Senior Data Scientist
- Hiring Organisation
- The Data Gals | by AI Connect
- Location
- London Area, United Kingdom
allocated and optimised across global clients. This role is ideal for someone who enjoys building, testing ideas quickly and pushing beyond a traditional modelling remit. The Role MMM Modelling & Measurement Build, run and interpret Marketing Mix Models (MMM) to understand drivers of marketing performance Apply statistical modelling to deliver robust insights into channel effectiveness Translate modelling outputs into clear, actionable insights for internal stakeholders Incrementality Testing & Measurement Innovation Support the development of automated incrementality testing frameworks across programmatic platforms Contribute to building a centralised database of testing insights Work with modern approaches to measurement ...