Period
to 20 September 2021

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 September 2021 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > Yorkshire
6 months to
20 Sep 2021
Same period 2020 Same period 2019
Rank 218 152 291
Rank change year-on-year -66 +139 -16
Permanent jobs citing Google Analytics 42 3 20
As % of all permanent jobs advertised in Yorkshire 0.66% 0.12% 0.27%
As % of the Cloud Services category 1.56% 0.30% 1.02%
Number of salaries quoted 32 3 18
10th Percentile £25,500 " £26,275
25th Percentile £33,000 " £28,250
Median annual salary (50th Percentile) £37,500 £32,000 £40,000
Median % change year-on-year +17.19% -20.00% +6.67%
75th Percentile £47,625 " £43,750
90th Percentile £52,500 " £51,500
England median annual salary £45,000 £49,500 £45,000
% change year-on-year -9.09% +10.00% +12.50%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
Yorkshire
Permanent vacancies with a requirement for cloud computing skills 2,695 1,009 1,955
As % of all permanent IT jobs advertised in Yorkshire 42.17% 38.93% 26.18%
Number of salaries quoted 2,184 904 1,636
10th Percentile £30,000 £30,000 £26,250
25th Percentile £37,500 £36,250 £35,000
Median annual salary (50th Percentile) £47,500 £47,500 £45,000
Median % change year-on-year - +5.56% -
75th Percentile £65,000 £60,000 £57,500
90th Percentile £75,000 £68,750 £67,500
England median annual salary £60,000 £60,000 £55,000
% change year-on-year - +9.09% -

Google Analytics
Job Vacancy Trend in Yorkshire

Job postings citing Google Analytics as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Google Analytics in Yorkshire

Google Analytics
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Google Analytics in Yorkshire.

Salary trend for Google Analytics in Yorkshire

Google Analytics
Salary Histogram in Yorkshire

Salary distribution for jobs citing Google Analytics in Yorkshire over the 6 months to 20 September 2021.

Salary histogram for Google Analytics in Yorkshire

Google Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Yorkshire region over the 6 months to 20 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire - 34 £37,500 - 9
South Yorkshire - 3 £55,000 -
North Yorkshire - 2 £25,000 - 1
Google Analytics
England

For the 6 months to 20 September 2021, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Google Analytics.

1 42 (100.00%) Google
1 42 (100.00%) Analytics
2 26 (61.90%) Marketing
3 23 (54.76%) Adobe
4 21 (50.00%) SEO
5 19 (45.24%) Business Intelligence
6 18 (42.86%) User Experience
7 16 (38.10%) Google Tag Manager
7 16 (38.10%) Adobe Analytics
7 16 (38.10%) Pay per click
8 15 (35.71%) JavaScript
8 15 (35.71%) Power BI
8 15 (35.71%) Power Platform
9 14 (33.33%) Social Skills
9 14 (33.33%) Conversion Rate Optimisation
9 14 (33.33%) HTML
10 13 (30.95%) Problem-Solving
11 12 (28.57%) Digital Analytics
11 12 (28.57%) Microsoft
12 11 (26.19%) Digital Marketing
12 11 (26.19%) Dashboard Development
13 10 (23.81%) SQL
13 10 (23.81%) Photoshop
13 10 (23.81%) E-Commerce
14 9 (21.43%) Python
14 9 (21.43%) PHP
14 9 (21.43%) Agile Software Development
14 9 (21.43%) Analytical Skills
14 9 (21.43%) Magento
14 9 (21.43%) Social Media

