Period
to 23 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in West Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
Yorkshire > West Yorkshire
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 206 260 204
Rank change year-on-year +54 -56 +34
Permanent jobs citing Social Media 56 18 114
As % of all permanent IT jobs advertised in West Yorkshire 0.82% 0.23% 1.24%
As % of the Miscellaneous category 2.53% 0.76% 3.60%
Number of salaries quoted 38 17 138
West Yorkshire median annual salary £30,000 £40,000 £32,500
Median salary % change year-on-year -25.00% +23.08% -4.41%
10th Percentile £23,025 £21,750 £22,000
90th Percentile £56,125 £55,000 £55,000
Yorkshire median annual salary £36,250 £40,000 £32,500
% change year-on-year -9.38% +23.08% -4.41%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for generic IT skills.

All Generic IT Skills
West Yorkshire
Permanent vacancies with a requirement for generic IT skills 2211 2373 3167
As % of all permanent IT jobs advertised in West Yorkshire 32.41% 30.85% 34.41%
Number of salaries quoted 1787 1998 2396
West Yorkshire median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +3.90%
10th Percentile £26,250 £25,250 £25,000
90th Percentile £63,000 £66,075 £60,098
Yorkshire median annual salary £41,250 £40,000 £40,000
% change year-on-year +3.13% - +6.67%

Social Media
Job Vacancy Trend in West Yorkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Social Media in West Yorkshire

Social Media
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in West Yorkshire.

Salary trend for Social Media in West Yorkshire

Social Media
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Social Media in West Yorkshire over the 6 months to 23 November 2017.

Salary histogram for Social Media in West Yorkshire

Social Media
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Yorkshire region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +56 49 £30,000 -31.43% 4
Huddersfield - 3 £30,000 -
Halifax - 2 £45,000 - 1
Ilkley - 1 £27,500 -
Wetherby - 1 £21,000 -
Social Media
Yorkshire

For the 6 months to 23 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for Social Media.

1 28 (50.00%) Marketing
2 20 (35.71%) Google
3 19 (33.93%) Analytics
4 16 (28.57%) Digital Marketing
5 15 (26.79%) SEO
6 13 (23.21%) SQL
6 13 (23.21%) .NET
6 13 (23.21%) Agile Software Development
7 12 (21.43%) C#
7 12 (21.43%) Test Automation
7 12 (21.43%) Facebook
8 10 (17.86%) Twitter
8 10 (17.86%) OO
8 10 (17.86%) Pay per click
8 10 (17.86%) .NET Framework
9 9 (16.07%) Google Analytics
9 9 (16.07%) Unit Testing
10 8 (14.29%) Finance
10 8 (14.29%) OOP
10 8 (14.29%) Email Marketing
11 7 (12.50%) Data Protection
11 7 (12.50%) E-Commerce
11 7 (12.50%) HTML
11 7 (12.50%) CSS
11 7 (12.50%) Analytical Skills
12 6 (10.71%) Algorithms
12 6 (10.71%) DBS Check
12 6 (10.71%) Data Analytics
12 6 (10.71%) Business Intelligence
12 6 (10.71%) Python

