Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Basingstoke with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Hampshire > Basingstoke
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 89 104 81
Rank change year-on-year +15 -23 +31
Permanent jobs citing Google Analytics 19 6 7
As % of all permanent IT jobs advertised in Basingstoke 1.67% 0.58% 0.82%
As % of the Cloud Services category 6.96% 3.82% 7.29%
Number of salaries quoted 19 4 2
Basingstoke median annual salary £42,500 £31,250 £29,750
Median salary % change year-on-year +36.00% +5.04% -20.67%
10th Percentile £38,250 £28,950 £25,825
90th Percentile £43,750 £42,500 £35,475
Hampshire median annual salary £35,000 £30,000 £26,000
% change year-on-year +16.67% +15.38% -48.00%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Basingstoke with a requirement for cloud computing skills.

All Cloud Skills
Basingstoke
Permanent vacancies with a requirement for cloud computing skills 273 157 96
As % of all permanent IT jobs advertised in Basingstoke 23.93% 15.18% 11.27%
Number of salaries quoted 254 142 89
Basingstoke median annual salary £52,500 £42,500 £52,500
Median salary % change year-on-year +23.53% -19.05% +20.69%
10th Percentile £37,500 £26,275 £36,500
90th Percentile £71,250 £70,000 £70,000
Hampshire median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - -

Google Analytics
Job Vacancy Trend in Basingstoke

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Basingstoke.

Job vacancy trend for Google Analytics in Basingstoke

Google Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Basingstoke.

Salary trend for Google Analytics in Basingstoke

Google Analytics
Salary Histogram in Basingstoke

The salary distribution of IT jobs citing Google Analytics in Basingstoke over the 6 months to 19 November 2017.

Salary histogram for Google Analytics in Basingstoke

For the 6 months to 19 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Google Analytics.

1 19 (100.00%) Marketing
1 19 (100.00%) Google
1 19 (100.00%) Analytics
2 18 (94.74%) HTML
3 16 (84.21%) JavaScript
3 16 (84.21%) PHP
3 16 (84.21%) CSS
3 16 (84.21%) Web Development
3 16 (84.21%) HTML5
4 15 (78.95%) CSS3
4 15 (78.95%) Responsive Web Design
4 15 (78.95%) Front End Development
4 15 (78.95%) Greenfield Project
4 15 (78.95%) jQuery
4 15 (78.95%) OOP
4 15 (78.95%) MySQL
5 3 (15.79%) CRM
6 2 (10.53%) Siebel
6 2 (10.53%) Data Mining
6 2 (10.53%) Process Management
6 2 (10.53%) Oracle
6 2 (10.53%) SQL
6 2 (10.53%) Visualisation
6 2 (10.53%) Dynamics CRM
6 2 (10.53%) Database Marketing
6 2 (10.53%) RIA
6 2 (10.53%) Degree
6 2 (10.53%) Mathematics
6 2 (10.53%) Customer Acquisition
6 2 (10.53%) Marketing Automation

Google Analytics
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.26%) CMS
Applications
1 1 (5.26%) Adobe Illustrator
1 1 (5.26%) Photoshop
Business Applications
1 2 (10.53%) Dynamics CRM
1 2 (10.53%) Eloqua
Database & Business Intelligence
1 15 (78.95%) MySQL
2 2 (10.53%) Data Mining
General
1 19 (100.00%) Marketing
2 1 (5.26%) Publishing
Job Titles
1 16 (84.21%) Developer
2 15 (78.95%) Front End Developer (Client-Side Developer)
3 2 (10.53%) Database Manager
3 2 (10.53%) Database Marketing Manager
3 2 (10.53%) Marketing Database Manager
3 2 (10.53%) Marketing Manager
4 1 (5.26%) Analyst
4 1 (5.26%) Data Analyst
4 1 (5.26%) Junior
4 1 (5.26%) Junior Developer
4 1 (5.26%) Junior Web Developer
4 1 (5.26%) Web Analyst
4 1 (5.26%) Web Developer
Libraries, Frameworks & Software Standards
1 18 (94.74%) HTML
2 16 (84.21%) CSS
2 16 (84.21%) HTML5
3 15 (78.95%) CSS3
3 15 (78.95%) jQuery
4 1 (5.26%) .NET
4 1 (5.26%) ASP.NET
Miscellaneous
1 15 (78.95%) Greenfield Project
2 2 (10.53%) RIA
3 1 (5.26%) Analytical Skills
Processes & Methodologies
1 19 (100.00%) Analytics
2 16 (84.21%) Web Development
3 15 (78.95%) Front End Development
3 15 (78.95%) OOP
3 15 (78.95%) Responsive Web Design
4 3 (15.79%) CRM
5 2 (10.53%) Campaign Analysis
5 2 (10.53%) Customer Acquisition
5 2 (10.53%) Customer Insight
5 2 (10.53%) Data Visualisation
5 2 (10.53%) Database Marketing
5 2 (10.53%) Marketing Analytics
5 2 (10.53%) Marketing Automation
5 2 (10.53%) Mathematics
5 2 (10.53%) Process Management
5 2 (10.53%) Visualisation
6 1 (5.26%) Digital Marketing
6 1 (5.26%) Online Marketing
6 1 (5.26%) Project Management
Programming Languages
1 16 (84.21%) JavaScript
1 16 (84.21%) PHP
2 2 (10.53%) SQL
Qualifications
1 2 (10.53%) Degree
Quality Assurance & Compliance
1 1 (5.26%) QA
Vendors
1 19 (100.00%) Google
2 2 (10.53%) HubSpot
2 2 (10.53%) Marketo
2 2 (10.53%) Oracle
2 2 (10.53%) Pardot
2 2 (10.53%) Siebel
2 2 (10.53%) Tableau
3 1 (5.26%) Tealeaf