Period
to 17 October 2018

The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 17 October 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South East > Hampshire
6 months to
17 Oct 2018
Same period 2017 Same period 2016
Rank 226 211 247
Rank change year-on-year -15 +36 -4
Permanent jobs citing Google Analytics 42 33 24
As % of all permanent IT jobs advertised in Hampshire 0.63% 0.58% 0.36%
As % of the Cloud Services category 3.27% 3.04% 2.72%
Number of salaries quoted 44 33 20
Hampshire median annual salary £40,000 £30,000 £30,000
Median salary % change year-on-year +33.33% - +13.21%
10th Percentile £32,500 £26,050 £23,750
90th Percentile £42,500 £43,750 £43,750
South East median annual salary £40,000 £35,000 £37,500
% change year-on-year +14.29% -6.67% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for cloud computing skills.

All Cloud Skills
Hampshire
Permanent vacancies with a requirement for cloud computing skills 1,285 1,087 881
As % of all permanent IT jobs advertised in Hampshire 19.32% 19.03% 13.07%
Number of salaries quoted 1,082 946 784
Hampshire median annual salary £50,000 £45,000 £42,500
Median salary % change year-on-year +11.11% +5.88% -
10th Percentile £27,500 £26,250 £26,250
90th Percentile £71,250 £71,250 £65,000
South East median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Google Analytics
Job Vacancy Trend in Hampshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Google Analytics in Hampshire

Google Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Hampshire.

Salary trend for Google Analytics in Hampshire

Google Analytics
Salary Histogram in Hampshire

The salary distribution of IT jobs citing Google Analytics in Hampshire over the 6 months to 17 October 2018.

Salary histogram for Google Analytics in Hampshire

Google Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hampshire region over the 6 months to 17 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Havant - 21 £40,000 - 1
Portsmouth +25 14 £35,000 -26.32% 1
Eastleigh - 5 £25,000 -
Petersfield - 2 £37,500 - 1
Farnborough +4 1 £45,000 +53.85%
Southampton -7 1 £60,000 +33.33% 1
Basingstoke -49 1 £47,500 +11.76% 2
Google Analytics
South East

For the 6 months to 17 October 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Hampshire region with a requirement for Google Analytics.

1 42 (100.00%) Google
1 42 (100.00%) Analytics
2 29 (69.05%) JavaScript
3 28 (66.67%) Web Services
4 26 (61.90%) Microsoft
5 24 (57.14%) SQL Server
5 24 (57.14%) .NET
6 23 (54.76%) JIRA
6 23 (54.76%) Amazon AWS
6 23 (54.76%) SQL Server 2016
7 18 (42.86%) C#
8 17 (40.48%) SQL
8 17 (40.48%) T-SQL
8 17 (40.48%) RDBMS
8 17 (40.48%) .NET Framework
8 17 (40.48%) Performance Tuning
8 17 (40.48%) Relational Database
8 17 (40.48%) NoSQL
9 11 (26.19%) MySQL
9 11 (26.19%) Software Engineering
10 10 (23.81%) Marketing
10 10 (23.81%) HTML
10 10 (23.81%) CSS
11 9 (21.43%) PHP
11 9 (21.43%) CSS3
11 9 (21.43%) HTML5
12 7 (16.67%) Web Development
13 6 (14.29%) MDX
13 6 (14.29%) SQL Server Analysis Services
13 6 (14.29%) Active Directory

