the 6 months to 26 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +38 18 £448 +5.29% 1
UK excluding London +65 10 £550 +15.79%
London +6 8 £400 -5.88% 1
South East +53 6 £550 -
North West - 2 - -
North of England - 2 - -
South West +7 1 - -
East of England -10 1 - -

For the 6 months to 26 July 2017, IT contractor jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Database Marketing.

1 18 (100.00%) Marketing
2 12 (66.67%) CRM
3 9 (50.00%) SQL
4 8 (44.44%) Analytics
5 6 (33.33%) Customer Insight
6 5 (27.78%) Finance
6 5 (27.78%) Analytical Skills
6 5 (27.78%) Campaign Management
7 4 (22.22%) Project Management
7 4 (22.22%) SAS
7 4 (22.22%) Degree
7 4 (22.22%) Stakeholder Management
7 4 (22.22%) Business Analysis
8 3 (16.67%) Google
8 3 (16.67%) Data Analysis
8 3 (16.67%) Agile Software Development
8 3 (16.67%) Adobe
8 3 (16.67%) Adobe Campaign
9 2 (11.11%) Digital Marketing
9 2 (11.11%) Time Management
9 2 (11.11%) Data Analytics
9 2 (11.11%) Use Case
9 2 (11.11%) Google Analytics
9 2 (11.11%) Data Quality
9 2 (11.11%) Relational Database
9 2 (11.11%) Customer Segmentation
9 2 (11.11%) Regulatory Compliance
9 2 (11.11%) Personalization
9 2 (11.11%) HTML
9 2 (11.11%) Change Management

Database Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (22.22%) SAS
2 1 (5.56%) Adobe Experience Manager
2 1 (5.56%) SharePoint
Applications
1 2 (11.11%) Microsoft Excel
2 1 (5.56%) Microsoft PowerPoint
2 1 (5.56%) Microsoft Project
2 1 (5.56%) MS Visio
Business Applications
1 3 (16.67%) Adobe Campaign
2 1 (5.56%) Infor CRM
2 1 (5.56%) Unit4 Business World
Cloud Services
1 2 (11.11%) Google Analytics
2 1 (5.56%) Adobe Analytics
2 1 (5.56%) Office 365
2 1 (5.56%) OneDrive
Database & Business Intelligence
1 2 (11.11%) Data Mining
1 2 (11.11%) Data Warehouse
1 2 (11.11%) Relational Database
1 2 (11.11%) SQL Server
2 1 (5.56%) Apache Hive
2 1 (5.56%) BusinessObjects
2 1 (5.56%) Hadoop
2 1 (5.56%) Impala
2 1 (5.56%) SQL Server Integration Services
General
1 18 (100.00%) Marketing
2 5 (27.78%) Finance
3 2 (11.11%) Law
3 2 (11.11%) Legal
4 1 (5.56%) Retail
Job Titles
1 6 (33.33%) Analyst
2 3 (16.67%) Business Analyst
2 3 (16.67%) CRM Manager
2 3 (16.67%) Marketing Manager
3 2 (11.11%) Analytics Manager
3 2 (11.11%) Campaign Analyst
3 2 (11.11%) CRM Project Manager
3 2 (11.11%) Database Manager
3 2 (11.11%) Database Marketing Manager
3 2 (11.11%) Marketing Database Manager
3 2 (11.11%) Project Manager
4 1 (5.56%) Agile Business Analyst
4 1 (5.56%) Campaign Executive
4 1 (5.56%) CRM Analyst
4 1 (5.56%) CRM Executive
4 1 (5.56%) CRM Programme Manager
4 1 (5.56%) Data Business Analyst
4 1 (5.56%) E-Commerce Marketing Manager
4 1 (5.56%) Insight Manager
4 1 (5.56%) Migration Analyst
Libraries, Frameworks & Software Standards
1 2 (11.11%) HTML
2 1 (5.56%) XML
Miscellaneous
1 5 (27.78%) Analytical Skills
2 1 (5.56%) User Experience
Processes & Methodologies
1 12 (66.67%) CRM
2 8 (44.44%) Analytics
3 6 (33.33%) Customer Insight
4 5 (27.78%) Campaign Management
5 4 (22.22%) Business Analysis
5 4 (22.22%) Project Management
5 4 (22.22%) Stakeholder Management
6 3 (16.67%) Agile Software Development
6 3 (16.67%) Data Analysis
7 2 (11.11%) Change Management
7 2 (11.11%) Customer Segmentation
7 2 (11.11%) Data Analytics
7 2 (11.11%) Data Mapping
7 2 (11.11%) Digital Marketing
7 2 (11.11%) E-Commerce
7 2 (11.11%) ETL
7 2 (11.11%) Programme Management
7 2 (11.11%) Regulatory Compliance
7 2 (11.11%) Time Management
7 2 (11.11%) Use Case
Programming Languages
1 9 (50.00%) SQL
2 2 (11.11%) Python
3 1 (5.56%) R
3 1 (5.56%) T-SQL
Qualifications
1 4 (22.22%) Degree
Quality Assurance & Compliance
1 2 (11.11%) Data Quality
Vendors
1 3 (16.67%) Adobe
1 3 (16.67%) Google
2 2 (11.11%) Oracle
3 1 (5.56%) Pega
3 1 (5.56%) Teradata