Period
to 20 June 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in West Yorkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 June 2018 with a comparison to the same period over the previous 2 years.

Social Media
Yorkshire > West Yorkshire
6 months to
20 Jun 2018
Same period 2017 Same period 2016
Rank 192 230 265
Rank change year-on-year +38 +35 -75
Permanent jobs citing Social Media 66 37 35
As % of all permanent IT jobs advertised in West Yorkshire 1.00% 0.52% 0.42%
As % of the Miscellaneous category 3.08% 1.56% 1.28%
Number of salaries quoted 44 27 35
West Yorkshire median annual salary £32,500 £36,000 £35,000
Median salary % change year-on-year -9.72% +2.86% -
10th Percentile £16,250 £24,000 £24,600
90th Percentile £51,250 £46,000 £56,500
Yorkshire median annual salary £32,500 £33,500 £35,000
% change year-on-year -2.99% -4.29% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in West Yorkshire with a requirement for generic IT skills.

All Generic IT Skills
West Yorkshire
Permanent vacancies with a requirement for generic IT skills 2,143 2,370 2,734
As % of all permanent IT jobs advertised in West Yorkshire 32.41% 33.61% 32.66%
Number of salaries quoted 1,753 1,969 2,107
West Yorkshire median annual salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25% -
10th Percentile £24,180 £25,000 £25,000
90th Percentile £60,000 £61,250 £62,500
Yorkshire median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +3.90%

Social Media
Job Vacancy Trend in West Yorkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Social Media in West Yorkshire

Social Media
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in West Yorkshire.

Salary trend for Social Media in West Yorkshire

Social Media
Salary Histogram in West Yorkshire

The salary distribution of IT jobs citing Social Media in West Yorkshire over the 6 months to 20 June 2018.

Salary histogram for Social Media in West Yorkshire

Social Media
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the West Yorkshire region over the 6 months to 20 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +30 36 £36,250 +22.88% 13
Huddersfield +12 9 £32,500 -
Castleford - 6 £18,500 -
Pontefract +10 5 £16,500 -45.00% 1
Halifax +24 4 - -
Bradford +2 3 £50,000 +38.89%
Wakefield - 2 £24,750 - 2
Otley - 1 £25,000 -
Social Media
Yorkshire

For the 6 months to 20 June 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Yorkshire region with a requirement for Social Media.

1 30 (45.45%) Marketing
2 19 (28.79%) Adobe
3 17 (25.76%) Google
4 14 (21.21%) Twitter
4 14 (21.21%) Adobe Creative Cloud
5 13 (19.70%) Digital Marketing
6 11 (16.67%) SEO
7 10 (15.15%) Pay per click
7 10 (15.15%) Marketing Strategy
8 9 (13.64%) Campaign Management
8 9 (13.64%) Web Development
8 9 (13.64%) WordPress
8 9 (13.64%) CMS
8 9 (13.64%) CSS
8 9 (13.64%) People Management
9 8 (12.12%) Self-Motivation
9 8 (12.12%) ITIL
9 8 (12.12%) CRM
9 8 (12.12%) HTML
9 8 (12.12%) Analytics
10 7 (10.61%) Degree
10 7 (10.61%) Tandem
10 7 (10.61%) C#
10 7 (10.61%) User Experience
10 7 (10.61%) Wireframes
11 6 (9.09%) JavaScript
11 6 (9.09%) .NET
11 6 (9.09%) Internet
11 6 (9.09%) Games
12 5 (7.58%) Facebook

