Period
to 21 January 2019

The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 January 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
South East > Hampshire
6 months to
21 Jan 2019
Same period 2018 Same period 2017
Rank 213 227 202
Rank change year-on-year +14 -25 +44
Permanent jobs citing Google Analytics 43 42 51
As % of all permanent IT jobs advertised in Hampshire 0.68% 0.61% 0.82%
As % of the Cloud Services category 3.12% 2.89% 5.16%
Number of salaries quoted 45 42 10
Hampshire median annual salary £40,000 £42,500 £35,500
Median salary % change year-on-year -5.88% +19.72% -16.47%
10th Percentile £32,500 £23,375 £28,400
90th Percentile £50,000 £47,125 £44,000
South East median annual salary £40,000 £42,500 £42,500
% change year-on-year -5.88% - +6.25%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for cloud computing skills.

All Cloud Skills
Hampshire
Permanent vacancies with a requirement for cloud computing skills 1,380 1,452 988
As % of all permanent IT jobs advertised in Hampshire 21.79% 21.20% 15.85%
Number of salaries quoted 1,181 1,274 823
Hampshire median annual salary £47,500 £42,500 £43,000
Median salary % change year-on-year +11.76% -1.16% +1.18%
10th Percentile £26,750 £25,325 £25,750
90th Percentile £71,250 £70,000 £65,000
South East median annual salary £50,000 £47,500 £50,000
% change year-on-year +5.26% -5.00% +11.11%

Google Analytics
Job Vacancy Trend in Hampshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Google Analytics in Hampshire

Google Analytics
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Hampshire.

Salary trend for Google Analytics in Hampshire

Google Analytics
Salary Histogram in Hampshire

The salary distribution of IT jobs citing Google Analytics in Hampshire over the 6 months to 21 January 2019.

Salary histogram for Google Analytics in Hampshire

Google Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hampshire region over the 6 months to 21 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Havant +23 20 £40,000 -
Petersfield - 7 £37,500 - 1
Basingstoke -20 4 £53,750 +26.47%
Southampton - 4 £26,000 - 2
Portsmouth +8 3 £35,000 -26.32%
Farnborough +4 3 £50,000 +112.77%
Eastleigh - 1 £60,000 -
Google Analytics
South East

For the 6 months to 21 January 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Hampshire region with a requirement for Google Analytics.

1 43 (100.00%) Google
1 43 (100.00%) Analytics
2 18 (41.86%) JavaScript
3 17 (39.53%) Web Services
3 17 (39.53%) Marketing
4 16 (37.21%) Microsoft
5 14 (32.56%) CSS
5 14 (32.56%) HTML
5 14 (32.56%) Web Development
6 13 (30.23%) User Experience
7 12 (27.91%) CSS3
7 12 (27.91%) HTML5
8 11 (25.58%) C#
8 11 (25.58%) OOP
8 11 (25.58%) PHP
8 11 (25.58%) .NET
8 11 (25.58%) MySQL
8 11 (25.58%) jQuery
8 11 (25.58%) Responsive Web Design
9 9 (20.93%) Power BI
9 9 (20.93%) SQL Server
9 9 (20.93%) Greenfield Project
10 8 (18.60%) Actionable Insight
10 8 (18.60%) SaaS
11 7 (16.28%) Mixpanel
11 7 (16.28%) Analytical Skills
11 7 (16.28%) SQL
11 7 (16.28%) T-SQL
11 7 (16.28%) B2B
12 6 (13.95%) RDBMS

