Digital Analytics Job Trends in the North West

Digital Analytics
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring Digital Analytics skills. It covers permanent job vacancies from the 6 months leading up to 8 January 2026, with comparisons to the same periods in the previous two years.

6 months to
8 Jan 2026
Same period 2025 Same period 2024
Rank 177 197 -
Rank change year-on-year +20 - -
Permanent jobs citing Digital Analytics 1 6 0
As % of all permanent jobs in the North West 0.016% 0.12% -
As % of the Processes & Methodologies category 0.019% 0.13% -
Number of salaries quoted 0 6 0
Median annual salary (50th Percentile) - £48,500 -
England median annual salary £44,500 £40,000 £57,500
% change year-on-year +11.25% -30.43% +10.58%

All Process & Methodology Skills
North West

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 5,161 4,630 3,710
As % of all permanent jobs advertised in the North West 81.82% 90.71% 87.31%
Number of salaries quoted 2,514 2,262 2,867
10th Percentile £28,000 £32,114 £31,000
25th Percentile £35,000 £40,000 £40,000
Median annual salary (50th Percentile) £50,000 £52,000 £52,500
Median % change year-on-year -3.85% -0.95% -4.55%
75th Percentile £65,000 £66,389 £69,800
90th Percentile £81,250 £80,000 £82,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Analytics
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Digital Analytics relative to all permanent IT jobs advertised in the North West.

Digital Analytics job vacancy trend in the North West

Digital Analytics
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Digital Analytics.

Salary distribution trend for jobs in the North West citing Digital Analytics

Digital Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the North West region over the 6 months to 8 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Merseyside - 1 - -
Digital Analytics
England

Digital Analytics
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (100.00%) Azure
1 1 (100.00%) Snowflake
Database & Business Intelligence
1 1 (100.00%) Data Warehouse
Job Titles
1 1 (100.00%) Architect
1 1 (100.00%) Data Architect
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Data Architecture
1 1 (100.00%) Data Engineering
1 1 (100.00%) Data Integration
1 1 (100.00%) Data Management
1 1 (100.00%) Data Modelling
1 1 (100.00%) E-Commerce
Quality Assurance & Compliance
1 1 (100.00%) Accessibility
Vendors
1 1 (100.00%) Microsoft