Social Media
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (13.64%) CMS
1 9 (13.64%) WordPress
2 1 (1.52%) Elasticsearch
Applications
1 5 (7.58%) Adobe Illustrator
1 5 (7.58%) InDesign
1 5 (7.58%) Photoshop
2 4 (6.06%) Adobe Creative Suite
3 2 (3.03%) Microsoft Office
4 1 (1.52%) Adobe After Effects
4 1 (1.52%) Adobe Captivate
4 1 (1.52%) Adobe Premiere
Cloud Services
1 14 (21.21%) Adobe Creative Cloud
2 1 (1.52%) Google Cloud Platform
2 1 (1.52%) Microsoft Azure
2 1 (1.52%) Office 365
Communications & Networking
1 6 (9.09%) Internet
2 3 (4.55%) TCP/IP
2 3 (4.55%) VPN
3 1 (1.52%) DHCP
3 1 (1.52%) DNS
3 1 (1.52%) Firewall
3 1 (1.52%) IPsec
3 1 (1.52%) VLAN
3 1 (1.52%) WebEx
3 1 (1.52%) Wireless
Database & Business Intelligence
1 1 (1.52%) Couchbase
1 1 (1.52%) NoSQL
1 1 (1.52%) SQL Server
Development Applications
1 4 (6.06%) Visual Studio
2 2 (3.03%) Cucumber
2 2 (3.03%) JIRA
2 2 (3.03%) Selenium
2 2 (3.03%) SoapUI
2 2 (3.03%) Team Foundation Server
General
1 30 (45.45%) Marketing
2 6 (9.09%) Games
3 4 (6.06%) Publishing
4 3 (4.55%) Advertising
5 2 (3.03%) Finance
5 2 (3.03%) Retail
6 1 (1.52%) Arabic Language
Job Titles
1 19 (28.79%) Designer
2 10 (15.15%) Marketing Manager
3 9 (13.64%) Analyst
3 9 (13.64%) Digital Marketing Manager
4 8 (12.12%) Developer
4 8 (12.12%) Digital Designer
4 8 (12.12%) Service Analyst
4 8 (12.12%) Service Desk Analyst
5 7 (10.61%) 1st Line Service Desk Analyst
5 7 (10.61%) 1st Line Support
5 7 (10.61%) 1st Line Support Analyst
5 7 (10.61%) Creative Designer
5 7 (10.61%) First Line Help Desk Analyst
5 7 (10.61%) First Line Help Desk Support
5 7 (10.61%) Help Desk Analyst
5 7 (10.61%) Help Desk Support
5 7 (10.61%) Help Desk Support Analyst
5 7 (10.61%) Marketing Executive
5 7 (10.61%) Service Desk Support
5 7 (10.61%) Service Desk Support Analyst
Libraries, Frameworks & Software Standards
1 9 (13.64%) CSS
2 8 (12.12%) HTML
3 6 (9.09%) .NET
4 3 (4.55%) ASP.NET Web API
5 1 (1.52%) .NET Framework
5 1 (1.52%) Ajax
5 1 (1.52%) AngularJS
5 1 (1.52%) Node.js
5 1 (1.52%) Polymer
5 1 (1.52%) React
5 1 (1.52%) Twitter Bootstrap
5 1 (1.52%) Web Services
Miscellaneous
1 8 (12.12%) Self-Motivation
2 7 (10.61%) Tandem
2 7 (10.61%) User Experience
3 4 (6.06%) Mobile App
4 2 (3.03%) Analytical Skills
4 2 (3.03%) FMCG
5 1 (1.52%) Blog
5 1 (1.52%) Driving Licence
5 1 (1.52%) Online Games
5 1 (1.52%) Video Editing
Operating Systems
1 3 (4.55%) Linux
Processes & Methodologies
1 13 (19.70%) Digital Marketing
2 11 (16.67%) SEO
3 10 (15.15%) Marketing Strategy
3 10 (15.15%) Pay per click
4 9 (13.64%) Campaign Management
4 9 (13.64%) People Management
4 9 (13.64%) Web Development
5 8 (12.12%) Analytics
5 8 (12.12%) CRM
5 8 (12.12%) ITIL
6 7 (10.61%) Wireframes
7 5 (7.58%) Creative Thinking
8 4 (6.06%) Business Development
8 4 (6.06%) Commercial Awareness
8 4 (6.06%) Lead Generation
8 4 (6.06%) MVC
8 4 (6.06%) Unit Testing
9 3 (4.55%) Kalman Filter
9 3 (4.55%) Machine Learning
9 3 (4.55%) Test Automation
Programming Languages
1 7 (10.61%) C#
2 6 (9.09%) JavaScript
3 4 (6.06%) SQL
Qualifications
1 7 (10.61%) Degree
2 2 (3.03%) DBS Check
System Software
1 2 (3.03%) Active Directory
2 1 (1.52%) Virtual Machines
Systems Management
1 2 (3.03%) SmoothWall
Vendors
1 19 (28.79%) Adobe
2 17 (25.76%) Google
3 14 (21.21%) Twitter
4 5 (7.58%) Facebook
5 2 (3.03%) Microsoft
6 1 (1.52%) Forcepoint
6 1 (1.52%) SonicWALL
6 1 (1.52%) Sophos