Period
to

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 19 May 2022 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > Yorkshire
6 months to
19 May 2022
Same period 2021 Same period 2020
Rank 242 206 201
Rank change year-on-year -36 -5 +55
Permanent jobs citing Google Analytics 31 26 17
As % of all permanent jobs advertised in Yorkshire 0.43% 0.50% 0.36%
As % of the Cloud Services category 1.14% 1.14% 1.09%
Number of salaries quoted 19 21 15
10th Percentile £26,250 - £29,100
25th Percentile £33,750 £25,500 £37,500
Median annual salary (50th Percentile) £40,000 £31,000 £45,000
Median % change year-on-year +29.03% -31.11% +12.50%
75th Percentile £43,750 £41,000 £55,000
90th Percentile £52,500 £42,500 £63,500
England median annual salary £46,404 £45,000 £50,000
% change year-on-year +3.12% -10.00% +17.65%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
Yorkshire
Permanent vacancies with a requirement for cloud computing skills 2,725 2,285 1,555
As % of all permanent IT jobs advertised in Yorkshire 37.65% 44.14% 32.87%
Number of salaries quoted 1,962 1,980 1,350
10th Percentile £27,500 £29,233 £28,975
25th Percentile £37,500 £37,280 £36,250
Median annual salary (50th Percentile) £52,500 £47,500 £50,000
Median % change year-on-year +10.53% -5.00% +11.11%
75th Percentile £65,000 £63,750 £60,000
90th Percentile £82,500 £71,250 £69,050
England median annual salary £60,500 £58,500 £57,500
% change year-on-year +3.42% +1.74% +4.55%

Google Analytics
Job Vacancy Trend in Yorkshire

Job postings citing Google Analytics as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Google Analytics in Yorkshire

Google Analytics
Salary Trend in Yorkshire

3-month moving average salary quoted in jobs citing Google Analytics in Yorkshire.

Salary trend for Google Analytics in Yorkshire

Google Analytics
Salary Histogram in Yorkshire

Salary distribution for jobs citing Google Analytics in Yorkshire over the 6 months to 19 May 2022.

Salary histogram for Google Analytics in Yorkshire

Google Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Yorkshire region over the 6 months to 19 May 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South Yorkshire +7 15 £38,750 - 1
West Yorkshire -52 14 £40,000 +39.13% 2
North Yorkshire -22 2 £51,250 +41.38%
Google Analytics
England

For the 6 months to 19 May 2022, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Google Analytics.

1 31 (100.00%) Google
1 31 (100.00%) Analytics
2 20 (64.52%) A/B Testing
3 18 (58.06%) Marketing
4 17 (54.84%) Agile
4 17 (54.84%) Product Roadmap
5 14 (45.16%) User Experience
5 14 (45.16%) Adobe
6 13 (41.94%) HTML
6 13 (41.94%) JavaScript
6 13 (41.94%) CSS
7 12 (38.71%) SQL
8 11 (35.48%) Validation
8 11 (35.48%) Product Management
8 11 (35.48%) 3D Modelling
8 11 (35.48%) HTML5
8 11 (35.48%) User Stories
8 11 (35.48%) CSS3
8 11 (35.48%) Sprint Planning
8 11 (35.48%) Backlog Prioritisation
8 11 (35.48%) Amplitude
8 11 (35.48%) Problem-Solving
8 11 (35.48%) Data-Driven Decision Making
8 11 (35.48%) Strategic Thinking
8 11 (35.48%) Acceptance Criteria
8 11 (35.48%) Innovative Thinking
9 10 (32.26%) Photoshop
9 10 (32.26%) E-Commerce
10 9 (29.03%) SEO
10 9 (29.03%) Web Design

