Period
to 25 February 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in West Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 25 February 2018 with a comparison to the same period over the previous 2 years.

Social Media
Yorkshire > West Yorkshire
6 months to
25 Feb 2018
Same period 2017 Same period 2016
Rank 188 247 239
Rank change year-on-year +59 -8 +8
Permanent jobs citing Social Media 64 25 75
As % of all permanent IT jobs advertised in West Yorkshire 0.94% 0.35% 0.84%
As % of the Miscellaneous category 3.03% 1.15% 2.57%
Number of salaries quoted 48 25 90
West Yorkshire median annual salary £32,500 £36,000 £32,500
Median salary % change year-on-year -9.72% +10.77% -27.78%
10th Percentile £21,250 £22,600 £22,000
90th Percentile £55,000 £48,750 £46,000
Yorkshire median annual salary £32,500 £36,000 £32,500
% change year-on-year -9.72% +10.77% -28.96%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for generic IT skills.

All Generic IT Skills
West Yorkshire
Permanent vacancies with a requirement for generic IT skills 2,115 2,168 2,918
As % of all permanent IT jobs advertised in West Yorkshire 31.08% 30.00% 32.57%
Number of salaries quoted 1,745 1,848 2,223
West Yorkshire median annual salary £42,000 £41,500 £40,500
Median salary % change year-on-year +1.20% +2.47% +1.25%
10th Percentile £26,250 £25,000 £26,250
90th Percentile £60,000 £63,750 £62,500
Yorkshire median annual salary £40,800 £40,000 £40,000
% change year-on-year +2.00% - +3.90%

Social Media
Job Vacancy Trend in West Yorkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Social Media in West Yorkshire

Social Media
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in West Yorkshire.

Salary trend for Social Media in West Yorkshire

Social Media
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Social Media in West Yorkshire over the 6 months to 25 February 2018.

Salary histogram for Social Media in West Yorkshire

Social Media
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Yorkshire region over the 6 months to 25 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +42 43 £35,000 +5.26% 14
Huddersfield - 13 £32,500 -
Halifax - 4 - -
Castleford - 3 £16,000 -
Otley - 1 £25,000 -
Social Media
Yorkshire

For the 6 months to 25 February 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Yorkshire region with a requirement for Social Media.

1 29 (45.31%) Marketing
2 21 (32.81%) SEO
3 19 (29.69%) Google
4 17 (26.56%) Analytics
5 16 (25.00%) Digital Marketing
6 15 (23.44%) Pay per click
6 15 (23.44%) Web Development
6 15 (23.44%) Agile Software Development
7 14 (21.88%) Marketing Strategy
8 11 (17.19%) Test Automation
8 11 (17.19%) CMS
9 10 (15.63%) Google Analytics
9 10 (15.63%) Twitter
10 9 (14.06%) Campaign Management
10 9 (14.06%) People Management
10 9 (14.06%) WordPress
10 9 (14.06%) Degree
10 9 (14.06%) C#
10 9 (14.06%) JavaScript
10 9 (14.06%) CSS
11 8 (12.50%) HTML
11 8 (12.50%) Adobe
11 8 (12.50%) JIRA
12 7 (10.94%) Cucumber
12 7 (10.94%) Team Foundation Server
12 7 (10.94%) Selenium
12 7 (10.94%) Business Development
12 7 (10.94%) Python
12 7 (10.94%) SQL
12 7 (10.94%) .NET

