Google Analytics Job Trends in Hampshire

Google Analytics (GA)
South East > Hampshire

The table below provides summary statistics and salary benchmarking for jobs advertised in Hampshire requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 12 January 2026, with comparisons to the same periods in the previous two years.

6 months to
12 Jan 2026
Same period 2025 Same period 2024
Rank 112 150 127
Rank change year-on-year +38 -23 +36
Permanent jobs citing Google Analytics 10 6 4
As % of all permanent jobs in Hampshire 0.41% 0.23% 0.20%
As % of the Cloud Services category 1.99% 0.74% 0.61%
Number of salaries quoted 9 0 4
10th Percentile £29,750 - £37,750
25th Percentile £30,000 - £40,000
Median annual salary (50th Percentile) £31,500 - £42,500
Median % change year-on-year - - +0.87%
75th Percentile £33,750 - £43,750
90th Percentile £34,600 - -
South East median annual salary £32,500 £35,000 £42,500
% change year-on-year -7.14% -17.65% -10.53%

All Cloud Computing Skills
Hampshire

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in Hampshire.

Permanent vacancies with a requirement for cloud computing skills 502 808 659
As % of all permanent jobs advertised in Hampshire 20.41% 30.39% 32.46%
Number of salaries quoted 411 498 552
10th Percentile £27,250 £32,750 £27,500
25th Percentile £31,250 £42,813 £37,500
Median annual salary (50th Percentile) £47,500 £57,500 £53,500
Median % change year-on-year -17.39% +7.48% -2.73%
75th Percentile £66,250 £72,500 £68,750
90th Percentile £83,750 £78,750 £85,000
South East median annual salary £50,000 £60,000 £52,500
% change year-on-year -16.67% +14.29% -8.70%

Google Analytics
Job Vacancy Trend in Hampshire

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in Hampshire.

Google Analytics job vacancy trend in Hampshire

Google Analytics
Salary Trend in Hampshire

Salary distribution trend for jobs in Hampshire citing Google Analytics.

Salary distribution trend for jobs in Hampshire citing Google Analytics

Google Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hampshire region over the 6 months to 12 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Southampton - 3 £31,500 -
Fleet - 1 - - 1
Eastleigh - 1 £32,500 -
Havant - 1 £32,500 - 1
Google Analytics
South East

Google Analytics
Co-Occurring Skills & Capabilities in Hampshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (40.00%) CMS
2 3 (30.00%) Drupal
2 3 (30.00%) Joomla!
2 3 (30.00%) Umbraco
2 3 (30.00%) WordPress
Applications
1 4 (40.00%) Adobe Premiere
1 4 (40.00%) Photoshop
1 4 (40.00%) SketchUp
2 1 (10.00%) Microsoft Excel
2 1 (10.00%) Spreadsheet
Business Applications
1 3 (30.00%) Shopify
Cloud Services
1 4 (40.00%) Google Ads
1 4 (40.00%) Google Tag Manager
2 1 (10.00%) Google Data Studio
2 1 (10.00%) Google Sheets
Database & Business Intelligence
1 3 (30.00%) Looker
Development Applications
1 3 (30.00%) Visual Website Optimizer
2 1 (10.00%) GCC
General
1 9 (90.00%) Marketing
2 1 (10.00%) Advertising
2 1 (10.00%) Analytical Skills
2 1 (10.00%) Brand Awareness
2 1 (10.00%) Social Skills
Job Titles
1 5 (50.00%) Marketing Executive
2 3 (30.00%) SEO Specialist
3 2 (20.00%) Senior
4 1 (10.00%) Online Marketing Executive
4 1 (10.00%) PPC Specialist
4 1 (10.00%) Senior Data Warehouse Specialist
4 1 (10.00%) Senior SEO Specialist
Libraries, Frameworks & Software Standards
1 3 (30.00%) HTML
Miscellaneous
1 4 (40.00%) Blog
1 4 (40.00%) Photography
1 4 (40.00%) Social Media
2 1 (10.00%) Analytical Mindset
2 1 (10.00%) Driving Licence
Processes & Methodologies
1 10 (100.00%) Analytics
2 8 (80.00%) Digital Marketing
2 8 (80.00%) SEO
3 5 (50.00%) B2B
4 4 (40.00%) Collaborative Working
4 4 (40.00%) Marketing Analytics
4 4 (40.00%) Videography
5 3 (30.00%) AI
5 3 (30.00%) Competitor Analysis
5 3 (30.00%) Content Strategy
5 3 (30.00%) Decision-Making
5 3 (30.00%) User Experience
5 3 (30.00%) UX Research
6 2 (20.00%) A/B Testing
6 2 (20.00%) E-Commerce
6 2 (20.00%) Marketing Strategy
6 2 (20.00%) Performance Metrics
7 1 (10.00%) Campaign Management
7 1 (10.00%) Paid Search
7 1 (10.00%) Performance Analysis
Vendors
1 10 (100.00%) Google
2 4 (40.00%) Adobe
2 4 (40.00%) Sage
3 3 (30.00%) Hotjar
3 3 (30.00%) Screaming Frog
4 1 (10.00%) Ahrefs
4 1 (10.00%) Pardot
4 1 (10.00%) Salesforce