content approaches that support discoverability, reuse and consistent experiences across products, headless CMS platforms and digital adoption tools. Shape AI‐powered experiences, including conversational journeys, prompts, agent behaviours, response patterns and human hand‐offs. Define evaluation frameworks for AI‐generated and agent‐delivered content, covering usefulness, accuracy, safety … Advanced content design expertise across end‐to‐end product journeys, complex information and interaction patterns. Experience shaping AI‐powered content experiences, such as conversational interfaces, prompt design, agent experiences, retrieval experiences or AI‐assisted content workflows. Understanding of semantic content and how content structures connect with data models ...