The following table provides summary statistics for permanent job vacancies advertised in Harrogate with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
North Yorkshire / Harrogate
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 12 29 51
Rank change year-on-year +17 +22  
Permanent jobs citing SEO 22 4 8
As % of all permanent IT jobs advertised in Harrogate 12.72% 2.13% 2.12%
As % of the Processes & Methodologies category 14.19% 2.67% 2.33%
Number of salaries quoted 21 4 7
Median salary £30,000 £31,250 £30,000
Median salary % change year-on-year -4.00% +4.16%  
90% offered a salary of more than £20,500 £25,750 £27,400
10% offered a salary of more than £35,000 £35,000 £32,000
UK excluding London median salary £33,934 £32,500 £32,500
% change year-on-year +4.41% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Harrogate with a requirement for process and methodology skills.

Process & Methodology Skills
Harrogate
Permanent job vacancies with a requirement for process and methodology skills 155 150 343
As % of all permanent IT job vacancies advertised in Harrogate 89.60% 79.79% 90.74%
Number of salaries quoted 138 115 318
Median salary £37,500 £42,500 £40,000
Median salary % change year-on-year -11.76% +6.25%  
90% offered a salary of more than £21,500 £32,000 £25,000
10% offered a salary of more than £60,000 £50,000 £55,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in Harrogate

The job posting trend of jobs advertised in Harrogate citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Harrogate

SEO
Salary Trend in Harrogate

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Harrogate.

Salary trend for SEO in Harrogate

SEO
Salary Histogram in Harrogate

The salary distribution of IT jobs citing SEO in Harrogate over the 3 months to 27 June 2017.

Salary histogram for SEO in Harrogate

For the 6 months to 27 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Harrogate region with a requirement for SEO.

1 33 (89.19%) Marketing
2 29 (78.38%) Social Media
3 22 (59.46%) Internet
3 22 (59.46%) Internet Marketing
4 19 (51.35%) PMI
4 19 (51.35%) PMI Certification
5 14 (37.84%) Pay per click
5 14 (37.84%) Website Architecture
5 14 (37.84%) Online Marketing
6 8 (21.62%) Google Analytics
6 8 (21.62%) Google
6 8 (21.62%) Analytics
7 6 (16.22%) Digital Marketing
7 6 (16.22%) Web Development
8 5 (13.51%) Project Management
8 5 (13.51%) HTML
8 5 (13.51%) CSS
8 5 (13.51%) Analytical Skills
9 4 (10.81%) Brand Awareness
9 4 (10.81%) Marketing Strategy
9 4 (10.81%) Content Marketing
9 4 (10.81%) Content Marketing Strategy
10 3 (8.11%) Microsoft Excel
10 3 (8.11%) Finance
10 3 (8.11%) Link Building
11 2 (5.41%) Algorithms
11 2 (5.41%) Microsoft PowerPoint
11 2 (5.41%) Advertising
11 2 (5.41%) CMS
11 2 (5.41%) PHP

SEO
Co-occurring IT Skills in Harrogate by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.41%) CMS
2 1 (2.70%) concrete5
2 1 (2.70%) ExpressionEngine
2 1 (2.70%) nginx
Applications
1 3 (8.11%) Microsoft Excel
2 2 (5.41%) Microsoft PowerPoint
2 2 (5.41%) Spreadsheet
3 1 (2.70%) Microsoft Office
3 1 (2.70%) Photoshop
Business Applications
1 1 (2.70%) Magento
Cloud Services
1 8 (21.62%) Google Analytics
2 1 (2.70%) Sage Pay
Communications & Networking
1 22 (59.46%) Internet
Database & Business Intelligence
1 1 (2.70%) CouchDB
1 1 (2.70%) MongoDB
1 1 (2.70%) MySQL
1 1 (2.70%) NoSQL
1 1 (2.70%) Redis
Development Applications
1 1 (2.70%) Appcelerator Titanium
1 1 (2.70%) Bower
1 1 (2.70%) Git (software)
1 1 (2.70%) Grunt
1 1 (2.70%) gulp
General
1 33 (89.19%) Marketing
2 4 (10.81%) Brand Awareness
3 3 (8.11%) Finance
4 2 (5.41%) Advertising
5 1 (2.70%) Retail
Job Titles
1 25 (67.57%) Account Manager
2 21 (56.76%) SEO Account Manager
2 21 (56.76%) SEO Manager
3 15 (40.54%) Technical Account Manager
3 15 (40.54%) Technical Manager
4 12 (32.43%) Campaign Manager
5 7 (18.92%) PPC Account Manager
5 7 (18.92%) PPC Manager
6 4 (10.81%) Account Executive
6 4 (10.81%) Client Account Manager
6 4 (10.81%) Digital Executive
6 4 (10.81%) Digital Marketing Strategist
6 4 (10.81%) Digital Strategist
6 4 (10.81%) Marketing Strategist
6 4 (10.81%) PPC Executive
6 4 (10.81%) SEO Strategist
7 3 (8.11%) Digital Account Manager
7 3 (8.11%) Digital Marketing Manager
7 3 (8.11%) Marketing Manager
7 3 (8.11%) Sales Manager
Libraries, Frameworks & Software Standards
1 5 (13.51%) CSS
1 5 (13.51%) HTML
2 1 (2.70%) Apache Cordova
2 1 (2.70%) CSS3
2 1 (2.70%) HTML5
2 1 (2.70%) JSON
2 1 (2.70%) LEMP Stack
2 1 (2.70%) LESS
2 1 (2.70%) Node.js
2 1 (2.70%) Phalcon
2 1 (2.70%) PhoneGap
2 1 (2.70%) RESTful
2 1 (2.70%) Sass
2 1 (2.70%) XML
Miscellaneous
1 29 (78.38%) Social Media
2 19 (51.35%) PMI
3 5 (13.51%) Analytical Skills
4 2 (5.41%) Algorithms
4 2 (5.41%) Blog
5 1 (2.70%) Mobile App
5 1 (2.70%) User Experience
Operating Systems
1 1 (2.70%) CentOS
1 1 (2.70%) Linux
Processes & Methodologies
1 22 (59.46%) Internet Marketing
2 14 (37.84%) Online Marketing
2 14 (37.84%) Pay per click
2 14 (37.84%) Website Architecture
3 8 (21.62%) Analytics
4 6 (16.22%) Digital Marketing
4 6 (16.22%) Web Development
5 5 (13.51%) Project Management
6 4 (10.81%) Content Marketing
6 4 (10.81%) Content Marketing Strategy
6 4 (10.81%) Marketing Strategy
7 3 (8.11%) Link Building
8 1 (2.70%) Conversion Rate Optimisation
8 1 (2.70%) Database Optimisation
8 1 (2.70%) E-Commerce
8 1 (2.70%) Front End Development
8 1 (2.70%) Mobile Application Development
8 1 (2.70%) OO
8 1 (2.70%) OO PHP
8 1 (2.70%) Programmatic Advertising
Programming Languages
1 2 (5.41%) PHP
2 1 (2.70%) Java
2 1 (2.70%) JavaScript
Qualifications
1 19 (51.35%) PMI Certification
System Software
1 1 (2.70%) Varnish
Vendors
1 8 (21.62%) Google
2 1 (2.70%) Adobe
2 1 (2.70%) Microsoft
2 1 (2.70%) PayPal
2 1 (2.70%) Red Hat
2 1 (2.70%) Zend