B2B Marketing Manager
- Location
- Abingdon, England, United Kingdom
business markets. Develop integrated campaigns spanning digital marketing, content marketing, webinars, events, direct marketing, account-based marketing, partnerships, and thought leadership. Go to Market & Proposition Marketing Partner closely with the Business Commercial Strategy & Propositions Manager to successfully launch new products, services, and commercial solutions. Develop compelling proposition messaging … customer value propositions and go-to-market strategies that clearly articulate our competitive differentiation. Account & Sector Campaigns : Develop targeted Account-Based Marketing (ABM) programmes focused on priority customers, strategic accounts, and high-value opportunities. Create sector-specific marketing campaigns for key industries including agriculture, hospitality, professional services etc. ...