Senior Analyst — Customer (Beauty)
- Location
- Manchester, England, United Kingdom
Build customer segmentations, cohort analyses and behavioural models that the business can act on Analyse marketing channel performance — understanding what drives efficient acquisition Support development of the Beauty customer KPI framework Contribute to marketing mix modelling (MMM) — providing customer and channel inputs, and connecting MMM outputs back to customer … outcomes — CLV, retention rate, acquisition cost Makes pragmatic decisions on analytical approach — balancing rigour with speed What’s in it for me? Access bespoke development programmes that have been designed and developed by our in‐house L&D team. Continued development through our upskilling programme that is delivered ...