Google Analytics
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (9.52%) CMS
1 4 (9.52%) WordPress
2 2 (4.76%) Marvel
Applications
1 4 (9.52%) Adobe Illustrator
1 4 (9.52%) InDesign
1 4 (9.52%) Photoshop
2 2 (4.76%) InVision
Cloud Services
1 23 (54.76%) Amazon AWS
2 4 (9.52%) AdWords
3 2 (4.76%) SaaS
4 1 (2.38%) Adobe Analytics
Communications & Networking
1 3 (7.14%) Internet
Database & Business Intelligence
1 24 (57.14%) SQL Server
2 23 (54.76%) SQL Server 2016
3 17 (40.48%) NoSQL
3 17 (40.48%) RDBMS
3 17 (40.48%) Relational Database
4 11 (26.19%) MySQL
5 6 (14.29%) SQL Server Analysis Services
6 2 (4.76%) Mixpanel
6 2 (4.76%) Power BI
Development Applications
1 23 (54.76%) JIRA
2 4 (9.52%) Dreamweaver
3 1 (2.38%) Axure RP
3 1 (2.38%) Balsamiq Mockups
General
1 10 (23.81%) Marketing
2 4 (9.52%) Brand Awareness
3 3 (7.14%) Billing
4 1 (2.38%) Automotive
4 1 (2.38%) Retail
Job Titles
1 12 (28.57%) Administrator
2 9 (21.43%) DBA
2 9 (21.43%) SQL DBA
3 8 (19.05%) .NET Software Engineer
3 8 (19.05%) Database Engineer
3 8 (19.05%) Software Engineer
4 6 (14.29%) Developer
4 6 (14.29%) Systems Administrator
4 6 (14.29%) Windows Administrator
4 6 (14.29%) Windows Systems Administrator
5 3 (7.14%) Digital Executive
5 3 (7.14%) Front End Developer (Client-Side Developer)
5 3 (7.14%) PPC Executive
5 3 (7.14%) Web Developer
5 3 (7.14%) Web Specialist
6 2 (4.76%) Analyst
6 2 (4.76%) Designer
6 2 (4.76%) Full Stack Developer
6 2 (4.76%) Full Stack Web Developer
6 2 (4.76%) NoSQL Administrator
Libraries, Frameworks & Software Standards
1 28 (66.67%) Web Services
2 24 (57.14%) .NET
3 17 (40.48%) .NET Framework
4 10 (23.81%) CSS
4 10 (23.81%) HTML
5 9 (21.43%) CSS3
5 9 (21.43%) HTML5
6 6 (14.29%) MDX
7 5 (11.90%) jQuery
8 1 (2.38%) ASP.NET
8 1 (2.38%) ASP.NET MVC
8 1 (2.38%) Vue.js
Miscellaneous
1 6 (14.29%) Analytical Skills
2 5 (11.90%) Greenfield Project
2 5 (11.90%) User Experience
3 3 (7.14%) Graphic Design
3 3 (7.14%) Social Media
Operating Systems
1 6 (14.29%) Windows
Processes & Methodologies
1 42 (100.00%) Analytics
2 17 (40.48%) Performance Tuning
3 11 (26.19%) Software Engineering
4 7 (16.67%) Web Development
5 5 (11.90%) OOP
5 5 (11.90%) Responsive Web Design
5 5 (11.90%) SEO
6 4 (9.52%) Pay per click
6 4 (9.52%) Problem-Solving
7 3 (7.14%) Front End Development
7 3 (7.14%) Line Management
7 3 (7.14%) Mobile Optimisation
7 3 (7.14%) Time Management
7 3 (7.14%) Wireframes
8 2 (4.76%) Actionable Insight
8 2 (4.76%) B2B
8 2 (4.76%) Creative Marketing
8 2 (4.76%) Digital Marketing
8 2 (4.76%) Product Management
9 1 (2.38%) MVC
Programming Languages
1 29 (69.05%) JavaScript
2 18 (42.86%) C#
3 17 (40.48%) SQL
3 17 (40.48%) T-SQL
4 9 (21.43%) PHP
5 3 (7.14%) C
Qualifications
1 1 (2.38%) Degree
System Software
1 6 (14.29%) Active Directory
Vendors
1 42 (100.00%) Google
2 26 (61.90%) Microsoft
3 5 (11.90%) Adobe
4 2 (4.76%) Optimizely