Analytics Associate Director (Marketing Measurement) - Media Agency
- Hiring Organisation
- Silverdrum
- Location
- London Area, United Kingdom
leading travel and holiday rental brands to shape how marketing performance is measured across the full customer journey. You'll need experience in Marketing Science, Measurement, Analytics, Market Research, Data Science, Econometrics, Statistics, or a related field . Hands-on experience with Brand Lift, Conversion Lift, Incrementality … clear, commercial and engaging way Help evolve measurement frameworks and best practice across the wider analytics function Skills & experience Experience within media analytics, marketing science or campaign measurement, ideally in a media agency Strong understanding of campaign effectiveness methodologies including Brand Lift, Conversion Lift, incrementality testing and campaign analytics ...