Period
to 20 October 2021

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 20 October 2021 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > Yorkshire
6 months to
20 Oct 2021
Same period 2020 Same period 2019
Rank 215 139 257
Rank change year-on-year -76 +118 -20
Permanent jobs citing SEO 53 21 34
As % of all permanent jobs advertised in Yorkshire 0.79% 0.77% 0.49%
As % of the Processes & Methodologies category 0.84% 0.82% 0.53%
Number of salaries quoted 42 19 29
10th Percentile £27,500 £30,300 £21,000
25th Percentile £32,625 £31,250 £26,250
Median annual salary (50th Percentile) £37,500 £35,000 £32,500
Median % change year-on-year +7.14% +7.69% -
75th Percentile £61,250 £42,000 £45,000
90th Percentile £62,500 £45,750 £53,250
England median annual salary £40,000 £42,106 £45,000
% change year-on-year -5.00% -6.43% +12.50%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6,333 2,568 6,366
As % of all permanent IT jobs advertised in Yorkshire 94.12% 93.79% 91.68%
Number of salaries quoted 4,811 2,251 5,137
10th Percentile £31,250 £31,250 £26,250
25th Percentile £37,500 £37,500 £33,000
Median annual salary (50th Percentile) £50,000 £47,250 £45,000
Median % change year-on-year +5.82% +5.00% +5.88%
75th Percentile £63,750 £57,500 £55,000
90th Percentile £75,000 £65,000 £65,000
England median annual salary £58,000 £55,000 £52,500
% change year-on-year +5.45% +4.76% -

SEO
Job Vacancy Trend in Yorkshire

Job postings citing SEO as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for SEO in Yorkshire

SEO
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing SEO in Yorkshire.

Salary trend for SEO in Yorkshire

SEO
Salary Histogram in Yorkshire

Salary distribution for jobs citing SEO in Yorkshire over the 6 months to 20 October 2021.

Salary histogram for SEO in Yorkshire

SEO
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Yorkshire region over the 6 months to 20 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -64 35 £37,500 +7.14% 15
South Yorkshire -40 10 £32,500 -10.34% 2
North Yorkshire -6 5 £57,500 +105.36% 1
SEO
England

For the 6 months to 20 October 2021, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for SEO.

1 34 (64.15%) JavaScript
2 33 (62.26%) HTML
3 26 (49.06%) Marketing
4 25 (47.17%) Google
4 25 (47.17%) Pay per click
4 25 (47.17%) CSS
4 25 (47.17%) Analytics
5 24 (45.28%) HTML5
6 22 (41.51%) Adobe
6 22 (41.51%) Problem-Solving
7 20 (37.74%) Google Analytics
7 20 (37.74%) User Experience
8 18 (33.96%) E-Commerce
9 17 (32.08%) PHP
10 16 (30.19%) Web Development
10 16 (30.19%) Agile Software Development
11 15 (28.30%) Digital Marketing
11 15 (28.30%) CSS3
12 13 (24.53%) Social Media
12 13 (24.53%) Node.js
12 13 (24.53%) AngularJS
12 13 (24.53%) TDD
12 13 (24.53%) B2B
13 12 (22.64%) Microsoft
13 12 (22.64%) Responsive Web Design
13 12 (22.64%) Conversion Rate Optimisation
14 11 (20.75%) Google Tag Manager
14 11 (20.75%) React
14 11 (20.75%) Photoshop
15 10 (18.87%) SQL

