The following table provides summary statistics for permanent job vacancies with a requirement for Database Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Database Marketing over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Database Marketing
UK
Rank 818 887 935
Rank change year-on-year +69 +48  
Permanent jobs citing Database Marketing 39 61 24
As % of all permanent IT jobs advertised in the UK 0.046% 0.059% 0.023%
As % of the Processes & Methodologies category 0.052% 0.067% 0.026%
Number of salaries quoted 37 52 21
Median salary £40,000 £38,000 £35,000
Median salary % change year-on-year +5.26% +8.57%  
90% offered a salary of more than £28,500 £22,650 £27,250
10% offered a salary of more than £53,500 £62,500 £50,000
UK excluding London median salary £40,000 £28,500 £32,750
% change year-on-year +40.35% -12.97%  

Database Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 75650 91140 91950
As % of all permanent IT job vacancies advertised in the UK 89.04% 88.53% 87.02%
Number of salaries quoted 62160 75461 74357
Median salary £50,000 £50,000 £49,500
Median salary % change year-on-year - +1.01%  
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Database Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Database Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Database Marketing in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing.

Salary trend for Database Marketing in the UK

Database Marketing
Salary Histogram

The salary distribution of IT jobs citing Database Marketing over the 3 months to 24 March 2017.

Salary histogram for Database Marketing in the UK

Database Marketing
Top 21 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +76 38 £40,000 +5.26% 6
London +46 14 £40,000 - 1
South West +24 10 £40,000 +63.26% 2
South East +66 8 £45,000 - 2
Bristol - 7 £40,000 - 2
West Sussex - 7 £45,000 -
East of England +27 5 £40,000 - 1
Norfolk -6 5 £40,000 - 1
Norwich - 5 £40,000 - 1
Gloucestershire 0 3 £27,000 +10.20%
Cirencester -4 3 £27,000 +10.20%
Crawley - 3 £45,000 -
City of London - 2 £57,500 -
East Midlands +2 1 £29,500 +7.27%
Edinburgh - 1 - -
Scotland - 1 - -
Reading - 1 £30,000 -
Nottingham - 1 £29,500 -
Gatwick - 1 £26,000 -
Nottinghamshire - 1 £29,500 -
Berkshire - 1 £30,000 - 2

Database Marketing
Top 30 Related IT Skills

For the 6 months to 24 March 2017, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Database Marketing.

1 105 (100.00%) Marketing
2 73 (69.52%) SQL
3 57 (54.29%) CRM
4 34 (32.38%) Finance
4 34 (32.38%) Analytics
5 30 (28.57%) SAS
6 26 (24.76%) Teradata
6 26 (24.76%) Relational Database
7 21 (20.00%) SQL Server
7 21 (20.00%) Coaching
8 20 (19.05%) Data Analytics
9 19 (18.10%) Degree
10 16 (15.24%) ETL
11 14 (13.33%) Oracle
11 14 (13.33%) Campaign Management
11 14 (13.33%) Mentoring
12 12 (11.43%) Customer Analytics
13 11 (10.48%) Project Management
14 10 (9.52%) IBM
14 10 (9.52%) Adobe
14 10 (9.52%) Informatica
14 10 (9.52%) Mathematics
14 10 (9.52%) Big Data
14 10 (9.52%) People Management
15 9 (8.57%) Analytical Skills
15 9 (8.57%) Unica
15 9 (8.57%) Retail
15 9 (8.57%) Data Management
16 8 (7.62%) Stakeholder Management
16 8 (7.62%) MS Excel

