Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Merseyside with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
North West > Merseyside
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 87 101 79
Rank change year-on-year +14 -22 +11
Permanent jobs citing Google Analytics 5 6 3
As % of all permanent IT jobs advertised in Merseyside 0.51% 0.46% 0.32%
As % of the Cloud Services category 3.62% 3.43% 6.12%
Number of salaries quoted 5 6 2
Merseyside median annual salary £35,000 £32,500 £25,750
Median salary % change year-on-year +7.69% +26.21% +3.00%
10th Percentile £27,000 £31,250 £24,375
90th Percentile £38,100 £35,625 £26,725
North West median annual salary £35,000 £32,500 £30,000
% change year-on-year +7.69% +8.33% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Merseyside with a requirement for cloud computing skills.

All Cloud Skills
Merseyside
Permanent vacancies with a requirement for cloud computing skills 138 175 49
As % of all permanent IT jobs advertised in Merseyside 13.95% 13.36% 5.26%
Number of salaries quoted 83 113 35
Merseyside median annual salary £37,500 £40,000 £43,500
Median salary % change year-on-year -6.25% -8.05% -24.35%
10th Percentile £26,900 £21,300 £25,800
90th Percentile £75,000 £55,000 £63,000
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - -

Google Analytics
Job Vacancy Trend in Merseyside

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Merseyside.

Job vacancy trend for Google Analytics in Merseyside

Google Analytics
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Merseyside.

Salary trend for Google Analytics in Merseyside

Google Analytics
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Merseyside region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral +2 4 £35,000 +7.69%
Liverpool - 1 £25,000 -
Google Analytics
North West

For the 6 months to 23 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Google Analytics.

1 5 (100.00%) SEO
1 5 (100.00%) Google
1 5 (100.00%) Pay per click
1 5 (100.00%) Analytics
2 4 (80.00%) Marketing
2 4 (80.00%) Web Development
2 4 (80.00%) Degree
2 4 (80.00%) Digital Marketing
2 4 (80.00%) HTML
2 4 (80.00%) JavaScript
2 4 (80.00%) CSS
3 3 (60.00%) Competitor Analysis
3 3 (60.00%) Analytical Skills
4 2 (40.00%) Workflow
4 2 (40.00%) E-Commerce
5 1 (20.00%) Web Analytics
5 1 (20.00%) Social Media

Google Analytics
Co-occurring IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 4 (80.00%) Marketing
Job Titles
1 4 (80.00%) SEO Specialist
2 3 (60.00%) Technical Specialist
3 1 (20.00%) Senior Data Warehouse Specialist
3 1 (20.00%) Senior SEO Specialist
3 1 (20.00%) SEO Executive
Libraries, Frameworks & Software Standards
1 4 (80.00%) CSS
1 4 (80.00%) HTML
Miscellaneous
1 3 (60.00%) Analytical Skills
2 1 (20.00%) Social Media
Processes & Methodologies
1 5 (100.00%) Analytics
1 5 (100.00%) Pay per click
1 5 (100.00%) SEO
2 4 (80.00%) Digital Marketing
2 4 (80.00%) Web Development
3 3 (60.00%) Competitor Analysis
4 2 (40.00%) E-Commerce
4 2 (40.00%) Workflow
5 1 (20.00%) Web Analytics
Programming Languages
1 4 (80.00%) JavaScript
Qualifications
1 4 (80.00%) Degree
Vendors
1 5 (100.00%) Google