B2B Marketing Manager
- Location
- Abingdon, England, United Kingdom
Proposition Marketing Partner closely with the Business Commercial Strategy & Propositions Manager to successfully launch new products, services, and commercial solutions. Develop compelling proposition messaging, customer value propositions and go-to-market strategies that clearly articulate our competitive differentiation. Account & Sector Campaigns : Develop targeted Account-Based Marketing (ABM) programmes focused … priority customers, strategic accounts, and high-value opportunities. Create sector-specific marketing campaigns for key industries including agriculture, hospitality, professional services etc. Use customer insight, market intelligence and commercial data to personalise marketing activity, strengthen engagement and improve the effectiveness of Business Services marketing. Sales Enablement ...