That includes the traditional GTM engineering work, like lead orchestration, routing, and scoring, but it also extends into agentic support for campaign creation, ABM personalization at scale, and project and database management across the wider marketing organization. The role is positioned for a global B2B SaaS environment and should bring … Growth Marketing and Customer Growth Marketing to cut manual production time on recurring campaign types, while keeping human review in the loop. 3) ABM Personalization at Scale Design and build workflows that generate personalized, on‐brand ABM content and outreach at scale, drawing on firmographic, intent, product usage, and customer ...