EMEA Marketing Measurement Lead
- Location
- City of Westminster, England, United Kingdom
build statistical frameworks to measure marketing incrementality, media effectiveness, and overall business impact. You will act as a key partner to EMEA Marketing Leadership, Finance, and Product Area teams, bridging investigative mastery with business strategy to guide media planning and allocation to drive impact and growth. Responsibilities Drive the development … dimensional datasets to deliver actionable results. Act as a domain expert to review statistical analyses, methodologies. Partner with cross-functional leadership (including Media CoE, Finance, Product Areas) to guide marketing budget allocation, answer complex statistical questions, and ensure decision-making is aligned with objectives. Manage and coach a high-performing ...