The following table provides summary statistics for permanent job vacancies advertised in Basingstoke with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Google Analytics (GA)
Hampshire / Basingstoke
Rank 52 65 60
Rank change year-on-year +13 -5  
Permanent jobs citing Google Analytics 8 5 1
As % of all permanent IT jobs advertised in Basingstoke 1.71% 0.95% 0.22%
As % of the Cloud Services category 8.16% 7.04% 2.04%
Number of salaries quoted 1 5 1
Median salary £30,000 £42,500 £25,000
Median salary % change year-on-year -29.41% +70.00%  
UK excluding London median salary £35,000 £32,500 £29,000
% change year-on-year +7.69% +12.06%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Basingstoke with a requirement for cloud computing skills.

Cloud Computing Skills
Basingstoke
Permanent job vacancies with a requirement for cloud computing skills 98 71 49
As % of all permanent IT job vacancies advertised in Basingstoke 20.90% 13.45% 10.54%
Number of salaries quoted 85 68 42
Median salary £45,000 £42,500 £45,000
Median salary % change year-on-year +5.88% -5.55%  
90% offered a salary of more than £33,500 £35,000 £19,000
10% offered a salary of more than £67,500 £70,000 £62,800
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in Basingstoke

The job posting trend of jobs advertised in Basingstoke citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Basingstoke

Google Analytics
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Basingstoke.

Salary trend for Google Analytics in Basingstoke

Google Analytics
Top 30 Related IT Skills in Basingstoke

For the 6 months to 24 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Google Analytics.

1 15 (100.00%) Google
1 15 (100.00%) Analytics
2 13 (86.67%) HTML
2 13 (86.67%) Java
2 13 (86.67%) XML
2 13 (86.67%) Linux
2 13 (86.67%) E-Commerce
2 13 (86.67%) Agile Software Development
3 12 (80.00%) Subversion
3 12 (80.00%) Finance
3 12 (80.00%) Manufacturing
3 12 (80.00%) CMS
3 12 (80.00%) LAMP
3 12 (80.00%) CSS
3 12 (80.00%) SOAP
3 12 (80.00%) Web Services
3 12 (80.00%) Microsoft
3 12 (80.00%) MVC
3 12 (80.00%) EDI
3 12 (80.00%) B2B
3 12 (80.00%) OOP
3 12 (80.00%) Apache
3 12 (80.00%) JavaScript
3 12 (80.00%) PHP
3 12 (80.00%) .NET
3 12 (80.00%) MySQL
3 12 (80.00%) Relational Database
3 12 (80.00%) REST
3 12 (80.00%) CSS3
3 12 (80.00%) GitHub

Google Analytics
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (80.00%) Apache
1 12 (80.00%) CMS
1 12 (80.00%) WordPress
2 1 (6.67%) WebSphere
Business Applications
1 12 (80.00%) Magento
1 12 (80.00%) Payment Gateway
Cloud Services
1 12 (80.00%) GitHub
2 1 (6.67%) Basecamp
Database & Business Intelligence
1 12 (80.00%) MySQL
1 12 (80.00%) Relational Database
2 1 (6.67%) DB2
2 1 (6.67%) Endeca
2 1 (6.67%) SQL Server
Development Applications
1 12 (80.00%) Git (software)
1 12 (80.00%) Subversion
2 1 (6.67%) SoapUI
2 1 (6.67%) Team Foundation Server
General
1 12 (80.00%) Finance
1 12 (80.00%) Manufacturing
2 2 (13.33%) Advertising
2 2 (13.33%) Marketing
3 1 (6.67%) Games
3 1 (6.67%) Retail
Job Titles
1 12 (80.00%) Developer
1 12 (80.00%) PHP Developer
2 2 (13.33%) Content Manager
2 2 (13.33%) Digital Content Manager
3 1 (6.67%) IT Manager
3 1 (6.67%) Test Manager
Libraries, Frameworks & Software Standards
1 13 (86.67%) HTML
1 13 (86.67%) XML
2 12 (80.00%) .NET
2 12 (80.00%) Ajax
2 12 (80.00%) CakePHP
2 12 (80.00%) CodeIgniter
2 12 (80.00%) CSS
2 12 (80.00%) CSS3
2 12 (80.00%) EDI
2 12 (80.00%) HTML5
2 12 (80.00%) jQuery
2 12 (80.00%) LAMP
2 12 (80.00%) REST
2 12 (80.00%) SOAP
2 12 (80.00%) Symfony
2 12 (80.00%) Web Services
2 12 (80.00%) Yii
3 1 (6.67%) WebSphere MQ
Miscellaneous
1 12 (80.00%) Life Science
2 2 (13.33%) Blog
2 2 (13.33%) Social Media
3 1 (6.67%) Analytical Skills
3 1 (6.67%) Enterprise Software
3 1 (6.67%) iSeries
Operating Systems
1 13 (86.67%) Linux
Processes & Methodologies
1 15 (100.00%) Analytics
2 13 (86.67%) Agile Software Development
2 13 (86.67%) E-Commerce
3 12 (80.00%) B2B
3 12 (80.00%) MVC
3 12 (80.00%) OOP
3 12 (80.00%) Web Analytics Management
4 2 (13.33%) Content Management
4 2 (13.33%) Content Writing
4 2 (13.33%) Customer Engagement
4 2 (13.33%) Digital Analytics
4 2 (13.33%) Digital Content Management
4 2 (13.33%) Email Marketing
4 2 (13.33%) Pay per click
4 2 (13.33%) SEO
5 1 (6.67%) Defect Management
5 1 (6.67%) Mobile Commerce
5 1 (6.67%) Supply Chain Management
5 1 (6.67%) Test Management
5 1 (6.67%) Test Strategy
Programming Languages
1 13 (86.67%) Java
2 12 (80.00%) JavaScript
2 12 (80.00%) PHP
Vendors
1 15 (100.00%) Google
2 12 (80.00%) Microsoft
2 12 (80.00%) Zend
3 1 (6.67%) Coremetrics
3 1 (6.67%) IBM