Google Analytics
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (9.30%) Marvel
2 2 (4.65%) WebSphere
Applications
1 4 (9.30%) InVision
2 1 (2.33%) Adobe Illustrator
2 1 (2.33%) Microsoft Excel
2 1 (2.33%) Photoshop
Business Applications
1 1 (2.33%) WebTrends
Cloud Services
1 8 (18.60%) SaaS
2 6 (13.95%) Amazon AWS
3 3 (6.98%) AdWords
4 1 (2.33%) Veeva
Communications & Networking
1 3 (6.98%) Internet
Database & Business Intelligence
1 11 (25.58%) MySQL
2 9 (20.93%) Power BI
2 9 (20.93%) SQL Server
3 7 (16.28%) Mixpanel
4 6 (13.95%) NoSQL
4 6 (13.95%) RDBMS
4 6 (13.95%) Relational Database
4 6 (13.95%) SQL Server 2016
5 2 (4.65%) DB2
6 1 (2.33%) KNIME
6 1 (2.33%) SQL Server Analysis Services
Development Applications
1 6 (13.95%) JIRA
2 2 (4.65%) Axure RP
2 2 (4.65%) Balsamiq Mockups
2 2 (4.65%) SoapUI
2 2 (4.65%) Visual Website Optimizer
General
1 17 (39.53%) Marketing
2 2 (4.65%) Automotive
2 2 (4.65%) Games
3 1 (2.33%) Pharmaceutical
Job Titles
1 12 (27.91%) Developer
2 8 (18.60%) Analyst
3 7 (16.28%) Product Analyst
3 7 (16.28%) Web Developer
4 5 (11.63%) Front End Developer (Client-Side Developer)
4 5 (11.63%) Product Manager
5 4 (9.30%) DBA
5 4 (9.30%) Full Stack Developer
5 4 (9.30%) Full Stack Web Developer
5 4 (9.30%) SQL DBA
6 3 (6.98%) Digital Executive
6 3 (6.98%) PPC Executive
7 2 (4.65%) Automation Tester
7 2 (4.65%) Designer
7 2 (4.65%) Senior Automation Tester
7 2 (4.65%) Senior Developer
7 2 (4.65%) SEO Specialist
7 2 (4.65%) UI Designer
7 2 (4.65%) UI/UX Designer
7 2 (4.65%) UX Designer
Libraries, Frameworks & Software Standards
1 17 (39.53%) Web Services
2 14 (32.56%) CSS
2 14 (32.56%) HTML
3 12 (27.91%) CSS3
3 12 (27.91%) HTML5
4 11 (25.58%) .NET
4 11 (25.58%) jQuery
5 6 (13.95%) .NET Framework
6 3 (6.98%) ASP.NET
6 3 (6.98%) Vue.js
7 2 (4.65%) ASP.NET Web Forms
7 2 (4.65%) IBM Integration Bus
7 2 (4.65%) Sass
7 2 (4.65%) WebSphere MQ
8 1 (2.33%) ASP.NET MVC
8 1 (2.33%) MDX
Miscellaneous
1 13 (30.23%) User Experience
2 9 (20.93%) Greenfield Project
3 7 (16.28%) Analytical Skills
4 1 (2.33%) NHS
Processes & Methodologies
1 43 (100.00%) Analytics
2 14 (32.56%) Web Development
3 11 (25.58%) OOP
3 11 (25.58%) Responsive Web Design
4 8 (18.60%) Actionable Insight
5 7 (16.28%) B2B
6 6 (13.95%) Agile Software Development
6 6 (13.95%) Performance Tuning
6 6 (13.95%) Wireframes
7 5 (11.63%) Front End Development
7 5 (11.63%) Product Management
7 5 (11.63%) Software Engineering
8 4 (9.30%) Design Thinking
8 4 (9.30%) User-Centered Design (UCD)
9 3 (6.98%) MVC
9 3 (6.98%) Pay per click
9 3 (6.98%) Problem-Solving
9 3 (6.98%) SEO
9 3 (6.98%) Statistics
10 2 (4.65%) Business Intelligence
Programming Languages
1 18 (41.86%) JavaScript
2 11 (25.58%) C#
2 11 (25.58%) PHP
3 7 (16.28%) SQL
3 7 (16.28%) T-SQL
4 3 (6.98%) Java
4 3 (6.98%) Python
5 2 (4.65%) R
6 1 (2.33%) VBA
Qualifications
1 4 (9.30%) Degree
Quality Assurance & Compliance
1 2 (4.65%) QA
Vendors
1 43 (100.00%) Google
2 16 (37.21%) Microsoft
3 4 (9.30%) Optimizely
4 2 (4.65%) Hotjar
4 2 (4.65%) IBM
5 1 (2.33%) Alteryx
5 1 (2.33%) Salesforce.com
5 1 (2.33%) Tableau