Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
England > West Midlands
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 317 334 301
Rank change year-on-year +17 -33 +23
Permanent jobs citing Web Analytics 9 9 23
As % of all permanent IT jobs advertised in the West Midlands 0.089% 0.078% 0.21%
As % of the Processes & Methodologies category 0.10% 0.087% 0.24%
Number of salaries quoted 8 13 16
West Midlands median annual salary £28,500 £35,000 £42,500
Median salary % change year-on-year -18.57% -17.65% +21.43%
10th Percentile £25,125 £32,500 £32,250
90th Percentile £49,500 £45,000 £50,625
England median annual salary £43,000 £47,500 £45,000
% change year-on-year -9.47% +5.56% +5.88%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8965 10288 9615
As % of all permanent IT jobs advertised in the West Midlands 88.95% 89.17% 87.63%
Number of salaries quoted 7269 8051 7937
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,500 £25,000 £24,750
90th Percentile £65,000 £63,750 £65,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Web Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Web Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Web Analytics in the West Midlands

Web Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in the West Midlands.

Salary trend for Web Analytics in the West Midlands

Web Analytics
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Web Analytics in the West Midlands over the 6 months to 18 November 2017.

Salary histogram for Web Analytics in the West Midlands

Web Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the West Midlands region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +11 5 £30,000 -14.29%
Coventry - 2 £28,000 -
Halesowen - 1 - -
Solihull - 1 £27,500 -
Web Analytics
England

For the 6 months to 18 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Web Analytics.

1 9 (100.00%) Marketing
1 9 (100.00%) Analytics
2 7 (77.78%) Google Analytics
2 7 (77.78%) Google
3 5 (55.56%) HTML
3 5 (55.56%) AdWords
4 4 (44.44%) CSS
4 4 (44.44%) Business Intelligence
4 4 (44.44%) Search Engine Marketing
4 4 (44.44%) Digital Marketing
4 4 (44.44%) HTML5
5 3 (33.33%) Link Building
5 3 (33.33%) B2B
5 3 (33.33%) SEO
5 3 (33.33%) Web Development
5 3 (33.33%) CMS
5 3 (33.33%) Digital Analytics
6 2 (22.22%) Adaptive Web Design
6 2 (22.22%) Creative Thinking
6 2 (22.22%) Innovative Thinking
6 2 (22.22%) Collaborative Working
6 2 (22.22%) BBC
6 2 (22.22%) Games
6 2 (22.22%) Agile Software Development
6 2 (22.22%) Subversion
6 2 (22.22%) OO
6 2 (22.22%) XHTML
6 2 (22.22%) Microsoft Excel
6 2 (22.22%) JavaScript
6 2 (22.22%) PHP

Web Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (33.33%) CMS
Applications
1 2 (22.22%) Microsoft Excel
1 2 (22.22%) Microsoft PowerPoint
Business Applications
1 2 (22.22%) WebTrends
Cloud Services
1 7 (77.78%) Google Analytics
2 5 (55.56%) AdWords
3 1 (11.11%) Google Tag Manager
Communications & Networking
1 2 (22.22%) Internet
Database & Business Intelligence
1 2 (22.22%) Big Data
1 2 (22.22%) MySQL
Development Applications
1 2 (22.22%) Git (software)
1 2 (22.22%) Grunt
1 2 (22.22%) gulp
1 2 (22.22%) Subversion
2 1 (11.11%) Visual Website Optimizer
General
1 9 (100.00%) Marketing
2 2 (22.22%) Games
2 2 (22.22%) Mandarin Language
3 1 (11.11%) Advertising
Job Titles
1 3 (33.33%) Marketing Executive
2 2 (22.22%) Developer
2 2 (22.22%) HTML Developer
2 2 (22.22%) MySQL Developer
2 2 (22.22%) PHP Developer
2 2 (22.22%) PHP MySQL Developer
2 2 (22.22%) PHP Web Developer
2 2 (22.22%) PPC Manager
2 2 (22.22%) Search Marketing Executive
2 2 (22.22%) SEO Executive
2 2 (22.22%) SQL Developer
2 2 (22.22%) Web Developer
3 1 (11.11%) Digital Executive
3 1 (11.11%) Digital Marketing Executive
3 1 (11.11%) Digital Marketing Manager
3 1 (11.11%) Digital Marketing Specialist
3 1 (11.11%) Marketing Manager
3 1 (11.11%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 5 (55.56%) HTML
2 4 (44.44%) CSS
2 4 (44.44%) HTML5
3 2 (22.22%) Ajax
3 2 (22.22%) CSS3
3 2 (22.22%) REST
3 2 (22.22%) Semantic HTML
3 2 (22.22%) XHTML
Miscellaneous
1 2 (22.22%) BBC
1 2 (22.22%) Credit Risk
1 2 (22.22%) Fintech
1 2 (22.22%) FMCG
1 2 (22.22%) Social Media
2 1 (11.11%) Analytical Skills
2 1 (11.11%) User Experience
Processes & Methodologies
1 9 (100.00%) Analytics
2 4 (44.44%) Business Intelligence
2 4 (44.44%) Digital Marketing
2 4 (44.44%) Search Engine Marketing
3 3 (33.33%) B2B
3 3 (33.33%) Digital Analytics
3 3 (33.33%) Link Building
3 3 (33.33%) SEO
3 3 (33.33%) Web Development
4 2 (22.22%) Adaptive Web Design
4 2 (22.22%) Agile Software Development
4 2 (22.22%) Business Analytics
4 2 (22.22%) Competitor Analysis
4 2 (22.22%) Content Management
4 2 (22.22%) Creative Thinking
4 2 (22.22%) Innovative Thinking
4 2 (22.22%) Internet Marketing
4 2 (22.22%) OO
4 2 (22.22%) OO PHP
4 2 (22.22%) Pay per click
Programming Languages
1 2 (22.22%) JavaScript
1 2 (22.22%) PHP
1 2 (22.22%) SQL
Qualifications
1 2 (22.22%) Degree
Vendors
1 7 (77.78%) Google
2 2 (22.22%) Yahoo!
3 1 (11.11%) DoubleClick
3 1 (11.11%) Hotjar
3 1 (11.11%) HubSpot
3 1 (11.11%) Twitter