Period
to 18 April 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Visual Website Optimizer skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Visual Website Optimizer over the 6 months to 18 April 2021 with a comparison to the same period in the previous 2 years.

Visual Website Optimizer (VWO)
UK
6 months to
18 Apr 2021
Same period 2020 Same period 2019
Rank 823 957 1096
Rank change year-on-year +134 +139 +119
Permanent jobs citing Visual Website Optimizer 22 11 35
As % of all permanent jobs advertised in the UK 0.026% 0.010% 0.024%
As % of the Development Applications category 0.13% 0.051% 0.12%
Number of salaries quoted 19 11 32
10th Percentile " £46,250 £27,875
25th Percentile £26,500 £46,875 £36,250
Median annual salary (50th Percentile) £42,500 £55,000 £51,500
Median % change year-on-year -22.73% +6.80% +28.75%
75th Percentile £47,500 £62,500 £57,500
90th Percentile £51,500 £70,000 £59,750
UK excluding London median annual salary £37,500 £55,000 £50,000
% change year-on-year -31.82% +10.00% +25.00%

Visual Website Optimizer is in the Development Applications category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for development application skills.

All Development Application Skills
UK
Permanent vacancies with a requirement for development application skills 16,639 21,399 29,523
As % of all permanent IT jobs advertised in the UK 19.77% 19.44% 19.86%
Number of salaries quoted 13,196 17,074 23,618
10th Percentile £35,750 £33,750 £32,250
25th Percentile £42,500 £41,250 £38,750
Median annual salary (50th Percentile) £55,000 £55,000 £50,000
Median % change year-on-year - +10.00% -
75th Percentile £72,500 £70,250 £67,500
90th Percentile £86,750 £85,000 £81,250
UK excluding London median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Visual Website Optimizer
Job Vacancy Trend

Job postings citing Visual Website Optimizer as a proportion of all IT jobs advertised.

Job vacancy trend for Visual Website Optimizer in the UK

Visual Website Optimizer
Salary Trend

3-month moving average salary quoted in jobs citing Visual Website Optimizer.

Salary trend for Visual Website Optimizer in the UK

Visual Website Optimizer
Salary Histogram

Salary distribution for jobs citing Visual Website Optimizer over the 6 months to 18 April 2021.

Salary histogram for Visual Website Optimizer in the UK

Visual Website Optimizer
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Visual Website Optimizer within the UK over the 6 months to 18 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +135 22 £42,500 -24.44% 4
UK excluding London +103 17 £37,500 -31.82% 2
South East +94 17 £37,500 -50.00%
Work from Home - 13 £42,500 - 2
London +103 3 £50,000 -13.04% 2

For the 6 months to 18 April 2021, IT jobs citing Visual Website Optimizer also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Visual Website Optimizer.

1 22 (100.00%) Google
2 19 (86.36%) Google Analytics
2 19 (86.36%) Analytics
3 18 (81.82%) Marketing
4 17 (77.27%) User Experience
5 16 (72.73%) Conversion Rate Optimisation
6 15 (68.18%) InVision
6 15 (68.18%) A/B Testing
6 15 (68.18%) Sketch
6 15 (68.18%) HTML
6 15 (68.18%) CSS
7 13 (59.09%) JavaScript
7 13 (59.09%) Adobe
7 13 (59.09%) Finance
7 13 (59.09%) Front End Development
7 13 (59.09%) Digital Marketing
7 13 (59.09%) Multivariate Testing
7 13 (59.09%) Adobe Creative Cloud
7 13 (59.09%) Prototyping
8 12 (54.55%) Analytical Skills
9 11 (50.00%) Business Intelligence
10 9 (40.91%) Wireframes
11 8 (36.36%) Mobile App
12 7 (31.82%) Qualitative Research
12 7 (31.82%) Business Development
12 7 (31.82%) Analytical Mindset
12 7 (31.82%) Problem-Solving
12 7 (31.82%) Quantitative Research
12 7 (31.82%) Actionable Insight
12 7 (31.82%) Actionable Recommendations

Visual Website Optimizer
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (18.18%) CMS
2 3 (13.64%) Apache
2 3 (13.64%) Drupal
3 2 (9.09%) SugarCRM
Applications
1 15 (68.18%) InVision
1 15 (68.18%) Sketch
Business Applications
1 2 (9.09%) Magento
Cloud Services
1 19 (86.36%) Google Analytics
2 13 (59.09%) Adobe Creative Cloud
3 5 (22.73%) Google Tag Manager
4 3 (13.64%) Amazon Cognito
4 3 (13.64%) AWS
4 3 (13.64%) Azure
5 2 (9.09%) Azure Functions
5 2 (9.09%) Google Sheets
5 2 (9.09%) Power Platform
5 2 (9.09%) SaaS
5 2 (9.09%) Serverless
Database & Business Intelligence
1 3 (13.64%) MySQL
2 2 (9.09%) Amazon Redshift
2 2 (9.09%) Power BI
2 2 (9.09%) Tableau
Development Applications
1 3 (13.64%) Git (software)
General
1 18 (81.82%) Marketing
2 13 (59.09%) Finance
3 5 (22.73%) Publishing
Job Titles
1 11 (50.00%) Analyst
2 9 (40.91%) Senior Analyst
3 3 (13.64%) Designer
3 3 (13.64%) Developer
3 3 (13.64%) UI Designer
3 3 (13.64%) UI/UX Designer
3 3 (13.64%) UX Designer
4 2 (9.09%) Analytics Manager
4 2 (9.09%) Data Analyst
4 2 (9.09%) Digital Analyst
4 2 (9.09%) Drupal Developer
4 2 (9.09%) Product Analyst
5 1 (4.55%) Senior Data Analyst
5 1 (4.55%) Senior Developer
Libraries, Frameworks & Software Standards
1 15 (68.18%) CSS
1 15 (68.18%) HTML
2 3 (13.64%) AWS Amplify
3 2 (9.09%) Google Maps API
4 1 (4.55%) NumPy
4 1 (4.55%) Pandas
4 1 (4.55%) scikit-learn
4 1 (4.55%) SciPy
Miscellaneous
1 17 (77.27%) User Experience
2 12 (54.55%) Analytical Skills
3 8 (36.36%) Mobile App
4 7 (31.82%) Analytical Mindset
Processes & Methodologies
1 19 (86.36%) Analytics
2 16 (72.73%) Conversion Rate Optimisation
3 15 (68.18%) A/B Testing
4 13 (59.09%) Digital Marketing
4 13 (59.09%) Front End Development
4 13 (59.09%) Multivariate Testing
4 13 (59.09%) Prototyping
5 11 (50.00%) Business Intelligence
6 9 (40.91%) Wireframes
7 7 (31.82%) Actionable Insight
7 7 (31.82%) Business Development
7 7 (31.82%) Problem-Solving
7 7 (31.82%) Qualitative Research
7 7 (31.82%) Quantitative Research
8 6 (27.27%) E-Commerce
9 3 (13.64%) Agile Software Development
9 3 (13.64%) Continuous Improvement
9 3 (13.64%) DevOps
9 3 (13.64%) Test Automation
10 2 (9.09%) Time Management
Programming Languages
1 13 (59.09%) JavaScript
2 3 (13.64%) PHP
2 3 (13.64%) Python
3 2 (9.09%) SQL
Qualifications
1 1 (4.55%) Degree
Quality Assurance & Compliance
1 7 (31.82%) Actionable Recommendations
Vendors
1 22 (100.00%) Google
2 13 (59.09%) Adobe
3 5 (22.73%) Optimizely
4 2 (9.09%) Microsoft