Head of Paid Media
- Hiring Organisation
- Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
- Location
- City of London, London, United Kingdom
create value for both clients and the agency. Key Responsibilities Campaign Strategy & Execution Develop, execute and optimise performance marketing campaigns across platforms including Google Ads, Meta, Instagram, LinkedIn and other relevant digital channels. Plan and manage paid search, paid social, display, programmatic and retargeting activity designed to drive traffic, leads … different customer and prospect groups. Use platform, analytics and CRM data to improve targeting, personalisation and campaign performance. Apply insights from tools including Google Analytics/GA4, Meta audience tools, LinkedIn Campaign Manager and relevant CRM platforms. Innovation & Market Development Stay informed about changes in digital media, social platforms ...