The following table provides summary statistics for permanent job vacancies advertised in Merseyside with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
North West / Merseyside
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 63 56 -
Rank change year-on-year -7 -  
Permanent jobs citing Google Analytics 4 2 0
As % of all permanent IT jobs advertised in Merseyside 0.73% 0.43% -
As % of the Cloud Services category 10.53% 3.70% -
Number of salaries quoted 4 2 0
Median salary £30,750 £22,250 -
Median salary % change year-on-year +38.20% -  
UK excluding London median salary £32,500 £32,500 £33,375
% change year-on-year - -2.62%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Merseyside with a requirement for cloud computing skills.

Cloud Computing Skills
Merseyside
Permanent job vacancies with a requirement for cloud computing skills 38 54 25
As % of all permanent IT job vacancies advertised in Merseyside 6.92% 11.66% 4.97%
Number of salaries quoted 25 40 4
Median salary £35,000 £43,750 £43,500
Median salary % change year-on-year -20.00% +0.57%  
90% offered a salary of more than £33,500 £22,500 £35,100
10% offered a salary of more than £51,250 £43,500 £60,000
UK excluding London median salary £46,000 £47,500 £45,000
% change year-on-year -3.15% +5.55%  

Google Analytics
Job Vacancy Trend in Merseyside

The job posting trend of jobs advertised in Merseyside citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Merseyside

Google Analytics
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Merseyside.

Salary trend for Google Analytics in Merseyside

Google Analytics
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Merseyside region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral -9 3 £35,000 +59.09%
Liverpool -1 1 £26,500 +17.77%
Google Analytics
North West

For the 6 months to 26 June 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Google Analytics.

1 4 (100.00%) HTML
1 4 (100.00%) JavaScript
1 4 (100.00%) CSS
1 4 (100.00%) SEO
1 4 (100.00%) Google
1 4 (100.00%) Marketing
1 4 (100.00%) Degree
1 4 (100.00%) Analytics
2 3 (75.00%) Digital Marketing
2 3 (75.00%) Web Development
2 3 (75.00%) Pay per click
3 2 (50.00%) FTP
3 2 (50.00%) Microsoft
3 2 (50.00%) W3C
3 2 (50.00%) XHTML
3 2 (50.00%) Microsoft Excel
3 2 (50.00%) PHP
3 2 (50.00%) .NET
3 2 (50.00%) ASP.NET
4 1 (25.00%) Analytical Skills
4 1 (25.00%) Content Marketing
4 1 (25.00%) E-Commerce
4 1 (25.00%) Workflow
4 1 (25.00%) Competitor Analysis

Google Analytics
Co-occurring IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (50.00%) Microsoft Excel
Communications & Networking
1 2 (50.00%) FTP
General
1 4 (100.00%) Marketing
Job Titles
1 2 (50.00%) SEO Executive
1 2 (50.00%) SEO Specialist
2 1 (25.00%) Senior Data Warehouse Specialist
2 1 (25.00%) Senior SEO Specialist
2 1 (25.00%) Technical Specialist
Libraries, Frameworks & Software Standards
1 4 (100.00%) CSS
1 4 (100.00%) HTML
2 2 (50.00%) .NET
2 2 (50.00%) ASP.NET
2 2 (50.00%) XHTML
Miscellaneous
1 2 (50.00%) W3C
2 1 (25.00%) Analytical Skills
Processes & Methodologies
1 4 (100.00%) Analytics
1 4 (100.00%) SEO
2 3 (75.00%) Digital Marketing
2 3 (75.00%) Pay per click
2 3 (75.00%) Web Development
3 1 (25.00%) Competitor Analysis
3 1 (25.00%) Content Marketing
3 1 (25.00%) E-Commerce
3 1 (25.00%) Workflow
Programming Languages
1 4 (100.00%) JavaScript
2 2 (50.00%) PHP
Qualifications
1 4 (100.00%) Degree
Vendors
1 4 (100.00%) Google
2 2 (50.00%) Microsoft