The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in West Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 29 June 2017 with a comparison to the same period over the previous 2 years.

Social Media
Yorkshire / West Yorkshire
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 168 198 148
Rank change year-on-year +30 -50  
Permanent jobs citing Social Media 21 12 69
As % of all permanent IT jobs advertised in West Yorkshire 0.60% 0.31% 1.48%
As % of the Miscellaneous category 1.71% 0.98% 4.58%
Number of salaries quoted 11 12 75
Median salary £30,000 £40,000 £37,500
Median salary % change year-on-year -25.00% +6.66%  
90% offered a salary of more than £22,500 £24,000 £22,700
10% offered a salary of more than £45,000 £55,000 £49,200
UK excluding London median salary £34,500 £32,500 £37,500
% change year-on-year +6.15% -13.33%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for generic IT skills.

Generic IT Skills
West Yorkshire
Permanent job vacancies with a requirement for generic IT skills 1225 1225 1508
As % of all permanent IT job vacancies advertised in West Yorkshire 34.96% 31.56% 32.44%
Number of salaries quoted 1207 1302 1594
Median salary £44,000 £40,000 £40,000
Median salary % change year-on-year +10.00% -  
90% offered a salary of more than £26,250 £23,500 £25,825
10% offered a salary of more than £65,000 £57,500 £65,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in West Yorkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Social Media in West Yorkshire

Social Media
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in West Yorkshire.

Salary trend for Social Media in West Yorkshire

Social Media
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Social Media in West Yorkshire over the 3 months to 29 June 2017.

Salary histogram for Social Media in West Yorkshire

Social Media
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Yorkshire region over the 3 months to 29 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +18 16 £40,000 +18.51% 5
Halifax +2 2 £45,000 -10.00% 1
Ilkley - 1 £27,500 -
Pontefract - 1 £30,000 -
Social Media
Yorkshire

For the 6 months to 29 June 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for Social Media.

1 20 (54.05%) Marketing
2 19 (51.35%) Google
3 18 (48.65%) Digital Marketing
4 14 (37.84%) Analytics
5 12 (32.43%) Facebook
5 12 (32.43%) SEO
6 11 (29.73%) Analytical Skills
7 8 (21.62%) Degree
7 8 (21.62%) E-Commerce
8 7 (18.92%) Finance
8 7 (18.92%) Google Analytics
8 7 (18.92%) Mentoring
8 7 (18.92%) FMCG
8 7 (18.92%) Global Marketing
8 7 (18.92%) Matrix Organization
8 7 (18.92%) IT Strategy
9 6 (16.22%) Blog
9 6 (16.22%) Pay per click
9 6 (16.22%) CSS
9 6 (16.22%) Business Intelligence
10 5 (13.51%) HTML
10 5 (13.51%) SQL
10 5 (13.51%) Content Marketing
11 4 (10.81%) AdWords
11 4 (10.81%) SQL Server 2014
11 4 (10.81%) SQL Server 2016
11 4 (10.81%) T-SQL
11 4 (10.81%) .NET
11 4 (10.81%) JavaScript
11 4 (10.81%) PHP

