The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
England / West Midlands
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 205 240 202
Rank change year-on-year +35 -38  
Permanent jobs citing Web Analytics 5 1 19
As % of all permanent IT jobs advertised in the West Midlands 0.10% 0.016% 0.37%
As % of the Processes & Methodologies category 0.12% 0.018% 0.45%
Number of salaries quoted 5 1 13
Median salary £40,000 £28,500 £41,500
Median salary % change year-on-year +40.35% -31.32%  
90% offered a salary of more than £27,900 £28,500 £22,000
10% offered a salary of more than £47,500 £28,500 £58,900
UK excluding London median salary £40,000 £40,000 £41,000
% change year-on-year - -2.43%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Process & Methodology Skills
West Midlands
Permanent job vacancies with a requirement for process and methodology skills 4315 5452 4247
As % of all permanent IT job vacancies advertised in the West Midlands 90.06% 88.23% 83.65%
Number of salaries quoted 3526 4385 3549
Median salary £42,500 £43,000 £42,500
Median salary % change year-on-year -1.16% +1.17%  
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £61,500 £62,500 £62,898
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Web Analytics
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Web Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the West Midlands

Web Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in the West Midlands.

Salary trend for Web Analytics in the West Midlands

Web Analytics
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Web Analytics in the West Midlands over the 3 months to 29 March 2017.

Salary histogram for Web Analytics in the West Midlands

Web Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the West Midlands region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 2 £40,500 -
Solihull - 2 £40,000 -
Birmingham - 1 £27,500 - 1
Web Analytics
England

For the 6 months to 29 March 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Web Analytics.

1 14 (100.00%) Analytics
2 12 (85.71%) Marketing
3 8 (57.14%) Degree
4 7 (50.00%) SEO
5 6 (42.86%) Business Intelligence
5 6 (42.86%) Google
5 6 (42.86%) Credit Risk
5 6 (42.86%) Social Media
5 6 (42.86%) Big Data
6 5 (35.71%) MS Excel
7 4 (28.57%) HTML
7 4 (28.57%) CMS
8 3 (21.43%) Data Analysis
8 3 (21.43%) Stakeholder Management
8 3 (21.43%) Finance
8 3 (21.43%) Data Warehouse
8 3 (21.43%) Microsoft
8 3 (21.43%) Online Marketing
8 3 (21.43%) Google Analytics
8 3 (21.43%) Pay per click
8 3 (21.43%) Analytical Skills
9 2 (14.29%) People Management
9 2 (14.29%) Customer Segmentation
9 2 (14.29%) Performance Monitoring
9 2 (14.29%) Content Development
9 2 (14.29%) Behavioural Analysis
9 2 (14.29%) Personalization
9 2 (14.29%) Internet Marketing
9 2 (14.29%) Product Marketing
9 2 (14.29%) Adobe Experience Manager

Web Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (28.57%) CMS
2 2 (14.29%) Adobe Experience Manager
3 1 (7.14%) SAS
Applications
1 5 (35.71%) MS Excel
2 2 (14.29%) MS PowerPoint
3 1 (7.14%) MS Office
3 1 (7.14%) MS Visio
Business Applications
1 2 (14.29%) WebTrends
Cloud Services
1 3 (21.43%) Google Analytics
2 1 (7.14%) Trello
Communications & Networking
1 2 (14.29%) Internet
2 1 (7.14%) SMS
Database & Business Intelligence
1 6 (42.86%) Big Data
2 3 (21.43%) Data Warehouse
3 1 (7.14%) Base SAS
3 1 (7.14%) Oracle BI EE
3 1 (7.14%) Oracle ODI
3 1 (7.14%) Oracle Reports
3 1 (7.14%) QlikView
3 1 (7.14%) SQL Server Analysis Services
3 1 (7.14%) SQL Server Integration Services
3 1 (7.14%) SQL Server Reporting Services
Development Applications
1 1 (7.14%) Axure RP
1 1 (7.14%) Balsamiq Mockups
General
1 12 (85.71%) Marketing
2 3 (21.43%) Finance
3 1 (7.14%) Advertising
3 1 (7.14%) Brand Awareness
3 1 (7.14%) Local Government
3 1 (7.14%) Retail
Job Titles
1 3 (21.43%) SEO Manager
2 2 (14.29%) Analyst
2 2 (14.29%) Content Manager
2 2 (14.29%) Web Content Manager
2 2 (14.29%) Web Manager
3 1 (7.14%) Account Manager
3 1 (7.14%) Business Intelligence Manager
3 1 (7.14%) Consultant
3 1 (7.14%) Customer Analyst
3 1 (7.14%) Customer Insight Analyst
3 1 (7.14%) Developer
3 1 (7.14%) Digital Product Manager
3 1 (7.14%) Insight Analyst
3 1 (7.14%) OBIEE Developer
3 1 (7.14%) Product Manager
3 1 (7.14%) Sales Consultant
3 1 (7.14%) Senior Manager
3 1 (7.14%) SEO Account Manager
3 1 (7.14%) Social Media Consultant
3 1 (7.14%) Web Analyst
Libraries, Frameworks & Software Standards
1 4 (28.57%) HTML
2 2 (14.29%) CSS
Miscellaneous
1 6 (42.86%) Credit Risk
1 6 (42.86%) Social Media
2 3 (21.43%) Analytical Skills
3 1 (7.14%) Computer Science
3 1 (7.14%) Digital Media
3 1 (7.14%) Driving Licence
3 1 (7.14%) FMCG
3 1 (7.14%) User Experience
Processes & Methodologies
1 14 (100.00%) Analytics
2 7 (50.00%) SEO
3 6 (42.86%) Business Intelligence
4 3 (21.43%) Data Analysis
4 3 (21.43%) Online Marketing
4 3 (21.43%) Pay per click
4 3 (21.43%) Stakeholder Management
5 2 (14.29%) B2B
5 2 (14.29%) Behavioural Analysis
5 2 (14.29%) Content Development
5 2 (14.29%) Copywriting
5 2 (14.29%) Customer Segmentation
5 2 (14.29%) E-Commerce
5 2 (14.29%) ETL
5 2 (14.29%) Internet Marketing
5 2 (14.29%) People Management
5 2 (14.29%) Performance Monitoring
5 2 (14.29%) Personalization
5 2 (14.29%) Product Marketing
5 2 (14.29%) Search Engine Marketing
Programming Languages
1 2 (14.29%) SQL
Qualifications
1 8 (57.14%) Degree
Vendors
1 6 (42.86%) Google
2 3 (21.43%) Microsoft
3 2 (14.29%) Adobe
3 2 (14.29%) SAP
4 1 (7.14%) Oracle
4 1 (7.14%) Tableau
West Midlands
Parallel Consulting
Salary: £45000 per annum
Posted: 21 hours ago
Birmingham, West Midlands (County)
Pixel Hires
Salary: From £50,000 to £60,000 per annum + benefits!
Posted: 12 days ago