SEO
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (15.09%) WordPress
2 4 (7.55%) CMS
2 4 (7.55%) Elasticsearch
2 4 (7.55%) IIS
3 2 (3.77%) Umbraco
4 1 (1.89%) Drupal
Applications
1 11 (20.75%) Photoshop
2 10 (18.87%) Microsoft Excel
3 9 (16.98%) Microsoft PowerPoint
4 6 (11.32%) Adobe Illustrator
5 4 (7.55%) Adobe XD
6 3 (5.66%) Microsoft Office
Business Applications
1 7 (13.21%) Magento
Cloud Services
1 20 (37.74%) Google Analytics
2 11 (20.75%) Google Tag Manager
3 9 (16.98%) Adobe Analytics
3 9 (16.98%) Google Data Studio
3 9 (16.98%) Google Sheets
3 9 (16.98%) Power Platform
4 5 (9.43%) Google Ads
5 3 (5.66%) AWS
5 3 (5.66%) AWS Lambda
5 3 (5.66%) Serverless
6 2 (3.77%) Facebook Ads
6 2 (3.77%) MailChimp
Communications & Networking
1 6 (11.32%) HTTP
Database & Business Intelligence
1 9 (16.98%) Power BI
1 9 (16.98%) Tableau
2 5 (9.43%) MySQL
3 4 (7.55%) SQL Server
Development Applications
1 3 (5.66%) Postman
2 2 (3.77%) Git (software)
3 1 (1.89%) Axure RP
3 1 (1.89%) Grunt
3 1 (1.89%) gulp
General
1 26 (49.06%) Marketing
2 7 (13.21%) Advertising
3 6 (11.32%) Games
3 6 (11.32%) Social Skills
4 3 (5.66%) Pharmaceutical
4 3 (5.66%) Retail
5 1 (1.89%) Analytical Skills
5 1 (1.89%) Influencing Skills
5 1 (1.89%) Organisational Skills
Job Titles
1 22 (41.51%) Developer
2 9 (16.98%) Analytics Consultant
2 9 (16.98%) Consultant
2 9 (16.98%) Digital Analytics Consultant
3 8 (15.09%) Front End Developer (Client-Side Developer)
4 7 (13.21%) Full Stack Developer
4 7 (13.21%) Marketing Manager
5 6 (11.32%) Analyst
5 6 (11.32%) Business Analyst
6 4 (7.55%) Digital Marketing Manager
6 4 (7.55%) PHP Developer
7 3 (5.66%) Engineering Manager
7 3 (5.66%) SEO Manager
7 3 (5.66%) Software Engineering Manager
7 3 (5.66%) Software Manager
8 2 (3.77%) Marketing Specialist
8 2 (3.77%) Operations Manager
8 2 (3.77%) Social Media Specialist
8 2 (3.77%) UX Developer
9 1 (1.89%) Digital Executive
Libraries, Frameworks & Software Standards
1 33 (62.26%) HTML
2 25 (47.17%) CSS
3 24 (45.28%) HTML5
4 15 (28.30%) CSS3
5 13 (24.53%) AngularJS
5 13 (24.53%) Node.js
6 11 (20.75%) React
7 9 (16.98%) DOM
7 9 (16.98%) Twitter Bootstrap
8 8 (15.09%) jQuery
9 7 (13.21%) Sass
10 6 (11.32%) RESTful
11 5 (9.43%) .NET
11 5 (9.43%) ASP.NET
12 4 (7.55%) .NET Core
12 4 (7.55%) Angular 2
12 4 (7.55%) ASP.NET Web API
12 4 (7.55%) Semantic HTML
13 3 (5.66%) Serverless Framework
13 3 (5.66%) Vue.js
Miscellaneous
1 20 (37.74%) User Experience
2 13 (24.53%) Social Media
3 3 (5.66%) Data Protection Act
3 3 (5.66%) NHS
3 3 (5.66%) Photography
4 1 (1.89%) Blog
4 1 (1.89%) Self-Motivation
4 1 (1.89%) Smartphone
Operating Systems
1 3 (5.66%) Linux
1 3 (5.66%) Windows
Processes & Methodologies
1 25 (47.17%) Analytics
1 25 (47.17%) Pay per click
2 22 (41.51%) Problem-Solving
3 18 (33.96%) E-Commerce
4 16 (30.19%) Agile Software Development
4 16 (30.19%) Web Development
5 15 (28.30%) Digital Marketing
6 13 (24.53%) B2B
6 13 (24.53%) TDD
7 12 (22.64%) Conversion Rate Optimisation
7 12 (22.64%) Responsive Web Design
8 10 (18.87%) Mobile First
9 9 (16.98%) Business Intelligence
9 9 (16.98%) Dashboard Development
9 9 (16.98%) Digital Analytics
9 9 (16.98%) Test Automation
10 8 (15.09%) Copywriting
10 8 (15.09%) Project Management
11 7 (13.21%) DevOps
12 6 (11.32%) Continuous Delivery
Programming Languages
1 34 (64.15%) JavaScript
2 17 (32.08%) PHP
3 10 (18.87%) SQL
4 9 (16.98%) Python
4 9 (16.98%) R
5 5 (9.43%) C#
5 5 (9.43%) TypeScript
6 3 (5.66%) Java
7 2 (3.77%) ES6
7 2 (3.77%) JSX
Qualifications
1 9 (16.98%) Analytics IQ
2 3 (5.66%) Degree
3 2 (3.77%) Computer Science Degree
Quality Assurance & Compliance
1 7 (13.21%) Accessibility
2 4 (7.55%) GDPR
System Software
1 3 (5.66%) Docker
Systems Management
1 9 (16.98%) Matomo
Vendors
1 25 (47.17%) Google
2 22 (41.51%) Adobe
3 12 (22.64%) Microsoft
4 9 (16.98%) Snowplow
5 6 (11.32%) Facebook
6 5 (9.43%) WooCommerce
7 4 (7.55%) Apple
8 3 (5.66%) Twitter
9 2 (3.77%) Instagram
10 1 (1.89%) Sitecore