Period
to 22 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 22 January 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South East > Hampshire
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 229 203 245
Rank change year-on-year -26 +42 +32
Permanent jobs citing Google Analytics 42 50 33
As % of all permanent IT jobs advertised in Hampshire 0.61% 0.81% 0.47%
As % of the Cloud Services category 2.86% 5.13% 5.08%
Number of salaries quoted 42 9 17
Hampshire median annual salary £42,500 £37,500 £42,500
Median salary % change year-on-year +13.33% -11.76% +13.33%
10th Percentile £23,375 £29,700 £27,450
90th Percentile £47,125 £44,250 £60,000
South East median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% +16.79%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for cloud computing skills.

All Cloud Skills
Hampshire
Permanent vacancies with a requirement for cloud computing skills 1,468 974 650
As % of all permanent IT jobs advertised in Hampshire 21.26% 15.83% 9.27%
Number of salaries quoted 1,288 810 581
Hampshire median annual salary £42,500 £43,000 £42,500
Median salary % change year-on-year -1.16% +1.18% -
10th Percentile £25,425 £25,750 £21,750
90th Percentile £70,000 £65,000 £65,000
South East median annual salary £47,500 £50,000 £45,000
% change year-on-year -5.00% +11.11% -

Google Analytics
Job Vacancy Trend in Hampshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Google Analytics in Hampshire

Google Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Hampshire.

Salary trend for Google Analytics in Hampshire

Google Analytics
Salary Histogram in Hampshire

The salary distribution of IT jobs citing Google Analytics in Hampshire over the 6 months to 22 January 2018.

Salary histogram for Google Analytics in Hampshire

Google Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hampshire region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke -4 18 £42,500 +36.00%
Farnborough - 7 £23,500 -
Fareham -8 5 £27,500 -26.67%
Havant - 4 £40,000 -
Portsmouth - 3 £47,500 -
Andover - 2 £27,500 -
Fleet - 1 £35,000 -
Wallington - 1 £27,000 -
Winchester - 1 £45,000 -
Google Analytics
South East

For the 6 months to 22 January 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Google Analytics.

1 42 (100.00%) Google
1 42 (100.00%) Analytics
2 40 (95.24%) Marketing
3 31 (73.81%) HTML
3 31 (73.81%) CSS
4 26 (61.90%) JavaScript
5 24 (57.14%) PHP
5 24 (57.14%) Web Development
5 24 (57.14%) jQuery
6 21 (50.00%) MySQL
6 21 (50.00%) OOP
6 21 (50.00%) Responsive Web Design
6 21 (50.00%) HTML5
6 21 (50.00%) CSS3
6 21 (50.00%) Greenfield Project
7 17 (40.48%) Front End Development
8 14 (33.33%) CMS
9 12 (28.57%) Adobe
10 10 (23.81%) Content Management
11 9 (21.43%) Web Design
12 8 (19.05%) Wireframes
12 8 (19.05%) SEO
12 8 (19.05%) Web Analytics
13 7 (16.67%) Digital Marketing
13 7 (16.67%) E-Commerce
13 7 (16.67%) Online Marketing
13 7 (16.67%) Adobe Analytics
13 7 (16.67%) Analytical Skills
14 6 (14.29%) Typography
14 6 (14.29%) WordPress

