Period
to 24 January 2020

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 24 January 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > Yorkshire
6 months to
24 Jan 2020
Same period 2019 Same period 2018
Rank 224 230 235
Rank change year-on-year +6 +5 +56
Permanent jobs citing Google Analytics 13 49 62
As % of all permanent IT jobs advertised in Yorkshire 0.21% 0.66% 0.64%
As % of the Cloud Services category 0.71% 2.65% 3.98%
Number of salaries quoted 12 48 51
Yorkshire median annual salary £45,000 £35,000 £35,000
Median salary % change year-on-year +28.57% - -12.50%
10th Percentile £33,000 £22,500 £26,250
90th Percentile £66,250 £60,000 £42,500
England median annual salary £45,000 £42,500 £37,500
% change year-on-year +5.88% +13.33% -6.25%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
Yorkshire
Permanent vacancies with a requirement for cloud computing skills 1,840 1,846 1,559
As % of all permanent IT jobs advertised in Yorkshire 30.19% 24.92% 16.02%
Number of salaries quoted 1,535 1,532 1,327
Yorkshire median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% -
10th Percentile £26,250 £28,000 £24,750
90th Percentile £70,000 £67,500 £65,000
England median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +1.94%

Google Analytics
Job Vacancy Trend in Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Google Analytics in Yorkshire

Google Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Yorkshire.

Salary trend for Google Analytics in Yorkshire

Google Analytics
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Google Analytics in Yorkshire over the 6 months to 24 January 2020.

Salary histogram for Google Analytics in Yorkshire

Google Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Yorkshire region over the 6 months to 24 January 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -4 10 £45,000 +24.14% 6
North Yorkshire +13 2 £55,000 - 3
South Yorkshire +21 1 £45,000 -25.00% 1
Google Analytics
England

For the 6 months to 24 January 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Google Analytics.

1 13 (100.00%) Google
1 13 (100.00%) Analytics
2 7 (53.85%) Adobe
3 6 (46.15%) Agile Software Development
3 6 (46.15%) Adobe Analytics
3 6 (46.15%) Analytical Skills
4 5 (38.46%) User Stories
4 5 (38.46%) Marketing
4 5 (38.46%) User Experience
5 4 (30.77%) Screaming Frog
5 4 (30.77%) SEO
6 3 (23.08%) SQL
6 3 (23.08%) Scrum
6 3 (23.08%) Coaching
7 2 (15.38%) SAS
7 2 (15.38%) Greenfield Project
7 2 (15.38%) Problem-Solving
7 2 (15.38%) Product Roadmap
7 2 (15.38%) Data Analysis
7 2 (15.38%) Finance
7 2 (15.38%) Axure RP
7 2 (15.38%) UX Design
7 2 (15.38%) Business Transformation
7 2 (15.38%) Dependency Management
7 2 (15.38%) Service Design
8 1 (7.69%) InVision
8 1 (7.69%) Actionable Insight
8 1 (7.69%) Actionable Recommendations
8 1 (7.69%) PostCSS
8 1 (7.69%) Qualitative Research

Google Analytics
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (15.38%) SAS
2 1 (7.69%) Confluence
Applications
1 1 (7.69%) Adobe XD
1 1 (7.69%) InVision
1 1 (7.69%) Microsoft Office
1 1 (7.69%) Photoshop
Cloud Services
1 6 (46.15%) Adobe Analytics
2 1 (7.69%) AdWords
2 1 (7.69%) AWS
2 1 (7.69%) AWS Lambda
2 1 (7.69%) GCP
2 1 (7.69%) Google Docs
2 1 (7.69%) Serverless
Database & Business Intelligence
1 1 (7.69%) Big Data
1 1 (7.69%) BigQuery
Development Applications
1 2 (15.38%) Axure RP
2 1 (7.69%) Git (software)
2 1 (7.69%) JIRA
2 1 (7.69%) PostCSS
General
1 5 (38.46%) Marketing
2 2 (15.38%) Finance
3 1 (7.69%) Advertising
Job Titles
1 4 (30.77%) Consultant
1 4 (30.77%) SEO Consultant
2 2 (15.38%) Product Owner
3 1 (7.69%) Account Manager
3 1 (7.69%) Analyst
3 1 (7.69%) Data Analyst
3 1 (7.69%) Developer
3 1 (7.69%) Digital Account Manager
3 1 (7.69%) Front End Developer (Client-Side Developer)
3 1 (7.69%) PPC Executive
3 1 (7.69%) Senior Analyst
3 1 (7.69%) Senior Data Analyst
Libraries, Frameworks & Software Standards
1 1 (7.69%) AngularJS
1 1 (7.69%) CSS
1 1 (7.69%) Handlebars
1 1 (7.69%) HTML
1 1 (7.69%) HTML5
1 1 (7.69%) Node.js
1 1 (7.69%) React
1 1 (7.69%) Smarty
1 1 (7.69%) Twig
Miscellaneous
1 6 (46.15%) Analytical Skills
2 5 (38.46%) User Experience
3 2 (15.38%) Greenfield Project
4 1 (7.69%) Video\Live Streaming
Operating Systems
1 1 (7.69%) Unix
Processes & Methodologies
1 13 (100.00%) Analytics
2 6 (46.15%) Agile Software Development
3 5 (38.46%) User Stories
4 4 (30.77%) SEO
5 3 (23.08%) Coaching
5 3 (23.08%) Scrum
6 2 (15.38%) Business Transformation
6 2 (15.38%) Data Analysis
6 2 (15.38%) Dependency Management
6 2 (15.38%) Problem-Solving
6 2 (15.38%) Product Roadmap
6 2 (15.38%) Service Design
6 2 (15.38%) UX Design
7 1 (7.69%) Business Analysis
7 1 (7.69%) Digital Marketing
7 1 (7.69%) Pay per click
7 1 (7.69%) Time Management
7 1 (7.69%) Unit Testing
7 1 (7.69%) User-Centered Design (UCD)
7 1 (7.69%) Web Analytics
Programming Languages
1 3 (23.08%) SQL
2 1 (7.69%) ES6
2 1 (7.69%) Java
2 1 (7.69%) JavaScript
2 1 (7.69%) PHP
2 1 (7.69%) Python
2 1 (7.69%) R
Quality Assurance & Compliance
1 1 (7.69%) Actionable Recommendations
1 1 (7.69%) QA
Vendors
1 13 (100.00%) Google
2 7 (53.85%) Adobe
3 4 (30.77%) Screaming Frog
4 1 (7.69%) Facebook
4 1 (7.69%) YouTube