Period
to 25 November 2017

The following table provides summary statistics for permanent job vacancies advertised in East Yorkshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 25 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Yorkshire > East Yorkshire
6 months to
25 Nov 2017
Same period 2016 Same period 2015
Rank 39 43 37
Rank change year-on-year +4 -6 +11
Permanent jobs citing SEO 10 7 8
As % of all permanent IT jobs advertised in East Yorkshire 2.85% 2.27% 2.69%
As % of the Processes & Methodologies category 3.13% 2.56% 2.96%
Number of salaries quoted 10 6 7
East Yorkshire median annual salary £40,000 £42,500 £27,500
Median salary % change year-on-year -5.88% +54.55% -8.33%
10th Percentile £37,125 £32,750 £20,200
90th Percentile £42,500 £52,500 £30,550
Yorkshire median annual salary £34,250 £30,000 £31,500
% change year-on-year +14.17% -4.76% +5.00%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in East Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
East Yorkshire
Permanent vacancies with a requirement for process or methodology skills 319 273 270
As % of all permanent IT jobs advertised in East Yorkshire 90.88% 88.35% 90.91%
Number of salaries quoted 294 218 187
East Yorkshire median annual salary £35,000 £35,000 £37,500
Median salary % change year-on-year - -6.67% +15.38%
10th Percentile £22,000 £22,500 £24,750
90th Percentile £47,500 £55,750 £56,250
Yorkshire median annual salary £42,500 £42,000 £40,000
% change year-on-year +1.19% +5.00% +0.00%

SEO
Job Vacancy Trend in East Yorkshire

Job postings citing SEO as a percentage of all IT jobs advertised in East Yorkshire.

Job vacancy trend for SEO in East Yorkshire

SEO
Salary Trend in East Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in East Yorkshire.

Salary trend for SEO in East Yorkshire

SEO
Job Locations in East Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the East Yorkshire region over the 6 months to 25 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hull +2 10 £40,000 -11.11%
SEO
Yorkshire

For the 6 months to 25 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Yorkshire region with a requirement for SEO.

1 9 (90.00%) E-Commerce
1 9 (90.00%) Adobe
1 9 (90.00%) Web Analytics
1 9 (90.00%) Omniture
1 9 (90.00%) Google
1 9 (90.00%) Marketing
1 9 (90.00%) Google Analytics
1 9 (90.00%) Visualisation
1 9 (90.00%) Data Visualisation
1 9 (90.00%) Adobe Analytics
1 9 (90.00%) Analytics
1 9 (90.00%) Digital Analytics
1 9 (90.00%) A/B Testing
1 9 (90.00%) Conversion Rate Optimisation
2 1 (10.00%) MVC
2 1 (10.00%) Advertising
2 1 (10.00%) Ajax
2 1 (10.00%) HTML
2 1 (10.00%) Java
2 1 (10.00%) JavaScript
2 1 (10.00%) PHP
2 1 (10.00%) MySQL
2 1 (10.00%) CSS
2 1 (10.00%) Linux
2 1 (10.00%) OO
2 1 (10.00%) HTML5
2 1 (10.00%) NoSQL
2 1 (10.00%) OO PHP
2 1 (10.00%) CSS3
2 1 (10.00%) Laravel

SEO
Co-occurring IT Skills in East Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 9 (90.00%) Adobe Analytics
1 9 (90.00%) Google Analytics
Database & Business Intelligence
1 1 (10.00%) MySQL
1 1 (10.00%) NoSQL
General
1 9 (90.00%) Marketing
2 1 (10.00%) Advertising
Job Titles
1 8 (80.00%) Analyst
1 8 (80.00%) Conversion Analyst
1 8 (80.00%) Google Analytics Analyst
1 8 (80.00%) Google Analytics Web Analyst
1 8 (80.00%) Web Analyst
1 8 (80.00%) Web Analytics Analyst
2 1 (10.00%) Developer
2 1 (10.00%) Google Analytics Specialist
2 1 (10.00%) PHP Developer
2 1 (10.00%) Web Analytics Specialist
2 1 (10.00%) Web Specialist
Libraries, Frameworks & Software Standards
1 1 (10.00%) Ajax
1 1 (10.00%) CSS
1 1 (10.00%) CSS3
1 1 (10.00%) HTML
1 1 (10.00%) HTML5
1 1 (10.00%) jQuery
1 1 (10.00%) Laravel
1 1 (10.00%) Sass
1 1 (10.00%) Symfony
Miscellaneous
1 1 (10.00%) Linux Command Line
Operating Systems
1 1 (10.00%) Linux
Processes & Methodologies
1 9 (90.00%) A/B Testing
1 9 (90.00%) Analytics
1 9 (90.00%) Conversion Rate Optimisation
1 9 (90.00%) Data Visualisation
1 9 (90.00%) Digital Analytics
1 9 (90.00%) E-Commerce
1 9 (90.00%) Visualisation
1 9 (90.00%) Web Analytics
2 1 (10.00%) MVC
2 1 (10.00%) OO
2 1 (10.00%) OO PHP
Programming Languages
1 1 (10.00%) Java
1 1 (10.00%) JavaScript
1 1 (10.00%) PHP
Vendors
1 9 (90.00%) Adobe
1 9 (90.00%) Google
1 9 (90.00%) Omniture
2 1 (10.00%) Zend