Consumer Data Platform & Marketing Activation Lead
- Hiring Organisation
- Logitech
- Location
- London, United Kingdom
- Salary
- £ 70 K
flexibility to do it in their own way.The Team and Role:The role will sit within Logitech’s Digital Office group, partnering closely with marketing, technology, brands, and analytics to enable a data-driven consumer experience.We are seeking a high-impact Consumer Data Platform (CDP) & Marketing Activation Lead. … will fall into three main pillars:Strategy & Consumer ExperienceDrive a data-driven culture: Establish a unified understanding of the consumer data model across all marketing, tech, and brand stakeholders.Orchestrate journeys: Leverage advanced segmentation to enable personalized customer journeys and identify optimization opportunities that drive retention and Lifetime Value ...