Period
to 15 October 2018

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 15 October 2018 with a comparison to the same period in the previous 2 years.

Web Analytics
West Midlands > Birmingham
6 months to
15 Oct 2018
Same period 2017 Same period 2016
Rank 189 194 221
Rank change year-on-year +5 +27 -29
Permanent jobs citing Web Analytics 4 4 3
As % of all permanent IT jobs advertised in Birmingham 0.11% 0.11% 0.062%
As % of the Processes & Methodologies category 0.12% 0.11% 0.069%
Number of salaries quoted 4 4 6
Birmingham median annual salary £52,500 £29,250 £35,000
Median salary % change year-on-year +79.49% -16.43% -30.00%
10th Percentile £47,500 £26,550 £32,500
90th Percentile £56,750 £40,500 £45,000
West Midlands median annual salary £47,500 £28,000 £37,500
% change year-on-year +69.64% -25.33% -11.76%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Permanent vacancies with a requirement for process or methodology skills 3,297 3,482 4,346
As % of all permanent IT jobs advertised in Birmingham 90.50% 92.24% 90.28%
Number of salaries quoted 2,347 2,763 3,197
Birmingham median annual salary £46,308 £45,000 £42,500
Median salary % change year-on-year +2.91% +5.88% -
10th Percentile £26,250 £26,750 £25,750
90th Percentile £73,750 £65,000 £68,750
West Midlands median annual salary £44,500 £40,000 £40,000
% change year-on-year +11.25% - -

Web Analytics
Job Vacancy Trend in Birmingham

Job postings citing Web Analytics as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for Web Analytics in Birmingham

Web Analytics
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in Birmingham.

Salary trend for Web Analytics in Birmingham

For the 6 months to 15 October 2018, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Birmingham region with a requirement for Web Analytics.

1 4 (100.00%) Analytics
2 3 (75.00%) Continuous Improvement
3 2 (50.00%) Axure RP
3 2 (50.00%) Google Analytics
3 2 (50.00%) User Experience
3 2 (50.00%) E-Commerce
3 2 (50.00%) Google
3 2 (50.00%) Marketing
3 2 (50.00%) Wireframes
3 2 (50.00%) Prototyping
3 2 (50.00%) Personalization
3 2 (50.00%) Persona Development
3 2 (50.00%) Problem-Solving
4 1 (25.00%) Decision-Making
4 1 (25.00%) Strategic Thinking
4 1 (25.00%) Creative Problem-Solving
4 1 (25.00%) Mentoring
4 1 (25.00%) JIRA
4 1 (25.00%) Computer Science
4 1 (25.00%) QA
4 1 (25.00%) Database Marketing
4 1 (25.00%) JavaScript
4 1 (25.00%) SQL
4 1 (25.00%) CRM
4 1 (25.00%) Salesforce.com
4 1 (25.00%) Finance
4 1 (25.00%) Validation
4 1 (25.00%) Agile Software Development
4 1 (25.00%) Retail
4 1 (25.00%) Data Analysis

Web Analytics
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (50.00%) Google Analytics
2 1 (25.00%) Google Cloud Platform
2 1 (25.00%) Google Tag Manager
Database & Business Intelligence
1 1 (25.00%) BigQuery
Development Applications
1 2 (50.00%) Axure RP
2 1 (25.00%) JIRA
General
1 2 (50.00%) Marketing
2 1 (25.00%) Finance
2 1 (25.00%) Retail
Job Titles
1 1 (25.00%) Analytics Manager
1 1 (25.00%) Development Manager
1 1 (25.00%) E-Commerce Manager
1 1 (25.00%) Insight Manager
1 1 (25.00%) Technical Development Manager
1 1 (25.00%) Technical Manager
1 1 (25.00%) UX Engineer
1 1 (25.00%) Web Analytics Manager
1 1 (25.00%) Web Manager
Miscellaneous
1 2 (50.00%) User Experience
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Computer Science
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Continuous Improvement
3 2 (50.00%) E-Commerce
3 2 (50.00%) Persona Development
3 2 (50.00%) Personalization
3 2 (50.00%) Problem-Solving
3 2 (50.00%) Prototyping
3 2 (50.00%) Wireframes
4 1 (25.00%) Agile Software Development
4 1 (25.00%) Creative Problem-Solving
4 1 (25.00%) Data Analysis
4 1 (25.00%) Database Marketing
4 1 (25.00%) Decision-Making
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Mentoring
4 1 (25.00%) Online Marketing
4 1 (25.00%) Security Patching
4 1 (25.00%) Strategic Thinking
4 1 (25.00%) User Acceptance Testing
4 1 (25.00%) Validation
Programming Languages
1 1 (25.00%) JavaScript
1 1 (25.00%) R
1 1 (25.00%) SQL
Quality Assurance & Compliance
1 1 (25.00%) QA
Vendors
1 2 (50.00%) Google
2 1 (25.00%) Salesforce.com