Period
to 21 April 2018

The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 April 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South East > Hampshire
6 months to
21 Apr 2018
Same period 2017 Same period 2016
Rank 239 200 263
Rank change year-on-year -39 +63 +11
Permanent jobs citing Google Analytics 36 46 17
As % of all permanent IT jobs advertised in Hampshire 0.49% 0.75% 0.25%
As % of the Cloud Services category 2.32% 4.64% 2.38%
Number of salaries quoted 32 7 15
Hampshire median annual salary £40,000 £30,000 £42,500
Median salary % change year-on-year +33.33% -29.41% +36.00%
10th Percentile £23,525 £22,650 £27,750
90th Percentile £43,750 £32,100 £60,000
South East median annual salary £40,000 £40,000 £37,500
% change year-on-year - +6.67% +15.38%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for cloud computing skills.

All Cloud Skills
Hampshire
Permanent vacancies with a requirement for cloud computing skills 1,553 991 715
As % of all permanent IT jobs advertised in Hampshire 21.33% 16.20% 10.70%
Number of salaries quoted 1,382 837 662
Hampshire median annual salary £45,000 £45,000 £41,500
Median salary % change year-on-year - +8.43% -7.78%
10th Percentile £26,250 £26,150 £23,275
90th Percentile £70,000 £65,000 £63,625
South East median annual salary £47,500 £47,500 £47,500

Google Analytics
Job Vacancy Trend in Hampshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Google Analytics in Hampshire

Google Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Hampshire.

Salary trend for Google Analytics in Hampshire

Google Analytics
Salary Histogram in Hampshire

The salary distribution of IT jobs citing Google Analytics in Hampshire over the 6 months to 21 April 2018.

Salary histogram for Google Analytics in Hampshire

Google Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hampshire region over the 6 months to 21 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke -26 10 £42,500 +58.88%
Fareham - 7 £27,500 -
Farnborough -6 5 £22,000 -26.67%
Havant - 5 £40,000 - 2
Portsmouth - 3 £47,500 - 2
Eastleigh - 3 £24,500 - 1
Google Analytics
South East

For the 6 months to 21 April 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Hampshire region with a requirement for Google Analytics.

1 36 (100.00%) Google
1 36 (100.00%) Analytics
2 31 (86.11%) Marketing
3 27 (75.00%) HTML
3 27 (75.00%) CSS
4 22 (61.11%) PHP
5 21 (58.33%) JavaScript
6 19 (52.78%) jQuery
7 18 (50.00%) Web Development
8 17 (47.22%) HTML5
8 17 (47.22%) CSS3
9 15 (41.67%) MySQL
9 15 (41.67%) OOP
9 15 (41.67%) Responsive Web Design
9 15 (41.67%) Greenfield Project
10 14 (38.89%) CMS
11 11 (30.56%) Adobe
11 11 (30.56%) Front End Development
12 10 (27.78%) WordPress
13 9 (25.00%) Web Design
14 8 (22.22%) Content Management
14 8 (22.22%) Wireframes
15 7 (19.44%) Graphic Design
16 6 (16.67%) SEO
17 5 (13.89%) WebTrends
17 5 (13.89%) Web Services
17 5 (13.89%) Joomla!
17 5 (13.89%) Creative Marketing
17 5 (13.89%) Omniture
17 5 (13.89%) Web Analytics

