Period
to 19 March 2019

The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 19 March 2019 with a comparison to the same period in the previous 2 years.

Google Tag Manager
Central London > City of London
6 months to
19 Mar 2019
Same period 2018 Same period 2017
Rank 322 334 332
Rank change year-on-year +12 -2 +25
Permanent jobs citing Google Tag Manager 8 4 4
As % of all permanent IT jobs advertised in the City of London 0.077% 0.038% 0.039%
As % of the Cloud Services category 0.28% 0.17% 0.28%
Number of salaries quoted 8 4 4
City of London median annual salary £45,000 £46,250 £50,000
Median salary % change year-on-year -2.70% -7.50% +58.73%
10th Percentile £37,500 £36,250 £39,975
90th Percentile £56,625 £61,000 £52,500
Central London median annual salary £45,000 £45,000 £40,000
% change year-on-year - +12.50% +26.98%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for cloud computing skills.

All Cloud Skills
City of London
Permanent vacancies with a requirement for cloud computing skills 2,893 2,365 1,429
As % of all permanent IT jobs advertised in the City of London 27.97% 22.17% 14.00%
Number of salaries quoted 2,638 2,107 1,302
City of London median annual salary £65,000 £62,500 £60,000
Median salary % change year-on-year +4.00% +4.17% +4.35%
10th Percentile £34,925 £36,250 £35,000
90th Percentile £95,000 £92,500 £86,250
Central London median annual salary £65,000 £60,000 £57,500
% change year-on-year +8.33% +4.35% -

Google Tag Manager
Job Vacancy Trend in the City of London

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Google Tag Manager in the City of London

Google Tag Manager
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager in the City of London.

Salary trend for Google Tag Manager in the City of London

Google Tag Manager
Salary Histogram in the City of London

The salary distribution of IT jobs citing Google Tag Manager in the City of London over the 6 months to 19 March 2019.

Salary histogram for Google Tag Manager in the City of London

Google Tag Manager
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the City of London region over the 6 months to 19 March 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge - 1 £52,500 -
Google Tag Manager
Central London

For the 6 months to 19 March 2019, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Google Tag Manager.

1 8 (100.00%) Google
1 8 (100.00%) Analytics
2 7 (87.50%) Marketing
2 7 (87.50%) Google Analytics
3 6 (75.00%) HTML
3 6 (75.00%) CSS
4 5 (62.50%) Adobe
4 5 (62.50%) Adobe Analytics
4 5 (62.50%) Optimizely
4 5 (62.50%) A/B Testing
5 4 (50.00%) SEO
5 4 (50.00%) E-Commerce
5 4 (50.00%) JavaScript
5 4 (50.00%) SQL
5 4 (50.00%) User Experience
6 3 (37.50%) Twitter Bootstrap
6 3 (37.50%) HTML5
6 3 (37.50%) CMS
6 3 (37.50%) Web Analytics
6 3 (37.50%) Conversion Rate Optimisation
6 3 (37.50%) Data Science
6 3 (37.50%) CSS3
7 2 (25.00%) AdWords
7 2 (25.00%) Tag Management
7 2 (25.00%) Cross-Browser Development
7 2 (25.00%) Actionable Insight
7 2 (25.00%) Visual Website Optimizer
7 2 (25.00%) Microsoft PowerPoint
7 2 (25.00%) Pay per click
7 2 (25.00%) Content Management

Google Tag Manager
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) CMS
2 2 (25.00%) Sitecore CMS
2 2 (25.00%) WordPress
3 1 (12.50%) IIS
Applications
1 2 (25.00%) Microsoft Excel
1 2 (25.00%) Microsoft Office
1 2 (25.00%) Microsoft PowerPoint
1 2 (25.00%) Photoshop
Business Applications
1 2 (25.00%) WebTrends
Cloud Services
1 7 (87.50%) Google Analytics
2 5 (62.50%) Adobe Analytics
3 2 (25.00%) AdWords
3 2 (25.00%) Amazon AWS
3 2 (25.00%) Google Cloud Platform
3 2 (25.00%) Microsoft Azure
Database & Business Intelligence
1 1 (12.50%) SQL Server
Development Applications
1 2 (25.00%) Visual Website Optimizer
2 1 (12.50%) Visual Studio
2 1 (12.50%) webpack
General
1 7 (87.50%) Marketing
2 1 (12.50%) Back Office
Job Titles
1 5 (62.50%) Analyst
2 3 (37.50%) Digital Analyst
3 2 (25.00%) Digital Analytics Analyst
3 2 (25.00%) Digital Producer
3 2 (25.00%) Web Analyst
4 1 (12.50%) Conversion Analyst
4 1 (12.50%) Data Analyst
4 1 (12.50%) Developer
4 1 (12.50%) E-Business Analyst
4 1 (12.50%) E-Commerce Analyst
4 1 (12.50%) Front End Developer (Client-Side Developer)
4 1 (12.50%) Front End Web Developer (Client-Side Developer)
4 1 (12.50%) Google Analytics Analyst
4 1 (12.50%) HTML CSS Developer
4 1 (12.50%) HTML Developer
4 1 (12.50%) Web Analytics Analyst
4 1 (12.50%) Web Developer
Libraries, Frameworks & Software Standards
1 6 (75.00%) CSS
1 6 (75.00%) HTML
2 3 (37.50%) CSS3
2 3 (37.50%) HTML5
2 3 (37.50%) Twitter Bootstrap
3 1 (12.50%) .NET
3 1 (12.50%) .NET Core
3 1 (12.50%) .NET Framework
3 1 (12.50%) Angular 2
3 1 (12.50%) AngularJS
3 1 (12.50%) ASP.NET
3 1 (12.50%) ASP.NET MVC
3 1 (12.50%) ASP.NET Web API
3 1 (12.50%) ASP.NET Web Forms
3 1 (12.50%) jQuery
3 1 (12.50%) Sass
Miscellaneous
1 4 (50.00%) User Experience
2 2 (25.00%) Analytical Skills
Operating Systems
1 1 (12.50%) Windows
Processes & Methodologies
1 8 (100.00%) Analytics
2 5 (62.50%) A/B Testing
3 4 (50.00%) E-Commerce
3 4 (50.00%) SEO
4 3 (37.50%) Conversion Rate Optimisation
4 3 (37.50%) Data Science
4 3 (37.50%) Web Analytics
5 2 (25.00%) Actionable Insight
5 2 (25.00%) Content Management
5 2 (25.00%) Cross-Browser Development
5 2 (25.00%) Data Analytics
5 2 (25.00%) Pay per click
5 2 (25.00%) Responsive Web Design
5 2 (25.00%) Stakeholder Management
5 2 (25.00%) System Integration Testing
5 2 (25.00%) Tag Management
5 2 (25.00%) User Acceptance Testing
6 1 (12.50%) E-business
6 1 (12.50%) MVC
6 1 (12.50%) Personalization
Programming Languages
1 4 (50.00%) JavaScript
1 4 (50.00%) SQL
2 2 (25.00%) Python
2 2 (25.00%) R
3 1 (12.50%) C#
3 1 (12.50%) T-SQL
3 1 (12.50%) TypeScript
3 1 (12.50%) VB.NET
Qualifications
1 1 (12.50%) Degree
Vendors
1 8 (100.00%) Google
2 5 (62.50%) Adobe
2 5 (62.50%) Optimizely
3 2 (25.00%) Maxymiser
3 2 (25.00%) Sitecore
4 1 (12.50%) DoubleClick
4 1 (12.50%) Microsoft
4 1 (12.50%) Tableau