Period
to 19 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 19 January 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > Yorkshire
6 months to
19 Jan 2018
Same period 2017 Same period 2016
Rank 194 242 190
Rank change year-on-year +48 -52 +60
Permanent jobs citing SEO 113 88 187
As % of all permanent IT jobs advertised in Yorkshire 1.17% 0.81% 1.48%
As % of the Processes & Methodologies category 1.30% 0.90% 1.65%
Number of salaries quoted 109 82 204
Yorkshire median annual salary £35,363 £34,000 £32,500
Median salary % change year-on-year +4.01% +4.62% +8.33%
10th Percentile £26,250 £26,250 £19,975
90th Percentile £54,000 £43,750 £38,750
England median annual salary £35,000 £37,500 £35,500
% change year-on-year -6.67% +5.63% +1.43%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Yorkshire
Permanent vacancies with a requirement for process or methodology skills 8,725 9,724 11,316
As % of all permanent IT jobs advertised in Yorkshire 90.38% 89.70% 89.80%
Number of salaries quoted 7,408 8,213 9,262
Yorkshire median annual salary £42,500 £41,500 £40,000
Median salary % change year-on-year +2.41% +3.75% -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £60,000 £62,400 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

SEO
Job Vacancy Trend in Yorkshire

Job postings citing SEO as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for SEO in Yorkshire

SEO
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Yorkshire.

Salary trend for SEO in Yorkshire

SEO
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing SEO in Yorkshire over the 6 months to 19 January 2018.

Salary histogram for SEO in Yorkshire

SEO
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Yorkshire region over the 6 months to 19 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +59 76 £35,000 +4.48% 21
North Yorkshire +1 17 £30,000 -13.04% 5
South Yorkshire +6 7 £50,000 +81.82% 1
East Yorkshire -4 6 £40,000 - 2
SEO
England

For the 6 months to 19 January 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for SEO.

1 49 (43.36%) Marketing
2 46 (40.71%) Google
2 46 (40.71%) JavaScript
3 45 (39.82%) Analytics
4 38 (33.63%) HTML
4 38 (33.63%) Google Analytics
5 36 (31.86%) CSS
6 35 (30.97%) PHP
7 34 (30.09%) Social Media
8 32 (28.32%) Agile Software Development
9 29 (25.66%) Digital Marketing
10 26 (23.01%) Web Development
11 25 (22.12%) jQuery
11 25 (22.12%) CMS
12 24 (21.24%) MySQL
12 24 (21.24%) Pay per click
13 22 (19.47%) WordPress
13 22 (19.47%) MVC
14 21 (18.58%) Java
14 21 (18.58%) Ajax
14 21 (18.58%) Analytical Skills
15 18 (15.93%) User Experience
15 18 (15.93%) Web Analytics
15 18 (15.93%) Advertising
16 17 (15.04%) E-Commerce
16 17 (15.04%) HTML5
16 17 (15.04%) Marketing Strategy
17 16 (14.16%) Microsoft
17 16 (14.16%) Adobe
18 15 (13.27%) LAMP

