The following table provides summary statistics for permanent job vacancies advertised in Basingstoke with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Hampshire / Basingstoke
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 65 - 59
Rank change year-on-year - 0  
Permanent jobs citing Google Analytics 4 0 3
As % of all permanent IT jobs advertised in Basingstoke 0.68% - 0.63%
As % of the Cloud Services category 3.42% - 8.11%
Number of salaries quoted 4 0 1
Median salary £34,500 - £42,500
UK excluding London median salary £32,500 £32,500 £33,000
% change year-on-year - -1.51%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Basingstoke with a requirement for cloud computing skills.

Cloud Computing Skills
Basingstoke
Permanent job vacancies with a requirement for cloud computing skills 117 54 37
As % of all permanent IT job vacancies advertised in Basingstoke 19.90% 10.31% 7.82%
Number of salaries quoted 99 52 34
Median salary £55,000 £42,500 £45,000
Median salary % change year-on-year +29.41% -5.55%  
90% offered a salary of more than £29,000 £29,000 £32,500
10% offered a salary of more than £70,000 £57,500 £62,500
UK excluding London median salary £46,000 £47,500 £45,000
% change year-on-year -3.15% +5.55%  

Google Analytics
Job Vacancy Trend in Basingstoke

The job posting trend of jobs advertised in Basingstoke citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Basingstoke

Google Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Basingstoke.

Salary trend for Google Analytics in Basingstoke

Google Analytics
Salary Histogram in Basingstoke

The salary distribution of IT jobs citing Google Analytics in Basingstoke over the 3 months to 23 June 2017.

Salary histogram for Google Analytics in Basingstoke

For the 6 months to 23 June 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 11 (91.67%) HTML
3 9 (75.00%) JavaScript
3 9 (75.00%) PHP
3 9 (75.00%) .NET
3 9 (75.00%) CSS
3 9 (75.00%) CMS
3 9 (75.00%) HTML5
4 8 (66.67%) CSS3
5 7 (58.33%) Yii
5 7 (58.33%) REST
5 7 (58.33%) Relational Database
5 7 (58.33%) Payment Gateway
5 7 (58.33%) Web Analytics Management
5 7 (58.33%) GitHub
5 7 (58.33%) LAMP
5 7 (58.33%) MVC
5 7 (58.33%) Finance
5 7 (58.33%) Manufacturing
5 7 (58.33%) E-Commerce
5 7 (58.33%) EDI
5 7 (58.33%) B2B
5 7 (58.33%) Microsoft
5 7 (58.33%) SOAP
5 7 (58.33%) Web Services
5 7 (58.33%) XML
5 7 (58.33%) Linux
5 7 (58.33%) OOP
5 7 (58.33%) Apache

Google Analytics
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (75.00%) CMS
2 7 (58.33%) Apache
2 7 (58.33%) WordPress
Applications
1 2 (16.67%) Adobe Illustrator
1 2 (16.67%) Photoshop
Business Applications
1 7 (58.33%) Magento
1 7 (58.33%) Payment Gateway
2 2 (16.67%) Dynamics CRM
2 2 (16.67%) Eloqua
Cloud Services
1 7 (58.33%) GitHub
Database & Business Intelligence
1 7 (58.33%) MySQL
1 7 (58.33%) Relational Database
2 2 (16.67%) Data Mining
Development Applications
1 7 (58.33%) Git (software)
1 7 (58.33%) Subversion
General
1 7 (58.33%) Finance
1 7 (58.33%) Manufacturing
2 4 (33.33%) Marketing
3 2 (16.67%) Publishing
4 1 (8.33%) Advertising
Job Titles
1 9 (75.00%) Developer
2 7 (58.33%) PHP Developer
3 2 (16.67%) Database Manager
3 2 (16.67%) Database Marketing Manager
3 2 (16.67%) Junior
3 2 (16.67%) Junior Developer
3 2 (16.67%) Marketing Database Manager
3 2 (16.67%) Marketing Manager
4 1 (8.33%) Content Manager
4 1 (8.33%) Digital Content Manager
4 1 (8.33%) Front End Developer (Client-Side Developer)
4 1 (8.33%) Junior Front End Developer (Client-Side Developer)
4 1 (8.33%) Junior Web Developer
4 1 (8.33%) Web Developer
Libraries, Frameworks & Software Standards
1 11 (91.67%) HTML
2 9 (75.00%) .NET
2 9 (75.00%) CSS
2 9 (75.00%) HTML5
3 8 (66.67%) CSS3
4 7 (58.33%) Ajax
4 7 (58.33%) CakePHP
4 7 (58.33%) CodeIgniter
4 7 (58.33%) EDI
4 7 (58.33%) jQuery
4 7 (58.33%) LAMP
4 7 (58.33%) REST
4 7 (58.33%) SOAP
4 7 (58.33%) Symfony
4 7 (58.33%) Web Services
4 7 (58.33%) XML
4 7 (58.33%) Yii
5 2 (16.67%) ASP.NET
Miscellaneous
1 7 (58.33%) Life Science
2 2 (16.67%) RIA
3 1 (8.33%) Blog
3 1 (8.33%) Social Media
Operating Systems
1 7 (58.33%) Linux
Processes & Methodologies
1 12 (100.00%) Analytics
2 7 (58.33%) Agile Software Development
2 7 (58.33%) B2B
2 7 (58.33%) E-Commerce
2 7 (58.33%) MVC
2 7 (58.33%) OOP
2 7 (58.33%) Web Analytics Management
3 3 (25.00%) CRM
4 2 (16.67%) Campaign Analysis
4 2 (16.67%) Customer Acquisition
4 2 (16.67%) Customer Insight
4 2 (16.67%) Data Visualisation
4 2 (16.67%) Database Marketing
4 2 (16.67%) Marketing Analytics
4 2 (16.67%) Marketing Automation
4 2 (16.67%) Mathematics
4 2 (16.67%) Process Management
4 2 (16.67%) SEO
4 2 (16.67%) Visualisation
4 2 (16.67%) Web Development
Programming Languages
1 9 (75.00%) JavaScript
1 9 (75.00%) PHP
2 7 (58.33%) Java
3 2 (16.67%) SQL
Qualifications
1 2 (16.67%) Degree
Quality Assurance & Compliance
1 2 (16.67%) QA
Vendors
1 12 (100.00%) Google
2 7 (58.33%) Microsoft
2 7 (58.33%) Zend
3 2 (16.67%) HubSpot
3 2 (16.67%) Marketo
3 2 (16.67%) Oracle
3 2 (16.67%) Pardot
3 2 (16.67%) Siebel
3 2 (16.67%) Tableau