Period
to 15 July 2019

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Digital Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Analytics over the 6 months to 15 July 2019 with a comparison to the same period in the previous 2 years.

Digital Analytics
England > North West
6 months to
15 Jul 2019
Same period 2018 Same period 2017
Rank 324 360 369
Rank change year-on-year +36 +9 -27
Permanent jobs citing Digital Analytics 13 1 7
As % of all permanent IT jobs advertised in the North West 0.12% 0.008% 0.053%
As % of the Processes & Methodologies category 0.13% 0.009% 0.058%
Number of salaries quoted 13 1 6
North West median annual salary £55,000 £37,500 £39,500
Median salary % change year-on-year +46.67% -5.06% -
10th Percentile £52,500 £36,250 £37,250
90th Percentile £57,500 £38,750 £83,750
England median annual salary £50,000 £50,000 £48,000
% change year-on-year - +4.17% -4.00%

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 9,842 11,558 12,171
As % of all permanent IT jobs advertised in the North West 93.60% 91.99% 91.95%
Number of salaries quoted 7,243 9,304 9,930
North West median annual salary £45,000 £44,000 £40,000
Median salary % change year-on-year +2.27% +10.00% -
10th Percentile £26,750 £26,250 £26,250
90th Percentile £70,000 £66,250 £63,250
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +2.04%

Digital Analytics
Job Vacancy Trend in the North West

Job postings citing Digital Analytics as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Digital Analytics in the North West

Digital Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analytics in the North West.

Salary trend for Digital Analytics in the North West

Digital Analytics
Salary Histogram in the North West

The salary distribution of IT jobs citing Digital Analytics in the North West over the 6 months to 15 July 2019.

Salary histogram for Digital Analytics in the North West

Digital Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the North West region over the 6 months to 15 July 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +19 10 £55,000 +46.67%
Merseyside - 3 £55,000 -
Digital Analytics
England

For the 6 months to 15 July 2019, IT jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Digital Analytics.

1 13 (100.00%) Analytics
2 12 (92.31%) User Experience
2 12 (92.31%) Analytical Skills
2 12 (92.31%) Marketing
3 11 (84.62%) Adobe
3 11 (84.62%) Wireframes
4 10 (76.92%) Project Management
5 8 (61.54%) Web Analytics
5 8 (61.54%) Google
5 8 (61.54%) Data Analysis
5 8 (61.54%) Copywriting
5 8 (61.54%) Google Analytics
5 8 (61.54%) Adobe Analytics
5 8 (61.54%) Prototyping
5 8 (61.54%) Visual Website Optimizer
5 8 (61.54%) A/B Testing
5 8 (61.54%) Conversion Rate Optimisation
5 8 (61.54%) Optimizely
5 8 (61.54%) Crazy Egg
5 8 (61.54%) Hotjar
6 3 (23.08%) Stakeholder Management
6 3 (23.08%) Photoshop
6 3 (23.08%) CRM
6 3 (23.08%) Customer Engagement
6 3 (23.08%) Customer Analytics
6 3 (23.08%) Analytical Mindset
6 3 (23.08%) Decision-Making
6 3 (23.08%) Problem-Solving
6 3 (23.08%) Value Proposition
7 2 (15.38%) Sketch

Digital Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (23.08%) Photoshop
2 2 (15.38%) Sketch
Cloud Services
1 8 (61.54%) Adobe Analytics
1 8 (61.54%) Google Analytics
Development Applications
1 8 (61.54%) Visual Website Optimizer
General
1 12 (92.31%) Marketing
Job Titles
1 8 (61.54%) User Experience Manager
2 4 (30.77%) Product Manager
2 4 (30.77%) Senior Manager
2 4 (30.77%) Senior Product Manager
3 3 (23.08%) Product Owner
3 3 (23.08%) Senior Product Owner
4 1 (7.69%) Digital Product Manager
Miscellaneous
1 12 (92.31%) Analytical Skills
1 12 (92.31%) User Experience
2 3 (23.08%) Analytical Mindset
Processes & Methodologies
1 13 (100.00%) Analytics
2 11 (84.62%) Wireframes
3 10 (76.92%) Project Management
4 8 (61.54%) A/B Testing
4 8 (61.54%) Conversion Rate Optimisation
4 8 (61.54%) Copywriting
4 8 (61.54%) Data Analysis
4 8 (61.54%) Prototyping
4 8 (61.54%) Web Analytics
5 3 (23.08%) CRM
5 3 (23.08%) Customer Analytics
5 3 (23.08%) Customer Engagement
5 3 (23.08%) Decision-Making
5 3 (23.08%) Problem-Solving
5 3 (23.08%) Stakeholder Management
5 3 (23.08%) Value Proposition
6 2 (15.38%) Information Security
6 2 (15.38%) Performance Engineering
6 2 (15.38%) PRINCE2
7 1 (7.69%) Performance Metrics
Programming Languages
1 1 (7.69%) SQL
Quality Assurance & Compliance
1 2 (15.38%) QA
Vendors
1 11 (84.62%) Adobe
2 8 (61.54%) Crazy Egg
2 8 (61.54%) Google
2 8 (61.54%) Hotjar
2 8 (61.54%) Optimizely