The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Cardiff. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 29 March 2017 with a comparison to the same period over the previous 2 years.

Social Media
South Wales / Cardiff
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 65 69 68
Rank change year-on-year +4 -1  
Permanent jobs citing Social Media 4 2 2
As % of all permanent IT jobs advertised in Cardiff 0.71% 0.29% 0.31%
As % of the Miscellaneous category 2.38% 0.90% 0.94%
Number of salaries quoted 4 2 2
Median salary £35,000 £40,500 £20,000
Median salary % change year-on-year -13.58% +102.50%  
UK excluding London median salary £35,000 £39,500 £37,500
% change year-on-year -11.39% +5.33%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cardiff with a requirement for generic IT skills.

Generic IT Skills
Cardiff
Permanent job vacancies with a requirement for generic IT skills 168 221 213
As % of all permanent IT job vacancies advertised in Cardiff 30.00% 31.57% 33.07%
Number of salaries quoted 148 177 181
Median salary £37,500 £37,500 £38,500
Median salary % change year-on-year - -2.59%  
90% offered a salary of more than £25,650 £26,000 £26,500
10% offered a salary of more than £51,750 £56,750 £55,000
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Cardiff

The job posting trend of jobs advertised in Cardiff citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Cardiff

Social Media
Salary Trend in Cardiff

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Cardiff.

Salary trend for Social Media in Cardiff

Social Media
Salary Histogram in Cardiff

The salary distribution of IT jobs citing Social Media in Cardiff over the 3 months to 29 March 2017.

Salary histogram for Social Media in Cardiff

For the 6 months to 29 March 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Cardiff region with a requirement for Social Media.

1 4 (80.00%) Marketing
2 3 (60.00%) Digital Marketing
3 2 (40.00%) Web Development
3 2 (40.00%) Analytical Skills
3 2 (40.00%) HTML
3 2 (40.00%) CSS
3 2 (40.00%) CRM
3 2 (40.00%) CMS
4 1 (20.00%) Adobe Illustrator
4 1 (20.00%) InDesign
4 1 (20.00%) Web Design
4 1 (20.00%) Information Security
4 1 (20.00%) Agile Software Development
4 1 (20.00%) Data Management
4 1 (20.00%) Google
4 1 (20.00%) Dynamics CRM
4 1 (20.00%) Dynamics AX
4 1 (20.00%) Pay per click
4 1 (20.00%) Service Delivery
4 1 (20.00%) Management Information System
4 1 (20.00%) SEO
4 1 (20.00%) Finance
4 1 (20.00%) Advertising
4 1 (20.00%) Publishing
4 1 (20.00%) Stakeholder Management
4 1 (20.00%) E-Commerce
4 1 (20.00%) Microsoft
4 1 (20.00%) Adobe
4 1 (20.00%) Marketing Intelligence
4 1 (20.00%) Project Management

Social Media
Co-occurring IT Skills in Cardiff by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (40.00%) CMS
2 1 (20.00%) WordPress
Applications
1 1 (20.00%) Adobe Illustrator
1 1 (20.00%) InDesign
1 1 (20.00%) Photoshop
Business Applications
1 1 (20.00%) Dynamics AX
1 1 (20.00%) Dynamics CRM
Cloud Services
1 1 (20.00%) Adobe Creative Cloud
1 1 (20.00%) Google Analytics
Database & Business Intelligence
1 1 (20.00%) Big Data
General
1 4 (80.00%) Marketing
2 1 (20.00%) Advertising
2 1 (20.00%) Finance
2 1 (20.00%) Publishing
Job Titles
1 2 (40.00%) Developer
1 2 (40.00%) Web Developer
2 1 (20.00%) Creative Designer
2 1 (20.00%) Creative Developer
2 1 (20.00%) Creative Web Designer
2 1 (20.00%) Creative Web Developer
2 1 (20.00%) Designer
2 1 (20.00%) Front End Developer (Client-Side Developer)
2 1 (20.00%) Front End Web Developer (Client-Side Developer)
2 1 (20.00%) Information Manager
2 1 (20.00%) Information Risk Manager
2 1 (20.00%) Information Security Manager
2 1 (20.00%) Information Security Risk Manager
2 1 (20.00%) IT Director
2 1 (20.00%) Risk Manager
2 1 (20.00%) Security Manager
2 1 (20.00%) Web Designer
2 1 (20.00%) Web Manager
2 1 (20.00%) Website Manager
Libraries, Frameworks & Software Standards
1 2 (40.00%) CSS
1 2 (40.00%) HTML
2 1 (20.00%) jQuery
Miscellaneous
1 2 (40.00%) Analytical Skills
2 1 (20.00%) Blog
2 1 (20.00%) Graphic Design
2 1 (20.00%) Management Information System
2 1 (20.00%) Photography
2 1 (20.00%) User Experience
Processes & Methodologies
1 3 (60.00%) Digital Marketing
2 2 (40.00%) CRM
2 2 (40.00%) Web Development
3 1 (20.00%) Agile Software Development
3 1 (20.00%) Brand Management
3 1 (20.00%) Continuous Improvement
3 1 (20.00%) Copywriting
3 1 (20.00%) Data Management
3 1 (20.00%) Data Protection
3 1 (20.00%) Direct Marketing
3 1 (20.00%) E-Commerce
3 1 (20.00%) Information Security
3 1 (20.00%) Marketing Intelligence
3 1 (20.00%) Pay per click
3 1 (20.00%) Project Management
3 1 (20.00%) Search Engine Marketing
3 1 (20.00%) SEO
3 1 (20.00%) Service Delivery
3 1 (20.00%) Stakeholder Management
3 1 (20.00%) Web Design
Programming Languages
1 1 (20.00%) JavaScript
1 1 (20.00%) PHP
Qualifications
1 1 (20.00%) Degree
Vendors
1 1 (20.00%) Adobe
1 1 (20.00%) Google
1 1 (20.00%) Microsoft