SEO
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (22.12%) CMS
2 22 (19.47%) WordPress
3 7 (6.19%) Apache
4 3 (2.65%) SharePoint
4 3 (2.65%) Umbraco
5 2 (1.77%) Elasticsearch
5 2 (1.77%) ExpressionEngine
5 2 (1.77%) nginx
6 1 (0.88%) Apache Solr
6 1 (0.88%) Drupal
6 1 (0.88%) EPiServer
6 1 (0.88%) IIS
6 1 (0.88%) Sitecore CMS
6 1 (0.88%) TYPO3
Applications
1 13 (11.50%) Microsoft Office
2 8 (7.08%) Microsoft Excel
3 4 (3.54%) Chatbot
4 3 (2.65%) Photoshop
5 2 (1.77%) Adobe Creative Suite
6 1 (0.88%) Spreadsheet
Business Applications
1 7 (6.19%) WebTrends
2 2 (1.77%) Dynamics CRM
2 2 (1.77%) Magento
Cloud Services
1 38 (33.63%) Google Analytics
2 9 (7.96%) AdWords
3 5 (4.42%) Adobe Analytics
3 5 (4.42%) MailChimp
4 2 (1.77%) Google Tag Manager
5 1 (0.88%) GitHub
5 1 (0.88%) Google Cloud Platform
Communications & Networking
1 2 (1.77%) SMS
Database & Business Intelligence
1 24 (21.24%) MySQL
2 9 (7.96%) NoSQL
3 2 (1.77%) PostgreSQL
3 2 (1.77%) Redis
4 1 (0.88%) Big Data
4 1 (0.88%) Data Warehouse
4 1 (0.88%) Relational Database
4 1 (0.88%) SQL Server
Development Applications
1 10 (8.85%) Git (software)
2 7 (6.19%) Subversion
3 4 (3.54%) JIRA
4 3 (2.65%) Team Foundation Server
General
1 49 (43.36%) Marketing
2 18 (15.93%) Advertising
3 9 (7.96%) Finance
4 6 (5.31%) Retail
5 4 (3.54%) Multimedia
6 3 (2.65%) Financial Institution
6 3 (2.65%) Legal
7 1 (0.88%) Pharmaceutical
Job Titles
1 44 (38.94%) Developer
2 23 (20.35%) PHP Developer
3 16 (14.16%) Analyst
4 14 (12.39%) Web Developer
5 11 (9.73%) Front End Developer (Client-Side Developer)
6 9 (7.96%) Digital Executive
6 9 (7.96%) Digital Marketing Executive
6 9 (7.96%) Digital Marketing Manager
6 9 (7.96%) Marketing Executive
6 9 (7.96%) Marketing Manager
7 8 (7.08%) Project Manager
8 7 (6.19%) Business Analyst
9 5 (4.42%) Conversion Analyst
9 5 (4.42%) Google Analytics Analyst
9 5 (4.42%) Google Analytics Web Analyst
9 5 (4.42%) PHP Web Developer
9 5 (4.42%) Web Analyst
9 5 (4.42%) Web Analytics Analyst
10 4 (3.54%) PHP Web Applications Developer
10 4 (3.54%) Web Manager
Libraries, Frameworks & Software Standards
1 38 (33.63%) HTML
2 36 (31.86%) CSS
3 25 (22.12%) jQuery
4 21 (18.58%) Ajax
5 17 (15.04%) HTML5
6 15 (13.27%) LAMP
7 13 (11.50%) Laravel
7 13 (11.50%) Sass
8 12 (10.62%) CSS3
9 9 (7.96%) Symfony
10 7 (6.19%) XML
11 6 (5.31%) Node.js
11 6 (5.31%) XHTML
12 5 (4.42%) AngularJS
12 5 (4.42%) LESS
12 5 (4.42%) Twitter Bootstrap
13 4 (3.54%) .NET
14 3 (2.65%) Redux
15 2 (1.77%) ASP.NET
15 2 (1.77%) Web Services
Miscellaneous
1 34 (30.09%) Social Media
2 21 (18.58%) Analytical Skills
3 18 (15.93%) User Experience
4 7 (6.19%) Graphic Design
5 6 (5.31%) Greenfield Project
5 6 (5.31%) Linux Command Line
6 5 (4.42%) Algorithms
7 3 (2.65%) Blog
7 3 (2.65%) iPad
8 2 (1.77%) Semantic Web
8 2 (1.77%) Taxonomies
8 2 (1.77%) Video Editing
9 1 (0.88%) Enterprise Software
9 1 (0.88%) Management Information System
9 1 (0.88%) Mobile App
9 1 (0.88%) NHS
9 1 (0.88%) N-Tier
Operating Systems
1 15 (13.27%) Linux
2 6 (5.31%) CentOS
3 2 (1.77%) Debian
4 1 (0.88%) Android
4 1 (0.88%) Windows
Processes & Methodologies
1 45 (39.82%) Analytics
2 32 (28.32%) Agile Software Development
3 29 (25.66%) Digital Marketing
4 26 (23.01%) Web Development
5 24 (21.24%) Pay per click
6 22 (19.47%) MVC
7 18 (15.93%) Web Analytics
8 17 (15.04%) E-Commerce
8 17 (15.04%) Marketing Strategy
9 14 (12.39%) Front End Development
10 12 (10.62%) A/B Testing
11 11 (9.73%) Content Management
11 11 (9.73%) Email Marketing
11 11 (9.73%) Responsive Web Design
12 10 (8.85%) Customer Engagement
13 8 (7.08%) Business Intelligence
13 8 (7.08%) OO
13 8 (7.08%) TDD
13 8 (7.08%) Web Design
14 7 (6.19%) OOP
Programming Languages
1 46 (40.71%) JavaScript
2 35 (30.97%) PHP
3 21 (18.58%) Java
4 6 (5.31%) SQL
5 4 (3.54%) Python
6 3 (2.65%) C#
7 2 (1.77%) Bash Shell
7 2 (1.77%) C++
Qualifications
1 7 (6.19%) Degree
2 2 (1.77%) ISTQB
Quality Assurance & Compliance
1 2 (1.77%) GDPR
System Software
1 6 (5.31%) Samba
Systems Management
1 2 (1.77%) Ansible
Vendors
1 46 (40.71%) Google
2 16 (14.16%) Adobe
2 16 (14.16%) Microsoft
3 14 (12.39%) Zend
4 10 (8.85%) Twitter
5 7 (6.19%) DoubleClick
6 5 (4.42%) Omniture
7 4 (3.54%) Sun
8 3 (2.65%) Facebook
9 2 (1.77%) Hootsuite
9 2 (1.77%) hybris
10 1 (0.88%) Capita
10 1 (0.88%) Oracle
10 1 (0.88%) Sitecore
10 1 (0.88%) WooCommerce