Google Analytics
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (9.52%) CMS
1 4 (9.52%) WordPress
2 2 (4.76%) nginx
2 2 (4.76%) Umbraco
3 1 (2.38%) Drupal
3 1 (2.38%) Mailman
Applications
1 10 (23.81%) Photoshop
2 8 (19.05%) Microsoft Excel
2 8 (19.05%) Microsoft PowerPoint
3 6 (14.29%) Adobe Illustrator
4 4 (9.52%) Microsoft Office
Business Applications
1 9 (21.43%) Magento
Cloud Services
1 16 (38.10%) Adobe Analytics
1 16 (38.10%) Google Tag Manager
2 15 (35.71%) Power Platform
3 8 (19.05%) Google Data Studio
3 8 (19.05%) Google Sheets
4 7 (16.67%) Google Ads
5 4 (9.52%) Facebook Ads
5 4 (9.52%) MailChimp
6 2 (4.76%) Cloudflare
7 1 (2.38%) GCP
7 1 (2.38%) GitHub
7 1 (2.38%) Linode
Communications & Networking
1 1 (2.38%) DNS
1 1 (2.38%) Firewall
1 1 (2.38%) Internet
1 1 (2.38%) Network Security
1 1 (2.38%) SSH
Database & Business Intelligence
1 15 (35.71%) Power BI
2 8 (19.05%) Tableau
3 3 (7.14%) Qlik Sense
3 3 (7.14%) SAP BW
4 2 (4.76%) MySQL
5 1 (2.38%) BigQuery
5 1 (2.38%) Looker
Development Applications
1 4 (9.52%) Git (software)
2 2 (4.76%) GitLab
3 1 (2.38%) Axure RP
3 1 (2.38%) Jenkins
3 1 (2.38%) Travis CI
General
1 26 (61.90%) Marketing
2 14 (33.33%) Social Skills
3 9 (21.43%) Analytical Skills
4 8 (19.05%) Advertising
5 6 (14.29%) Retail
6 2 (4.76%) Finance
6 2 (4.76%) Organisational Skills
7 1 (2.38%) Inclusion and Diversity
7 1 (2.38%) Influencing Skills
7 1 (2.38%) Online Betting
Job Titles
1 8 (19.05%) Analytics Consultant
1 8 (19.05%) Consultant
1 8 (19.05%) Digital Analytics Consultant
2 7 (16.67%) Developer
3 4 (9.52%) Insight Manager
3 4 (9.52%) Marketing Specialist
3 4 (9.52%) Social Media Specialist
3 4 (9.52%) User Experience Manager
3 4 (9.52%) User Researcher
4 3 (7.14%) Digital Marketing Manager
4 3 (7.14%) Front End Developer (Client-Side Developer)
4 3 (7.14%) Marketing Manager
5 2 (4.76%) Analyst
5 2 (4.76%) Magento Developer
5 2 (4.76%) Operations Manager
5 2 (4.76%) UX Developer
6 1 (2.38%) Designer
6 1 (2.38%) Digital Marketing Executive
6 1 (2.38%) Marketing Assistant
6 1 (2.38%) UX Designer
Libraries, Frameworks & Software Standards
1 14 (33.33%) HTML
2 8 (19.05%) DOM
2 8 (19.05%) Node.js
3 7 (16.67%) CSS
4 4 (9.52%) LESS
5 3 (7.14%) jQuery
5 3 (7.14%) React
6 2 (4.76%) Ajax
6 2 (4.76%) CSS3
6 2 (4.76%) HTML5
6 2 (4.76%) Sass
6 2 (4.76%) XML
7 1 (2.38%) KnockoutJS
7 1 (2.38%) LEMP Stack
Miscellaneous
1 18 (42.86%) User Experience
2 9 (21.43%) Social Media
3 4 (9.52%) Photography
4 1 (2.38%) Blog
4 1 (2.38%) Linux Command Line
Operating Systems
1 2 (4.76%) Linux
2 1 (2.38%) Unix
Processes & Methodologies
1 42 (100.00%) Analytics
2 21 (50.00%) SEO
3 19 (45.24%) Business Intelligence
4 16 (38.10%) Pay per click
5 14 (33.33%) Conversion Rate Optimisation
6 13 (30.95%) Problem-Solving
7 12 (28.57%) Digital Analytics
8 11 (26.19%) Dashboard Development
8 11 (26.19%) Digital Marketing
9 10 (23.81%) E-Commerce
10 9 (21.43%) Agile Software Development
11 7 (16.67%) Paid Search
12 6 (14.29%) B2B
12 6 (14.29%) B2C
12 6 (14.29%) Email Marketing
13 5 (11.90%) A/B Testing
13 5 (11.90%) Copywriting
13 5 (11.90%) Project Management
13 5 (11.90%) Social Media Marketing
14 4 (9.52%) Quantitative Research
Programming Languages
1 15 (35.71%) JavaScript
2 10 (23.81%) SQL
3 9 (21.43%) PHP
3 9 (21.43%) Python
3 9 (21.43%) R
4 2 (4.76%) JSX
5 1 (2.38%) C
5 1 (2.38%) Shell Script
Qualifications
1 8 (19.05%) Analytics IQ
2 4 (9.52%) Degree
3 3 (7.14%) Computer Science Degree
Quality Assurance & Compliance
1 4 (9.52%) Accessibility
1 4 (9.52%) GDPR
2 1 (2.38%) QA
System Software
1 2 (4.76%) Virtual Servers
2 1 (2.38%) Docker
Systems Management
1 8 (19.05%) Matomo
2 1 (2.38%) Ansible
2 1 (2.38%) Kubernetes
Vendors
1 42 (100.00%) Google
2 23 (54.76%) Adobe
3 12 (28.57%) Microsoft
4 8 (19.05%) Snowplow
5 5 (11.90%) Facebook
6 4 (9.52%) Instagram
7 3 (7.14%) SAP
8 1 (2.38%) Salesforce.com