B2B Marketing Manager
- Location
- Abingdon, England, United Kingdom
ensuring marketing investment delivers measurable commercial outcomes. Generate Qualified Demand Work closely with the Business Services team to define lead qualification criteria, optimise lead management processes, and continually improve conversion from marketing-generated opportunities into revenue. Lead demand generation programmes that deliver a consistent pipeline of high-quality sales … Lifetime Value & Advocacy Develop programmes that strengthen relationships with existing Business Services customers and increase Customer Lifetime Value. Create customer communication programmes supporting onboarding, product adoption, upsell/x-sell opportunities, customer retention, and advocacy. Embed Test & Learn Methodology Develop a culture of experimentation across Business Services marketing. Working ...