The following table provides summary statistics for permanent job vacancies with a requirement for Database Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Database Marketing over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Database Marketing
UK
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 840 906 948
Rank change year-on-year +66 +42  
Permanent jobs citing Database Marketing 34 41 40
As % of all permanent IT jobs advertised in the UK 0.038% 0.042% 0.036%
As % of the Processes & Methodologies category 0.043% 0.047% 0.041%
Number of salaries quoted 32 37 32
Median salary £36,250 £37,500 £40,000
Median salary % change year-on-year -3.33% -6.25%  
90% offered a salary of more than £27,000 £26,000 £27,900
10% offered a salary of more than £47,500 £67,500 £44,750
UK excluding London median salary £34,500 £27,000 £40,000
% change year-on-year +27.77% -32.50%  

Database Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 79702 87753 97622
As % of all permanent IT job vacancies advertised in the UK 89.73% 88.97% 88.01%
Number of salaries quoted 64312 73316 79772
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Database Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Database Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Database Marketing in the UK

Database Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing.

Salary trend for Database Marketing in the UK

Database Marketing
Salary Histogram

The salary distribution of IT jobs citing Database Marketing over the 3 months to 22 June 2017.

Salary histogram for Database Marketing in the UK

Database Marketing
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the UK over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +43 32 £35,000 -6.66% 2
London +30 20 £36,250 -28.51% 1
South West +9 9 £27,000 -
Gloucestershire +6 6 £27,000 -
Cirencester -24 6 £27,000 -
Bristol -13 3 £40,000 -42.85%
South East - 2 £44,000 - 1
Brentford - 2 £37,500 -
Manchester -31 1 £42,500 +38.21%
North West -42 1 £42,500 +38.21%
Berkshire - 1 £45,500 -
Hampshire - 1 £42,500 -
City of London - 1 £35,000 -
Basingstoke - 1 £42,500 -

For the 6 months to 22 June 2017, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Database Marketing.

1 71 (100.00%) Marketing
2 51 (71.83%) SQL
3 35 (49.30%) CRM
4 29 (40.85%) Finance
5 26 (36.62%) Analytics
6 17 (23.94%) Degree
7 15 (21.13%) Google
7 15 (21.13%) Teradata
7 15 (21.13%) SAS
7 15 (21.13%) Microsoft Excel
7 15 (21.13%) Adobe Campaign
8 14 (19.72%) Analytical Skills
8 14 (19.72%) SQL Server
8 14 (19.72%) Adobe
9 12 (16.90%) Relational Database
9 12 (16.90%) Python
9 12 (16.90%) Marketing Analytics
10 11 (15.49%) Data Transformation
10 11 (15.49%) Data Extraction
10 11 (15.49%) R
10 11 (15.49%) Digital Marketing
10 11 (15.49%) Oracle
10 11 (15.49%) Data Analytics
10 11 (15.49%) Actionable Insight
11 10 (14.08%) Direct Marketing
12 9 (12.68%) ETL
12 9 (12.68%) Marketing Automation
13 8 (11.27%) Coaching
14 7 (9.86%) Microsoft
14 7 (9.86%) Microsoft Office