Database Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (28.57%) SAS
Applications
1 8 (7.62%) MS Excel
2 3 (2.86%) SPSS
3 2 (1.90%) MS Office
4 1 (0.95%) Adobe Premiere
4 1 (0.95%) MS PowerPoint
Business Applications
1 9 (8.57%) Unica
2 8 (7.62%) Adobe Campaign
3 7 (6.67%) FastStats
4 3 (2.86%) Raiser's Edge
Cloud Services
1 8 (7.62%) Silverpop
Database & Business Intelligence
1 26 (24.76%) Relational Database
2 21 (20.00%) SQL Server
3 10 (9.52%) Big Data
4 7 (6.67%) PowerCenter
5 6 (5.71%) Hadoop
6 5 (4.76%) MySQL
6 5 (4.76%) Oracle Reports
7 4 (3.81%) SQL Server Integration Services
8 3 (2.86%) Data Mining
9 2 (1.90%) Data Warehouse
9 2 (1.90%) Oracle Discoverer
9 2 (1.90%) Oracle OWB
10 1 (0.95%) Base SAS
10 1 (0.95%) RDBMS
Development Applications
1 2 (1.90%) Dreamweaver
2 1 (0.95%) SQL Server Management Studio (SSMS)
General
1 105 (100.00%) Marketing
2 34 (32.38%) Finance
3 9 (8.57%) Retail
4 4 (3.81%) Advertising
4 4 (3.81%) Games
5 1 (0.95%) Banking
5 1 (0.95%) French Language
Job Titles
1 49 (46.67%) Analyst
2 24 (22.86%) Database Analyst
3 21 (20.00%) SQL Analyst
4 17 (16.19%) Data Analyst
5 15 (14.29%) Marketing Manager
6 14 (13.33%) Marketing Analyst
7 9 (8.57%) Junior
8 8 (7.62%) Developer
9 7 (6.67%) Consultant
9 7 (6.67%) Database Manager
9 7 (6.67%) DBA
9 7 (6.67%) Junior Analyst
9 7 (6.67%) Marketing Data Analyst
9 7 (6.67%) SQL Data Analyst
9 7 (6.67%) SQL DBA
10 6 (5.71%) Database Marketing Manager
10 6 (5.71%) Junior Marketing Analyst
10 6 (5.71%) Marketing Database Manager
10 6 (5.71%) SAS Analyst
11 5 (4.76%) Database Developer
Libraries, Frameworks & Software Standards
1 3 (2.86%) HTML
2 1 (0.95%) DAO
Miscellaneous
1 9 (8.57%) Analytical Skills
2 5 (4.76%) Social Media
3 2 (1.90%) User Experience
4 1 (0.95%) Foreign Exchange (FX)
Operating Systems
1 1 (0.95%) Linux
Processes & Methodologies
1 57 (54.29%) CRM
2 34 (32.38%) Analytics
3 21 (20.00%) Coaching
4 20 (19.05%) Data Analytics
5 16 (15.24%) ETL
6 14 (13.33%) Campaign Management
6 14 (13.33%) Mentoring
7 12 (11.43%) Customer Analytics
8 11 (10.48%) Project Management
9 10 (9.52%) Mathematics
9 10 (9.52%) People Management
10 9 (8.57%) Data Management
11 8 (7.62%) Customer Segmentation
11 8 (7.62%) Stakeholder Management
12 7 (6.67%) Direct Marketing
12 7 (6.67%) E-Commerce
12 7 (6.67%) PRINCE
12 7 (6.67%) PRINCE2
13 6 (5.71%) ETL Development
13 6 (5.71%) Service Delivery
Programming Languages
1 73 (69.52%) SQL
2 4 (3.81%) Python
2 4 (3.81%) R
3 2 (1.90%) JavaScript
4 1 (0.95%) C
4 1 (0.95%) Java
4 1 (0.95%) PHP
4 1 (0.95%) Tcl
Qualifications
1 19 (18.10%) Degree
2 5 (4.76%) PRINCE2 Certification
3 1 (0.95%) Postgraduate
Quality Assurance & Compliance
1 6 (5.71%) Data Quality
1 6 (5.71%) SLA
2 5 (4.76%) PMO
3 3 (2.86%) QA
4 1 (0.95%) GDPR
System Software
1 1 (0.95%) VMware Infrastructure
Systems Management
1 1 (0.95%) Systems Management Server (SMS)
Vendors
1 26 (24.76%) Teradata
2 14 (13.33%) Oracle
3 10 (9.52%) Adobe
3 10 (9.52%) IBM
3 10 (9.52%) Informatica
4 7 (6.67%) Google
5 6 (5.71%) Apteco
6 4 (3.81%) Facebook
7 2 (1.90%) Microsoft
7 2 (1.90%) Salesforce Marketing Cloud
7 2 (1.90%) SAP
8 1 (0.95%) Cognizant
8 1 (0.95%) Salesforce.com
8 1 (0.95%) VMware
Bristol, Avon
Bristol DT
Salary: £35000.00 - £45000.00 per annum
Posted: 17 days ago
Bristol, Avon
Aviva
Salary: Competitive
Posted: 15 days ago
Norwich, Norfolk
Aviva
Salary: Competitive
Posted: 15 days ago
Newbury, Berkshire
Vodafone
Posted: 24 days ago
Newbury, Berkshire
Vodafone
Posted: 24 days ago
South West London
Venturi
Salary: £30000 - £32629.00 per annum + full bens
Posted: 10 days ago