Persona Development Contract Job Trends in Worthing

Persona Development
West Sussex > Worthing

The table below provides summary statistics and contractor rates for jobs advertised in Worthing citing Persona Development skills. It covers contract job vacancies from the 6 months leading up to 12 November 2026, with comparisons to the same periods in the previous two years.

	6 months to 12 Nov 2026	Same period 2025	Same period 2024
Rank	27	-	-
Rank change year-on-year	-	-	-
Contract jobs citing Persona Development	3	0	0
As % of all contract jobs in Worthing	3.00%	-	-
As % of the Processes & Methodologies category	3.16%	-	-
Number of daily rates quoted	3	0	0
10^th Percentile	£375	-	-
25^th Percentile	£389	-	-
Median daily rate (50^th Percentile)	£417	-	-
75^th Percentile	£424	-	-
90^th Percentile	£424	-	-
West Sussex median daily rate	£417	-	-

All Process & Methodology Skills
Worthing

Persona Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies citing process or methodology skills in Worthing.

	6 months to 12 Nov 2026	Same period 2025	Same period 2024
Contract vacancies citing process or methodology skills	95	64	31
As % of all contract jobs advertised in Worthing	95.00%	82.05%	88.57%
Number of daily rates quoted	80	57	28
10^th Percentile	£379	£425	£170
25^th Percentile	£417	£475	£405
Median daily rate (50^th Percentile)	£465	£515	£465
Median % change year-on-year	-9.71%	+10.75%	-10.23%
75^th Percentile	£514	£675	£638
90^th Percentile	£674	£727	£686
West Sussex median daily rate	£425	£456	£475
% change year-on-year	-6.85%	-3.95%	-5.00%
Number of hourly rates quoted	0	4	0
Median hourly rate	-	£13.25	-
West Sussex median hourly rate	£35.99	£16.00	£28.00
% change year-on-year	+124.94%	-42.86%	-41.67%

Persona Development Top 22 Co-Occurring Skills & Capabilities in Worthing

For the 6 months to 12 November 2026, contractor job vacancies citing Persona Development also mentioned the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads across the Worthing region citing Persona Development.

Rank	Skill	Share	Job Ads
1	Actionable Insight	100.0%	3
1	Agile	100.0%	3
1	Journey Map	100.0%	3
1	Qualitative Research	100.0%	3
1	Quantitative Research	100.0%	3
1	Usability Testing	100.0%	3
1	User Journey Map	100.0%	3
1	User Research	100.0%	3
1	Validation	100.0%	3
1	Workshop Facilitation	100.0%	3
11	Accessibility	66.7%	2
11	Decision-Making	66.7%	2
11	Inclusive Design	66.7%	2
11	Problem-Solving	66.7%	2
11	Quantitative Analysis	66.7%	2
11	Service Design	66.7%	2
11	Stakeholder Engagement	66.7%	2
11	Storytelling	66.7%	2
11	User-Centered Design (UCD)	66.7%	2
20	Actionable Recommendations	33.3%	1
20	SC Cleared	33.3%	1
20	Security Cleared	33.3%	1

Persona Development Co-Occurring Skills & Capabilities in Worthing by Category

The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.

Processes & Methodologies

Rank	Skill	Share	Job Ads
1	Actionable Insight	100.0%	3
1	Agile	100.0%	3
1	Journey Map	100.0%	3
1	Qualitative Research	100.0%	3
1	Quantitative Research	100.0%	3
1	Usability Testing	100.0%	3
1	User Journey Map	100.0%	3
1	User Research	100.0%	3
1	Validation	100.0%	3
1	Workshop Facilitation	100.0%	3
11	Decision-Making	66.7%	2
11	Inclusive Design	66.7%	2
11	Problem-Solving	66.7%	2
11	Quantitative Analysis	66.7%	2
11	Service Design	66.7%	2
11	Stakeholder Engagement	66.7%	2
11	Storytelling	66.7%	2
11	User-Centered Design (UCD)	66.7%	2