focus on profitability. Head of Performance Marketing – Responsibilities: Own the end-to-end performance marketing strategy, including paid search, paid social, affiliates, programmatic, display, YouTube and SEO ensuring optimal channel mix and investment. Deliver customer acquisition and revenue targets with clear ROI/ROAS, and CPA benchmarks across all digital … customer behaviour. Strong forecasting, budgeting and profit accountability – Focused on improving channel contribution and efficiency. Mastery of paid media platforms (Google Ads, Meta, TikTok, YouTube, Programmatic DSPs) SEO and affiliate networks. Deep experience in attribution modelling, GA4, Looker Studio and partnering with analytics teams to drive data-led decisions. Strong ...