Social Media
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (8.11%) Apache
1 3 (8.11%) WordPress
2 1 (2.70%) CMS
Applications
1 3 (8.11%) Chatbot
2 1 (2.70%) Photoshop
Business Applications
1 2 (5.41%) SAP Oil and Gas
2 1 (2.70%) Magento
Cloud Services
1 7 (18.92%) Google Analytics
2 4 (10.81%) AdWords
3 3 (8.11%) Cloud Computing
Communications & Networking
1 1 (2.70%) Internet
Database & Business Intelligence
1 4 (10.81%) Data Warehouse
1 4 (10.81%) Microsoft Analysis Services
1 4 (10.81%) SQL Server
1 4 (10.81%) SQL Server 2014
1 4 (10.81%) SQL Server 2016
1 4 (10.81%) SQL Server Analysis Services
1 4 (10.81%) SQL Server Integration Services
1 4 (10.81%) SQL Server Reporting Services
2 3 (8.11%) MySQL
Development Applications
1 3 (8.11%) Subversion
2 1 (2.70%) Git (software)
2 1 (2.70%) Grunt
2 1 (2.70%) webpack
General
1 20 (54.05%) Marketing
2 7 (18.92%) Finance
3 4 (10.81%) Advertising
4 2 (5.41%) Electronics
4 2 (5.41%) Manufacturing
4 2 (5.41%) Music Industry
4 2 (5.41%) Telecoms
5 1 (2.70%) Retail
Job Titles
1 13 (35.14%) Digital Marketing Manager
1 13 (35.14%) Marketing Manager
2 12 (32.43%) Developer
3 7 (18.92%) Senior Digital Marketing Manager
3 7 (18.92%) Senior Manager
3 7 (18.92%) Senior Marketing Manager
4 4 (10.81%) Business Intelligence Developer
4 4 (10.81%) Data Warehouse Developer
4 4 (10.81%) SQL BI Developer
4 4 (10.81%) SQL Developer
4 4 (10.81%) SQL Server BI Developer
4 4 (10.81%) SQL Server Data Warehouse Developer
4 4 (10.81%) SQL Server Developer
5 3 (8.11%) .NET Developer
5 3 (8.11%) Applications Developer
5 3 (8.11%) PHP Developer
5 3 (8.11%) PHP Web Developer
5 3 (8.11%) Senior .NET Developer
5 3 (8.11%) Senior Developer
5 3 (8.11%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 6 (16.22%) CSS
2 5 (13.51%) HTML
3 4 (10.81%) .NET
4 3 (8.11%) .NET Framework
4 3 (8.11%) Ajax
4 3 (8.11%) Entity Framework
4 3 (8.11%) LAMP
4 3 (8.11%) NHibernate
4 3 (8.11%) XHTML
5 1 (2.70%) AngularJS
5 1 (2.70%) D3.js
5 1 (2.70%) Ember.js
5 1 (2.70%) jQuery
5 1 (2.70%) React
5 1 (2.70%) Sass
5 1 (2.70%) XML
Miscellaneous
1 11 (29.73%) Analytical Skills
2 7 (18.92%) FMCG
3 6 (16.22%) Blog
4 4 (10.81%) BBC
5 3 (8.11%) Data Centre
5 3 (8.11%) Graphic Design
6 1 (2.70%) Digital Media
6 1 (2.70%) iPhone
6 1 (2.70%) User Experience
Operating Systems
1 3 (8.11%) CentOS
1 3 (8.11%) Linux
Processes & Methodologies
1 18 (48.65%) Digital Marketing
2 14 (37.84%) Analytics
3 12 (32.43%) SEO
4 8 (21.62%) E-Commerce
5 7 (18.92%) Global Marketing
5 7 (18.92%) IT Strategy
5 7 (18.92%) Matrix Organization
5 7 (18.92%) Mentoring
6 6 (16.22%) Business Intelligence
6 6 (16.22%) Pay per click
7 5 (13.51%) Content Marketing
8 4 (10.81%) Agile Software Development
8 4 (10.81%) Marketing Strategy
8 4 (10.81%) Web Development
9 3 (8.11%) CRM
9 3 (8.11%) Dependency Injection
9 3 (8.11%) MVC
9 3 (8.11%) OO
9 3 (8.11%) OOD
9 3 (8.11%) TDD
Programming Languages
1 5 (13.51%) SQL
2 4 (10.81%) JavaScript
2 4 (10.81%) PHP
2 4 (10.81%) T-SQL
3 3 (8.11%) C#
3 3 (8.11%) Java
Qualifications
1 8 (21.62%) Degree
2 1 (2.70%) Master's Degree
2 1 (2.70%) Numerate Degree
System Software
1 3 (8.11%) Samba
Vendors
1 19 (51.35%) Google
2 12 (32.43%) Facebook
3 4 (10.81%) Apple
3 4 (10.81%) Sony
3 4 (10.81%) Yahoo!
4 3 (8.11%) DoubleClick
4 3 (8.11%) Microsoft
4 3 (8.11%) Twitter
5 2 (5.41%) SAP
6 1 (2.70%) Adobe
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