Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Hull with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 38 45 38
Rank change year-on-year +7 -7 +5
Permanent jobs citing SEO 10 4 8
As % of all permanent IT jobs advertised in Hull 3.15% 1.52% 2.94%
As % of the Processes & Methodologies category 3.48% 1.66% 3.21%
Number of salaries quoted 10 3 7
Hull median annual salary £40,000 £45,000 £27,500
Median salary % change year-on-year -11.11% +63.64% -15.38%
10th Percentile £37,125 £37,500 £20,200
90th Percentile £42,500 £52,500 £30,550
East Yorkshire median annual salary £40,000 £42,500 £27,500
% change year-on-year -5.88% +54.55% -8.33%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hull with a requirement for process or methodology skills.

All Process and Methodology Skills
Hull
Permanent vacancies with a requirement for process or methodology skills 287 241 249
As % of all permanent IT jobs advertised in Hull 90.54% 91.29% 91.54%
Number of salaries quoted 267 188 169
Hull median annual salary £35,500 £35,000 £37,500
Median salary % change year-on-year +1.43% -6.67% +15.38%
10th Percentile £21,750 £22,850 £25,800
90th Percentile £47,500 £55,750 £56,250
East Yorkshire median annual salary £35,000 £35,000 £37,500
% change year-on-year - -6.67% +15.38%

SEO
Job Vacancy Trend in Hull

Job postings citing SEO as a percentage of all IT jobs advertised in Hull.

Job vacancy trend for SEO in Hull

SEO
Salary Trend in Hull

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Hull.

Salary trend for SEO in Hull

For the 6 months to 24 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hull region with a requirement for SEO.

1 9 (90.00%) E-Commerce
1 9 (90.00%) Adobe
1 9 (90.00%) Web Analytics
1 9 (90.00%) Omniture
1 9 (90.00%) Google
1 9 (90.00%) Marketing
1 9 (90.00%) Google Analytics
1 9 (90.00%) Visualisation
1 9 (90.00%) Data Visualisation
1 9 (90.00%) Adobe Analytics
1 9 (90.00%) Analytics
1 9 (90.00%) Digital Analytics
1 9 (90.00%) A/B Testing
1 9 (90.00%) Conversion Rate Optimisation
2 1 (10.00%) MVC
2 1 (10.00%) Advertising
2 1 (10.00%) Ajax
2 1 (10.00%) HTML
2 1 (10.00%) Java
2 1 (10.00%) JavaScript
2 1 (10.00%) PHP
2 1 (10.00%) MySQL
2 1 (10.00%) CSS
2 1 (10.00%) Linux
2 1 (10.00%) OO
2 1 (10.00%) HTML5
2 1 (10.00%) NoSQL
2 1 (10.00%) OO PHP
2 1 (10.00%) CSS3
2 1 (10.00%) Laravel

SEO
Co-occurring IT Skills in Hull by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 9 (90.00%) Adobe Analytics
1 9 (90.00%) Google Analytics
Database & Business Intelligence
1 1 (10.00%) MySQL
1 1 (10.00%) NoSQL
General
1 9 (90.00%) Marketing
2 1 (10.00%) Advertising
Job Titles
1 8 (80.00%) Analyst
1 8 (80.00%) Conversion Analyst
1 8 (80.00%) Google Analytics Analyst
1 8 (80.00%) Google Analytics Web Analyst
1 8 (80.00%) Web Analyst
1 8 (80.00%) Web Analytics Analyst
2 1 (10.00%) Developer
2 1 (10.00%) Google Analytics Specialist
2 1 (10.00%) PHP Developer
2 1 (10.00%) Web Analytics Specialist
2 1 (10.00%) Web Specialist
Libraries, Frameworks & Software Standards
1 1 (10.00%) Ajax
1 1 (10.00%) CSS
1 1 (10.00%) CSS3
1 1 (10.00%) HTML
1 1 (10.00%) HTML5
1 1 (10.00%) jQuery
1 1 (10.00%) Laravel
1 1 (10.00%) Sass
1 1 (10.00%) Symfony
Miscellaneous
1 1 (10.00%) Linux Command Line
Operating Systems
1 1 (10.00%) Linux
Processes & Methodologies
1 9 (90.00%) A/B Testing
1 9 (90.00%) Analytics
1 9 (90.00%) Conversion Rate Optimisation
1 9 (90.00%) Data Visualisation
1 9 (90.00%) Digital Analytics
1 9 (90.00%) E-Commerce
1 9 (90.00%) Visualisation
1 9 (90.00%) Web Analytics
2 1 (10.00%) MVC
2 1 (10.00%) OO
2 1 (10.00%) OO PHP
Programming Languages
1 1 (10.00%) Java
1 1 (10.00%) JavaScript
1 1 (10.00%) PHP
Vendors
1 9 (90.00%) Adobe
1 9 (90.00%) Google
1 9 (90.00%) Omniture
2 1 (10.00%) Zend