Google Analytics
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (38.89%) CMS
2 10 (27.78%) WordPress
3 5 (13.89%) Adobe Experience Manager
3 5 (13.89%) Drupal
3 5 (13.89%) Joomla!
4 3 (8.33%) Apache
4 3 (8.33%) IIS
4 3 (8.33%) SharePoint
4 3 (8.33%) SharePoint Server
4 3 (8.33%) Sitecore CMS
Applications
1 3 (8.33%) Adobe Creative Suite
1 3 (8.33%) Adobe Illustrator
1 3 (8.33%) InDesign
1 3 (8.33%) Photoshop
2 2 (5.56%) Microsoft Excel
2 2 (5.56%) Microsoft Office
2 2 (5.56%) Microsoft PowerPoint
Business Applications
1 5 (13.89%) WebTrends
Cloud Services
1 5 (13.89%) Adobe Analytics
2 1 (2.78%) AdWords
Database & Business Intelligence
1 15 (41.67%) MySQL
Development Applications
1 3 (8.33%) Dreamweaver
1 3 (8.33%) Team Foundation Server
General
1 31 (86.11%) Marketing
2 4 (11.11%) Brand Awareness
3 2 (5.56%) Advertising
3 2 (5.56%) Billing
3 2 (5.56%) Finance
3 2 (5.56%) Manufacturing
3 2 (5.56%) Publishing
3 2 (5.56%) Retail
Job Titles
1 16 (44.44%) Developer
2 11 (30.56%) Front End Developer (Client-Side Developer)
3 10 (27.78%) Designer
4 9 (25.00%) Web Designer
5 6 (16.67%) Web Developer
6 5 (13.89%) Full Stack Developer
6 5 (13.89%) Full Stack Web Developer
7 3 (8.33%) Digital Marketing Officer
7 3 (8.33%) Marketing Manager
7 3 (8.33%) Marketing Officer
7 3 (8.33%) UX Designer
8 2 (5.56%) Data Manager
8 2 (5.56%) Web Specialist
9 1 (2.78%) Data Analyst
9 1 (2.78%) E-Commerce Manager
9 1 (2.78%) Front End Web Developer (Client-Side Developer)
9 1 (2.78%) Graphic Designer
9 1 (2.78%) Senior Analyst
9 1 (2.78%) Senior Data Analyst
9 1 (2.78%) Senior Manager
Libraries, Frameworks & Software Standards
1 27 (75.00%) CSS
1 27 (75.00%) HTML
2 19 (52.78%) jQuery
3 17 (47.22%) CSS3
3 17 (47.22%) HTML5
4 5 (13.89%) Web Services
5 3 (8.33%) .NET
5 3 (8.33%) ASP.NET
6 1 (2.78%) Apache Flex
Miscellaneous
1 15 (41.67%) Greenfield Project
2 7 (19.44%) Graphic Design
3 5 (13.89%) Social Media
4 4 (11.11%) User Experience
5 3 (8.33%) Analytical Skills
5 3 (8.33%) Mobile App
6 2 (5.56%) Digital Media
6 2 (5.56%) Self-Motivation
Operating Systems
1 3 (8.33%) Linux
1 3 (8.33%) Windows
Processes & Methodologies
1 36 (100.00%) Analytics
2 18 (50.00%) Web Development
3 15 (41.67%) OOP
3 15 (41.67%) Responsive Web Design
4 11 (30.56%) Front End Development
5 9 (25.00%) Web Design
6 8 (22.22%) Content Management
6 8 (22.22%) Wireframes
7 6 (16.67%) SEO
8 5 (13.89%) Creative Marketing
8 5 (13.89%) Digital Marketing
8 5 (13.89%) Online Marketing
8 5 (13.89%) Pay per click
8 5 (13.89%) Search Engine Marketing
8 5 (13.89%) Typography
8 5 (13.89%) Web Analytics
9 3 (8.33%) Agile Software Development
9 3 (8.33%) Content Writing
9 3 (8.33%) E-Commerce
9 3 (8.33%) Prototyping
Programming Languages
1 22 (61.11%) PHP
2 21 (58.33%) JavaScript
3 2 (5.56%) Python
4 1 (2.78%) C
Qualifications
1 1 (2.78%) Analytics IQ
1 1 (2.78%) Degree
Quality Assurance & Compliance
1 1 (2.78%) SLA
Vendors
1 36 (100.00%) Google
2 11 (30.56%) Adobe
3 5 (13.89%) Omniture
4 3 (8.33%) Microsoft
4 3 (8.33%) Sitecore
5 2 (5.56%) Pardot
5 2 (5.56%) Salesforce.com
5 2 (5.56%) SAP
6 1 (2.78%) Facebook
6 1 (2.78%) Hootsuite