Period
to 22 February 2018

The following table provides summary statistics for permanent job vacancies advertised in North Yorkshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 22 February 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Yorkshire > North Yorkshire
6 months to
22 Feb 2018
Same period 2017 Same period 2016
Rank 80 81 64
Rank change year-on-year +1 -17 +49
Permanent jobs citing SEO 19 35 62
As % of all permanent IT jobs advertised in North Yorkshire 1.46% 2.22% 3.61%
As % of the Processes & Methodologies category 1.64% 2.50% 4.04%
Number of salaries quoted 17 31 95
North Yorkshire median annual salary £30,000 £35,000 £32,500
Median salary % change year-on-year -14.29% +7.69% +8.33%
10th Percentile £27,500 £27,500 £21,250
90th Percentile £41,750 £43,750 £37,500
Yorkshire median annual salary £37,500 £35,000 £32,500
% change year-on-year +7.14% +7.69% +6.56%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in North Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
North Yorkshire
Permanent vacancies with a requirement for process or methodology skills 1,160 1,399 1,533
As % of all permanent IT jobs advertised in North Yorkshire 89.09% 88.88% 89.18%
Number of salaries quoted 967 1,171 1,334
North Yorkshire median annual salary £42,500 £40,000 £37,500
Median salary % change year-on-year +6.25% +6.67% -1.32%
10th Percentile £26,250 £22,000 £22,500
90th Percentile £59,000 £54,250 £53,750
Yorkshire median annual salary £42,500 £42,000 £40,000
% change year-on-year +1.19% +5.00% -

SEO
Job Vacancy Trend in North Yorkshire

Job postings citing SEO as a percentage of all IT jobs advertised in North Yorkshire.

Job vacancy trend for SEO in North Yorkshire

SEO
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in North Yorkshire.

Salary trend for SEO in North Yorkshire

SEO
Salary Histogram in North Yorkshire

The salary distribution of IT jobs citing SEO in North Yorkshire over the 6 months to 22 February 2018.

Salary histogram for SEO in North Yorkshire

SEO
Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the North Yorkshire region over the 6 months to 22 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
York +6 10 £30,000 -
Harrogate -13 6 £35,000 - 3
Selby - 2 £30,000 -
SEO
Yorkshire

For the 6 months to 22 February 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North Yorkshire region with a requirement for SEO.

1 13 (68.42%) HTML
2 12 (63.16%) JavaScript
2 12 (63.16%) Google
3 11 (57.89%) Marketing
3 11 (57.89%) CSS
3 11 (57.89%) Analytics
4 10 (52.63%) PHP
4 10 (52.63%) Social Media
5 9 (47.37%) Google Analytics
5 9 (47.37%) Advertising
6 7 (36.84%) Java
6 7 (36.84%) Digital Marketing
6 7 (36.84%) Analytical Skills
7 6 (31.58%) User Experience
7 6 (31.58%) CMS
7 6 (31.58%) Content Management
8 5 (26.32%) MySQL
8 5 (26.32%) HTML5
8 5 (26.32%) Sass
8 5 (26.32%) Front End Development
8 5 (26.32%) CSS3
9 4 (21.05%) Twitter Bootstrap
9 4 (21.05%) Algorithms
9 4 (21.05%) LESS
9 4 (21.05%) AngularJS
9 4 (21.05%) Responsive Web Design
9 4 (21.05%) Pay per click
9 4 (21.05%) Degree
9 4 (21.05%) Blog
9 4 (21.05%) Zend

