Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > Yorkshire
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 239 306 261
Rank change year-on-year +67 -45 +63
Permanent jobs citing Google Analytics 66 32 107
As % of all permanent IT jobs advertised in Yorkshire 0.68% 0.29% 0.81%
As % of the Cloud Services category 4.72% 3.44% 11.23%
Number of salaries quoted 51 30 135
Yorkshire median annual salary £37,500 £38,750 £31,500
Median salary % change year-on-year -3.23% +23.02% +5.00%
10th Percentile £22,000 £21,250 £21,250
90th Percentile £46,000 £60,000 £37,500
England median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - +5.63%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
Yorkshire
Permanent vacancies with a requirement for cloud computing skills 1397 930 953
As % of all permanent IT jobs advertised in Yorkshire 14.37% 8.33% 7.19%
Number of salaries quoted 1175 773 784
Yorkshire median annual salary £42,500 £42,500 £40,250
Median salary % change year-on-year - +5.59% +7.33%
10th Percentile £22,750 £26,000 £25,150
90th Percentile £62,500 £68,500 £65,000
England median annual salary £52,500 £51,500 £50,000
% change year-on-year +1.94% +3.00% +5.26%

Google Analytics
Job Vacancy Trend in Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Google Analytics in Yorkshire

Google Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Yorkshire.

Salary trend for Google Analytics in Yorkshire

Google Analytics
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Google Analytics in Yorkshire over the 6 months to 18 November 2017.

Salary histogram for Google Analytics in Yorkshire

Google Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Yorkshire region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +32 29 £32,500 +15.04% 4
North Yorkshire +19 15 £30,000 -29.41%
East Yorkshire +7 12 £40,000 +23.08%
Google Analytics
England

For the 6 months to 18 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Google Analytics.

1 65 (98.48%) Google
1 65 (98.48%) Analytics
2 49 (74.24%) Marketing
3 36 (54.55%) SEO
4 28 (42.42%) E-Commerce
5 26 (39.39%) Analytical Skills
6 24 (36.36%) Web Analytics
6 24 (36.36%) Digital Marketing
7 22 (33.33%) HTML
8 20 (30.30%) CSS
8 20 (30.30%) CMS
8 20 (30.30%) User Experience
8 20 (30.30%) Social Media
9 19 (28.79%) Microsoft
9 19 (28.79%) Degree
10 18 (27.27%) JavaScript
10 18 (27.27%) A/B Testing
11 17 (25.76%) Digital Analytics
11 17 (25.76%) Adobe
12 15 (22.73%) Agile Software Development
12 15 (22.73%) Conversion Rate Optimisation
13 14 (21.21%) Data Visualisation
13 14 (21.21%) Microsoft Excel
13 14 (21.21%) Visualisation
14 13 (19.70%) JIRA
14 13 (19.70%) PHP
15 12 (18.18%) CRM
15 12 (18.18%) B2B
15 12 (18.18%) Pay per click
16 11 (16.67%) Omniture

