CRM Marketing & Insights Manager Marketing · London ·
- Location
- Greater London, England, United Kingdom
with business goals Lead management & Qualification: Develop and maintain lead scoring models, qualification frameworks and lifecycle definitions, ensuring clear progression from Lead to MQL, SQL and Opportunity stages CRM Process Optimisation: Design and implement CRM processes, automation and governance standards that improve operational efficiency, lead management and sales/marketing … optimising marketing data to enhance sales funnel performance Experience developing and managing lead scoring models, lifecycle stages, marketing automation workflows and Lead, MQL and SQL qualification frameworks Excellent communication and organisational skills A proactive, solution focused mindset with project management in a B2B relationship model sales and marketing environment Experience ...