Social Media
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (17.19%) CMS
2 9 (14.06%) WordPress
3 4 (6.25%) Apache
3 4 (6.25%) Apache Spark
4 2 (3.13%) Elasticsearch
5 1 (1.56%) Umbraco
Applications
1 6 (9.38%) Adobe Creative Suite
2 5 (7.81%) Adobe Illustrator
2 5 (7.81%) InDesign
2 5 (7.81%) Photoshop
3 2 (3.13%) Microsoft Excel
4 1 (1.56%) Adobe After Effects
4 1 (1.56%) Adobe Captivate
4 1 (1.56%) Adobe Premiere
4 1 (1.56%) Microsoft Office
Cloud Services
1 10 (15.63%) Google Analytics
2 4 (6.25%) AdWords
3 2 (3.13%) Amazon AWS
3 2 (3.13%) Google Cloud Platform
4 1 (1.56%) Adobe Creative Cloud
Communications & Networking
1 3 (4.69%) Internet
2 2 (3.13%) TCP/IP
2 2 (3.13%) VPN
Database & Business Intelligence
1 4 (6.25%) Hadoop
1 4 (6.25%) MySQL
1 4 (6.25%) SQL Server
2 3 (4.69%) NoSQL
3 2 (3.13%) BigQuery
4 1 (1.56%) Couchbase
4 1 (1.56%) CouchDB
4 1 (1.56%) Data Mining
Development Applications
1 8 (12.50%) JIRA
2 7 (10.94%) Cucumber
2 7 (10.94%) Selenium
2 7 (10.94%) SoapUI
2 7 (10.94%) Team Foundation Server
3 4 (6.25%) SpecFlow
3 4 (6.25%) Subversion
4 2 (3.13%) Octopus Deploy
4 2 (3.13%) Vagrant
5 1 (1.56%) Visual Studio
General
1 29 (45.31%) Marketing
2 7 (10.94%) Finance
3 5 (7.81%) Publishing
3 5 (7.81%) Retail
4 4 (6.25%) Advertising
5 3 (4.69%) Games
6 2 (3.13%) Law
6 2 (3.13%) Pharmaceutical
Job Titles
1 11 (17.19%) Developer
2 9 (14.06%) Consultant
2 9 (14.06%) Digital Marketing Manager
2 9 (14.06%) Marketing Manager
3 8 (12.50%) Designer
4 6 (9.38%) C# Developer
5 5 (7.81%) Data Scientist
5 5 (7.81%) Graphic Designer
5 5 (7.81%) Marketing Executive
6 4 (6.25%) Analyst
6 4 (6.25%) Applications Developer
6 4 (6.25%) Automation Test Lead
6 4 (6.25%) Digital Executive
6 4 (6.25%) Digital Marketing Executive
6 4 (6.25%) PHP Developer
6 4 (6.25%) PHP Web Applications Developer
6 4 (6.25%) PHP Web Developer
6 4 (6.25%) Test Automation Consultant
6 4 (6.25%) Test Consultant
6 4 (6.25%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 9 (14.06%) CSS
2 8 (12.50%) HTML
3 7 (10.94%) .NET
4 5 (7.81%) Ajax
5 4 (6.25%) .NET Framework
5 4 (6.25%) LAMP
5 4 (6.25%) Laravel
5 4 (6.25%) XHTML
6 2 (3.13%) React
7 1 (1.56%) AngularJS
7 1 (1.56%) Node.js
7 1 (1.56%) Polymer
7 1 (1.56%) Symfony
7 1 (1.56%) Twitter Bootstrap
7 1 (1.56%) Web Services
Miscellaneous
1 5 (7.81%) Analytical Skills
1 5 (7.81%) Greenfield Project
2 4 (6.25%) Graphic Design
2 4 (6.25%) Mobile App
3 3 (4.69%) FMCG
3 3 (4.69%) User Experience
4 2 (3.13%) Algorithms
5 1 (1.56%) Blog
5 1 (1.56%) Photography
5 1 (1.56%) Video Editing
Operating Systems
1 6 (9.38%) Linux
2 4 (6.25%) CentOS
Processes & Methodologies
1 21 (32.81%) SEO
2 17 (26.56%) Analytics
3 16 (25.00%) Digital Marketing
4 15 (23.44%) Agile Software Development
4 15 (23.44%) Pay per click
4 15 (23.44%) Web Development
5 14 (21.88%) Marketing Strategy
6 11 (17.19%) Test Automation
7 9 (14.06%) Campaign Management
7 9 (14.06%) People Management
8 7 (10.94%) Business Development
9 6 (9.38%) Mathematics
9 6 (9.38%) MVC
9 6 (9.38%) Unit Testing
10 5 (7.81%) CRM
10 5 (7.81%) Data Science
10 5 (7.81%) Machine Learning
10 5 (7.81%) Risk Management
10 5 (7.81%) Statistics
11 4 (6.25%) Customer Engagement
Programming Languages
1 9 (14.06%) C#
1 9 (14.06%) JavaScript
2 7 (10.94%) Python
2 7 (10.94%) SQL
3 4 (6.25%) Java
3 4 (6.25%) PHP
4 2 (3.13%) Bash Shell
4 2 (3.13%) Ruby
5 1 (1.56%) R
Qualifications
1 9 (14.06%) Degree
2 5 (7.81%) PhD
3 2 (3.13%) DBS Check
System Software
1 4 (6.25%) Samba
2 2 (3.13%) Active Directory
Systems Management
1 2 (3.13%) Opscode Chef
1 2 (3.13%) Puppet
1 2 (3.13%) SmoothWall
Vendors
1 19 (29.69%) Google
2 10 (15.63%) Twitter
3 8 (12.50%) Adobe
4 5 (7.81%) Facebook
5 4 (6.25%) DoubleClick
6 1 (1.56%) Microsoft
6 1 (1.56%) Sun