1 Market Segmentation Jobs with Hybrid or WFH Options

proofs are signed off reading for posting Work closely with the CRM manager to plan and deliver omni-channel journeys utilising customer-data based segmentation and models. Explore the customer data set and harnessing insight you will develop campaign strategies which extract value from the existing database. Create the … optimum CRM approach across email and DM, removing the default and siloed approach to segmentation, whilst also working with the Digital team to utilise website and paid digital channels as appropriate. The Ideal Candidate Suitable candidates will already be expert users of Adobe Campaign and fully understand and appreciate … market segmentation and Next Best Action Modelling. Candidates will also need to demonstrate the following skills, knowledge and experience; Have gained experience in data-led CRM segmentation and application to customer journeys Strong user experience in with Adobe Campaign Experience in omni-channel planning and delivery Experience more »