Period
to 12 August 2020

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 12 August 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > Yorkshire
6 months to
12 Aug 2020
Same period 2019 Same period 2018
Rank 161 274 276
Rank change year-on-year +113 +2 +13
Permanent jobs citing Google Analytics 8 30 32
As % of all permanent jobs advertised in Yorkshire 0.24% 0.40% 0.35%
As % of the Cloud Services category 0.68% 1.50% 1.57%
Number of salaries quoted 6 27 26
Median annual salary £42,250 £40,000 £38,750
Median salary % change year-on-year +5.63% +3.23% -3.13%
10th Percentile £27,750 £26,800 £30,000
90th Percentile £55,000 £48,500 £48,750
England median annual salary £49,500 £45,000 £40,000
% change year-on-year +10.00% +12.50% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
Yorkshire
Permanent vacancies with a requirement for cloud computing skills 1,168 1,998 2,037
As % of all permanent IT jobs advertised in Yorkshire 35.02% 26.38% 22.04%
Number of salaries quoted 1,029 1,667 1,725
Median annual salary £50,000 £45,000 £45,000
Median salary % change year-on-year +11.11% - +5.88%
10th Percentile £29,750 £26,250 £27,750
90th Percentile £69,600 £67,500 £70,000
England median annual salary £57,500 £55,000 £54,000
% change year-on-year +4.55% +1.85% +8.00%

Google Analytics
Job Vacancy Trend in Yorkshire

Job postings citing Google Analytics as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Google Analytics in Yorkshire

Google Analytics
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Google Analytics in Yorkshire.

Salary trend for Google Analytics in Yorkshire

Google Analytics
Salary Histogram in Yorkshire

Salary distribution for jobs citing Google Analytics in Yorkshire over the 6 months to 12 August 2020.

Salary histogram for Google Analytics in Yorkshire

Google Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Yorkshire region over the 6 months to 12 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +44 4 £42,250 +5.63% 1
East Yorkshire - 2 £32,000 - 1
North Yorkshire +85 1 - -
South Yorkshire +24 1 £55,000 +129.17%
Google Analytics
England

For the 6 months to 12 August 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Google Analytics.

1 7 (87.50%) Analytics
1 7 (87.50%) Google
2 4 (50.00%) Agile Software Development
2 4 (50.00%) SEO
3 3 (37.50%) Adobe
3 3 (37.50%) Marketing
4 2 (25.00%) Coaching
4 2 (25.00%) Analytical Skills
4 2 (25.00%) User Stories
4 2 (25.00%) Qualitative Research
4 2 (25.00%) CSS
4 2 (25.00%) Workflow
4 2 (25.00%) C#
4 2 (25.00%) HTML
4 2 (25.00%) JavaScript
4 2 (25.00%) PHP
4 2 (25.00%) Pay per click
4 2 (25.00%) Quantitative Research
4 2 (25.00%) User-Centered Design (UCD)
4 2 (25.00%) Front End Development
5 1 (12.50%) Windows Server
5 1 (12.50%) Hotjar
5 1 (12.50%) Digital Analytics
5 1 (12.50%) Rancher
5 1 (12.50%) SessionCam
5 1 (12.50%) Greenfield Project
5 1 (12.50%) Sprint Retrospective
5 1 (12.50%) Sprint Planning
5 1 (12.50%) Content Strategy
5 1 (12.50%) Adobe XD

Google Analytics
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) Apache
Applications
1 1 (12.50%) Adobe XD
Business Applications
1 1 (12.50%) SessionCam
Cloud Services
1 1 (12.50%) Adobe Analytics
1 1 (12.50%) Firebase
Communications & Networking
1 1 (12.50%) Firewall
1 1 (12.50%) Internet
1 1 (12.50%) NAS
1 1 (12.50%) VoIP
1 1 (12.50%) VPN
1 1 (12.50%) Wi-Fi
Database & Business Intelligence
1 1 (12.50%) MySQL
General
1 3 (37.50%) Marketing
2 1 (12.50%) Advertising
Job Titles
1 2 (25.00%) Developer
1 2 (25.00%) Front End Developer (Client-Side Developer)
2 1 (12.50%) Consultant
2 1 (12.50%) Digital Analytics Specialist
2 1 (12.50%) Digital Developer
2 1 (12.50%) Digital Executive
2 1 (12.50%) Digital Marketing Executive
2 1 (12.50%) Head of IT
2 1 (12.50%) Head of Technology
2 1 (12.50%) Junior
2 1 (12.50%) Junior Developer
2 1 (12.50%) Junior Front End Developer (Client-Side Developer)
2 1 (12.50%) Marketing Executive
2 1 (12.50%) SEO Consultant
Libraries, Frameworks & Software Standards
1 2 (25.00%) CSS
1 2 (25.00%) HTML
2 1 (12.50%) AngularJS
2 1 (12.50%) CSS3
2 1 (12.50%) HTML5
2 1 (12.50%) jQuery
2 1 (12.50%) LAMP
2 1 (12.50%) React
Miscellaneous
1 2 (25.00%) Analytical Skills
2 1 (12.50%) FMCG
2 1 (12.50%) Greenfield Project
2 1 (12.50%) Management Information System
2 1 (12.50%) Replication
2 1 (12.50%) Social Media
Operating Systems
1 1 (12.50%) Debian
1 1 (12.50%) Linux
1 1 (12.50%) Windows
1 1 (12.50%) Windows Server
1 1 (12.50%) Windows Server 2003
1 1 (12.50%) Windows Server 2019
Processes & Methodologies
1 7 (87.50%) Analytics
2 4 (50.00%) Agile Software Development
2 4 (50.00%) SEO
3 2 (25.00%) Coaching
3 2 (25.00%) Front End Development
3 2 (25.00%) Pay per click
3 2 (25.00%) Qualitative Research
3 2 (25.00%) Quantitative Research
3 2 (25.00%) User Stories
3 2 (25.00%) User-Centered Design (UCD)
3 2 (25.00%) Workflow
4 1 (12.50%) Auto-Scaling
4 1 (12.50%) Content Strategy
4 1 (12.50%) Copywriting
4 1 (12.50%) Digital Analytics
4 1 (12.50%) Digital Marketing
4 1 (12.50%) Social Media Marketing
4 1 (12.50%) Sprint Planning
4 1 (12.50%) Sprint Retrospective
4 1 (12.50%) Visualisation
Programming Languages
1 2 (25.00%) C#
1 2 (25.00%) JavaScript
1 2 (25.00%) PHP
2 1 (12.50%) PowerShell
2 1 (12.50%) Shell Script
2 1 (12.50%) SQL
System Software
1 1 (12.50%) Active Directory
1 1 (12.50%) Docker
1 1 (12.50%) KVM
1 1 (12.50%) NFS
1 1 (12.50%) pfSense
1 1 (12.50%) Samba
Systems Management
1 1 (12.50%) HAProxy
1 1 (12.50%) Proxmox
1 1 (12.50%) Rancher
Vendors
1 7 (87.50%) Google
2 3 (37.50%) Adobe
3 1 (12.50%) Dell
3 1 (12.50%) Draytek
3 1 (12.50%) Hotjar
3 1 (12.50%) HP
3 1 (12.50%) Screaming Frog
3 1 (12.50%) Supermicro