The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Bradford. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 25 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Social Media
West Yorkshire / Bradford
Rank 50 60 -
Rank change year-on-year +10 -  
Permanent jobs citing Social Media 5 2 0
As % of all permanent IT jobs advertised in Bradford 1.30% 0.43% -
As % of the Miscellaneous category 5.56% 1.75% -
Number of salaries quoted 5 2 0
Median salary £36,000 £26,000 -
Median salary % change year-on-year +38.46% -  
UK excluding London median salary £35,000 £40,000 £37,500
% change year-on-year -12.50% +6.66%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Bradford with a requirement for generic IT skills.

Generic IT Skills
Bradford
Permanent job vacancies with a requirement for generic IT skills 90 114 98
As % of all permanent IT job vacancies advertised in Bradford 23.32% 24.78% 25.59%
Number of salaries quoted 84 102 77
Median salary £40,000 £40,000 £38,000
Median salary % change year-on-year - +5.26%  
90% offered a salary of more than £25,500 £29,000 £26,500
10% offered a salary of more than £50,000 £47,500 £45,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Bradford

The job posting trend of jobs advertised in Bradford citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Bradford

Social Media
Salary Trend in Bradford

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Bradford.

Salary trend for Social Media in Bradford

Social Media
Top 30 Related IT Skills in Bradford

For the 6 months to 25 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Bradford region with a requirement for Social Media.

1 5 (100.00%) SEO
1 5 (100.00%) Google
1 5 (100.00%) Google Analytics
1 5 (100.00%) Analytics
2 4 (80.00%) Analytical Skills
2 4 (80.00%) Blog
2 4 (80.00%) Marketing Strategy
2 4 (80.00%) AdWords
2 4 (80.00%) Content Marketing
2 4 (80.00%) Digital Marketing
2 4 (80.00%) Pay per click
2 4 (80.00%) Marketing
3 1 (20.00%) Ajax
3 1 (20.00%) DoubleClick
3 1 (20.00%) Advertising
3 1 (20.00%) LAMP
3 1 (20.00%) Samba
3 1 (20.00%) Subversion
3 1 (20.00%) HTML
3 1 (20.00%) Java
3 1 (20.00%) JavaScript
3 1 (20.00%) PHP
3 1 (20.00%) MySQL
3 1 (20.00%) CSS
3 1 (20.00%) Linux
3 1 (20.00%) Apache
3 1 (20.00%) XHTML
3 1 (20.00%) MVC
3 1 (20.00%) Web Development
3 1 (20.00%) Graphic Design

Social Media
Top Related IT Skills in Bradford by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) Apache
Cloud Services
1 5 (100.00%) Google Analytics
2 4 (80.00%) AdWords
Database & Business Intelligence
1 1 (20.00%) MySQL
Development Applications
1 1 (20.00%) Subversion
General
1 4 (80.00%) Marketing
2 1 (20.00%) Advertising
Job Titles
1 4 (80.00%) Digital Marketing Manager
1 4 (80.00%) Marketing Manager
2 1 (20.00%) Applications Developer
2 1 (20.00%) Developer
2 1 (20.00%) PHP Developer
2 1 (20.00%) PHP Web Applications Developer
2 1 (20.00%) PHP Web Developer
2 1 (20.00%) Web Applications Developer
2 1 (20.00%) Web Developer
Libraries, Frameworks & Software Standards
1 1 (20.00%) Ajax
1 1 (20.00%) CSS
1 1 (20.00%) HTML
1 1 (20.00%) LAMP
1 1 (20.00%) XHTML
Miscellaneous
1 4 (80.00%) Analytical Skills
1 4 (80.00%) Blog
2 1 (20.00%) Graphic Design
Operating Systems
1 1 (20.00%) CentOS
1 1 (20.00%) Linux
Processes & Methodologies
1 5 (100.00%) Analytics
1 5 (100.00%) SEO
2 4 (80.00%) Content Marketing
2 4 (80.00%) Digital Marketing
2 4 (80.00%) Marketing Strategy
2 4 (80.00%) Pay per click
3 1 (20.00%) MVC
3 1 (20.00%) Web Development
Programming Languages
1 1 (20.00%) Java
1 1 (20.00%) JavaScript
1 1 (20.00%) PHP
System Software
1 1 (20.00%) Samba
Vendors
1 5 (100.00%) Google
2 1 (20.00%) DoubleClick