Visual Website Optimizer (VWO)
UK
The table below provides summary statistics for contract job vacancies requiring Visual Website Optimizer skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Visual Website Optimizer over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
| 6 months to 1 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | - | 573 | 716 |
| Rank change year-on-year | - | +143 | +138 |
| Contract jobs citing Visual Website Optimizer | 0 | 9 | 2 |
| As % of all contract jobs advertised in the UK | - | 0.021% | 0.003% |
| As % of the Development Applications category | - | 0.17% | 0.022% |
| Number of daily rates quoted | 0 | 7 | 2 |
| 10th Percentile | - | £425 | - |
| 25th Percentile | - | £431 | £450 |
| Median daily rate (50th Percentile) | - | £475 | £500 |
| Median % change year-on-year | - | -5.00% | -4.76% |
| 75th Percentile | - | £531 | £550 |
| 90th Percentile | - | £550 | - |
| UK excluding London median daily rate | - | - | - |
All Development Application Skills
UK
Visual Website Optimizer falls under the Development Applications category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring development application skills.
| Contract vacancies with a requirement for development application skills | 4,103 | 5,181 | 9,016 |
| As % of all contract IT jobs advertised in the UK | 14.02% | 11.89% | 15.11% |
| Number of daily rates quoted | 2,744 | 3,477 | 6,339 |
| 10th Percentile | £340 | £356 | £385 |
| 25th Percentile | £413 | £425 | £460 |
| Median daily rate (50th Percentile) | £500 | £525 | £550 |
| Median % change year-on-year | -4.76% | -4.55% | - |
| 75th Percentile | £600 | £625 | £663 |
| 90th Percentile | £717 | £725 | £750 |
| UK excluding London median daily rate | £483 | £500 | £500 |
| % change year-on-year | -3.40% | - | - |
| Number of hourly rates quoted | 67 | 197 | 246 |
| 10th Percentile | £26.92 | £32.48 | £45.00 |
| 25th Percentile | £51.53 | £46.25 | £53.75 |
| Median hourly rate | £62.50 | £65.00 | £61.50 |
| Median % change year-on-year | -3.85% | +5.69% | +21.78% |
| 75th Percentile | £75.00 | £70.00 | £70.00 |
| 90th Percentile | £86.15 | £81.60 | £78.00 |
| UK excluding London median hourly rate | £62.50 | £65.00 | £61.50 |
| % change year-on-year | -3.85% | +5.69% | +12.84% |
Visual Website Optimizer
Job Vacancy Trend
Job postings citing Visual Website Optimizer as a proportion of all IT jobs advertised.
Visual Website Optimizer
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Visual Website Optimizer.