Social Media
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (10.71%) CMS
2 3 (5.36%) Umbraco
3 2 (3.57%) WordPress
4 1 (1.79%) Apache
4 1 (1.79%) Apache Spark
4 1 (1.79%) Drupal
4 1 (1.79%) Elasticsearch
4 1 (1.79%) EPiServer
4 1 (1.79%) TYPO3
Applications
1 4 (7.14%) Microsoft Excel
2 3 (5.36%) Chatbot
2 3 (5.36%) Microsoft Office
3 2 (3.57%) Adobe Creative Suite
3 2 (3.57%) Photoshop
Business Applications
1 2 (3.57%) Dynamics CRM
2 1 (1.79%) Magento
Cloud Services
1 9 (16.07%) Google Analytics
2 3 (5.36%) AdWords
3 2 (3.57%) Cloud Computing
4 1 (1.79%) MailChimp
Communications & Networking
1 1 (1.79%) Internet
Database & Business Intelligence
1 4 (7.14%) SQL Server
2 3 (5.36%) Data Warehouse
2 3 (5.36%) Microsoft Analysis Services
2 3 (5.36%) SQL Server 2014
2 3 (5.36%) SQL Server 2016
2 3 (5.36%) SQL Server Analysis Services
2 3 (5.36%) SQL Server Integration Services
2 3 (5.36%) SQL Server Reporting Services
3 1 (1.79%) Big Data
3 1 (1.79%) CouchDB
3 1 (1.79%) Data Mining
3 1 (1.79%) Hadoop
3 1 (1.79%) MySQL
Development Applications
1 5 (8.93%) JIRA
2 4 (7.14%) Cucumber
2 4 (7.14%) Selenium
2 4 (7.14%) SoapUI
2 4 (7.14%) SpecFlow
2 4 (7.14%) Team Foundation Server
3 1 (1.79%) Subversion
General
1 28 (50.00%) Marketing
2 8 (14.29%) Finance
3 6 (10.71%) Games
3 6 (10.71%) Law
4 5 (8.93%) Retail
5 3 (5.36%) Advertising
6 1 (1.79%) Electronics
6 1 (1.79%) Manufacturing
6 1 (1.79%) Music Industry
6 1 (1.79%) Publishing
6 1 (1.79%) Telecoms
Job Titles
1 16 (28.57%) Developer
2 9 (16.07%) C# Developer
3 8 (14.29%) Consultant
4 6 (10.71%) Data Scientist
5 5 (8.93%) Digital Executive
5 5 (8.93%) Digital Marketing Executive
5 5 (8.93%) Digital Marketing Manager
5 5 (8.93%) Marketing Executive
5 5 (8.93%) Marketing Manager
6 4 (7.14%) Automation Test Lead
6 4 (7.14%) Test Automation Consultant
6 4 (7.14%) Test Consultant
7 3 (5.36%) Business Intelligence Developer
7 3 (5.36%) Digital Project Manager
7 3 (5.36%) Senior Digital Marketing Manager
7 3 (5.36%) Senior Marketing Manager
7 3 (5.36%) SQL BI Developer
7 3 (5.36%) SQL Server BI Developer
7 3 (5.36%) SQL Server Data Warehouse Developer
7 3 (5.36%) SQL Server Developer
Libraries, Frameworks & Software Standards
1 13 (23.21%) .NET
2 10 (17.86%) .NET Framework
3 7 (12.50%) CSS
3 7 (12.50%) HTML
4 2 (3.57%) Entity Framework
4 2 (3.57%) NHibernate
5 1 (1.79%) Ajax
5 1 (1.79%) Apache Flex
5 1 (1.79%) CSS3
5 1 (1.79%) HTML5
5 1 (1.79%) jQuery
5 1 (1.79%) LAMP
5 1 (1.79%) Laravel
5 1 (1.79%) React
5 1 (1.79%) Symfony
5 1 (1.79%) XHTML
5 1 (1.79%) XML
Miscellaneous
1 7 (12.50%) Analytical Skills
2 6 (10.71%) Algorithms
3 5 (8.93%) Greenfield Project
4 4 (7.14%) FMCG
4 4 (7.14%) User Experience
5 3 (5.36%) BBC
5 3 (5.36%) Blog
6 2 (3.57%) Data Centre
6 2 (3.57%) Video Editing
7 1 (1.79%) Digital Media
7 1 (1.79%) Graphic Design
7 1 (1.79%) iPhone
7 1 (1.79%) Photography
Operating Systems
1 1 (1.79%) CentOS
1 1 (1.79%) Linux
1 1 (1.79%) Windows
Processes & Methodologies
1 19 (33.93%) Analytics
2 16 (28.57%) Digital Marketing
3 15 (26.79%) SEO
4 13 (23.21%) Agile Software Development
5 12 (21.43%) Test Automation
6 10 (17.86%) OO
6 10 (17.86%) Pay per click
7 9 (16.07%) Unit Testing
8 8 (14.29%) Email Marketing
8 8 (14.29%) OOP
9 7 (12.50%) Data Protection
9 7 (12.50%) E-Commerce
10 6 (10.71%) Business Development
10 6 (10.71%) Business Intelligence
10 6 (10.71%) Data Analytics
10 6 (10.71%) Mathematics
10 6 (10.71%) Psychology
11 5 (8.93%) Content Marketing
11 5 (8.93%) Machine Learning
11 5 (8.93%) Marketing Strategy
Programming Languages
1 13 (23.21%) SQL
2 12 (21.43%) C#
3 6 (10.71%) Python
4 4 (7.14%) JavaScript
4 4 (7.14%) R
5 3 (5.36%) T-SQL
6 1 (1.79%) Java
6 1 (1.79%) PHP
Qualifications
1 6 (10.71%) DBS Check
2 5 (8.93%) Degree
2 5 (8.93%) PhD
System Software
1 1 (1.79%) Samba
Vendors
1 20 (35.71%) Google
2 12 (21.43%) Facebook
3 10 (17.86%) Twitter
4 5 (8.93%) Microsoft
5 3 (5.36%) Apple
5 3 (5.36%) Sony
5 3 (5.36%) Yahoo!
6 2 (3.57%) Adobe
7 1 (1.79%) DoubleClick
7 1 (1.79%) SAP
7 1 (1.79%) Sun