SEO
Co-occurring IT Skills in North Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (31.58%) CMS
2 4 (21.05%) Apache
3 2 (10.53%) WordPress
Applications
1 4 (21.05%) Microsoft Excel
1 4 (21.05%) Microsoft Office
Cloud Services
1 9 (47.37%) Google Analytics
2 3 (15.79%) AdWords
3 1 (5.26%) MailChimp
Communications & Networking
1 1 (5.26%) Internet
1 1 (5.26%) SMS
Database & Business Intelligence
1 5 (26.32%) MySQL
2 1 (5.26%) NoSQL
Development Applications
1 2 (10.53%) Subversion
General
1 11 (57.89%) Marketing
2 9 (47.37%) Advertising
3 1 (5.26%) Legal
Job Titles
1 8 (42.11%) Developer
2 4 (21.05%) Front End Developer (Client-Side Developer)
2 4 (21.05%) Marketing Executive
2 4 (21.05%) PHP Developer
3 2 (10.53%) Analyst
3 2 (10.53%) Digital Executive
3 2 (10.53%) Digital Marketing Executive
3 2 (10.53%) Senior Analyst
3 2 (10.53%) Senior SEO Analyst
3 2 (10.53%) SEO Analyst
3 2 (10.53%) SEO Specialist
4 1 (5.26%) Data Manager
4 1 (5.26%) Digital Marketing Manager
4 1 (5.26%) Insight Manager
4 1 (5.26%) Marketing Manager
4 1 (5.26%) PPC Manager
4 1 (5.26%) SEO Executive
4 1 (5.26%) SEO Manager
4 1 (5.26%) Technical Specialist
Libraries, Frameworks & Software Standards
1 13 (68.42%) HTML
2 11 (57.89%) CSS
3 5 (26.32%) CSS3
3 5 (26.32%) HTML5
3 5 (26.32%) Sass
4 4 (21.05%) Ajax
4 4 (21.05%) AngularJS
4 4 (21.05%) LESS
4 4 (21.05%) Twitter Bootstrap
5 3 (15.79%) Laravel
5 3 (15.79%) Symfony
6 2 (10.53%) jQuery
6 2 (10.53%) LAMP
6 2 (10.53%) XHTML
6 2 (10.53%) Zend Framework
Miscellaneous
1 10 (52.63%) Social Media
2 7 (36.84%) Analytical Skills
3 6 (31.58%) User Experience
4 4 (21.05%) Algorithms
4 4 (21.05%) Blog
5 3 (15.79%) Greenfield Project
6 2 (10.53%) Graphic Design
7 1 (5.26%) iPad
7 1 (5.26%) Linux Command Line
7 1 (5.26%) Management Information System
7 1 (5.26%) Web 2.0
7 1 (5.26%) Wiki
Operating Systems
1 3 (15.79%) Linux
2 2 (10.53%) CentOS
Processes & Methodologies
1 11 (57.89%) Analytics
2 7 (36.84%) Digital Marketing
3 6 (31.58%) Content Management
4 5 (26.32%) Front End Development
5 4 (21.05%) Pay per click
5 4 (21.05%) Responsive Web Design
6 3 (15.79%) MVC
7 2 (10.53%) Customer Engagement
7 2 (10.53%) Marketing Strategy
7 2 (10.53%) Performance Monitoring
7 2 (10.53%) Proactive Monitoring
7 2 (10.53%) Technical Analysis
7 2 (10.53%) Web Development
8 1 (5.26%) Content Marketing
8 1 (5.26%) Content Writing
8 1 (5.26%) Conversion Rate Optimisation
8 1 (5.26%) Customer Acquisition
8 1 (5.26%) Lead Generation
8 1 (5.26%) Marketing Automation
8 1 (5.26%) Social Media Management
Programming Languages
1 12 (63.16%) JavaScript
2 10 (52.63%) PHP
3 7 (36.84%) Java
4 1 (5.26%) Python
Qualifications
1 4 (21.05%) Degree
System Software
1 2 (10.53%) Samba
Vendors
1 12 (63.16%) Google
2 4 (21.05%) Microsoft
2 4 (21.05%) Zend
3 3 (15.79%) Capita
3 3 (15.79%) Sun
4 2 (10.53%) DoubleClick
4 2 (10.53%) Yahoo!
5 1 (5.26%) Facebook
5 1 (5.26%) Hootsuite
5 1 (5.26%) Twitter