Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South East > Hampshire
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 207 226 231
Rank change year-on-year +19 +5 +44
Permanent jobs citing Google Analytics 47 48 46
As % of all permanent IT jobs advertised in Hampshire 0.75% 0.70% 0.63%
As % of the Cloud Services category 3.68% 5.01% 7.30%
Number of salaries quoted 47 20 13
Hampshire median annual salary £35,000 £30,000 £26,000
Median salary % change year-on-year +16.67% +15.38% -48.00%
10th Percentile £24,000 £23,750 £22,150
90th Percentile £43,750 £43,750 £37,500
South East median annual salary £35,800 £37,500 £40,000
% change year-on-year -4.53% -6.25% +14.29%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for cloud computing skills.

All Cloud Skills
Hampshire
Permanent vacancies with a requirement for cloud computing skills 1277 959 630
As % of all permanent IT jobs advertised in Hampshire 20.36% 13.97% 8.70%
Number of salaries quoted 1116 825 524
Hampshire median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - -
10th Percentile £26,250 £26,250 £21,750
90th Percentile £70,250 £65,000 £65,000
South East median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Google Analytics
Job Vacancy Trend in Hampshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Google Analytics in Hampshire

Google Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Hampshire.

Salary trend for Google Analytics in Hampshire

Google Analytics
Salary Histogram in Hampshire

The salary distribution of IT jobs citing Google Analytics in Hampshire over the 6 months to 18 November 2017.

Salary histogram for Google Analytics in Hampshire

Google Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hampshire region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke +18 19 £42,500 +36.00%
Farnborough -3 7 £23,500 -7.84% 1
Aldershot - 7 £30,000 -
Fareham +10 5 £27,500 -26.67% 1
Havant - 2 £40,000 -
Andover - 2 £27,500 -
Portsmouth -17 1 £47,500 +58.33%
Southampton -30 1 £45,000 +34.33%
Wallington - 1 £27,000 -
Winchester - 1 £45,000 -
Fleet - 1 £35,000 -
Google Analytics
South East

For the 6 months to 18 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Google Analytics.

1 47 (100.00%) Google
1 47 (100.00%) Analytics
2 39 (82.98%) Marketing
3 36 (76.60%) HTML
4 27 (57.45%) CSS
5 24 (51.06%) JavaScript
5 24 (51.06%) Web Development
6 21 (44.68%) PHP
7 20 (42.55%) jQuery
7 20 (42.55%) HTML5
8 19 (40.43%) CSS3
8 19 (40.43%) Responsive Web Design
8 19 (40.43%) MySQL
8 19 (40.43%) OOP
8 19 (40.43%) Greenfield Project
9 16 (34.04%) Front End Development
10 15 (31.91%) SEO
11 13 (27.66%) CMS
11 13 (27.66%) WordPress
12 9 (19.15%) E-Commerce
13 8 (17.02%) Adobe
13 8 (17.02%) Content Management
13 8 (17.02%) Digital Marketing
14 7 (14.89%) Analytical Skills
15 6 (12.77%) Web Analytics
16 5 (10.64%) Web Design
16 5 (10.64%) Graphic Design
16 5 (10.64%) Wireframes
16 5 (10.64%) Online Marketing
16 5 (10.64%) Adobe Analytics

