Period
to 20 September 2021

The median contractor rate for a Digital Strategist was £475 per day in advertised job vacancies in London during the 6 months to 20 September 2021.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Strategist
England > London
6 months to
20 Sep 2021
Same period 2020 Same period 2019
Rank 536 351 594
Rank change year-on-year -185 +243 +46
Contract jobs requiring a Digital Strategist 6 1 3
As % of all contract jobs advertised in London 0.018% 0.008% 0.008%
As % of the Job Titles category 0.019% 0.008% 0.008%
Number of daily rates quoted 3 1 0
Median daily rate (50th Percentile) £475 £325 -
Median % change year-on-year +46.15% - -
England median daily rate £450 £325 -
% change year-on-year +38.46% - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
London
Contract vacancies in London with a recognized job title 31,002 12,065 36,554
% of contract IT jobs with a recognized job title 92.90% 91.92% 94.13%
Number of daily rates quoted 22,395 8,629 26,602
10th Percentile £356 £313 £313
25th Percentile £450 £413 £413
Median daily rate (50th Percentile) £550 £500 £500
Median % change year-on-year +10.00% - -
75th Percentile £650 £613 £600
90th Percentile £725 £713 £685
England median daily rate £500 £475 £475
% change year-on-year +5.26% - +5.56%
Number of hourly rates quoted 312 116 448
10th Percentile £13.65 £15.13 £12.04
25th Percentile £18.75 £19.99 £15.00
Median hourly rate £30.50 £35.25 £20.50
Median % change year-on-year -13.48% +71.95% +8.32%
75th Percentile £50.27 £47.75 £40.00
90th Percentile £65.00 £57.25 £53.75
England median hourly rate £20.00 £22.00 £19.00
% change year-on-year -9.09% +15.79% +8.57%

Digital Strategist
Job Vacancy Trend in London

Job postings that featured Digital Strategist in the job title as a proportion of all IT jobs advertised in London.

Job vacancy trend for Digital Strategist in London

Digital Strategist
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Digital Strategist in London.

Daily rate trend for Digital Strategist in London

Digital Strategist
Daily Rate Histogram in London

Daily rate distribution for jobs citing Digital Strategist in London over the 6 months to 20 September 2021.

Daily rate histogram for Digital Strategist in London

Digital Strategist
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Strategist within the London region over the 6 months to 20 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West London - 2 £875 -
Digital Strategist
England

Digital Strategist Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 20 September 2021, Digital Strategist contract jobs required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region featuring Digital Strategist in the job title.

1 3 (50.00%) User Experience
1 3 (50.00%) Problem-Solving
2 2 (33.33%) Mentoring
2 2 (33.33%) Collaborative Working
2 2 (33.33%) Product Strategy
2 2 (33.33%) Stakeholder Management
3 1 (16.67%) Google
3 1 (16.67%) Pay per click
3 1 (16.67%) Marketing
3 1 (16.67%) Email Marketing
3 1 (16.67%) Display Advertising
3 1 (16.67%) Test Automation
3 1 (16.67%) Social Media
3 1 (16.67%) Digital Media
3 1 (16.67%) Facebook
3 1 (16.67%) Twitter
3 1 (16.67%) Data Transformation
3 1 (16.67%) Campaign Analysis
3 1 (16.67%) Performance Analysis
3 1 (16.67%) Analytical Skills
3 1 (16.67%) Marketing Automation
3 1 (16.67%) Google Ads
3 1 (16.67%) Actionable Insight
3 1 (16.67%) A/B Testing
3 1 (16.67%) Analytical Thinking
3 1 (16.67%) Customer-Centricity
3 1 (16.67%) Social Skills
3 1 (16.67%) Paid Search
3 1 (16.67%) Finance
3 1 (16.67%) Advertising

Digital Strategist Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (16.67%) Google Ads
1 1 (16.67%) Google Sheets
General
1 1 (16.67%) Advertising
1 1 (16.67%) Analytical Skills
1 1 (16.67%) Finance
1 1 (16.67%) Marketing
1 1 (16.67%) Public Sector
1 1 (16.67%) Social Skills
Miscellaneous
1 3 (50.00%) User Experience
2 1 (16.67%) Digital Media
2 1 (16.67%) Social Media
Processes & Methodologies
1 3 (50.00%) Problem-Solving
2 2 (33.33%) Collaborative Working
2 2 (33.33%) Mentoring
2 2 (33.33%) Product Strategy
2 2 (33.33%) Stakeholder Management
3 1 (16.67%) A/B Testing
3 1 (16.67%) Actionable Insight
3 1 (16.67%) Analytical Thinking
3 1 (16.67%) Campaign Analysis
3 1 (16.67%) Customer-Centricity
3 1 (16.67%) Data Transformation
3 1 (16.67%) Display Advertising
3 1 (16.67%) Email Marketing
3 1 (16.67%) Marketing Automation
3 1 (16.67%) Paid Search
3 1 (16.67%) Pay per click
3 1 (16.67%) Performance Analysis
3 1 (16.67%) Strategic Roadmap
3 1 (16.67%) Test Automation
3 1 (16.67%) Workshop Facilitation
Vendors
1 1 (16.67%) Facebook
1 1 (16.67%) Google
1 1 (16.67%) Twitter