Period
to 18 January 2018

The following table provides summary statistics for permanent job vacancies advertised in North Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 18 January 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Yorkshire > North Yorkshire
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 88 103 68
Rank change year-on-year +15 -35 +53
Permanent jobs citing Google Analytics 11 14 51
As % of all permanent IT jobs advertised in North Yorkshire 0.87% 0.90% 3.04%
As % of the Cloud Services category 3.48% 10.22% 20.90%
Number of salaries quoted 10 14 85
North Yorkshire median annual salary £30,750 £42,500 £27,500
Median salary % change year-on-year -27.65% +54.55% +44.74%
10th Percentile £27,500 £32,750 £21,250
90th Percentile £55,000 £50,000 £33,750
Yorkshire median annual salary £36,250 £40,000 £27,500
% change year-on-year -9.38% +45.45% -5.17%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in North Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
North Yorkshire
Permanent vacancies with a requirement for cloud computing skills 316 137 244
As % of all permanent IT jobs advertised in North Yorkshire 24.90% 8.78% 14.55%
Number of salaries quoted 258 127 212
North Yorkshire median annual salary £40,000 £40,000 £40,000
10th Percentile £23,925 £25,000 £22,000
90th Percentile £60,750 £58,500 £57,250
Yorkshire median annual salary £42,500 £42,500 £42,500

Google Analytics
Job Vacancy Trend in North Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in North Yorkshire.

Job vacancy trend for Google Analytics in North Yorkshire

Google Analytics
Salary Trend in North Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in North Yorkshire.

Salary trend for Google Analytics in North Yorkshire

Google Analytics
Salary Histogram in North Yorkshire

The salary distribution of IT jobs citing Google Analytics in North Yorkshire over the 6 months to 18 January 2018.

Salary histogram for Google Analytics in North Yorkshire

Google Analytics
Job Locations in North Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North Yorkshire region over the 6 months to 18 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
York +9 9 £34,500 +25.45% 1
Selby - 2 £30,000 -
Google Analytics
Yorkshire

For the 6 months to 18 January 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North Yorkshire region with a requirement for Google Analytics.

1 11 (100.00%) Google
1 11 (100.00%) Analytics
2 9 (81.82%) Social Media
2 9 (81.82%) Marketing
2 9 (81.82%) SEO
3 6 (54.55%) Content Management
3 6 (54.55%) CMS
3 6 (54.55%) JavaScript
3 6 (54.55%) CSS
3 6 (54.55%) HTML
3 6 (54.55%) Degree
4 5 (45.45%) Digital Marketing
4 5 (45.45%) Analytical Skills
5 4 (36.36%) Algorithms
5 4 (36.36%) Microsoft Office
5 4 (36.36%) Microsoft
5 4 (36.36%) Microsoft Excel
5 4 (36.36%) Twitter
6 3 (27.27%) Sun
6 3 (27.27%) Customer Engagement
7 2 (18.18%) SQL Server Analysis Services
7 2 (18.18%) Data Protection
7 2 (18.18%) WordPress
7 2 (18.18%) CentOS
7 2 (18.18%) Graphic Design
7 2 (18.18%) Blog
7 2 (18.18%) Symfony
7 2 (18.18%) Web Development
7 2 (18.18%) SQL Server Integration Services
7 2 (18.18%) SQL Server 2016

Google Analytics
Co-occurring IT Skills in North Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (54.55%) CMS
2 2 (18.18%) Apache
2 2 (18.18%) WordPress
Applications
1 4 (36.36%) Microsoft Excel
1 4 (36.36%) Microsoft Office
Cloud Services
1 1 (9.09%) AdWords
1 1 (9.09%) MailChimp
Database & Business Intelligence
1 2 (18.18%) MySQL
1 2 (18.18%) SQL Server
1 2 (18.18%) SQL Server 2016
1 2 (18.18%) SQL Server Analysis Services
1 2 (18.18%) SQL Server Integration Services
1 2 (18.18%) SQL Server Reporting Services
Development Applications
1 2 (18.18%) Subversion
General
1 9 (81.82%) Marketing
2 2 (18.18%) Advertising
2 2 (18.18%) Finance
Job Titles
1 4 (36.36%) Developer
2 2 (18.18%) Analyst
2 2 (18.18%) Digital Executive
2 2 (18.18%) Digital Marketing Executive
2 2 (18.18%) Lead Developer
2 2 (18.18%) Marketing Executive
2 2 (18.18%) PHP Developer
2 2 (18.18%) Senior Analyst
2 2 (18.18%) Senior SEO Analyst
2 2 (18.18%) SEO Analyst
2 2 (18.18%) SEO Specialist
2 2 (18.18%) SQL Developer
3 1 (9.09%) Digital Marketing Manager
3 1 (9.09%) Marketing Manager
3 1 (9.09%) Technical Specialist
Libraries, Frameworks & Software Standards
1 6 (54.55%) CSS
1 6 (54.55%) HTML
2 2 (18.18%) .NET
2 2 (18.18%) Ajax
2 2 (18.18%) LAMP
2 2 (18.18%) Laravel
2 2 (18.18%) Symfony
2 2 (18.18%) XHTML
Miscellaneous
1 9 (81.82%) Social Media
2 5 (45.45%) Analytical Skills
3 4 (36.36%) Algorithms
4 2 (18.18%) Blog
4 2 (18.18%) Graphic Design
4 2 (18.18%) User Experience
Operating Systems
1 2 (18.18%) CentOS
1 2 (18.18%) Linux
Processes & Methodologies
1 11 (100.00%) Analytics
2 9 (81.82%) SEO
3 6 (54.55%) Content Management
4 5 (45.45%) Digital Marketing
5 3 (27.27%) Customer Engagement
6 2 (18.18%) Business Intelligence
6 2 (18.18%) Content Marketing
6 2 (18.18%) CRM
6 2 (18.18%) Data Analysis
6 2 (18.18%) Data Protection
6 2 (18.18%) ETL
6 2 (18.18%) Lead Generation
6 2 (18.18%) Marketing Automation
6 2 (18.18%) MVC
6 2 (18.18%) Performance Monitoring
6 2 (18.18%) Proactive Monitoring
6 2 (18.18%) Stakeholder Engagement
6 2 (18.18%) Technical Analysis
6 2 (18.18%) Web Development
7 1 (9.09%) Pay per click
Programming Languages
1 6 (54.55%) JavaScript
2 2 (18.18%) Java
2 2 (18.18%) PHP
2 2 (18.18%) SQL
Qualifications
1 6 (54.55%) Degree
System Software
1 2 (18.18%) Samba
Vendors
1 11 (100.00%) Google
2 4 (36.36%) Microsoft
2 4 (36.36%) Twitter
3 3 (27.27%) Sun
4 2 (18.18%) DoubleClick
4 2 (18.18%) Facebook
4 2 (18.18%) Hootsuite