2 Customer Acquisition Jobs in Birmingham

of content for our web site and marketing channels (both written and visual) that is search engine friendly, follows brand messages and that drives customer acquisition, engagement and retention Keyword research & targeting for search engine optimisation/paid search Paid marketing activities to drive acquisition, their measurement … Console to measure, improve and report upon performance The design, production and measurement of HTML email campaigns and preparation of landing pages Maintenance of customer data for marketing purposes The update of social media channels to keep them relevant: Instagram, Facebook, Twitter etc. Assistance with day-to-day business more »

messaging consistent across the website and the physical store to bring consistency of branding, ranging and messaging. You will identify opportunities to grow the customer base and identify behavioural flows as well as target audiences through personalisation and the segmentation of data to increase retention. You will take responsibility … for the Ecommerce website - customer journey, trading, social media, SEO, CRM (lifecycle marketing), Digital Marketing, Affiliate marketing, CRO, retention and acquisition of customers as well as creating a digital development roadmap to support sales growth. You'll also work with the Operations team to deliver a fantastic service … proposition for the customer, website & marketplace. The Person The successful Interim Head of E-Commerce will: - have a demonstrable track record of owning E-Commerce & Digital Marketing strategy (including website and customer journey) within a direct-to-consumer retail business (white goods/furniture/bulky goods). more »