Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in North Yorkshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Yorkshire > North Yorkshire
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 78 98 54
Rank change year-on-year +20 -44 +45
Permanent jobs citing SEO 23 16 78
As % of all permanent IT jobs advertised in North Yorkshire 1.84% 1.03% 4.36%
As % of the Processes & Methodologies category 2.09% 1.18% 4.80%
Number of salaries quoted 20 16 126
North Yorkshire median annual salary £30,000 £32,000 £32,500
Median salary % change year-on-year -6.25% -1.54% +8.33%
10th Percentile £19,250 £20,750 £20,125
90th Percentile £42,500 £43,750 £37,500
Yorkshire median annual salary £33,500 £30,000 £31,500
% change year-on-year +11.67% -4.76% +5.00%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in North Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
North Yorkshire
Permanent vacancies with a requirement for process or methodology skills 1098 1351 1624
As % of all permanent IT jobs advertised in North Yorkshire 87.91% 87.22% 90.88%
Number of salaries quoted 892 1073 1429
North Yorkshire median annual salary £40,000 £40,000 £40,000
10th Percentile £26,000 £22,550 £22,750
90th Percentile £61,250 £57,900 £55,250
Yorkshire median annual salary £42,500 £42,000 £40,000
% change year-on-year +1.19% +5.00% +1.27%

SEO
Job Vacancy Trend in North Yorkshire

Job postings citing SEO as a percentage of all IT jobs advertised in North Yorkshire.

Job vacancy trend for SEO in North Yorkshire

SEO
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in North Yorkshire.

Salary trend for SEO in North Yorkshire

SEO
Salary Histogram in North Yorkshire

The salary distribution of IT jobs citing SEO in North Yorkshire over the 6 months to 22 November 2017.

Salary histogram for SEO in North Yorkshire

SEO
Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the North Yorkshire region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Harrogate +12 11 £32,500 -4.41% 1
York +6 8 £30,000 - 1
Selby - 2 £30,000 -
SEO
Yorkshire

For the 6 months to 22 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North Yorkshire region with a requirement for SEO.

1 16 (69.57%) Marketing
1 16 (69.57%) Social Media
2 12 (52.17%) Analytics
2 12 (52.17%) Google
3 11 (47.83%) Google Analytics
4 9 (39.13%) JavaScript
5 8 (34.78%) HTML
5 8 (34.78%) CSS
6 7 (30.43%) CMS
6 7 (30.43%) Pay per click
6 7 (30.43%) Analytical Skills
7 6 (26.09%) Content Management
7 6 (26.09%) Internet Marketing
7 6 (26.09%) Digital Marketing
7 6 (26.09%) Internet
8 5 (21.74%) Advertising
8 5 (21.74%) PHP
8 5 (21.74%) Microsoft Excel
9 4 (17.39%) Microsoft Office
9 4 (17.39%) Microsoft
9 4 (17.39%) Java
9 4 (17.39%) Ajax
9 4 (17.39%) Blog
9 4 (17.39%) Algorithms
9 4 (17.39%) User Experience
10 3 (13.04%) Laravel
10 3 (13.04%) Symfony
10 3 (13.04%) Web Development
10 3 (13.04%) Degree
10 3 (13.04%) Website Architecture