Google Analytics
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (27.66%) CMS
1 13 (27.66%) WordPress
2 3 (6.38%) Adobe Experience Manager
2 3 (6.38%) Drupal
2 3 (6.38%) Joomla!
3 1 (2.13%) Confluence
Applications
1 3 (6.38%) Adobe Creative Suite
2 2 (4.26%) Adobe Illustrator
2 2 (4.26%) Microsoft Excel
2 2 (4.26%) Photoshop
Business Applications
1 3 (6.38%) WebTrends
2 2 (4.26%) Dynamics CRM
2 2 (4.26%) Eloqua
2 2 (4.26%) Magento
Cloud Services
1 5 (10.64%) Adobe Analytics
2 4 (8.51%) AdWords
3 1 (2.13%) Google Tag Manager
Communications & Networking
1 3 (6.38%) Internet
2 1 (2.13%) SSH
Database & Business Intelligence
1 19 (40.43%) MySQL
2 2 (4.26%) Data Mining
Development Applications
1 2 (4.26%) Git (software)
2 1 (2.13%) Jenkins
2 1 (2.13%) JIRA
General
1 39 (82.98%) Marketing
2 4 (8.51%) Publishing
2 4 (8.51%) Retail
Job Titles
1 21 (44.68%) Developer
2 18 (38.30%) Front End Developer (Client-Side Developer)
3 7 (14.89%) SEO Specialist
4 5 (10.64%) Analyst
4 5 (10.64%) Designer
4 5 (10.64%) Digital Marketing Officer
4 5 (10.64%) Marketing Officer
4 5 (10.64%) Web Developer
5 4 (8.51%) Web Designer
6 3 (6.38%) Web Content Officer
7 2 (4.26%) Data Analyst
7 2 (4.26%) Database Manager
7 2 (4.26%) Digital Analyst
7 2 (4.26%) E-CommerceWebmaster
7 2 (4.26%) Full Stack Developer
7 2 (4.26%) Full Stack Web Developer
7 2 (4.26%) Marketing Database Manager
7 2 (4.26%) Marketing Manager
7 2 (4.26%) Web Analyst
7 2 (4.26%) Webmaster
Libraries, Frameworks & Software Standards
1 36 (76.60%) HTML
2 27 (57.45%) CSS
3 20 (42.55%) HTML5
3 20 (42.55%) jQuery
4 19 (40.43%) CSS3
5 2 (4.26%) Sass
5 2 (4.26%) Web Services
6 1 (2.13%) .NET
6 1 (2.13%) AngularJS
6 1 (2.13%) Apache Flex
6 1 (2.13%) ASP.NET
6 1 (2.13%) JSON
6 1 (2.13%) Laravel
6 1 (2.13%) Node.js
6 1 (2.13%) React
6 1 (2.13%) SVG
Miscellaneous
1 19 (40.43%) Greenfield Project
2 7 (14.89%) Analytical Skills
3 5 (10.64%) Graphic Design
4 4 (8.51%) User Experience
5 2 (4.26%) RIA
5 2 (4.26%) Social Media
Processes & Methodologies
1 47 (100.00%) Analytics
2 24 (51.06%) Web Development
3 19 (40.43%) OOP
3 19 (40.43%) Responsive Web Design
4 16 (34.04%) Front End Development
5 15 (31.91%) SEO
6 9 (19.15%) E-Commerce
7 8 (17.02%) Content Management
7 8 (17.02%) Digital Marketing
8 6 (12.77%) Web Analytics
9 5 (10.64%) Online Marketing
9 5 (10.64%) Web Design
9 5 (10.64%) Wireframes
10 4 (8.51%) Competitor Analysis
10 4 (8.51%) Typography
11 3 (6.38%) CRM
11 3 (6.38%) Marketing Analytics
11 3 (6.38%) Mathematics
11 3 (6.38%) Pay per click
11 3 (6.38%) Search Engine Marketing
Programming Languages
1 24 (51.06%) JavaScript
2 21 (44.68%) PHP
3 3 (6.38%) SQL
4 1 (2.13%) Bash Shell
4 1 (2.13%) C
4 1 (2.13%) VBA
Qualifications
1 3 (6.38%) Degree
2 1 (2.13%) Analytics IQ
Quality Assurance & Compliance
1 1 (2.13%) QA
1 1 (2.13%) SLA
System Software
1 1 (2.13%) Docker
Vendors
1 47 (100.00%) Google
2 8 (17.02%) Adobe
3 4 (8.51%) HubSpot
4 3 (6.38%) Omniture
5 2 (4.26%) Hitwise
5 2 (4.26%) Marketo
5 2 (4.26%) Oracle
5 2 (4.26%) Pardot
5 2 (4.26%) Siebel
5 2 (4.26%) Tableau
6 1 (2.13%) Facebook
6 1 (2.13%) Hootsuite
6 1 (2.13%) Tealeaf
6 1 (2.13%) WooCommerce