Google Analytics
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (30.30%) CMS
2 4 (6.06%) Apache
3 3 (4.55%) Apache Solr
3 3 (4.55%) Umbraco
3 3 (4.55%) WebSphere
4 2 (3.03%) WordPress
5 1 (1.52%) Drupal
5 1 (1.52%) EPiServer
5 1 (1.52%) IIS
5 1 (1.52%) TYPO3
Applications
1 14 (21.21%) Microsoft Excel
2 11 (16.67%) Microsoft Office
3 1 (1.52%) Adobe Creative Suite
3 1 (1.52%) Photoshop
Business Applications
1 7 (10.61%) Magento
1 7 (10.61%) Shopify
2 6 (9.09%) WebTrends
3 2 (3.03%) Dynamics CRM
Cloud Services
1 9 (13.64%) Adobe Analytics
2 8 (12.12%) Google Tag Manager
3 6 (9.09%) AdWords
4 3 (4.55%) IaaS
4 3 (4.55%) MailChimp
4 3 (4.55%) PaaS
4 3 (4.55%) SaaS
5 1 (1.52%) Amazon AWS
5 1 (1.52%) Microsoft Azure
Communications & Networking
1 3 (4.55%) Internet
2 1 (1.52%) HTTP
2 1 (1.52%) SSL
Database & Business Intelligence
1 4 (6.06%) Data Mining
1 4 (6.06%) Data Warehouse
2 3 (4.55%) Apache Cassandra
2 3 (4.55%) MySQL
3 1 (1.52%) SQL Server Analysis Services
Development Applications
1 13 (19.70%) JIRA
2 8 (12.12%) Git (software)
3 3 (4.55%) Subversion
4 1 (1.52%) Sonatype Nexus
4 1 (1.52%) Team Foundation Server
4 1 (1.52%) TeamCity
General
1 49 (74.24%) Marketing
2 7 (10.61%) Multimedia
3 5 (7.58%) Advertising
4 4 (6.06%) Finance
5 3 (4.55%) Retail
Job Titles
1 23 (34.85%) Analyst
2 13 (19.70%) Developer
3 12 (18.18%) Web Analyst
4 9 (13.64%) Digital Executive
5 8 (12.12%) Conversion Analyst
5 8 (12.12%) Google Analytics Analyst
5 8 (12.12%) Google Analytics Web Analyst
5 8 (12.12%) Web Analytics Analyst
5 8 (12.12%) Web Developer
6 7 (10.61%) Digital Analyst
6 7 (10.61%) Front End Developer (Client-Side Developer)
6 7 (10.61%) Front End Web Developer (Client-Side Developer)
7 6 (9.09%) Digital Marketing Executive
7 6 (9.09%) Marketing Executive
8 4 (6.06%) Insight Analyst
8 4 (6.06%) Senior Analyst
9 3 (4.55%) PHP Developer
9 3 (4.55%) QA Tester
9 3 (4.55%) Technical Developer
9 3 (4.55%) Web Manager
Libraries, Frameworks & Software Standards
1 22 (33.33%) HTML
2 20 (30.30%) CSS
3 11 (16.67%) HTML5
4 8 (12.12%) CSS3
4 8 (12.12%) jQuery
5 7 (10.61%) Sass
6 4 (6.06%) AngularJS
7 3 (4.55%) Ajax
7 3 (4.55%) LAMP
7 3 (4.55%) Laravel
7 3 (4.55%) Middleware
7 3 (4.55%) Node.js
7 3 (4.55%) Symfony
7 3 (4.55%) Web Services
7 3 (4.55%) XHTML
8 2 (3.03%) COM
9 1 (1.52%) .NET Framework
9 1 (1.52%) Apache Flex
9 1 (1.52%) JSON
9 1 (1.52%) REST
Miscellaneous
1 26 (39.39%) Analytical Skills
2 20 (30.30%) Social Media
2 20 (30.30%) User Experience
3 7 (10.61%) Computer Science
3 7 (10.61%) Digital Media
4 5 (7.58%) Mobile App
5 4 (6.06%) Algorithms
5 4 (6.06%) Graphic Design
6 2 (3.03%) Blog
6 2 (3.03%) Greenfield Project
6 2 (3.03%) Video Editing
Operating Systems
1 3 (4.55%) CentOS
1 3 (4.55%) Linux
2 1 (1.52%) Windows
Processes & Methodologies
1 65 (98.48%) Analytics
2 36 (54.55%) SEO
3 28 (42.42%) E-Commerce
4 24 (36.36%) Digital Marketing
4 24 (36.36%) Web Analytics
5 18 (27.27%) A/B Testing
6 17 (25.76%) Digital Analytics
7 15 (22.73%) Agile Software Development
7 15 (22.73%) Conversion Rate Optimisation
8 14 (21.21%) Data Visualisation
8 14 (21.21%) Visualisation
9 12 (18.18%) B2B
9 12 (18.18%) CRM
9 12 (18.18%) Pay per click
10 10 (15.15%) Scrum
10 10 (15.15%) Web Development
11 9 (13.64%) Front End Development
12 8 (12.12%) Content Management
12 8 (12.12%) Marketing Strategy
13 7 (10.61%) Business Intelligence
Programming Languages
1 18 (27.27%) JavaScript
2 13 (19.70%) PHP
3 7 (10.61%) Java
4 1 (1.52%) C#
Qualifications
1 19 (28.79%) Degree
2 7 (10.61%) Computer Science Degree
Quality Assurance & Compliance
1 3 (4.55%) QA
System Software
1 3 (4.55%) Samba
Vendors
1 65 (98.48%) Google
2 19 (28.79%) Microsoft
3 17 (25.76%) Adobe
4 11 (16.67%) Omniture
5 10 (15.15%) Apple
6 7 (10.61%) DoubleClick
7 6 (9.09%) Twitter
8 5 (7.58%) Facebook
9 3 (4.55%) ATG
9 3 (4.55%) Criteo
9 3 (4.55%) Demandware
9 3 (4.55%) hybris
9 3 (4.55%) IBM
9 3 (4.55%) Oracle
9 3 (4.55%) Sun
9 3 (4.55%) Tableau
10 2 (3.03%) Hootsuite
10 2 (3.03%) Optimizely
11 1 (1.52%) Xamarin