Digital Analyst Job Trends in Merseyside

Digital Analyst
North West > Merseyside

The median Digital Analyst salary in Merseyside is £42,500 per year, according to job vacancies posted during the 6 months leading to 2 August 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
2 Aug 2026
Same period 2025 Same period 2024
Rank 79 - -
Rank change year-on-year - - -
Permanent jobs requiring a Digital Analyst 3 0 0
As % of all permanent jobs in Merseyside 0.24% - -
As % of the Job Titles category 0.25% - -
Number of salaries quoted 1 0 0
10th Percentile - - -
25th Percentile £41,250 - -
Median annual salary (50th Percentile) £42,500 - -
75th Percentile £43,750 - -
90th Percentile - - -
North West median annual salary £42,358 £31,500 £45,000
% change year-on-year +34.47% -30.00% -12.20%

All Permanent IT Job Roles
Merseyside

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in Merseyside. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in Merseyside with a recognized job title 1,207 506 844
% of permanent jobs with a recognized job title 96.10% 95.65% 96.02%
Number of salaries quoted 764 256 642
10th Percentile £30,000 £25,750 £30,000
25th Percentile £38,688 £31,750 £37,500
Median annual salary (50th Percentile) £50,000 £48,500 £50,000
Median % change year-on-year +3.09% -3.00% +11.11%
75th Percentile £70,000 £65,000 £65,000
90th Percentile £85,000 £70,000 £85,000
North West median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - -9.09%

Digital Analyst
Job Vacancy Trend in Merseyside

Historical trend showing the proportion of permanent IT job postings featuring 'Digital Analyst' in the job title relative to all permanent IT jobs advertised in Merseyside.

Digital Analyst job vacancy trend in Merseyside

Digital Analyst
Salary Trend in Merseyside

Salary distribution trend for Digital Analyst job vacancies in Merseyside.

Salary distribution trend for Digital Analyst job vacancies in Merseyside

Digital Analyst
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the Merseyside region over the 6 months to 2 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Liverpool - 2 - -
Digital Analyst
North West

Digital Analyst Skill Set
Top 20 Co-Occurring Skills & Capabilities in Merseyside

For the 6 months to 2 August 2026, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the Merseyside region featuring Digital Analyst in the job title.

1 2 (66.67%) Disruptive Innovation
2 1 (33.33%) Actionable Insight
2 1 (33.33%) Analytics
2 1 (33.33%) BigQuery
2 1 (33.33%) Business Intelligence
2 1 (33.33%) Dashboard Development
2 1 (33.33%) Data Visualisation
2 1 (33.33%) Data-Driven Decision Making
2 1 (33.33%) Decision-Making
2 1 (33.33%) E-Commerce
2 1 (33.33%) ETL
2 1 (33.33%) GCP
2 1 (33.33%) Google
2 1 (33.33%) Google Analytics
2 1 (33.33%) Looker
2 1 (33.33%) Power BI
2 1 (33.33%) Power Platform
2 1 (33.33%) Problem-Solving
2 1 (33.33%) SQL
2 1 (33.33%) Visualisation

Digital Analyst Skill Set
Co-Occurring Skills & Capabilities in Merseyside by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (33.33%) GCP
1 1 (33.33%) Google Analytics
1 1 (33.33%) Power Platform
Database & Business Intelligence
1 1 (33.33%) BigQuery
1 1 (33.33%) Looker
1 1 (33.33%) Power BI
General
1 3 (100.00%) Retail
2 1 (33.33%) Analytical Skills
2 1 (33.33%) Social Skills
Processes & Methodologies
1 2 (66.67%) Disruptive Innovation
2 1 (33.33%) Actionable Insight
2 1 (33.33%) Analytics
2 1 (33.33%) Business Intelligence
2 1 (33.33%) Dashboard Development
2 1 (33.33%) Data Visualisation
2 1 (33.33%) Data-Driven Decision Making
2 1 (33.33%) Decision-Making
2 1 (33.33%) E-Commerce
2 1 (33.33%) ETL
2 1 (33.33%) Problem-Solving
2 1 (33.33%) Visualisation
Programming Languages
1 1 (33.33%) SQL
Vendors
1 1 (33.33%) Google