SEO
Co-occurring IT Skills in North Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (30.43%) CMS
2 3 (13.04%) WordPress
3 2 (8.70%) Apache
Applications
1 5 (21.74%) Microsoft Excel
2 4 (17.39%) Microsoft Office
3 2 (8.70%) Microsoft PowerPoint
4 1 (4.35%) Spreadsheet
Cloud Services
1 11 (47.83%) Google Analytics
2 1 (4.35%) AdWords
2 1 (4.35%) MailChimp
Communications & Networking
1 6 (26.09%) Internet
2 1 (4.35%) SMS
Database & Business Intelligence
1 3 (13.04%) MySQL
2 1 (4.35%) NoSQL
Development Applications
1 2 (8.70%) Subversion
2 1 (4.35%) JIRA
General
1 16 (69.57%) Marketing
2 5 (21.74%) Advertising
3 1 (4.35%) Finance
3 1 (4.35%) Legal
Job Titles
1 6 (26.09%) Developer
1 6 (26.09%) Digital Executive
2 5 (21.74%) Account Manager
3 4 (17.39%) PHP Developer
3 4 (17.39%) SEO Account Manager
3 4 (17.39%) SEO Manager
4 3 (13.04%) Account Executive
4 3 (13.04%) Digital Marketing Executive
4 3 (13.04%) Marketing Executive
4 3 (13.04%) PPC Executive
4 3 (13.04%) Technical Account Manager
4 3 (13.04%) Technical Manager
5 2 (8.70%) Analyst
5 2 (8.70%) Campaign Manager
5 2 (8.70%) PPC Account Manager
5 2 (8.70%) PPC Manager
5 2 (8.70%) Senior Analyst
5 2 (8.70%) Senior SEO Analyst
5 2 (8.70%) SEO Analyst
6 1 (4.35%) Technical Specialist
Libraries, Frameworks & Software Standards
1 8 (34.78%) CSS
1 8 (34.78%) HTML
2 4 (17.39%) Ajax
3 3 (13.04%) Laravel
3 3 (13.04%) Symfony
4 2 (8.70%) CSS3
4 2 (8.70%) HTML5
4 2 (8.70%) jQuery
4 2 (8.70%) LAMP
4 2 (8.70%) Sass
4 2 (8.70%) XHTML
5 1 (4.35%) AngularJS
5 1 (4.35%) LESS
5 1 (4.35%) Node.js
5 1 (4.35%) React
5 1 (4.35%) Twitter Bootstrap
Miscellaneous
1 16 (69.57%) Social Media
2 7 (30.43%) Analytical Skills
3 4 (17.39%) Algorithms
3 4 (17.39%) Blog
3 4 (17.39%) User Experience
4 2 (8.70%) Graphic Design
4 2 (8.70%) PMI
5 1 (4.35%) Greenfield Project
5 1 (4.35%) iPad
5 1 (4.35%) Linux Command Line
5 1 (4.35%) Management Information System
Operating Systems
1 3 (13.04%) Linux
2 2 (8.70%) CentOS
3 1 (4.35%) Android
3 1 (4.35%) Apple iOS
Processes & Methodologies
1 12 (52.17%) Analytics
2 7 (30.43%) Pay per click
3 6 (26.09%) Content Management
3 6 (26.09%) Digital Marketing
3 6 (26.09%) Internet Marketing
4 3 (13.04%) Customer Engagement
4 3 (13.04%) MVC
4 3 (13.04%) Online Marketing
4 3 (13.04%) Web Development
4 3 (13.04%) Website Architecture
5 2 (8.70%) Content Marketing
5 2 (8.70%) Data Protection
5 2 (8.70%) Front End Development
5 2 (8.70%) Lead Generation
5 2 (8.70%) Marketing Automation
5 2 (8.70%) Marketing Strategy
5 2 (8.70%) Performance Monitoring
5 2 (8.70%) Proactive Monitoring
6 1 (4.35%) Creative Thinking
6 1 (4.35%) Customer Acquisition
Programming Languages
1 9 (39.13%) JavaScript
2 5 (21.74%) PHP
3 4 (17.39%) Java
4 1 (4.35%) Python
Qualifications
1 3 (13.04%) Degree
2 2 (8.70%) PMI Certification
System Software
1 2 (8.70%) Samba
Vendors
1 12 (52.17%) Google
2 4 (17.39%) Microsoft
3 2 (8.70%) DoubleClick
3 2 (8.70%) Facebook
3 2 (8.70%) Hootsuite
3 2 (8.70%) Sun
3 2 (8.70%) Twitter
3 2 (8.70%) Zend
4 1 (4.35%) Capita