Database Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (21.13%) SAS
Applications
1 15 (21.13%) Microsoft Excel
2 7 (9.86%) Microsoft Office
Business Applications
1 15 (21.13%) Adobe Campaign
2 6 (8.45%) Raiser's Edge
3 4 (5.63%) Dynamics CRM
3 4 (5.63%) FastStats
4 1 (1.41%) Eloqua
4 1 (1.41%) Unica
Cloud Services
1 4 (5.63%) Google Analytics
2 1 (1.41%) Silverpop
Communications & Networking
1 2 (2.82%) SMS
Database & Business Intelligence
1 14 (19.72%) SQL Server
2 12 (16.90%) Relational Database
3 6 (8.45%) MySQL
3 6 (8.45%) Oracle Reports
4 5 (7.04%) Big Data
4 5 (7.04%) Data Warehouse
5 4 (5.63%) Data Mining
6 3 (4.23%) SQL Server Integration Services
7 2 (2.82%) Oracle Discoverer
7 2 (2.82%) Oracle OWB
7 2 (2.82%) PowerCenter
8 1 (1.41%) MS Access
8 1 (1.41%) SQL Server Reporting Services
Development Applications
1 1 (1.41%) Dreamweaver
1 1 (1.41%) SQL Server Management Studio (SSMS)
General
1 71 (100.00%) Marketing
2 29 (40.85%) Finance
3 5 (7.04%) French Language
4 4 (5.63%) Advertising
5 3 (4.23%) Games
5 3 (4.23%) Legal
Job Titles
1 44 (61.97%) Analyst
2 24 (33.80%) Data Analyst
3 20 (28.17%) SQL Analyst
4 15 (21.13%) Database Analyst
5 13 (18.31%) SQL Data Analyst
6 9 (12.68%) Marketing Manager
7 8 (11.27%) Marketing Analyst
8 6 (8.45%) CRM Analyst
8 6 (8.45%) SAS Analyst
9 4 (5.63%) Database Manager
9 4 (5.63%) Developer
10 3 (4.23%) Campaign Analyst
10 3 (4.23%) CRM Officer
10 3 (4.23%) Database Marketing Analyst
10 3 (4.23%) Database Marketing Manager
10 3 (4.23%) Informatica Developer
10 3 (4.23%) Marketing Database Manager
10 3 (4.23%) Operations Manager
10 3 (4.23%) Web Analyst
11 2 (2.82%) Campaign Marketing Manager
Libraries, Frameworks & Software Standards
1 4 (5.63%) HTML
Miscellaneous
1 14 (19.72%) Analytical Skills
2 3 (4.23%) Data Protection Act
2 3 (4.23%) Management Information System
2 3 (4.23%) Reference Data
2 3 (4.23%) Social Media
3 2 (2.82%) User Experience
4 1 (1.41%) Data Structures
4 1 (1.41%) RIA
Operating Systems
1 1 (1.41%) Linux
Processes & Methodologies
1 35 (49.30%) CRM
2 26 (36.62%) Analytics
3 12 (16.90%) Marketing Analytics
4 11 (15.49%) Actionable Insight
4 11 (15.49%) Data Analytics
4 11 (15.49%) Data Extraction
4 11 (15.49%) Data Transformation
4 11 (15.49%) Digital Marketing
5 10 (14.08%) Direct Marketing
6 9 (12.68%) ETL
6 9 (12.68%) Marketing Automation
7 8 (11.27%) Coaching
8 6 (8.45%) Campaign Management
8 6 (8.45%) Customer Analytics
8 6 (8.45%) Data Management
8 6 (8.45%) Data Protection
8 6 (8.45%) Mentoring
9 5 (7.04%) A/B Testing
10 3 (4.23%) Conversion Rate Optimisation
10 3 (4.23%) Data Strategy
Programming Languages
1 51 (71.83%) SQL
2 12 (16.90%) Python
3 11 (15.49%) R
4 1 (1.41%) Java
4 1 (1.41%) JavaScript
4 1 (1.41%) PHP
4 1 (1.41%) Tcl
4 1 (1.41%) T-SQL
Qualifications
1 17 (23.94%) Degree
2 1 (1.41%) Numerate Degree
Quality Assurance & Compliance
1 6 (8.45%) Data Quality
1 6 (8.45%) GDPR
2 1 (1.41%) QA
Vendors
1 15 (21.13%) Google
1 15 (21.13%) Teradata
2 14 (19.72%) Adobe
3 11 (15.49%) Oracle
4 7 (9.86%) Microsoft
5 5 (7.04%) Informatica
6 4 (5.63%) Facebook
7 3 (4.23%) Apteco
7 3 (4.23%) Salesforce Marketing Cloud
8 2 (2.82%) Salesforce.com
8 2 (2.82%) SAP
9 1 (1.41%) Aprimo
9 1 (1.41%) Chordiant
9 1 (1.41%) HubSpot
9 1 (1.41%) IBM
9 1 (1.41%) Marketo
9 1 (1.41%) Pardot
9 1 (1.41%) Pega
9 1 (1.41%) Siebel
9 1 (1.41%) Tableau
Middlesex
Clearwater People Solutions Ltd
Posted: 22 days ago
South East London
myBench Ltd
Salary: Up to £50,000 per annum
Posted: 26 days ago