Period
to 24 July 2021

The median annual salary for a Digital Strategist was £60,000 in advertised job vacancies in London during the 6 months to 24 July 2021.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Strategist
England > London
6 months to
24 Jul 2021
Same period 2020 Same period 2019
Rank 685 569 -
Rank change year-on-year -116 - +830
Permanent jobs requiring a Digital Strategist 2 4 0
As % of all permanent jobs advertised in London 0.004% 0.014% -
As % of the Job Titles category 0.005% 0.014% -
Number of salaries quoted 1 4 0
Median annual salary (50th Percentile) £60,000 £127,500 -
Median % change year-on-year -52.94% - -
England median annual salary £60,000 £127,500 -
% change year-on-year -52.94% - -

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 40,384 27,657 54,897
% of permanent IT jobs with a recognized job title 89.66% 94.00% 95.31%
Number of salaries quoted 28,163 22,855 45,579
10th Percentile £41,250 £38,750 £35,000
25th Percentile £51,750 £50,000 £46,250
Median annual salary (50th Percentile) £70,000 £67,500 £62,500
Median % change year-on-year +3.70% +8.00% +4.17%
75th Percentile £87,500 £85,000 £81,250
90th Percentile £102,500 £101,250 £96,250
England median annual salary £55,000 £55,000 £52,000
% change year-on-year - +5.77% +4.00%

Digital Strategist
Job Vacancy Trend in London

Job postings that featured Digital Strategist in the job title as a proportion of all IT jobs advertised in London.

Job vacancy trend for Digital Strategist in London

Digital Strategist
Salary Trend in London

3-month moving average salary quoted in jobs citing Digital Strategist in London.

Salary trend for Digital Strategist in London

Digital Strategist Skill Set
Top 17 Co-occurring IT Skills in London

For the 6 months to 24 July 2021, Digital Strategist job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region featuring Digital Strategist in the job title.

1 2 (100.00%) Marketing
1 2 (100.00%) E-Commerce
2 1 (50.00%) Telecoms
2 1 (50.00%) Business Analysis
2 1 (50.00%) Market Research
2 1 (50.00%) Product Management
2 1 (50.00%) User Stories
2 1 (50.00%) Qualitative Research
2 1 (50.00%) User Experience
2 1 (50.00%) Service Design
2 1 (50.00%) Quantitative Research
2 1 (50.00%) Creative Thinking
2 1 (50.00%) Workshop Facilitation
2 1 (50.00%) Storytelling
2 1 (50.00%) Backlog Management
2 1 (50.00%) Product Backlog
2 1 (50.00%) User Journey Map

Digital Strategist Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 2 (100.00%) Marketing
2 1 (50.00%) Telecoms
Miscellaneous
1 1 (50.00%) User Experience
Processes & Methodologies
1 2 (100.00%) E-Commerce
2 1 (50.00%) Backlog Management
2 1 (50.00%) Business Analysis
2 1 (50.00%) Creative Thinking
2 1 (50.00%) Market Research
2 1 (50.00%) Product Backlog
2 1 (50.00%) Product Management
2 1 (50.00%) Qualitative Research
2 1 (50.00%) Quantitative Research
2 1 (50.00%) Service Design
2 1 (50.00%) Storytelling
2 1 (50.00%) User Journey Map
2 1 (50.00%) User Stories
2 1 (50.00%) Workshop Facilitation