Google Analytics
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (33.33%) CMS
2 6 (14.29%) WordPress
3 5 (11.90%) Adobe Experience Manager
3 5 (11.90%) Drupal
3 5 (11.90%) Joomla!
4 2 (4.76%) Apache
4 2 (4.76%) IIS
4 2 (4.76%) SharePoint
4 2 (4.76%) SharePoint Server
4 2 (4.76%) Sitecore CMS
Applications
1 5 (11.90%) Adobe Creative Suite
2 2 (4.76%) Microsoft Excel
3 1 (2.38%) Adobe Illustrator
3 1 (2.38%) Photoshop
Business Applications
1 5 (11.90%) WebTrends
2 2 (4.76%) Magento
Cloud Services
1 7 (16.67%) Adobe Analytics
2 4 (9.52%) AdWords
3 1 (2.38%) Google Tag Manager
Database & Business Intelligence
1 21 (50.00%) MySQL
Development Applications
1 2 (4.76%) Team Foundation Server
2 1 (2.38%) Git (software)
General
1 40 (95.24%) Marketing
2 4 (9.52%) Retail
Job Titles
1 21 (50.00%) Developer
2 17 (40.48%) Front End Developer (Client-Side Developer)
3 9 (21.43%) Designer
4 8 (19.05%) Web Designer
5 5 (11.90%) Analyst
5 5 (11.90%) Digital Marketing Officer
5 5 (11.90%) Marketing Officer
6 4 (9.52%) Full Stack Developer
6 4 (9.52%) Full Stack Web Developer
6 4 (9.52%) Web Developer
7 3 (7.14%) Web Content Officer
8 2 (4.76%) Data Analyst
8 2 (4.76%) Digital Analyst
8 2 (4.76%) E-CommerceWebmaster
8 2 (4.76%) UX Designer
8 2 (4.76%) Web Analyst
8 2 (4.76%) Webmaster
9 1 (2.38%) Marketing Analyst
9 1 (2.38%) Web Manager
9 1 (2.38%) Website Designer
Libraries, Frameworks & Software Standards
1 31 (73.81%) CSS
1 31 (73.81%) HTML
2 24 (57.14%) jQuery
3 21 (50.00%) CSS3
3 21 (50.00%) HTML5
4 4 (9.52%) Web Services
5 2 (4.76%) .NET
5 2 (4.76%) ASP.NET
6 1 (2.38%) Apache Flex
6 1 (2.38%) JSON
6 1 (2.38%) Laravel
6 1 (2.38%) Sass
Miscellaneous
1 21 (50.00%) Greenfield Project
2 7 (16.67%) Analytical Skills
3 5 (11.90%) Graphic Design
3 5 (11.90%) User Experience
4 2 (4.76%) Mobile App
4 2 (4.76%) Social Media
Operating Systems
1 2 (4.76%) Linux
1 2 (4.76%) Windows
Processes & Methodologies
1 42 (100.00%) Analytics
2 24 (57.14%) Web Development
3 21 (50.00%) OOP
3 21 (50.00%) Responsive Web Design
4 17 (40.48%) Front End Development
5 10 (23.81%) Content Management
6 9 (21.43%) Web Design
7 8 (19.05%) SEO
7 8 (19.05%) Web Analytics
7 8 (19.05%) Wireframes
8 7 (16.67%) Digital Marketing
8 7 (16.67%) E-Commerce
8 7 (16.67%) Online Marketing
9 6 (14.29%) Typography
10 5 (11.90%) Pay per click
10 5 (11.90%) Search Engine Marketing
11 4 (9.52%) Creative Marketing
12 3 (7.14%) Agile Software Development
13 2 (4.76%) Prototyping
13 2 (4.76%) Time Management
Programming Languages
1 26 (61.90%) JavaScript
2 24 (57.14%) PHP
3 1 (2.38%) C
3 1 (2.38%) SQL
3 1 (2.38%) VBA
Qualifications
1 1 (2.38%) Analytics IQ
1 1 (2.38%) Degree
Quality Assurance & Compliance
1 1 (2.38%) SLA
Vendors
1 42 (100.00%) Google
2 12 (28.57%) Adobe
3 5 (11.90%) Omniture
4 2 (4.76%) Hitwise
4 2 (4.76%) Microsoft
4 2 (4.76%) Sitecore
5 1 (2.38%) Facebook
5 1 (2.38%) Hootsuite
5 1 (2.38%) Tealeaf
5 1 (2.38%) WooCommerce