Google Analytics
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (19.35%) CMS
2 4 (12.90%) Confluence
3 2 (6.45%) Umbraco
4 1 (3.23%) Apache Spark
4 1 (3.23%) SAS
Applications
1 10 (32.26%) Photoshop
2 8 (25.81%) Adobe Illustrator
3 1 (3.23%) Adobe XD
3 1 (3.23%) GIMP
3 1 (3.23%) UserZoom
Business Applications
1 2 (6.45%) Magento
Cloud Services
1 8 (25.81%) Google Tag Manager
2 4 (12.90%) npm
3 3 (9.68%) Power Platform
4 2 (6.45%) Facebook Ads
4 2 (6.45%) Google Ads
4 2 (6.45%) MailChimp
5 1 (3.23%) Adobe Analytics
5 1 (3.23%) AWS
5 1 (3.23%) Figma
5 1 (3.23%) GCP
5 1 (3.23%) PaaS
Database & Business Intelligence
1 3 (9.68%) Power BI
1 3 (9.68%) Tableau
2 1 (3.23%) Big Data
2 1 (3.23%) Hadoop
2 1 (3.23%) Relational Database
Development Applications
1 9 (29.03%) Git (software)
2 6 (19.35%) Visual Studio
3 4 (12.90%) gulp
3 4 (12.90%) JIRA
4 1 (3.23%) Axure RP
General
1 18 (58.06%) Marketing
2 5 (16.13%) Retail
3 4 (12.90%) Public Sector
4 1 (3.23%) Advertising
4 1 (3.23%) Analytical Skills
4 1 (3.23%) Presentation Skills
4 1 (3.23%) Social Skills
Job Titles
1 11 (35.48%) Developer
1 11 (35.48%) Product Manager
2 9 (29.03%) Front End Developer (Client-Side Developer)
3 2 (6.45%) Analyst
3 2 (6.45%) Designer
3 2 (6.45%) Digital Marketing Manager
3 2 (6.45%) Junior
3 2 (6.45%) Junior Designer
3 2 (6.45%) Junior Web Designer
3 2 (6.45%) Marketing Manager
3 2 (6.45%) PHP Developer
3 2 (6.45%) Web Designer
4 1 (3.23%) Data Analyst
4 1 (3.23%) Digital Analyst
4 1 (3.23%) Digital Insight Analyst
4 1 (3.23%) Excel Analyst
4 1 (3.23%) Google Analytics Analyst
4 1 (3.23%) Insight Analyst
4 1 (3.23%) UX Developer
Libraries, Frameworks & Software Standards
1 13 (41.94%) CSS
1 13 (41.94%) HTML
2 11 (35.48%) CSS3
2 11 (35.48%) HTML5
3 9 (29.03%) LESS
3 9 (29.03%) React
3 9 (29.03%) Sass
4 7 (22.58%) jQuery
5 6 (19.35%) Twitter Bootstrap
6 4 (12.90%) Node.js
6 4 (12.90%) Razor View Engine
7 3 (9.68%) Ajax
8 1 (3.23%) Shiny
Miscellaneous
1 14 (45.16%) User Experience
2 4 (12.90%) NHS
3 3 (9.68%) Social Media
Processes & Methodologies
1 31 (100.00%) Analytics
2 20 (64.52%) A/B Testing
3 17 (54.84%) Agile
3 17 (54.84%) Product Roadmap
4 11 (35.48%) 3D Modelling
4 11 (35.48%) Acceptance Criteria
4 11 (35.48%) Backlog Prioritisation
4 11 (35.48%) Data-Driven Decision Making
4 11 (35.48%) Innovative Thinking
4 11 (35.48%) Problem-Solving
4 11 (35.48%) Product Management
4 11 (35.48%) Sprint Planning
4 11 (35.48%) Strategic Thinking
4 11 (35.48%) User Stories
4 11 (35.48%) Validation
5 10 (32.26%) E-Commerce
6 9 (29.03%) Clean Code
6 9 (29.03%) SEO
6 9 (29.03%) Web Design
7 8 (25.81%) Front End Development
Programming Languages
1 13 (41.94%) JavaScript
2 12 (38.71%) SQL
3 7 (22.58%) JSX
4 4 (12.90%) C#
5 2 (6.45%) PHP
6 1 (3.23%) Python
6 1 (3.23%) R
Qualifications
1 1 (3.23%) Degree
Vendors
1 31 (100.00%) Google
2 14 (45.16%) Adobe
3 11 (35.48%) Amplitude
4 4 (12.90%) Xamarin
5 2 (6.45%) Facebook
6 1 (3.23%) Hotjar